Chapter 10 The First Video

Xu Feiran and Zhao Yunfei signed the final contract to take the goods at a price of 4.5 percent.

Originally, Zhao Yunfei agreed to 4% off, but not free shipping. Xu Feiran took the initiative to regress and increased it to 4.5% off, but helped deliver free shipping. The contract also states that each express box must be labeled with the trademark "Fiji Life".

With the current capabilities of Xu Feiran and Li Rong, it is already very difficult to open the market, and it is best to let the supplier undertake such a job as delivery.

Xu Feiran asked Mr. Zhao to give a sample of tea, and decided that the first video would be filmed in front of Yunpu's tea table.

Xu Feiran and Li Rong have long agreed on the content of the video, which is mainly to introduce inheritance skills, culture, and products.

In today's video, Xu Feiran originally wanted to show his tea-making skills and introduce a Yunpu tea. But after seeing Mr. Zhao's brewing level, Xu Feiran temporarily changed his mind: "Mr. Zhao, can I take a video of you making tea, and you introduce this tea while making tea?"

Mr. Zhao readily agreed.

Li Rong took out a mobile phone stabilizer from her big bag and fixed the phone.

Mr. Zhao smiled: "It's very professional." ”

Xu Feiran raised his eyebrows: "No, this is just my sister's primary equipment." Large equipment will be shown later. ”

According to Xu Feiran's request, Mr. Zhao soaked in a century-old tree that was three years old. THIS TEA IS AVAILABLE IN 357G CAKE TEA AND 120G BALL PACKAGING. 120G packaging is only 198 yuan, and the price is very close to the people. Perfect for first-time attempts.

Xu Feiran first showed up a photo, shook Yunpu's card head inside, and then invited Mr. Zhao to give a brief introduction to Yunpu, and then Mr. Zhao introduced the characteristics of this tea while making tea.

According to Xu Feiran's requirements, Mr. Zhao demonstrated the whole process of taking tea, washing tea, smelling incense, washing cups, dividing cups, brewing, and dividing tea.

Li Rong also took a picture of Xu Feiran squinting and tasting tea.

Zhao Yunfei said happily: "Looking forward to the effect of your editing." Let's put it on our official account as well. ”

Xu Feiran said happily: "You can ask people to also apply for a Douyin account, and you can also post all the videos we have taken about Yunpu." ”

Zhao Yunfei nodded in satisfaction.

Li Rong is worthy of being born in a professional art class, with professional aesthetic literacy and learning, the short video is shot very well, and the editing effect is better.

The video fully demonstrates the concept of "Fiji Life" leading everyone to explore the concept of Chinese inheritance of good products.

At the same time, the exhibition hall of Yunpu was very tall, showing the appearance of Mr. Zhao making tea elegantly and elegantly, and at the same time properly showing the concept of Yunpu's management.

This is a small video that integrates brand, product, scene, and professional knowledge.

And the scene is beautiful, and the picture is eye-catching.

Because it involved Mr. Zhao and Yun Pu, Xu Feiran first sent it to Mr. Zhao before publishing it.

Moreover, before the announcement, he and Li Rong added a night shift, uploaded all the products selected from Yunpu to Taobao, and opened Taoke at the same time, and after confirming that the link is available, add a link on Douyin to officially release the first video.

From the first video release, the two couldn't help but click on the background every few minutes to check the data.

From the first like to the first order transaction, in Li Rong's words, it is almost as exciting as discovering that she is pregnant and then really giving birth.

However, there are very few likes and deals. The vast majority of likes and orders are still after Xu Feiran and Li Rong shared them with their respective circle of friends, and friends came to the door to give them friendship help.

However, neither of them was discouraged, and there was no time to be discouraged, and then, the schedule was busy and the task was arduous.

Xu Feiran and Li Rong listed the product plan and promotion plan on a monthly basis.

I decided to shoot four videos a week to push four teas and three videos to push tea sets.

The video of tea is mainly based on scene display and tea art display, and at the same time, it popularizes tea knowledge and introduces the tea promoted by the current link.

In the video of the tea set, Xu Feiran has already hooked up with several intangible cultural heritage masters at the Cultural Fair, and went to their local area to shoot a batch of ceramic manufacturing process, from billet making to entering the kiln to leaving the kiln, the whole process is followed once.

