The advertising shoot is complete.

There are still a day or two left in post-production, and Wang Qiang doesn't need to worry about this, he just dubbed according to Wang Jing's request, and then went to work on other things.

Now that the advertisement has been filmed, it must be delivered.

Jumei's advertising was launched on Hunan Satellite TV at the beginning, and later it was overwhelming on the Internet, and at the same time, Han Geng, Wei Chen and other advertisements endorsed Jumei Youpin, these advertisements were placed on Youku Tudou and other websites, so they attracted so much attention.

Sometimes, whether an ad is good or not is not only a creative issue, but also needs to be displayed on the platform.

It is this question that Wang Qiang is thinking about now.

The seventh day of the Lunar New Year.

The company has resumed business.

As for the shooting of the MV, it has nothing to do with Wang Qiang, it is all handed over to Wang Jing to operate, and he now has to discuss with the company's senior management what kind of TV station is appropriate.

in a small conference room.

The top brass are all seated.

Wang Qiang sat in the center of the table, turning the pen in his hand, "I called everyone over to discuss the intensity of global shopping advertising. ”

Du Cuilin nodded and said: "This is to be discussed, but I want to ask, how big are you going to make the momentum, there are big delivery methods, and small delivery methods." ”

Chen Xuemin, Lao Zhu and others all looked over.

Looking at seven or eight faces, Wang Qiang pondered for a while and said: "I am inclined to the overwhelming propaganda of the national TV media, and it is best to put it on the national channel, and the ratings of this channel are good. ”

Fang Ruya, the financial officer, said: "If this is the case, the capital budget should be very high, I used to hear people say a little when I worked in the banking system, such as CCTV, they charge according to the daily rate, and then how much is the advertising time per second, and how long the contract is signed, how much is it, TV advertising is a lot of money." ”

Wang Qiang thought for a while and said, "Do any of you know the price of a set of CCTV advertisements?"

If you talk about ratings, the first choice is definitely CCTV.

In fact, he knows that CCTV is not the best choice, because the time period with the most concentrated ratings of CCTV is news broadcast, and other time periods really have no advantage.

But nowadays, there are relatively few TV stations covering the whole country, and even fewer have high ratings.

Chen Xuemin squeaked: "I know one thing, CCTV is also divided into time periods, if the price of late night is no different from other TV stations, it is very cheap, but if it is prime time and afternoon time, then the price is very expensive, last year, I heard that the price of prime time is one or two thousand per second every day, I don't know if I remember wrong, it should be this number." ”

One or two thousand per second per day?

He advertised for more than a minute!

Converted to hundreds of thousands per day?

Wang Qiang was taken aback, and almost immediately said that he would veto a CCTV set, but in fact, he is not to blame, other people's advertisements generally take a few seconds, and the longer ones are nothing more than ten seconds, like the more than one-minute advertisement of "I Speak for Myself", which can be said to be unheard of in the current era.

"It's too expensive. He waved his hand, frowned, and asked, "Do you have any other good TV station recommendations?"

Lin Jun hesitated: "Now many people have black and white TVs at home, and they can only receive a few local TV stations and CCTV, and a few big TV stations nearby. ”

Wang Baoguo, who had not spoken, answered: "Yes, for example, our Haitong TV can basically only receive Haitong County and City, Jinghai Station in the city, Shanghai TV and CCTV, and the others are really gone." ”

Wang Qiang knows that cable TV has appeared, but the coverage area is not much, and it is different from later, the number of cable TV users is very small, so it seems that in addition to CCTV, other TV stations are not suitable?

He couldn't help but feel a little embarrassed.

Didn't discuss anything and took it.

Wang Qiang had no choice but to say: "Sister Fang, when you make a budget, how much money the company can probably spend for advertising, as for which TV station to choose for advertising, I will consider it carefully here." ”

"Okay. Fang Ruya agreed.

"The meeting was adjourned. Wang Qiang said.

Everyone got up and walked outside.

Only Lao Zhu and Wang Baoguo stayed.

Lao Zhu was puzzled: "Xiao Wang, do we have to carry out TV advertising?"

Wang Qiang smiled helplessly: "The advertisements have been filmed, isn't it a waste if you don't carry out TV commercials?"

"That's right. Wang Baoguo nodded.

Wang Qiang didn't reply to them, but he was thinking in his heart that he just wanted to use this advertisement to become famous in the world, and the advertisement of "I Speak for Myself" had already proven its success and proved how much attention it could bring, how could he not advertise on TV?

Sow!

This commercial must be broadcast on a national television station!

Wang Qiang is very determined, no matter what, he wants the people of the whole country to see one of the most classic advertisements in history, so that Guoxing Global Shopping will take a little less detour in publicity.

……

Just came out of the conference room.

Fang Ruya walked over with the budget sheet, "Vice President Wang, I just calculated, excluding all kinds of funds that cannot be used, and after you said before that you would keep 20 million money for the world, the maximum financial resources we can carry out advertising are about 6 million." ”

Wang Qiang took the budget table and looked at it, and said, "I know." ”

"Is so much money enough?" Fang Ruya asked.

Wang Qiang shook his head, "If it is like what I said at the meeting just now, it will definitely not be enough to put it on CCTV." ”

Fang Ruya was a little anxious and said, "Then what should I do, or I'll do the math again and see if I can squeeze some money out from other aspects." ”

"No, I'll think of a way. Wang Qiang said that he was about to go back to the office, and suddenly thought of something, "What about Manager Lin?"

"I'm in the global buying department. Fang Ruya replied.

Answered, went to the global purchasing department to find Lin Jun.

As soon as I walked inside, everyone was busy, and as the preparation of the global shopping business became more and more perfect, everyone was very busy, on the one hand, they had to contact various brands in the United States, and on the other hand, they had to recruit people in the store, anyway, many things had to be busy.

Wang Qiang found Lin Jun, who was holding the documents and materials, "Manager Lin, come over here." ”

"It's coming. Lin Jun put down the information in his hand, walked to the glass door, and asked, "Vice President, what's wrong?"

Wang Qiang said: "Help me contact a CCTV advertising agency, I want to talk to them." ”

Lin Jun snorted, "It's decided?

Wang Qiang said: "Yes, just one set of CCTV." ”

"Okay, I'll get in touch. Lin Jun immediately turned around and left.

Looking at Lin Jun's back, Wang Qiang secretly clenched his fists, no matter what, talk to the advertising agency of CCTV first, if you really can't talk about it, then think of other ways, I hope you can negotiate it at a reasonable price.