Chapter 147: Opening Celebration

According to He Yuan's previous psychological pricing, the opening price of the rough house is about 2,600 yuan / square meter, and the opening price is about 3,100 yuan with fine decoration, which is basically the same as the highest price in Yangzhou City. The advantage of Jinbi Bay lies in the geographical location, but the sale is a rough house, although Hongyuan Flower Garden is not in the geographical location of Jinbi Bay, can be added with fine decoration, He Yuan believes that such a price has great market competitiveness.

What he couldn't imagine was that Lin Qiang actually set the opening price of the 38 houses that were released for the first time at 3,980 yuan!

When the employees of the New Century Advertising Company arranged the pricing boards that were made overnight in various conspicuous places in the community, all the people in the sales department were a little incredulous, and everyone couldn't imagine how Lin Qiang got the confidence to dare to set the opening price higher than Jinbiwan?

You must know that in the current Yangzhou, the home decoration price on the market, high-end decoration has also gone to more than 700 yuan per square meter, and the current price of the rough house in Jinbiwan is only 3188 yuan / square meter, in other words, plus the decoration cost, Lin Qiang's pricing is lower!

"Lin Qiang, will such an opening price scare customers away all of a sudden?" He Yuan asked worriedly. Although the real estate company will take away 50% of the difference at a premium of 3,100 yuan per square meter, the more expensive the house sells, the more he will naturally increase his income as a developer, but He Yuan is worried that such a high opening price will discourage the buyers.

"Lao He, you won't let your house sell expensive, right?" Lin Qiang said with a confident smile.

The wise man plans to do things, the layout goes first, the plan is moved, and he will not do those desperate things that will become benevolent if he does not succeed, this is Li Wan's true evaluation of Lin Qiang in her heart, although the opening price set by Lin Qiang was also beyond her expectations, but how far away, Li Wan has greater confidence in Lin Qiang.

Early in the morning on the opening day, Li Wan carefully dressed up, wearing the clothes that took advertising photos with Lin Qiang, and appeared in the sales department amazingly, attracting a burst of envy from the beautiful sales ladies in the sales department.

There is still more than half an hour before the official opening time, and a large number of people have gathered at the gate of the community, when there are guests who have come to see the building from all over the place, and there are also people passing by, everyone is holding a beautiful wall calendar that has just been received.

The wall calendar is specially selected by the New Century Advertising Company from Lin Qiang and Li Wan's many advertising photos, with the real photos of the exquisite sample room of the real estate and professionally designed and made, using 250g double copper high-quality paper, the surface has also been filmed, waterproof, anti-fouling, long-term reading will not curl the edge, entrust the most professional printing plant in Yangzhou City to use the most advanced HP equipment high-definition printing, the color is saturated and bright, the picture is about to come out, people can't put it down. Many people queued up many times and picked it up repeatedly. Lin Qiang explained in advance, the number of copies of the calendar should be at least 5,000 copies, which can meet the needs of guests at any time, and the wall calendar with a cost of two or three yuan will be an excellent publicity medium, which can enter thousands of households, and is a good way to publicize with little investment and great results.

When Lin Qiang and Li Wan, as the hosts of the opening ceremony, walked to the temporary stage at the entrance of the community, Ma caused a small commotion.

The people in the audience were pleasantly surprised to find that they were the two handsome men and women in TV and newspaper advertisements and the wall calendar, everyone was talking about it, guessing where they were invited from the stars, and a few young girls were still holding wall calendars and real estate leaflets, surrounding Lin Qiang and Li Wan to ask for autographs.

And when Lin Qiang and Li Wantai introduced themselves as partners of the trendy real estate company acting for this real estate, the audience caused a burst of exclamations, and everyone had more expectations for Hongyuan Garden!

After the sound of firecrackers, with Lin Qiang's order, the color stripe cloth enclosed in the arched gate, the surrounding wall and the public space was unveiled at the same time, the luxurious gate first brought a great sense of shock to everyone, the majestic granite pillars on both sides of the arched door are exquisite and abnormal handmade three-dimensional reliefs, lifelike, the top of the arched door is a whole piece of yellow rust stone up to three meters long, up to more than one meter, engraved with several big characters of "Hongyuan Garden", pasted with 24K real gold leaf, glittering. This is Li Wan invited Huang Yuanzeng, the most famous calligrapher in Yangzhou City, to write it by himself, which is strong and powerful.

The TV crew who came to the scene for the interview this time has cooperated with Li Wan many times before, and the host Miss Chen Xiaoyi and Li Wan are already close friends.

Chen Xiaoyi held the microphone, walked on the stage, smiled at Lin Qiang and Li Wan, and turned to the camera, "Ladies and gentlemen, just now we have played the opening ceremony of Yangzhou's first fine decoration community that caused heated discussions in the city, and now standing next to me are Lin Qiang and Mr. Li of the trendy brand real estate company who planned this marketing campaign, and everyone has already seen that the two of them are the heroes and heroines in the recent hit advertisement, Mr. Lin, Mr. Li, say hello to the audience and friends." ”

The camera then moved and focused on Lin Qiang and Li Wan.

Lin Qiang looked at the camera and waved his right hand, "Hello everyone, today, the first hardcover community in Yangzhou is officially opened for sale, welcome everyone to visit and guide!"

Li Wan straightened her hair blown by the wind, simply took the microphone from Chen Xiaoyi's hand, and greeted the audience in Yangzhou's local Hakka, which attracted cheers from the audience.

As the initiator of this event, please talk to the audience about the development trend of hardcover housing in China. Chen Xiaoyi pointed the microphone at Lin Qiang and said.

