After half a month of negotiations, Wang Ye and Gu Yongjiang finally reached an agreement.

Wang Ye acquired a 20% stake in Youku Video for $420 million, which was paid off at the end of 2013. Through this acquisition, Wang Ye became the second largest shareholder of Youku Video with 30% of the shares, and Gu Yongjiang retained his status as the largest shareholder with 33% of the shares.

Lin Xiaojun will represent Wang Ye as vice president of Youku Video, as well as some other management personnel.

What Gu Yongjiang got remains the same, in addition to opening up the underlying data of Weibo and Youku, and the two are interoperable, there is also the right of first refusal to purchase the copyright of Wang Ye Media's film and television network, but it is not only the exclusive broadcast right.

After signing the contract, Wang Ye and Gu Yongjiang shook hands happily.

The news spread quickly, after Gong Yu got the news, the whole person was stunned, and after he came to his senses, he hurriedly called his 'father' to discuss countermeasures, he felt that Wang Ye and Gu Yongjiang were working closely this time, and there was a feeling that a wolf was coming.

After Penguin Video heard the news, it didn't feel very good, so it hurriedly held a high-level meeting to discuss the next development ideas.

They also wanted to learn from the development ideas of Youku Video, and suddenly the major media companies became sweet.

Soon after, news came out that Penguin Video and Brother Company had become strategic partners, but Strange Video didn't make any moves, and I didn't know what it was thinking.

This is a later story, so I won't mention it for the time being.

After signing the contract, Wang Ye invited Gu Yongjiang to his office to sit down.

Seeing Gu Yongjiang's envious expression after seeing his office, Wang Ye's heart suddenly became happy, and he didn't know when it started, he especially liked to show off his office, even if Boss Ma from Hangzhou came over, he sighed at the luxury of his office, and said that he would get one after he went back.

After sitting down, Gu Yongjiang said: "Teacher Wang, I created the Youku video single-handedly, I have always regarded her as a daughter, you have to treat her well, you can't ignore her, what she can develop into in the future depends on you." ”

Wang Ye said while making tea: "Old Gu, don't worry, our company will increase investment in the film and television industry from next year."

The initial plan is to produce no less than 10 TV dramas, 5 movies, and a number of variety shows per year.

And I plan to go overseas and work closely with Hollywood, will I be able to cheapen other video sites for these resources?

Not only that, I have a good relationship with Mango TV, Hailan TV and Lychee TV, but I will introduce you to know each other to see if there is any possibility of cooperation.

In short, you put 10,000 hearts. ”

"Really?" Gu Yongjiang was suddenly excited, if it was really as Wang Ye said, then this close cooperation was really a win-win situation.

Wang Ye smiled: "This is not in a hurry in advance, let's talk about some of my suggestions and views on the future development of Youku." ”

Gu Yongjiang said happily: "You say, I listen." ”

"Okay!" Wang Ye nodded and said: "First of all, we have to develop original content, online movies, online TV series, and online variety shows, we must have a long-term plan in these three aspects, and in terms of content, we can't be less than other websites." ”

"Online movies, online TV series, online variety shows?" Gu Yongjiang pondered for a while, and asked with a little doubt: "I can understand online variety shows, there are now major videos trying in this regard, but the response is not big, and it can barely break even."

But TV series and movies are only broadcast online, can this pay for itself?

Even if there is a company that is willing, we can't afford to give the price, the price is too high, we lose money, the price is too low, and the producer won't sell it. ”

Gu Yongjiang shook his head, indicating that this method would not work.

Wang Ye smiled and said unhurriedly: "What are you anxious about, listen to me first, what privileges do the members of the video site have now?"

Gu Yongjiang said: "Go to advertising, otherwise what privileges can you have." ”

Wang Ye shook his head and said: "It's too little, users spend more than a dozen yuan to buy a membership, but they don't need to watch ads, which doesn't reflect their dignity at all." ”

"Huh?" Gu Yongjiang glanced at Wang Ye suspiciously, thinking to himself which one are you.

Wang Ye continued: "And I think the time of advertising is too short, and it should continue to increase. ”

The more Gu Yongjiang listened, the more wrong he became, and he thought to himself, do you understand.

"It's still short, it's all gone from thirty seconds to forty seconds now. Even so, there are already many users complaining that the ad duration is too long, and if it grows further, it will lose users. ”

Wang Ye smiled and said: "I don't think so, I think not only to increase the advertising time, but also to add advertising in the middle, I just want to make users annoy this advertisement, only then will they pay for members."

