Chapter 849: Upset, Big Cold!
Looking at current television, the channels are far less abundant than they were later.
So CCTV's ratings are at an unprecedented height.
Ten years ago, television was still a luxury, and the penetration rate was not as high as it is now. In the next ten years, the penetration rate of TV has risen, but dozens of star stations have emerged, and the sudden emergence of the Internet has dispersed most of the audience traffic, and the scenery of Yang Ma is naturally not as good as it was back then.
That's why it is said that from the nineties to about the fifth year, it was the golden period of CCTV.
And in this golden period, a batch of classic programs were indeed born, and a group of excellent program hosts were cultivated based on these programs.
On the stage, Zhao Zhongxiang and Ni Ping, the two golden partners, sang and harmonized, and unveiled the curtain of the bidding meeting with full emotion.
Like last year, CCTV has made great efforts for the bidding meeting of the advertising department. As if to make the guests feel that they are not losing money here tonight, several rounds of large-scale singing and dancing performances are staged. Well, the specifications are ridiculously high.
Li Xian was not interested in singing and dancing, but when he saw the mentor who sang well later, and Liu Xiaoqing, who was now popular and made Comrade Li You secretly dream, come to the stage, he still smiled.
Tan Xisong, a woman, in order to squeeze these entrepreneurs dry, is really painstaking!
"Thank you Xiaoqing for speaking up for our guests. ”
At the end of the song, Tan Xisong, who was wearing a red red cheongsam, took the stage.
Standing in the spotlight and scanning the audience for a week, he smiled.
"Thank you for coming, the bidding meeting of our advertising department is the second this year. Standing on the stage today, I can still remember the scene of the last bidding meeting. The excitement of the first advertising bidding meeting was like yesterday. Here, I would like to once again give special thanks to New Taipei Group Bangye Liquor Industry, which spent a lot of money last year and won the bid king of the CCTV advertising bidding conference at a price of 32 million. Today, Mr. Li Xian, chairman of New Taipei Group, also came to our scene. Let us dedicate the warmest applause to our last bid king. ”
With Tan Xisong's agitation-style introduction, the spotlight suddenly hit Li Xian's face.
No way!
Listening to the applause around him, accompanied by all kinds of dissatisfaction, hostility, and jealousy, his eyes suddenly converged on him with the spotlight, and Li Xian scolded secretly in his heart.
I have to say that Tan Xisong, a woman, really understands men so well!
A simple introduction immediately made himself the target of public criticism.
At the beginning of the bidding, what is the purpose of introducing yourself so hard?
Those present were a group of people in the business world who had climbed to the top of the pyramid.
Who wouldn't want to be the brightest and brightest one?
Giving yourself such a high-standard treatment is arousing the fighting spirit of other competitors!
Secretly slandering the insidiousness of the woman on the stage, Li Xian got up with a smile and waved to everyone behind him in the spotlight.
"Okay, thank you Dong Li. Seeing Li Xian glaring at himself fiercely when he reflexively sat back in his seat, Tan Xisong was fearless, smiled, and quipped: "Li Dong, be careful." At the first bidding meeting last year, more than 300 guests participated in the bidding, and 79 people participated in the bidding. But today, we have more than three times as many guests as last year, so you're going to have to be under pressure. At the same time, you also have to fight for power, and the throne of King Biao can't be monopolized by Li Dong, right?"
Coax.
There was a chorus of laughter in the room.
Seeing that the atmosphere was almost rendered, and Li Xian's face was also darkened, Tan Xisong smiled slightly and stood up straight.
"In the past year, the advertising department of CCTV placed a total of 46 batches of commercial advertisements, more than 160 films. According to incomplete statistics, CCTV advertising is a total of at least 700 million yuan in revenue for the company. The advantages of CCTV's advertising platform for corporate branding and product promotion are obvious to all......"
After a little introduction to the brilliant achievements of the advertising department, Tan Xisong directly changed the conversation.
"Well, I know what you're thinking right now. So let's not talk about it, here, I announce that the 95 th annual high-level bidding conference of the advertising department of China Central Television is now officially started! We invite our notary to come to the stage, and later, you are welcome to bid!"
Offstage.
Listening to the notary announcing the bidding process and bidding rules, Zhu Feng and Liu Weihan's brains were already oozing sweat.
Zhu Feng even held Li Xian's arm with a pair of fat hands.
The strength is not small, and Li Xiansheng, who is crushing, hurts.
"Little Yellow. Confirm the bidding documents again, don't go wrong. In a moment the bidding starts and you go up. ”
Although he secretly panicked, Zhu Feng still maintained some composure on his face, and gave an order to Huang Liwei on the side.
