New Taipei Group is not the first bid to break 100 million tonight.

But this bid stunned everyone!

Why?

Because the difference between the two bids of more than 100 million is too close!

The difference is less than one million, and if there is no higher bid, the bottom of the bid of New Taipei Group is almost stepping on the top of Procter & Gamble.

It's a strange feeling, like two athletes in a 100-meter race crossing the line almost at the same time, but only a fraction of a second apart from the winner.

In the face of these two successive bids of more than 100 million, everyone in the audience also had their own thoughts in their hearts when they were silent.

Many people have already noticed the slightest strangeness at this time.

However, the host on the stage did not give everyone a chance to suspect.

"Thank you to New Taipei Group Bangye Liquor for your bid, and thank you Li Dong for your continued support to our CCTV advertising department!"

After Zhao Zhongxiang thanked him with that unique magnetic voice, the notary on the stage carried out the next singing.

However, not many people have put their minds on the stage anymore.

Why?

Just a few rounds of bidding, the vast majority of influential and powerful enterprises present have announced the bottom of the bid, and Procter & Gamble China suddenly broke out a sky-high price of 100 million, and the New Taipei Group changed its tactics on the spot, and the 100 million and 100 million that broke out have far exceeded people's estimation of the price of this bidding bid.

According to most people's guesses, the bid king of this second session is about sixty or seventy million. After all, this is the second session, and the first bid is only more than 30 million.

Now, New Taipei Group's bid has almost tripled the previous one, and if there is a higher bid......

So how crazy is this year's bidding meeting?

It turns out that Li Xian is the craziest one.

The next seven bids were read out, and the highest bid was only 47 million issued by Jianlibao.

At this point, the suspense is gone!

It was at this time that Tan Xisong, who had been watching the bidding progress of the audience in the background, stepped onto the stage. After taking the microphone from the host's hand, she took a deep look at Li Xian, who was sitting in the front row.

"Here, on behalf of the CCTV Advertising Department, I would like to express my most sincere thanks to all the enterprises participating in the bidding! Next, I officially announce that the winning bidder of this CCTV 95 annual prime-time advertising bidding conference is ......."

"New Taipei Group Bangye Liquor Industry, 100,111,111,110 yuan!!"

"Xiaoxian, it's us! Take it down! We Bangye Bai have been the two-time standard king!

"Oh my God! I took it down, fortunately I took it down! The sweat of my palm! It's too dangerous, it's too dangerous! Li Xian, tell me the truth, you have fucking clairvoyance, right?! It was so fucking mysterious just now, just a little, just a little!

Hearing Tan Xisong's announcement of the final result, Zhu Feng and Liu Weihan were as if they had just finished a full marathon, and the whole person was out of strength.

Especially Zhu Feng, the sky shirt on his body has been soaked through sweat. The neckline and cuffs are dark!

As the applause rang out, Li Xian, who was excited by Zhu and Liu beside him, shook like duckweed in the wind and rain, and removed his fingers from his nose. After shaking hands with Zhao Xinxian, Liu Yonghao and others behind him, and accepting a wave of congratulations, he breathed a sigh of relief and glanced at the corner of the second row.

Grandma's legs!

It's really dangerous!

Want to yin your dad and me?

Let's go back to the furnace and rebuild!

.......

As the spotlight was projected on him again, Li Xian slowly got up, turned around and waved his hand slightly in the field.

When the applause gradually died out, Tan Xisong on the stage smiled and invited Li Xian and the two leaders of CCTV to come to the stage. A golden certificate that has been prepared for a long time and represents the honor of the king was issued.

"Chairman Li, now we all know that your company has won the bid twice in a row. You weren't there for the first session, and now, in front of our fellow fans in the audience, do you have anything to say?"

The first round of bidding is over, but it does not mean that the bidding will end there. Over the next three hours, there will be two more rounds of bidding to determine the titles of sub-primetime and several ratings programs, as well as upcoming advertising slots.

But for those, there is no need to sing the standard live on stage with great fanfare.

After Li Xian took a photo with the leader, the two hosts stepped forward with a smile and handed the microphone to his mouth.

Looking at the more than 1,000 pairs of eyes staring at him in the audience, Li Xian felt that if he didn't swell at this moment, he would be considered to have lived in vain in this life.

took the microphone and groaned slightly, he smiled,

"Actually, there's not much to say. Today's bid is actually not high. The reason why we were able to make New Taipei Group Bangye Liquor Industry win the bid king...... The main reason is that."

"What is the main reason?" Ni Ping, who was on the plate, was a little curious and raised the microphone in her hand.

Li Xianyi spread his hands,

"It's mainly up to your peers!"

As soon as these words came out, almost all the entrepreneurs in the audience who participated in the bidding turned green!

I'll foil your grandma's legs!

This second bid king made a bid of more than 100 million, which is obviously a bullying man with money!

What is all about peers?

You just said that you didn't have a fight anymore?!

Now that you're cheap, why do you say cool things, are you cheap? !

Steadily accepted the negative emotions + 1008611 from the audience, Li Xian smiled and made up for it: "So today, here, I want to thank you for your humility and giving up the second bid to our New Taipei Group Bangye Liquor Industry." In the meantime!"

Just when everyone in the audience was frantic with cold faces and crazy in their hearts, Li Xian turned his words and fell on the corner of the second row.

That's where P&G China is located.

