Chapter 319: The promotion went well

This time, Lin Qiang and Li Wan played a successful couple in the endorsement advertisement, the two have a pair of lovely children, the family lives in a big house with an invincible river view, and the two are still downstairs by the riverside grass, holding hands, each pulling a child, the picture is quite warm and infectious. Please Baidu search ()

Lin Qiang's current image does not need to be dressed up too much, only a little makeup, it is very in line with the image of a young man with a successful career, Li Wan needs to change her hairstyle and dress, and rely on the makeup artist's tricks to transform into a happy young mother, the two children are lively and cute, not nervous at all in front of the camera, their demeanor is quite natural, and their smiles are innocent. When Han Haichuan was doing post-editing, he was full of praise for the performance of the two children.

Although Lin Qiang and Li Wan are already appearing for the second time, they are not from a professional class after all, and they have to take multiple shots many times, but fortunately, the relationship between the two is different now, in some intimate actions between couples such as holding hands, sticking to their faces, hugging each other, staring, etc., Li Wan no longer looks as shy as when she appeared on the camera for the first time, and their movements are much more natural.

After Han Haichuan's professional editing and post-editing, the commercial still achieved the expected effect. This time, according to the different advertising audiences, Li Wan found the director of the advertising department of Fengcheng TV Station, who had business contacts, and spent a lot of money to come to the prime advertising time before and after the evening news broadcast, and made an appointment for the broadcast time, and also booked the front-page advertising space in Fengcheng Daily, which will be launched together with TV commercials.

The real estate promotion advertisement that has been on the street for a week has made the former Jiangjing Louwang the focus of heated discussions again, especially the ultra-low promotional price of hardcover houses in the advertisement, which has attracted the attention of many buyers. On the day of the official opening, the 30 houses used for trial sales were launched, and horses attracted scrambling.

Although Chen Haishen arranged the manpower early and snapped up 20 sets of his 20 sets according to Lin Qiang's instructions, there were too many people queuing up to buy them that day, and the scene was chaotic for a while, and Chen Haishen and the others only grabbed 12 houses in the end.

There was also a small episode during the period, when the two buyers were competing for the last house, there was a fierce quarrel, if it were not for the on-site sales staff to stop them, the two would have started to do it, this scene was also filmed and recorded by the reporters of Fengcheng TV and Fengcheng Daily that Li Wan paid to invite back.

Of course, Lin Qiang will not miss this good opportunity for self-promotion, Ma asked Li Wan, as the general manager of the real estate company, to come forward to appease the two buyers, and promised to take out another house on the spot, and at the same time meet the wishes of the two buyers.

Li Wan also gave full play to her public relations talents, and reported this episode in the Fengcheng News report of the TV station that night and the Fengcheng Daily the next day, which made a good publicity for the real estate.

According to the original plan, after the 30 houses used for promotion were sold, the sales department announced that they would be temporarily closed, and they would not be able to open again until the other houses were renovated, and let everyone pay attention to the recent TV and daily real estate advertisements.

On the opening day, Lin Qiang asked Zhang Zhenhua to clearly explain to those guests who did not grab the house that the first 30 houses were used for promotion, and the house decoration after a week will be more personalized, and guests can choose their favorite combination of high-end colored carved background walls, and all guests present today can receive coupons, with which they can enjoy a big discount of 20% off when purchasing the background wall, and announced that after the reopening, dozens of Fuhuang company's stores in the city will promote the house at the same price, and can provide house purchases, certificate, mortgage, check-in one-stop service, coupons are valid in all stores.

In addition, Lin Qiang asked Chen Dake to divide the river-view room and non-river-view room on the same floor to decorate the house according to different styles and grades, as a sample room after the re-opening. The background walls in all the sample rooms are empty, leaving it up to the buyers to choose different combinations. The hall of the sales department was also rearranged, and more than a dozen colored carved background walls of different crafts were placed on iron shelves.

"Mr. Lin, after we open again, we will directly push the house price up to 4,300 yuan / square meter, will it make the buyers feel that we are sitting on the ground and starting the price, causing a bad impact?" Zhang Zhenhua said with some worries, the time interval between other real estate re-openings is longer, and the increase in house prices will not be very large, but Yushui Mansion only launched 30 suites for the first time here, and the house price will be directly increased by 300 yuan per square meter in a short period of time, Zhang Zhenhua is really worried that buyers will not be able to accept it for a while.

"Rest assured, the house price of 4,300 yuan / square meter is only for the 30 hardcover rooms that have been fully renovated and can be moved in by our real estate company. I have discussed with Chen Haishen and them, in the future, the house here will only play the house price of the sample room that has not yet installed the background wall, the house price will be 3980 yuan / square meter and lower, after the guest chooses the house, according to the selected background wall and decorative border are different, and then decide the additional money. Lin Qiang said.

"Oh, no wonder the background walls of those sample rooms are empty. In this way, there is no direct comparison between buyers, and the psychological gap will not be so obvious. Zhang Zhenhua suddenly realized.

"There is also a key point in this, Xiao Zhang you have to tell the following sales staff, let them introduce to the guests, say that the background wall technology used to promote those houses before is different, it is simpler, and even say that most of them belong to the plane color printing, and now the hall of those exquisite color carving grade is different, anyway, ordinary buyers do not understand these craft things, it all depends on you to promote, and we have to grasp the psychology of these people, can come here to buy a house, are have a certain economic strength, the pursuit of quality is generally higher, as long as we recommend well, most of these buyers must be willing to pay for higher grade background wall products。 Since our company has resource advantages in products and decoration, the overall housing price is actually lower than that of Huiyang Garden, and the average grade of decoration is higher than theirs, and the owners don't have to worry about decoration.

