817. The young man who overturned the entire market!
"Wait a minute. ”
At this time, it was already more than 8 o'clock in the evening, but Fang Yu was still busy in the office, and suddenly received a call from Zhao Hanqiu, so the two communicated.
Fang Xuan could hear that Zhao Hanqiu was indeed distressed. For this old partner who has cooperated for many years and made Wance Dongjiang Branch a leader in the industry, just listening to the voice, he can hear that the other party is nervous, and even a little panicked!
But what was he panicking about?
Fang Xuan was a little puzzled.
At this moment, Tan Zi knocked on the door and came in.
As soon as he saw Fang Xuan frowning, Tan Zi immediately asked, "Mr. Fang, what's wrong?"
Recently, the company has been in very good shape in all aspects, including the impact of the business structure reform, and the advantages of separating leasing and buying and selling are beginning to be revealed.
In the case of business segmentation, brokers work differently, in the first quarter of 2011, a new high in performance was achieved.
Although the second quarter has not yet passed, even if it is only two months of performance, it is about to catch up with the whole quarter of the previous quarter.
And all this, if you want to investigate the root cause, there are only two words - Chen Jin!
Whether it is the reform of the business structure or the sales agency department left by Chen Jin, it was established by Chen Jin at the beginning. Including now, Chen Jin is still working in Wance Company.
In addition, because the main business of Tiankun Company in Dongjiang City has shifted to online distribution, many unsuitable brokers have also thrown themselves into the arms of Wance. In the past six months, nearly 30 new stores have been opened, and the number of brokers has risen from more than 1,000 to more than 1,500.
So to speak......
Now Vance Dongjiang Company is unprecedentedly powerful!
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"Are you here?" Fang Xuan's eyes lit up when he saw Tan Zi.
If there is anyone in the company who has the best relationship with Chen Jin, it must be Tan Zi.
Even now, Fang Xuan is not sure if Chen Jin and Tan Zi have that relationship?
Tan Zi nodded: "Last month's market data analysis~ Chen Jin just sent it to my mailbox." I'll put it in order and bring it to you. ”
"............" Fang Xuan was speechless for a while.
He blinked, and then smiled helplessly into the phone: "Lao Zhao, did you hear it?"
"Even if everyone else has gone to Donghai City, our company is still relying on him. ”
"Mr. Zhao?" Tan Zi asked.
Fang Xuan bowed his head and opened it publicly, only to hear Zhao Hanqiu say depressedly: "Old Fang, didn't I say you, market data analysis, can't you do it yourself?"
"What do you know!" Fang Yu responded: "The market data analysis given by Chen Jin is better than that given by the people in the data group...... It's so much more powerful. Forget it, I won't say much, I'll send you a copy later, and you'll understand. ”
Zhao Hanqiu: "............"
He then wondered: "He is already in the business of an intermediary company, why should he help you?"
Because he still has a temporary position in the sales agency department, and at the same time there is a 1% dividend. Fang Yu said: "In addition, after Chen Jin showed me this market data analysis at that time, he opened a conditional ......."
"If he wants 5% of the total net profit every year, he can continue to provide us with information. The chairman of the headquarters ...... After reading the information, I agreed. ”
Zhao Hanqiu was stupid: "What kind of information is so perverted?"
He is very aware of Wance's ability to attract money. According to the report he has seen so far, the net profit of Wonder Dongjiang Company in a year is hundreds of millions, to say the least.
5%……
At least tens of millions a year!
This is like a hooligan to grab money!
At this time, Fang Xuan had already operated it on the computer and said, "I have sent it to you, you can take a look." ”
Zhao Hanqiu responded: "Hmm." Other than that...... Xiao Tan, Chen Jin's side, why don't you come forward and contact me?"
"If it's possible, let's see if Wance Donghai Company can cooperate with his Tiankun Real Estate?"
As soon as he finished saying this, the three of them, including himself, sighed in their hearts.
Tiankun, the original rival of Vance Company. But who would have thought that when Zhao Hanqiu arrived in Donghai City, he would need to seek cooperation with Chen Jin?
The atmosphere was eerily quiet.
After a while, Tan Zi replied softly: "I'll try it." ”
Fang Xuan could hear that her tone was a little lonely, so she hung up the phone embarrassedly, and then asked, "Xiao Tan, if you are embarrassed......
