Chapter 277: Public Opinion War (2/5)
Soon, a bunch of people scolded Lu Xiaoran with rhythm, saying that the ticket supplement he invented was the culprit of the bad movies in Chinese films!
And what to say: 'I recommend canceling the ticket!'
"It can reduce the cost of film publicity and distribution, so that the money can be returned to the film industry itself, and the entertainment industry itself is an area that is prone to big problems, and ticket compensation is really a very effective means of money laundering!"
Money laundering?
This is to button the orange hat!
What an expert said: "Now domestic films are always complained about and bad movies, but why so many people contribute to the box office while scolding, and the low ticket price is a very important reason." Canceling the ticket subsidy allows filmmakers to focus more on the movie. ”
Lu Xiaoran couldn't hold back, and scolded directly: "I'll just ask, which movie produced by Orange is a bad movie? Which movie I made is a bad movie?"
"Ticket subsidies are an effective means to promote the prosperity of the film market and attract more low-income groups to watch movies, and these subsidies do not come from the state, but are allocated from the investment income of film companies, which means that this part of the money has actually been included in the cost of the film, and film companies are willing to use such market means to attract more moviegoers, why not?"
"Every market participant is a rational economic person, and the former is chosen in the business judgment game where the ticket compensation expands the base and the fare base is reduced, which is not the same as selling fruit in the vegetable market for 3 yuan and 2 5 yuan!"
"The current domestic films have not yet reached the point where they are open to the level of competing with Hollywood blockbusters, and the competitiveness is far from enough!"
Zhang Jinfa explained on Weibo the ticket supplement:
Movie ticket price composition: tax, production, publicity, cinema, cinema
Everyone should have heard the word "make up the difference". The difference is the difference between the price you paid for the ticket and the minimum fare stipulated by Radio and Television.
The lowest fares for a class of cities generally range from 30-40, and 40 is very rare!
We will sign an agreement with the theater that the settlement price will not be lower than the limit price, and the difference between the 9.9 and 19.9 prices that the audience buys and the settlement price is basically our own budget.
Why do you want to post money?
It's propaganda!
If you can spend money on the premiere, why can't you put the money into practice?
We do ticket compensation, which is essentially a means of publicity.
On the one hand, it attracts audiences to the theater, and on the other hand, the audience can also see good movies at a low price, why not?
Now the publicity and marketing expenses of a movie are about 30 million, and we basically maintain this line, I don't understand how ticket compensation has become a poisoner of Chinese films?
Our ticket subsidy is not a government financial subsidy, but a subsidy from film studios and ticketing platforms to cinema chains. This kind of subsidy is ultimately given to consumers and moviegoers.
This is very normal market behavior!
Zhang Jin's Weibo has been liked by many people...
Someone said, "To tell you the truth, more than 80% of the movies in the theater are really only worth a dozen or twenty yuan of ticket prices, and there are really not many that can be worth the ticket price if they exceed 30." It's okay to spend one or twenty to blow an air conditioner, but if you spend fifty or sixty, then I'll be a fool, and the producer will pay us to blow the air wither, I'm glad to do it!"
Another person said: "From my own point of view, if the cancellation of ticket compensation will lead to an increase in ticket prices: then I will completely give up domestic films!"
After all, it is the audience that really receives the benefits of this kind of thing!
……
Anyway, Weibo is very noisy, and each has its own reason.
The Huang brothers breathed a sigh of relief - no one scolded them anymore...
are all discussing ticket compensation, this hand is really beautiful!
In fact, "Shendu Dragon King" also smashed the ticket to make up...
It's just that no one pays attention...
Then an article suddenly appeared on the Internet: The crooked students of the super-national treatment...
directly appeared on the hot search - because Lu Xiaoran liked it!
The article is from the hand of the big V 'Guangmu Mu Haifeng', which illustrates the hardships of the Mesozoic era in the mainland, and is used to compare the upper position of the bent Xiaosheng.
"Why can a crooked little student be parachuted into a big crew like "Di Renjie" and "Ghost Blowing the Lantern: Nine-Story Demon Tower" to be the male lead? How difficult it is to get the resources of the protagonists of these movies, I will find a few other artists to compare, and everyone will know. ”
"Deng Chao, with good looks and acting skills, the ratings of the fledgling "Young Son of Heaven" exploded, "Sweet Honey" and "Happiness Like Flowers" were also big hits, and then, he moved to the film industry, "Assembly Number", "Di Renjie" He is a male supporting role, only the relatively low cost of "Painted Wall", "Four Famous Catches", "Embroidered Spring Knife" and the like, he can be the male lead, such resources are spelled out by him step by step, we can see it!"
"Feng Teddy, "Palace" became popular, the actor of "Second Exposure", and when it comes to "Di Renjie 2", he can only play the second male?"
"I want to ask, which of you knows Zhao Youting, it's not that you have any doubts about his acting skills and character, but I just think that his qualifications are the leading actor of a big production, which is very unhappy!"
"There is also a soft shock, he is the male protagonist in "Blood Drops", and the sect leader does not have as many scenes as him!"
"I don't exclude Hong Kong and Taiwan artists from coming to the mainland for development, but I just oppose the "super-national treatment". ”
Netizens were very excited: "It's just that I haven't been used to watching this gentleman, idol drama debut, why is he the male number one when he comes to the mainland?"
"It's a bit of a conspiracy theory, Zhao is the Emperor of the Golden Bell Awards!"
"What is the Golden Bell Award? How many people know?"
Why is it that in the past few years, when Orange has pushed a popular TV series or movie, the public can find a new surprising actor? That's because they couldn't get decent resources before, and you didn't have a chance to meet him at all. So, back to the question we asked at the beginning: where do all the resources go?"
"Boycott "Di Renjie" and it's over, what's the use of writing such a long paragraph?"
……
Originally, Zhang Jin wanted to make more black material or something, but was stopped by Boss Lu.
There is no need, the "Di Renjie" series can also be regarded as the brainchild of Xu Laowei, and "Shendu Dragon King" is known as an underwater 3D...
The Australian 3D shooting that is touted on the publicity!
Whether it's true or not, you must have put your heart into it.
Boss Lu still respects Old Monster Xu very much.
It's just that I didn't expect that there were people on the Internet who coincided with his thoughts!
As soon as the hand slived, it was directly liked.
company, Boss Lu asked Zhong Lifang: "Have the results come out in North America?"
“… It grossed $4 million in three days. ”
"The Moon" was released in North America on September 23rd, and today is the 26th...
$4 million, three more days?
Boss Lu looked at Zhong Lifang: "Is this result considered good?"
“… It's not bad, the single-day box office is in the top five... It's estimated that the total box office will be $15 million!"
“… That's not bad?"
"It has set a box office record for domestic sci-fi movies in North America, and I asked them to promote it according to this!"
"Hmm..."
It sounds fine, but it always feels wrong...