Normally speaking, if you look for a TV station to advertise, you don't directly find someone else's TV station.

But every TV station has a special advertising agency, how can those leaders have time to worry about these things?

Moreover, if the business affairs are left to professionals, the benefits can be maximized.

For example, CCTV has many advertising agencies, among which the more famous one is China Television Heilan Media.

This morning, Wang Qiang met the person sent by Heilan Media in the office, and he took someone to the reception room to prepare a series of good tea.

Three people came from the other party, and after their introductions, Wang Qiang learned that these three people, one is Jin Xiaoming, the deputy manager of Heilan Media's business department, and the other two are assistants and legal affairs, one surnamed Dong and the other surnamed Zhang.

"Manager Kim, please have tea. Wang Qiang stretched out his hand and said.

Jin Xiaoming took a sip, and his eyes lit up and said, "This tea is good." ”

Khan, isn't it just an ordinary Longjing? Wang Qiang knew that the other party was saying kind words, and said with a smile: "Manager Jin praised it." ”

Jin Xiaoming put down the teacup and got to the point: "I heard that you want to place advertisements on CCTV, I want to ask, at what point in time do you want to put them, what is the length of the advertisement, and how long is the cycle?"

Wang Qiang had already thought about this before.

He only has six million available funds on hand, and the cycle is definitely not too long, and the main advertising time is too long, so he must reduce the delivery cycle as much as possible, and the opening time of Guoxing Global Purchase is getting closer and closer, and he feels that it is acceptable to have a shorter time.

"Let's talk about your offer first. Wang Qiang didn't immediately reveal his hole cards.

Jin Xiaoming looked back at Assistant Dong.

Assistant Dong Huiyi took out a few pages from his briefcase and handed them over.

Jin Xiaoming glanced at it, handed it to Wang Qiang and said, "The above is the advertising quotation of all time slots of CCTV, you can take a look." ”

"Good. Wang Qiang took it, and then began to look.

The top row is the late-night advertising price.

Then there is the morning slot, the afternoon slot, and finally the prime slot.

The golden file is divided into several grades, from six o'clock in the afternoon to twelve o'clock in the evening, this is called the big golden time, seven o'clock to eight o'clock is the prime time, after eight o'clock is the golden file, and after nine o'clock it is also called the golden file.

But in terms of price, there is a lot of difference.

For example, the hottest thing is the advertising price after the news broadcast, which costs 2,000 yuan a second, and the slightly cheaper price before 7 o'clock, about 1,000 yuan per second, 1,000 yuan after 8 o'clock, and 1,000 yuan after 9 o'clock.

In general, the price is very expensive, after all, on a per second basis per day.

After Wang Qiang glanced at it, he said quietly: "If I want to put it in the prime time, can the price be cheaper?"

Jin Xiaoming did not answer positively, but showed his excellent business ability, gushing: "CCTV news channel advertising costs in the process of media, enterprise cooperation, there seems to be a permanent binary paradox, as a media, usually concerned about a communication cycle, how many ratings the advertising placed by the enterprise has obtained, the cost of 1,000 people is not the lowest, and as an enterprise, more emphasis is placed on sales, Whether the market share and revenue increase with the investment in advertising, as a measure of the quality of media advertising. In the final analysis, there are some misunderstandings between the two sides on the performance standards of advertising, and more attention is paid to some short-term effects, which eventually leads to the two sides standing on their own positions to discuss the problem, which seems to make sense, but in fact they have forgotten the development trajectory of brand communication. ”

Wang Qiang didn't interrupt him, nodded, and signaled that he heard.

"According to the research of advertising psychology, people's psychological cognition is a step-by-step process, the former stage is the basis of the latter stage, and the latter stage is the advancement of the previous stage, and the cycle repeats itself to produce cognition of things. In this psychological development ladder, people's acceptance of concepts and brands also goes through a progressive process, from ignorant collection to knowledgeable collection to purchase collection, and finally realizes the promotion role of advertising. If there is any link in the process, not only the effect of the process is greatly reduced, but also the effect of the entire communication will be greatly damaged, and even the advertising investment spent will not be heard at all, and it will be wasted. In a nutshell, advertising has to go through such a stage of development in the process of stimulating people's psychological cognition. Jin Xiaoming continued.

He also said that he was addicted, "there are seven stages in total......

If you say that it will be dark again, Wang Qiang hurriedly interrupted: "Manager Jin, I probably know a little, let's talk about the price." ”

Jin Xiaoming still said unfinished: "Actually, you really should understand, I won't be unreasonable, in general, our price must be the most appropriate price in the market, if you want me to reduce the price again, I can't lower it." ”

As the saying goes, the sky-high price is repaid on the spot, how can it be the bottom price?

And Wang Qiang knew very well in his heart that if he could press down a hundred yuan per second, he would be able to save a lot of expenses.

"Slightly cheaper. Wang Qiang said: "My advertising time is relatively long, it has reached one minute and thirty-nine seconds, I should be able to give some discounts, right?"

One minute and thirty-nine seconds, even before seven o'clock, it will cost 99,000 a day, and 990,000 in ten days, which is definitely a big customer.

For big customers, Jin Xiaoming must be preferential, he didn't ask why the advertising time is so long, and said directly: "I can be the master of the cheaper 100 yuan per second, this is the biggest limit." ”

Hearing that the other party's tone was so resolute, I am afraid that it has really reached the psychological price, Wang Qiang thought for a while and said: "Do you have a limit on the delivery time?"

"A day or two will definitely not work. Jin Xiaoming said with a smile, "If that's the case, CCTV advertising has to be changed every day." ”

Assistant Dong and Legal Affairs Zhang next to him both laughed.

Wang Qiang also smiled cooperatively, "I know." ”

Jin Xiaoming smacked his lips and said, "Invest at least three months." ”

Wang Qiang calculated in his heart.

If it starts at three months, if it is a prime time, he can only invest 6 million in his hand for a month and a few days, and it is obvious that he can only veto.

Then there were five hundred dollars left between eight and nine o'clock, and he didn't have the financial resources to eat it.

There seemed to be no other choice but before seven o'clock and after nine o'clock.

The price of 900 per second per day, the advertising cost is about 89,000 a day, multiplied by 90 days, it needs more than 8 million.

I'm still a little short of it.

Wang Qiang frowned and said tentatively: "Do I need to pay the advertising fee at one time?"

Jin Xiaoming was stunned, and then said with a smile: "Of course, it is a one-time payment, when have you heard that the advertising fee is divided into several times?"

That's true.

Wang Qiang thought for a moment and replied: "Okay, I want the last ad before seven o'clock, preferably before the news broadcast starts." ”

Jin Xiaoming immediately calculated, and after more than ten seconds, he came up with a number, "The total advertising fee is eight million and nineteen thousand, let's sign the contract now?"

"The contract can be signed now, but I may not be able to pay you for the advertising in a week. Wang Qiang replied.

Jin Xiaoming was stunned for a moment, "A week later?"

Wang Qiang said vaguely: "The company's capital turnover is a bit slow, can it be a week?"

"Yes...... Let's take it. Jin Xiaoming really wanted to win a big customer, so he hesitantly agreed.

Wang Qiang breathed a sigh of relief and said with a smile: "That's a happy cooperation." ”

"It was a pleasure to work with. ”

The two shook hands.

In a week, it shouldn't be a problem to get together two million, right? Wang Qiang has thought about it, if it really can't work, he will take out a loan, and the advertisement must be placed, well, hurry up and solve the money matter.