"For the sake of the brother company, there is nothing to be embarrassed about. What's more, Mr. Zhao also helped me a lot at the beginning. ”
Tan Zi has regained her spirits.
Fang Xuan nodded: "Lao Zhao's life is not easy." ”
He then told Zhao Hanqiu about the situation, and Tan Zi was surprised: "Is the situation in Donghai City so bad?"
Fang Xuan pursed his lips and said, "So Lao Zhao's request ......"
"I understand. Tan Zi put down the information and was about to leave, but was stopped by Fang Xuan again.
"Xiao Tan, you come and see this. He pointed to Chen Jin's Weibo on the screen and said with his teeth bared.
Tan Zi leaned over, but saw Chen Jin's Weibo page on the screen.
A recent Weibo was just posted at 7 o'clock in the evening, and the content is not much, only a photo and a sentence: Today's lucky person is Professor Cao Wenkai of Jitong University!
The photo is obviously a group photo, and some are clueless. But Chen Jin immediately reposted an official Weibo post of Jinhan Group verified as a blue "V".
“............”
Tan Zi was surprised: "Free house, one day per store, lasting more than three months?"
"The most important thing is this. Fang Xuan pointed to the following content and said, "This benefit...... Sure enough, it's a lot of money! Seventy-seven-eighty-eight combined, this time alone, the Jinhan Group will smash at least 10000000000 ......."
Tan Zi shrugged: "It's enough for us to make profits for two or three years, but the result is just a marketing trick for him." Can't compare can't be compared ......"
"Xiao Tan, you...... What do you think?" Fang Xuan asked with some caution.
Hearing this, Tan Zi thought about it seriously, and then responded: "Chen Jin is extremely good at hype, and I don't know where I learned my skills." ”
But overall, his strategy in Donghai City, in my opinion, is to build his own personal brand. In other words, he wanted the people of Donghai City to remember who he was when they heard the word 'Chen Jin'......"
Then, we will use the individual effect to drive the development of our own group. ”
"Although he throws a lot of money into it every time, but ......"
"Every time he earns back, the more money he makes!"
Fang Xuan listened and nodded continuously: "It seems that you have a more thorough analysis of him." ”
"It's just ......" Tan Zi then smiled: "Fortunately, Chen Jin went out from Wance at the beginning." If we were from a wild background, we would have gone bankrupt and closed down by now......"
"Mr. Fang, I think you can persuade the chairman from the side, if the Donghai branch has not improved, it is better to give up!"
Chen Jin ...... He is a man with no boundaries. Since he decided to go to Donghai City, he must have monopolized the market. ”
"And I think he can do it!"
Although Tan Zi's evaluation of Chen Jin is high to the horizon, and it also has an extremely strong subjective color.
But he suddenly felt that what Tan Zi said was right......
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At the same time, Zhao Hanqiu was also stunned in front of his computer, his mouth was half open, and he couldn't believe what he saw!
The name of the file is "Market Data Analysis", which is simple and straightforward.
But the content in it is not an exaggeration to say that it is all-encompassing!
Even, it can be specific to the radiation range of each store, and give suggestions on what type of house or what price the broker should recommend according to the recent transaction fluctuations.
In addition, it also includes customer portraits of major first-hand real estate projects in Dongjiang City.
Relying on the customer analysis of Wonder Company and Jinfang.com, you can also arrange all the real estate projects of the agent according to the weight score from high to low......
Zhao Hanqiu looked stupid!
This data, no matter to any intermediary company, as long as the business is actively adjusted according to these data, a substantial increase in performance is almost certain!
It's no wonder why even the chairman agreed to Chen Jin's request for 5% net profit per year......
Because this data can bring TK profit growth every year, it is much higher than 5%.
It's a good deal......
"Wait!"
Zhao Hanqiu, who was sighing, suddenly had a spirit!
Regardless of where Chen Jin got this kind of data, since there is data from Dongjiang City......
So......
There must be Tokai City too!
Zhao Hanqiu suddenly felt ......
Lost yourself!
Even the main target of Tiankun Real Estate is not Wance Company, and he has already lost.
Because in the face of such a terrible Chen Jin, he didn't even have the courage to challenge.