"At the same time, I am especially grateful to Procter & Gamble China. Thank you for researching today's bid that will make me laugh for a year. I would also like to express my sincere gratitude to Mr. Hicks for coming all the way to China to contribute to our socialism and at the same time to be a night of red flowers and green leaves."

Inside, there was silence.

Everyone, even the well-informed Tan Xisong, couldn't help but frown.

Where have they ever seen such a person?!

This mouth is too bad!

It's okay not to speak, but when you speak, it's either a whole mockery or a single high-damage heart-piercing.

What kind of quality is this?!

Is there a bit of a level?

Ignoring the sparkling eyes, Li Xian narrowed his eyes and stared tightly at the corner of the second row: "Mr. Hicks, you have worked hard. I will always remember this friendship!"

Before the stage, the on-site choreographer and cameraman were almost grinning to the root of their ears at this time.

"Director, let's record this paragraph, can we broadcast it?"

"Sow an egg! Five stresses, four beauties, and Chinese virtues are gone?

On the stage, the two hosts' eyelids jumped, but they had to continue to guide.

Li Dong is straightforward...... Then, we also know that the purpose of CCTV's launch of this bidding meeting is to continue to build a CCTV advertising brand platform. Therefore, this bidding meeting will not only be held last year and this year, but we will continue to do this in the next year and the year after. So may I ask Chairman Li, what are your expectations for next year's bid king?"

Faced with this question, Li Xian smiled coquettishly.

"Last year, we didn't have any pressure to win the bid. Although Procter & Gamble gave me a small surprise, on the whole, there were no twists and turns. So I think ah, our bidder will simply cancel the bid next year and make it an auction situation. If this form is not changed, I will give the big guy a solid bottom here, and the bottom bid of our New Taipei Group next year will be at least three and a half billion!

Ooh!

In the midst of the noise.

The choreographer's eyes lit up.

Stretched out his hand and slapped the photographer who had been slacking off, "Record it for me!" Just rush this sentence, next year, the revenue of our advertising department is afraid that it will be heavenly, and this section will be broadcast!"

Looking at the indignation in the audience, Li Xian smiled.

Next year, this standard king, you guys, who like to fight, who fights, I won't play with you!

......

Before coming to participate in the bidding meeting, according to Li Xian's prediction, his strong opponents in this year's bid competition should be his peers in the wine industry.

After all, last year, Bangye Bai relied on this standard king to achieve great progress in the trinity of output value, profit and brand. At present, the situation of liquor companies is highly similar, and the product positioning and even the price range overlap with each other, this model of relying on huge advertising advantages to pull performance like a rocket into the sky can be called simple, effective and crude.

Well, it is very operable and reproducible.

In fact, what he expected cannot be said to be wrong.

Tonight, peers including Qin Chi, Confucius Banquet Wine, Confucian Family Wine, Fenjiu Group, Gujing Gong and Jian Nanchun all offered high prices ranging from 45 million to 72 million.

But Procter & Gamble's round of bids that almost overturned made him think a lot.

According to the original historical process, Procter & Gamble won the bid king. But that was after '99. At that time, Procter & Gamble fully explored the Chinese daily toiletries market, and the annual advertising and marketing expenses created a history at that time, reaching an astonishing 650 million. Among them, the two consecutive bids spent almost 800 million,

Therefore, although Procter & Gamble's high price to snipe the king tonight was unexpected, it was extremely reasonable.

After returning to this era, Li Xian has been invincible in his career by virtue of the experience and insight he brought from the future, as well as the limited information advantage he has mastered.

Today, Procter & Gamble reminded him.

It seems that in the future, I can't act completely according to my memory, and I have returned to the present, and all kinds of things I have done have produced some chemical reactions. It seems that in future decision-making, the motivation for accidents at historical nodes should be taken into account.

......

The bottom of the bid was leaked, and Li Xian had a knot in his heart.

But now is not the time to pursue it.

After the bidding ended, Li Xian specially observed the movements of Procter & Gamble.

When he saw the tall back beside Hicks, he figured something out.

In addition to teaching at business schools, most of the CEIBS professors also work as consultants in foreign companies.

Thinking that the planning of this incident was probably handled by Luo Lange, who was not dealing with him, Li Xian sneered again and again in his heart.

In the banquet hall, the seats have been rearranged and the appreciation dinner held by the advertising department is about to take place.

"Dong Li, tonight's is really wonderful! You know, when the notary announced Procter & Gamble's bid just now, I had mixed feelings in my heart. At that time, I still thought that your New Taipei loss this time was decided. Unexpectedly, Li Dong had no last resort and temporarily revised the bottom of the bid. It was an eye-opener. ”

Tan Xisong came to Li Xian's side with a glass of red wine and said with a slight smile.

It is clear that she has already read the bid.

Naturally, I also saw the price of 100 million yuan before the New Taipei Group.

Li Xian stood up, raised the wine glass in his hand, and blinked, "I have to thank Director Tan for this." If Director Tan hadn't provided such a platform, how could our New Taipei Group be in such a limelight, right?"

"Ahem,"

Thinking of Li Xian's speech on the stage just now, Tan Xisong was embarrassed for a while.

However, the matter has passed, and Li Xian has sent more than 100 million advertising fees to the advertising department for two consecutive years, and he is already the No. 1 financier of Tianzi. To put it mildly, even if Li Xian is now convulsive and singing the big-headed son and small-headed father on stage, Tan Xisong has to applaud and shout.

Real money, that's how powerful it is.