Zhang Zhenhua smiled and nodded.

Li Wan glanced at Lin Qiang and said, "Then aren't we suspected of false propaganda?"

Lin Qiang smiled and said, "It can't be said that we are false propaganda, but we just changed our thinking." The price of the rough house in the central garden is 3480 yuan / square meter, if you add our level of decoration, the decoration fee is at least 1200 yuan / square meter, the actual house price has reached 4680 yuan per square meter, and the owners themselves are busy with the decoration of the house. People who can come to Yushui Mansion to buy a house, most of them have no time to spend on house decoration, we provide them with a renovated house, only need to spend one or two days to install the selected background wall to move in, and the overall house price is cheap in the central garden, as long as our sales staff can smoothly convey these advantages to the guests, you think, our house here is not very competitive?"

Zhang Zhenhua said: "I am confident that I can convey Mr. Lin's ideas to these sales staff in our sales department, but what about the sales staff in Mr. Chen's stores?"

Lin Qiang said: "Don't worry, I have communicated my thoughts with Chen Haishen, he will arrange for the sales staff in the following stores to come to our sales department in batches from tomorrow, Xiao Zhang, you are responsible for on-site training for them, so that they can understand our company's business philosophy." The store can not be placed in these background wall objects, can only provide some product brochures for guests to choose, the store to contact the good guests to come to us to see the house and specifically select the background wall, Xiao Zhang you have to arrange our sales staff to do a good job of reception and introduction. ”

Li Wan didn't expect that Lin Qiang had already had a strategy to deal with it, she was also like Zhang Zhenhua, and she was a little worried that the price increase of the house would cause resistance from buyers, but now after listening to Lin Qiang's explanation, her heart suddenly brightened, and she had to be impressed by Lin Qiang's shrewdness, or treachery.

"The new advertisement will be officially launched in two days, and the two of us can not count the endorsement fee, so you won't forget the two children like this, right?" Li Wan said.

"It's okay, I'll buy two cartons of milk for them then. Lin Qiang said.

"No, Mr. Lin, you only buy two cartons of milk for others?" Zhang Zhenhua said.

Lin Qiang smiled, he had already told Liu Tianwei that introducing the fire protection projects of the residential buildings in the second phase of the Jinwanji Mansion project to Zhou Haitao and his company should be a kind of reward.

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After arranging the work here in Yushui Mansion, Lin Qiang and Li Wan were much more relaxed.

Jin Wanji's sales have not been greatly affected by the low price promotion of Yushui Haoting, after all, there are not many houses promoted, and the original positioning of the two real estate is not the same, the potential customer base is different, Jin Wanji there are many house types, and eight or ninety square meters of small three-bedroom, very suitable for young white-collar workers, plus Chen Haishen's Fuhuang company sold out the previous fifty houses, and continued to promote in the city's stores, so that Jin Wanji has maintained a strong sales trend after the second opening.

Lin Qiang said before that everyone could buy a house at cost price here in Yushui Mansion, and Li Wan and Zhang Zhenhua were very interested. When I first came to Fengcheng to prepare for the branch, I only rented a few private houses as temporary shelters in a hurry, but now the company's business is on the right track, and the real estate company has bought the sales department here, which will be used as the company's office headquarters in the future.

Chen Ran received a call from Zhang Zhenhua and quickly rushed to Fengcheng from Guangzhou.

"Well? Our houses here are good, aren't they? The house prices are less than one-third of those houses on the Pearl River in Guangzhou. When everyone was looking at the house, Lin Qiang said to Chen Ran with a smile.

Chen Ran stood on the large balcony facing the Beijiang River, looking at the boats shuttling back and forth on the river, and couldn't help nodding: "It's really good." ”

"Our company has just opened up the situation in Fengcheng, Xiao Zhang will definitely stay here for a long time, presiding over the work, Chen Ran, when are you and Xiao Zhang going to invite us to drink wine? Choose a river-view room here, which can also be used as a wedding room for you." Lin Qiang said with a smile.

When Zhang Zhenhua heard this, he took Li Wan's hand a little shyly, and lowered his head with a red face. Chen Ran was also embarrassed by Lin Qiang, and glanced at Zhang Zhenhua, but he didn't know what to say.

Then Li Wan and Zhang Zhenhua chose their favorite units on the 26th and 29th floors respectively, and Lin Qiang himself chose the house on the 22nd floor for shooting advertisements. This house was specially prepared by Lin Qiang for Chen Dake to work overtime to decorate for the advertisement, and also specially asked Li Wan and Zhang Zhenhua to buy the electrical appliances and furniture of the whole house, which is a four-bedroom and two-hall apartment with an area of 163 square meters, and the super large balcony near the river alone exceeds ten square meters. He mainly wants convenience, the decoration and appliances here are complete, and he only needs to bring the personal belongings in Wu Jiming's guest room.

After choosing the house, Chen Ran said: "I have heard the good name of Fengcheng ephedra chicken for a long time, but I have been to Fengcheng a few times, and I have not tasted it, is Brother Qiang going to treat me this time?"

Lin Qiang looked at the time, it was almost six o'clock in the afternoon, and said, "What a coincidence, Li Wan, Lao Cao from the countryside called me in the afternoon and said that all the furniture and electrical appliances in those houses had been purchased, so that we had time to go back and have a look." You and Xiao Zhang hurry to the mall to buy a set of swimsuits and swim trunks for everyone, and we will rush back to the orchard. ”

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"Confucian Merchants" is currently being written online, and I hope to see everyone's comments and suggestions.

Friends who are waiting for more can read "Time Apocalypse" first to learn about Lin Qiang's early growth experience. Thank you very much!