Even if he has already experienced Dongjiang City's growth from scratch, from small to huge......
He didn't think he could win Chen Jin either!
"What is this called?" Zhao Hanqiu thought extremely sadly.
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What Zhao Hanqiu didn't know was that he was not the only one who was destined to be sleepless tonight!
The cooperation between Zhao Xizhu and Zhou Qi is quite in-depth. Because Zhao Xizhu, with the support of Chen Jin, signed a cooperation agreement with Zhou Qi. In the future, all the news of Jinhan Group, Donghua Group will have first-hand information.
After all, Donghai Poster Group, as the earliest media organization in Donghai City, is not just a "newspaper industry". In addition to owning the three newspapers with the largest circulation, "Donghai Daily", "Donghai Evening News" and "Donghai Economic Observer", it is also the second largest shareholder of Donghai Radio and Television Group.
And Zhou Qi's own treatment level is also very high, and his connections can be described as straight to heaven!
The cooperation between Jinhan Group and East Poster Industry Group is completely a strong alliance!
And this time, Jinhan Group's publicity in Donghai City was the first shot, and Zhou Qi naturally wanted to do his best......
So from the beginning of the prime time at 6 o'clock in the evening, the advertising of Jinhan Group began to bombard Donghai City in an all-round way!
In addition to the time-consuming bus body advertising, almost any advertising point that can be thought of has the presence of Jinhan Group.
There is no need to talk about the whole page of the newspaper, as well as traditional channels such as TV and radio. There are also bus stops, the front page of websites that meet traffic standards in Donghai City, pop-up windows and login ads on Donghai users' Weibo, and QQ News......
In the end, even Chen Jin himself didn't expect that he would see his advertisement in his home......
It was a leaflet that had been slipped into the crack of his door......
At first glance, it is the four big words of "Jinhan Group"!
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Increase basic salary, increase commission, critical illness care benefits......
Taken together, the temptation for real estate agents is incomparably great.
And even the "end elimination system" was advertised.
All the really desperate, ambitious agents have to start thinking about their careers all over again!
It's just that that's just the consideration stage.
Mature brokers will be more concerned about the problem of adaptation. After all, every company's style is different.
For example, it is not uncommon for company A to always be the bottom broker, and after going to company B, it is not uncommon for a tiger to soar into the sky!
But another piece of news......
Without any publicity and without spending a penny, it directly detonated Donghai City!
It was a post that started in the post bar on the campus of Jitong University, and the publisher was "Professor Cao Wenkai".
The content is very simple, that is, he selectively shared his experience of looking at and buying a house today, and then attached a photo with Chen Jin, as well as a photo of the agreement to buy and sell the house, and a photo of the agreement to "buy a house for free".
Within 10 minutes, the post had more than 3,000 comments......
Although only 15 minutes later, the post was deleted by the bar owner on duty, but the post has already spread.
Because...... Cao Wenkai also handed over the manuscript to Chen Jin, Chen Jin to Zhao Xizhu, and Zhao Xizhu to Zhou Qi......
By nine o'clock in the evening, the post had spread throughout Tokai City, as well as all over the country!
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In the beginning, more people were unconvinced!
12 million house ......
Will it be sent for more than 100 days?
But at 10 o'clock in the evening, Donghai TV's "Evening News" program broadcast a telephone interview with Professor Cao Wenkai of Jitong University, and at the end of the program, Professor Cao Wenkai had accepted the request for a video interview!
Under the rendering of such credible media, including the post on the official Weibo of Jinhan Group, as well as the confirmation of Chen Jin's own Weibo......
It wasn't the customers in Tokai City who were the first to go crazy.
It's the broker......
As long as the agent with a brain can figure it out, at least in the next 100 days, the number of customers of Tiankun Real Estate will be unimaginable!
What's more, Cao Wenkai has made it clear in the telephone interview that he was told that he was a lucky customer after the transaction was completed and the deposit was paid.
In other words, you must be a real customer and really buy a house to know if you have been hit by a pie falling from the sky......
What could be more tempting than "try it out for free" for customers who are really looking to buy a house?
June 4, 2011 will be a day that will be recorded in the history of the real estate market in Donghai City!
Because on this day, there was a young man named Chen Jin, who overturned the entire market with his own strength......