"Okay, Mr. Zhu, please rest assured. No problem. ”
Listening to Huang Liwei's determined voice, Li Xian put his fingers under his nose and rubbed them.
......
The corner of the second row of the venue.
"Are you sure the information is accurate?"
"No problem. The bid base of New Taipei was changed last night, and the other party specially contacted me to inform me, and it is said that the new bid base was set by Li Xian himself. The analysis from the information provided by the other party is very reasonable. There should be no problem. ”
"Good. Then follow the plan. ”
"Good general manager. ”
In the midst of the hustle and bustle of the venue, the two men talked to each other like a splash in a sea of storms.
In the slightest, it did not attract the attention of others.
......
"Dong Li, Mr. Zhu, Secretary Liu, I'm on?"
The middle of the first row of the venue.
After the notary read out all the procedures and regulations, Huang Liwei got up from his seat.
"Go ahead, be careful. Zhu Feng nodded.
Huang Liwei just wanted to leave, but was pulled by Li Xian.
Looking at the crowd lined up on the stage, he said lightly: "Wait a while, let them line up first, we won the bid king last year, so we have to show the bearing of the bid king." Calm down, what's the hurry?"
"Ah," Huang Liwei was stunned when he saw Li Xian pull down the file bag in his hand, and then said with a dry smile: "What Li Dong said is true." No hurry, no hurry. ”
Li Xian is not in a hurry, but he is really not in a hurry.
Because it was the first row, those who sent bids to the stage would basically walk in front of him.
Seeing Jiang Wei, Shi Yuzhu, and Wu Bingxin walking in front of him, looking at him with complicated eyes, Li Xian was as steady as an old dog.
After waiting for more than ten minutes, until everyone on the stage finished bidding and left the stage under the witness of the notary, Li Xian still carried the file bag and sat firmly in his seat.
"Dong Li, it's almost, right?"
Seeing that Li Xian was not in a hurry, Huang Liwei on the side oozed sweat on his forehead and urged.
"Tsk. Li Xian nodded, "It's almost." ”
Immediately, he stood up.
"Li Dong ......"
Seeing that Huang Liwei was stunned, Li Xian patted his shoulder and tidied up his suit.
"Sit down, I'll come in person this time. ”
At this moment, Huang Liwei was stunned.
Didn't you say you weren't on it an hour ago!
Where did you go when the wind was light and the clouds were gone!?
Although he was shocked by Li Xian's morning and evening, Huang Liwei still hesitated and nodded.
As the major shareholder of Bangye Liquor Industry and the chairman of New Taipei Group, Li Xian asked for a bid in person, did he have the part of an assistant to the general manager to intervene?
No.
As Li Xian got up, the eyes in the venue once again converged.
With his back to the gazes, Li Xian raised his legs and stride, and walked to the stage!
......
"What are you doing in New Taipei? What kind of stinky shelf are you going to take? Do you really think that you can still be the king of the standard this year?"
"Hehe, young man. I always like the feeling of being in the limelight, and if he wants the finale, let him press it. Bidding for this thing is to see the price, not to see who is prestigious, right?"
"That's what I said. I just don't know what price New Taipei Group can offer this year. I heard that last year, Bang Yebai's more than 30 million yuan almost took all of Li Xian's funds into his pocket. bankrupt and advertised, although Li Xian is young, he has a bit of courage. ”
"Don't mention these, talk about the east and the west, how much do you think New Taipei can produce this year?"
"Who knows. However, rational analysis, Bang Yebai won the news broadcast time and advertising last year with this bid king, and it is said that it sold one billion a year. I estimate that this time Li Xian at least got this number!"
"Fifty million, obediently, this is enough to catch up with our company's output value in one quarter. ”
Everyone was talking like this, and they saw Li Xian, who walked to the stage, suddenly opened the kraft paper file bag he was carrying in his hand and took out the bidding documents.
"Wow, what does this guy want to do?"
"What the fuck is going on?!"
"He, what is he talking to the notary?"
"Temporary tender change?"
Seeing that Li Xian, under the witness of two notaries, took out a pen to modify what was on the bid, and then re-bagged it and put it into the bidding box, there was a commotion in the venue.
In the audience, Hicks, president of Procter & Gamble China, was stunned!
A strong sense of uneasiness arose.
"What's going on? Why did Li Xian suddenly make a change?"
"This ......" beside him, Rorengue, who was wearing a tartan waffle hat, was also dumbfounded.
Backstage, seeing Li Xian's abnormal movements, Tan Xisong, who was holding his shoulders and looking at the situation in the field coldly, hooked a slight arc at the corner of his mouth.