As for you saying that user churn, you don't have to worry about it at all, there are two reasons.

First, almost all video websites are losing money now, hundreds of millions a year, which doesn't seem to be an exaggeration, right?"

"Not an exaggeration. Gu Yongjiang nodded.

It's not an exaggeration at all, it's not that video sites don't make money, it's just that the speed of making money can't catch up with the speed of burning money, for high-quality content, you have to spend a lot of money to buy it every year, plus Chinese audiences haven't developed the habit of paying, so only video sites use money to subsidize.

Wang Ye said: "Now the membership income of the website is not as much as the advertising revenue, right?

As for the churned users you mentioned...... If we increase the ad duration, will other video sites also increase the ad duration? After all, this is a lot of more money. ”

Gu Yongjiang frowned, pondered for a while, and said uncertainly: "It should be." ”

"No, it will. Wang Ye said: "It's all growing, so what's the loss." ”

"If we had better content, more content, would users still leave?"

"I don't think I'm leaving. "Gu Yongjiang Road.

has been in business for many years, and today I was educated by a young man who was one or twenty younger than me, and my face was a little unbearable.

Wang Ye continued: "Okay, let's go back to the previous online variety shows, online movies, and online TV series. ”

"Now that people's living standards are getting higher and higher, almost every household has TV dramas, it stands to reason that the ratings of TV dramas should be higher now, so why have the ratings fallen year after year?"

"Connected ......"

Before Gu Yongjiang finished speaking, Wang Ye took the words, which made him a little uncomfortable, and finally said a sentence, but Wang Ye robbed him.

"Yes, due to the influence of the Internet, now the Internet is becoming more and more developed, I used to watch a TV series I had to sit in front of the TV, and I also needed to watch a TV series at a fixed time, once I missed it, I missed it, but after the Internet developed, I don't need a timer, I can watch it at any time

With the development of smart phones, it is more convenient, you don't even need a fixed point, you can lie down and watch, you can watch on your stomach, if your body can, you have no problem looking upside down.

How does a TV station make money by buying a TV set and buying a variety show, and it is not through advertising.

As long as there are many people watching our website, it is not a problem to make money, as long as your content is of high quality.

Variety shows are no different from being broadcast on TV stations, any title advertisement, any patch advertisement, all the same.

It is easy to say that TV series can also add post ads, or even add advertisements to the opening credits or plays.

In other words, we have two ways to update, non-members update two episodes a day, but member users can watch several more episodes than non-members, which is also a way to make money. ”

"Another example is the movie ......"

"Wait......" Gu Yongjiang suddenly interrupted, and asked with some confusion: "You just said that the advertisement of the TV series is added to the title or in the film, what kind of addition is this, and the members have paid money, do you still need to watch the advertisement?"

Wang Ye smiled mysteriously and said: "There are many kinds of advertising, we have to use it flexibly, don't be so old-fashioned, for example, at the beginning of the film, I can ask the protagonists of this film to record a video and cut it in, what XXX invites you to watch XXX."

It's the same in the play, we can add a small theater model, let the actors perform a short play or something, in which the placement of advertisements is not enough, it doesn't need to be too long, more than ten seconds and dozens of seconds.

As for the members who can not watch it, they can fast forward, anyway, it is the manufacturer who pays the bill. ”

"Shameless, this way of advertising is so shameless. Gu Yongjiang thought in his heart after listening to it.

Looking at Wang Ye's eyes, he was a little complicated, and he could think of such a shameless way.

gestured and let Wang Ye continue.

Wang Ye said: "Of course, the kind of method I said can't be used in every drama, otherwise the members will really rebel, and there may be a bit of rebellion in the early stage, after all, it's the first time I've seen such an advertisement, but if you look at it, you will get used to it."

As for movies, it's even simpler, non-members can't watch it, and those who want to watch it must be members. ”

After listening to Wang Ye's large paragraph, Gu Yongjiang's eyes lit up, as if he had discovered a new continent, before listening to Wang Ye, who would have thought of using such a way to advertise.

It's just a bit shameless in this way, but it doesn't matter, as long as you can make money.

"Do you still have any questions about developing original content?" Wang Ye asked.

Gu Yongjiang shook his head decisively, saying that no, he had made it clear enough, if there was still a problem, it was his own problem.