"Thank you, Miss Chen. Lin Qiang nodded politely at her and said: "Domestic hardcover housing has just started, and now it is only launched in a few first-tier cities, and our Yangzhou can be regarded as at the forefront of the country." At present, the development of international high-end residential buildings has gradually formed five major trends in residential design: modular architectural design, stone façade design, humanized house design, bedroom design suite and rationalization of indoor circulation, the five trends of mutual cooperation, emphasizing the people-oriented living comfort, the convenience of interpersonal communication, the privacy of the owner's living space and the uniformity and luxury of the public landscape, and based on this, to create a high-end boutique residence, and strive to give the owner a real material, magnificent luxury experience. There is a very important one here, which is the size of the building area, which is no longer the only criterion for measuring the luxury of living space, but pays more attention to the uniqueness and fashion of interior decoration, as well as the connotation of the public landscape of the community. ”

"Then Mr. Lin, can you talk specifically about the uniqueness of Hongyuan Garden in these aspects compared to other real estate?" Chen Xiaoyi's figure was slightly shorter than Li Wan, and she looked at Lin Qiang with a delicate face slightly.

"Our Hongyuan Garden is not only a noble residence, but also a high-quality life model! I will take you to visit a very personalized sample room, the decoration of these sample rooms can be said to be the first launch in Yangzhou, the use of very fashionable, novel, exquisite ceramic carved background wall to greatly enhance the level of decoration, and these background walls can accept the owner's personalized customization. In addition, we have spent a lot of money on the landscape design of the community, with the public landscape swimming pool as the heart, with the flowing water, falling water, fountains, waterfalls and other living water as the veins, through the wooden platform, small bridges, curved corridors will be the 'landscape swimming pool' and the 'living water system' as a whole, and at the same time combined with the natural landscape of the slope, with the four seasons of different crown flowers and trees to create a quiet, deep, private and noble living atmosphere. What's more, we have installed exquisite colorful carvings in the public area and the surrounding walls, so that all the people living here have a kind of identity symbol. ”

"It sounded really attractive, and I couldn't wait to go inside and see it. Chen Xiaoyi nodded and said, "Mr. Lin, I also want to ask a question that the audience and friends are very concerned about, is what are the unique features of your decoration?"

Lin Qiang smiled at her and said, "As the advertisement says, our decoration slogan is: Leave the decoration to us, you can rest assured that you will go to class! This is definitely not an empty word, nor is it a gimmick." Our company has a strong technical force of the decoration alliance, aimed at ending the previous decoration can only find home decoration 'guerrillas' or find acquaintances to help the history, at the same time, our tide brand decoration company took the lead in launching the "free decoration consultation" pre-sale service concept, changed the service practices of the decoration industry, and spread to everyone the tide brand decoration advocated by the family space, wisdom space, thought space, space, art space and other advanced home design. While absorbing the essence of the standardization of the construction sites of various companies, the Chaopai decoration company has tailored a set of standardized projects belonging to the Chaopai decoration: standardization of construction process, standardization of construction, standardization of construction technology, standardization of finished product protection, standardization of construction materials, and standardization of quality acceptance. This move has greatly improved the image of the tide brand decoration construction site, and completely opened the distance from the home improvement 'guerrillas'. From the quality and professional knowledge of the staff, to the attitude of the decoration and construction, it has been affirmed by the majority of owners. After a while, you can see that we have strict standards for decoration design, materials and construction specifications, and can accept random inspection and consultation from the owner at any time. ”

"Okay, thank you very much for Mr. Lin's professional and detailed answers, let's follow the camera and go to the field to feel the true face of Lushan, the first luxury hardcover room in Yangzhou City. As soon as Chen Xiaoyi's words fell, people who couldn't wait poured into the community like a tide.

According to the division of labor in advance, all the staff of the sales department have already been each other, methodically guiding everyone to start from the public scenic spot, admiring the exquisite colored carvings, and dividing the visiting crowd into four large groups, respectively going to four sets of different styles, different grades of sample rooms to visit, many young people are scrambling to take pictures in front of the exquisite colored carvings.

Lin Qiang and Li Wan walked back to the innermost office of the sales department, don't look at him calmly when facing the camera, in fact, the first time he accepted the live interview of the TV station, Lin Qiang was also quite nervous in his heart, his back was a little sweaty, he picked up the teacup on the table and drank a sip of hot tea, and then calmed down a little.

He Yuan praised Lin Qiang's performance and threw him a cigarette, "Lin Qiang, you and Mr. Li really have a style in front of the camera, not bad, not bad." ”

Lin Qiang looked at the bustling crowd in the sales hall through the glass door, and took a big puff of cigarette comfortably. The opening celebration is off to a good start, and the predetermined effect can be basically achieved, and then it is a critical moment to test the actual effect.

The people in the office were both excited and a little nervous, until the sound of firecrackers sounded in front of the sales department, and everyone jumped up, Li Wan was even so excited that she tightly squeezed Lin Qiang's arm next to her like a little girl, and was so excited that she only heard an exciting voice from the loudspeaker outside: "Congratulations to Mr. Zhang Dawei and Miss Meng Ru for becoming the first prospective owners of Hongyuan Garden, and receiving a beautiful colored background wall worth 20,000 yuan." ”

According to the promotion plan, the top 10 subscribers will receive a customized beautiful carved background wall for the whole house provided by Guangzhou Gaoqiao Chaopai Colored Carving Co., Ltd. for free, worth more than 20,000 yuan, which will be directly deducted from the room payment!

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"Confucian Merchants" is currently being written online, and I hope to see everyone's comments and suggestions. Friends who are waiting for more can read "Time Apocalypse" first to learn about Lin Qiang's early growth experience. Thank you very much!