"Little slippery head. ”
。。。。。。
"What did you change with the tender just now?"
As soon as Li Xian returned to his seat, Zhu Feng grabbed him with a roar and asked,
Li Xian smiled, "I haven't changed anything, I just think our bid is too neat, so I added a fraction."
"How much?"
Liu Weihan also asked.
"Not much, hundreds. ”
"Hey, what are you doing with that?"
Hearing Li Xian's answer, Liu Weihan and Zhu Feng let out a sigh.
"Please be quiet!"
Li Xian was the last entrepreneur to come to the stage to bid.
After he put the bids out, the two notaries immediately sealed the boxes and began to count the bids.
At the same time, the two hosts took the stage and controlled the order in the venue.
"Thank you for your strong support, especially the 144 companies that participated in the bidding just now, on behalf of CCTV, I would like to thank you for your trust in my advertising department and the recognition of the CCTV brand. ”
"Yes, then it's time for the most exciting moments. We invite our two notaries, Jiang Limin and Liu Xiaowei, to open bids on the spot!"
Under the guidance of Ni Ping and Zhao Zhongxiang, the notary, who had sorted out all the bids, took a step forward.
Following the process, the bidding process was declared open and transparent, and after no doubt, the first tender was opened.
"Confucius Mansion banquet wine, wanton Wu Bai 10,000 yuan!"
Ooh!
As soon as the first tender was announced, there was a sound of cold air in the venue.
You must know that last year's bid Wang Bang Yebai was only 32 million! At this time, 13 million was raised!
At the same time, many representatives of enterprises who had already bid for the bid turned gray.
Thinking of the bottom of the bid I cast, many people are cold.
There is no half-section.
In Media, the biggest vanity fair in the country tonight, there is no fluke.
Everything, speak with strength and money!
"Qin Chi, sixty million!"
"Confucian family wine, 37 million!"
"Three strains of pharmaceutical, six thousand six hundred sixty six thousand six hundred sixty-six!"
"Giant Company, Wu Qian Wu Bai 10,000 yuan!"
As the bidding documents were opened, the applause and exclamations in the venue rang out.
Unbelievable prices are constantly being offered, and all people's eyes have been attracted by the notary's white gloves and the tender documents held on the gloves!
Front row.
Li Xiansong sat loosely, his arm propped up on his negative hand, and his fingers kept rubbing his lips.
Like everyone else, he was watching the notary singing.
However, it is different from everyone else. What he's waiting for is a certain price.
A price tag with ulterior motives, mixed with dirty and dirty deals!
"Procter & Gamble China ......"
At this moment, the notary on the stage paused.
With this pause, everyone present held their breath.
After a few seconds, the notary looked up at the bottom of the lookout and announced, "Procter & Gamble China, one hundred and one thousand one hundred and eleven yuan!"
"Oh my god!"
"Biaowang! This is the Biaowang, right!?"
"Damn! It's still foreign capital that has money! 100 million, a dog's day! This is three times as high as the king at the end of last year!"
As this singing price landed, a large number of people stood up in the hula in the venue.
This is the first bid of more than 100 million yuan tonight.
Driven by the host, the applause rang out.
And those who eat melons are different.
The New Taipei Group and his party, especially Zhu Feng and Liu Weihan, are already dead!
One hundred million and ten thousand!
With his own bid, it's a 10,000 more!
10,000 yuan!
"it!"
"Hey!"
Liu Weihan is a steady character, but at this moment, he can't help it anymore.
burst into a foul language and hammered his head hard.
On the side, seeing his state at this time, where did everyone still not understand what was going on?
Look at this, New Taipei ......
It's defeated.
On the side, people began to come over to comfort them.
When Li Xianzheng's mind was in a hurry for this strange offer, he felt that someone had patted him from the side.
turned around and saw that it was Zhao Xinxian.
"Dong Li, don't be discouraged. This bid king is not one term, and there is next year. ”
Yes?
Li Xian's eyes widened, looked at Zhao Xinxian, and shook his head with a smile.
At this moment, the notary on the stage took out a new tender.
"New Taipei Group Bangye Liquor Industry ......"
God is pitiful, the notaries who attended this bidding meeting can be regarded as having seen strong winds and waves.
But swear to God, he'd never seen such a strange bid!
With suspicion, he looked at Li Xian in the first row under the stand.
Immediately, the bottom of the bid was sung.
"New Taipei Group Bangye Liquor Industry, 100,111,111 yuan!"
Call!
After a burst of exclamations, there was a sudden silence.