"Oh, Mr. Wang, you are a genius, this brain is really not comparable to ordinary people. ”

Wang Ye said lightly: "Don't be in a hurry to pat yourself on the back first, you prepare over there, try it first, and I will also ask the team to make a file to try the reaction." ”

"Don't worry, Mr. Wang, I'll prepare when I go back. ”

Wang Ye nodded and continued: "Second, I have an idea, you can listen to it and see if it can be achieved with the current technology." ”

Gu Yongjiang is not the same attitude as before, thinking that Wang Ye can't say anything good.

"Mr. Wang, please speak, I listened, but I think this idea must be a good idea. ”

Regarding Gu Yongjiang's sycophant, Wang Ye just smiled, with his current identity, there is no shortage of sycophants around him.

"Have you heard of the barrage?"

"Barrage?" Gu Yongjiang shook his head, confused, and didn't know what this 'barrage' Wang Ye was talking about.

Wang Ye continued: "The so-called barrage refers to the comments that pop up when watching videos on the Internet. ”

"Understood?"

Gu Yongjiang shook his head again, indicating that he didn't know.

"Mr. Wang, can you make it clearer?"

Wang Ye is out of the way now, thinking about how to explain it so that Gu Yongjiang can understand what the so-called barrage is.

Gu Yongjiang is almost fifty years younger, and his hair is a little gray, which is not surprising if it is difficult to understand.

"When we watch a video and see something happy, or when we are depressed, we always want to make a comment and complain, otherwise we are psychologically aggrieved, and now all the comments on video sites are below the video, if you need to comment, or look at the comments, you also need to scroll down, so it will be interrupted. ”

Gu Yongjiang nodded, there is indeed such a problem now.

"So do we have a way for the audience to comment without having to scroll down, or read other people's comments? ”

"Don't scroll down?" Gu Yongjiang was confused, how could he read other people's comments if he didn't scroll down, did he still display the comments on the video, and let the audience watch the comments or watch the video?

Can't understand?

Wang Ye said: "Yes, don't scroll down, let's just display these comments on the screen of the video." ”

Gu Yongjiang was stunned, but he didn't expect to be guessed by himself.

"Mr. Wang, is this okay? Won't this block the video footage?"

Gu Yongjiang voiced his doubts.

Wang Ye said: "It's blocked, but we can let these comments be displayed in the top half of the picture, or at the top, we can have several options, let the audience choose for themselves." ”

"You can ask the marketing department to do the research and come up with the best plan. ”

"With this barrage, the audience can watch the video and read the comments at the same time, isn't this a great thing in life?"

Wang Ye finally smiled.

Gu Yongjiang thought for a while, thought of the wonder, and suddenly slapped his thigh heavily.

"Oh, Mr. Wang, how can you get along with such a thing, it's just wonderful. ”

Wang Ye smiled: "Actually, this is not something I came up with, it has long been in other countries, even if it is in our Huaxia, it is not the first one, Station B has long had a barrage, and it is developing very well, if you still have any questions, you can learn from it." ”

"Station B?" Gu Yongjiang frowned and said, "It's a bit of an impression, it seems that I heard my subordinates say that it seems to be a gathering place for a group of anime lovers." ”

Speaking of station B, Wang Ye still has shares in this website, and he has paid attention to Lin Long for companies with promising development in the future.

It may not be remarkable right now, but it's going to be a good site to grow in the next few years.

Wang Ye and Gu Yongjiang talked a lot, and Gu Yongjiang applauded one after another, and even had the idea of letting him go to the company to take up a position.

However, Wang Ye did not agree, and he did not even hold a position in his own company, who would go to Gu Yongjiang.

The reason why he said so much is that as the second largest shareholder, Youku has developed well, and he is also a winner.

For 30% of the shares, he is still not very satisfied, at least he must have absolute control, but now he can't force it too tightly, and the rabbit will bite if he is in a hurry, not to mention Gu Yongjiang.

For Gu Yongjiang, Youku may really be as he said, that Youku is his daughter.

But when my daughter is older, she will marry sooner or later.

Wang Ye only stayed in the magic capital for one day, and rushed to Hui Province the next day.

The scenes of "Dear" in Pengcheng have all been filmed, and the rest will be filmed in Hui Province.

got off the plane and went straight to the crew, without resting, and immediately plunged into the intense shooting.

……

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