Then, in cooperation with the master studio, the main promotion of the studio's batch boutique, the price of the middle class.

On the second day after the video was released, Xu Feiran and Li Rong were busy all day, finished filming the tea video for a week, and prepared to go to Jianyang to shoot the video of Jianzhan with Mr. Guo.

Xu Feiran had taken a tea art class before, knew a little about tea art, and also had several sets of Zen tea costumes at home, and the first few videos could barely be handled. But for more details, the two unanimously decided to wait for this month's arrangement to be completed, and then go to sign up for a tea art class.

The two bought the cheapest ticket to fly directly to Nanping, Fujian. The two will stay in Jianyang for about three days.

Before leaving, Xu Feiran repeatedly told Li Rong to discuss it with her husband.

When I went to the airport early the next morning, Li Rong's husband actually brought the driver to pick him up.

Li Rong's husband's surname is Liu Xingcai, and Xu Feiran has always simply called him brother-in-law.

Liu Xingcai is medium-sized, very belly-bellied, and kind-hearted, at first glance he is a kind middle-aged uncle, and he doesn't look like the chairman of a multi-billion large company.

Liu Dong smiled and advised: "Feiran, go out with your sister and take care of yourself." Work hard, but don't rush it either. If you can meet a good lamp, let your sister buy one and give it to me. ”

Li Rong stood while smiling and didn't speak, Xu Feiran smiled and nodded: "It's necessary." Brother-in-law rest assured. I will definitely take care of Sister Rong. Brother-in-law, you have to go home on time when you are home alone, don't worry my sister. ”

Liu Xingcai laughed: "The little girl is quite worried. Don't worry, I ask for instructions every morning and report late. ”

Along the way, Liu Xingcai was very interested in chatting with Xu Feiran and Li Rong about tea and porcelain.

These two categories are currently following up, Li Rong has also done a lot of homework, Xu Feiran occasionally answered, and most of the time said: "Hey, Sister Rong, you give your brother-in-law a popular science." Looking at my brother-in-law, he really only knows how to build a house, and he knows too little about our traditional crafts and culture. No, it will affect your style. ”

Liu Xingcai laughed and actually nodded in agreement.

Xu Feiran guided Li Rong to give Liu Xingcai a rough idea of the basic knowledge of Jianzhan to shoot this time, and Liu Xingcai listened very carefully and sighed sincerely: "This is really an elegant commodity of yours, and it is worth doing." By the way, wife, you also learned the technique of making tea from Feiran, and next time you go out to show it to everyone. ”

Li Rong snorted lightly, and Xu Feiran immediately said, "Brother-in-law, this is your dereliction of duty." My sister taught me how to make tea. You should reflect on it, your wife's ability is not fully grasped. ”

Liu Xingcai smiled: "Really." Alas, your sister is clumsy. ”

"Wrong. She's waiting for you to dig in. Brother-in-law, my sister is now back in the rivers and lakes, if you don't dig well, be careful of other people's thoughts. Of course, I'll be sure to help you look at it. ”

Li Rong nodded Xu Feiran funny, and Liu Xingcai laughed: "Thank you, Feiran." Next time, when your brother-in-law receives good tea, you will definitely ask your sister to bring it to you. ”

When she entered the airport, Li Rong raised her eyebrows and sighed: "Is a man so cheap? Seeing that I am busy, I will take the initiative to ask." I told him about what we do, and then I told him about the various kinds of tea that others gave him. Hey, I was surprised and adored. ”

Li Rong sighed and mocked: "These people are trying to pretend to be elegant and high-end outside, so they like to drink tea and taste tea." But I don't really understand anything. When I said that, he thought he could pretend to be forced when he went out. By the way, yesterday it was said that the concept of ancient tree tea was popularized to him, and that was called a serious listen. ”

Xu Feiran was very happy: "How good is that! You, you should have used your professional knowledge to suppress Lao Liu before." You have a tea table at home, haven't you talked about it before?"

"Hey, he wasn't available before. Even if he occasionally talks about it, he doesn't have the heart to listen." Li Rong really felt that since she was independent in spirit and behavior, Liu Xingcai began to slowly change her opinion of her.