Chapter 318: Adjusting Sales Strategies

Chen Haishen really didn't expect Lin Qiang and them to be so generous, and they actually bought the famous Yushui Mansion.

With the development of the real estate industry, these real estate intermediary companies, as a bridge between real estate development and market consumption, are booming, such as Fuhuang company can provide housing sales, real estate appraisal, brokerage, consulting and other services for the consumer market, to activate the real estate market, to promote the healthy development of the real estate industry, has very important practical significance.

Chen Haishen and their company is now acting as an agent for the first-hand house and second-hand housing business, and with the emergence of more and more new real estate, the first-hand housing business is getting heavier and larger, many small developers, after the house is built, in order to sell the new real estate as soon as possible, in addition to their own sales force, most of them will contact a certain scale of agency to help them sell.

Fuhuang real estate agency company in Fengcheng is the largest, the most senior intermediary company, under dozens of stores at the same time acting as an agent of nearly ten real estate house sales, the model is basically the same, by the developer or the client to pay 1-2% of the transaction price of the house as a commission, in addition, the agency can also help buyers for real estate registration, mortgage loans, check-in procedures and other related fees.

In order to improve the performance of the company, in addition to having a group of high-quality marketing personnel, it is also very important to find a good house, therefore, the new trendy brand real estate company launched a popular personalized hardcover house for Chen Haishen They have a great attraction, but the real estate company has signed a full agency with the real estate before, directly in the real estate sales department of their own sales, this time they will buy the houses of Yushui Haoting, for Chen Haishen and them, it is naturally a good news.

"Mr. Chen, tomorrow we will sign an acquisition agreement with Yushui Haoting, buy all the unsold houses, and sell them to the outside world after renovation. In addition to the on-site sales department, I hope to cooperate with Mr. Chen and you to conduct a comprehensive promotion in your store. Lin Qiang said.

"Mr. Lin, you are really generous, in fact, you don't need to use cash to buy, we can help with bank mortgages here. Chen Haishen said.

Lin Qiang smiled and said: "We only pay half of the house payment this time, about only more than 70 million, our real estate company can cope with it for the time being, and there will definitely be a need in this regard in the future, and Mr. Chen will have to help vigorously at that time." In addition, all these houses are sold as high-end hardcover houses, and the total house price will be higher. ”

Chen Haishen said: "This Mr. Lin rest assured, we will definitely give you the greatest discount when the time comes." ”

In the agency company, the higher the total price of the agent's house, the better the listing, and the more popular the house, they will take the initiative to reduce the agency commission. In Chen Haishen's store, the 20 houses of Yushui Haoting and the 50 hardcover houses of Jinwanji Haoting are the most favored by house watchers, only a few days after the listing, Jin Wanji's houses have been robbed, and six houses of Yushui Haoting have also been sold, and there are several intended guests to go to the scene to see the house.

Now the salesmen in the store are also particularly attentive to recommend these hardcover rooms to the guests, because the delivery rate is extremely high, and the guests who have seen the existing houses on the spot are much more satisfied with the house than other real estate projects, and they will also bring repeat customers. The guaranteed salary of the salesman is not high, and the main income still depends on the commission after the house is sold, so I naturally hope that the company can get more of this hardcover house.

"I heard Mr. Li say that your real estate company will soon act as an agent for the real estate of Roman Homes, right?" asked Chen Haishen.

Lin Qiang said: "Yes, I told Mr. Chen that we can book one hundred houses together, and if Mr. Chen is interested, we can play a big one and bring over all the houses they opened for the first time." ”

"Oh, how do you do it?" Chen Haishen straightened up and asked.

"I will discuss with Mr. Zheng and them, to come to the best house price, we two together to raise funds, take the house, our real estate company is responsible for the decoration, after the decoration in the sales department and Mr. Chen's store at the same time, but this time Mr. Chen, you earn not a commission, but we jointly earn the difference, the specific details of the cooperation will come to Mr. Chen to discuss with Mr. Chen. Lin Qiang said.

This is a brand new business for Chen Haishen, and he is very interested in it at the moment, but he still has to discuss it with his father before deciding. Lin Qiang said that he was not anxious, and he would not be able to make a plan until the formalities for those houses in Yushui Mansion were completed at the earliest, and he also emphasized that although the housing prices in the Roman homes were not high, there were a lot of houses, and the funds needed to be used were very large.

(ps: It's not easy to code words, "Confucian Merchants" is first published by Yiyun to read, please support the genuine version.) Thank you for your monthly pass support!)

Returning to the office of the real estate company from Fuhuang Company, Lin Qiang saw Li Wanzheng and Zhang Zhenhua discussing the acquisition contract.

"Mr. Lin, does our company really want to fully acquire Yushui Haoting?" Zhang Zhenhua said excitedly.

Lin Qiang took the contract and said, "The official contract has come out, will there be any fake?"

Li Wan asked, "Is the opening plan of the Royal Water Mansion next week going ahead as scheduled?"

Lin Qiang nodded: "According to the original plan." I have already communicated with Fuhuang Company, in addition to launching 30 promotional houses at the opening, the houses will be sold in dozens of their stores in the future. ”

He stressed that it is necessary to increase investment in advertising, recreate a new advertising plan, focus on highlighting the status of Yushui Haoting as the king of Fengcheng Riverview Building, and add the element of personalized hardcover rooms, and inform the audience that all Fuhuang company stores in the city are promoting at the same time.

"Li Wan, you will ask the advertising company in Yangzhou to send filming personnel and equipment to come over tomorrow and shoot the real scene at Yushui Mansion. The houses there are large units, and the house prices are higher, this time we have to adjust the sales strategy, those young white-collar workers are no longer the main buyers, our main potential buyers are those who have a successful career, and mainly for those family users, therefore, this time the advertisement can no longer be dominated by young couples, but to appear in a happy family image, and the advertising should add child elements. Li Wan, you are going to play the role of a mother this time. Lin Qiang said.

"How can I play it? Why don't I let Mr. Qin play it this time?" Li Wan said.

"Sister Hua is the boss of the city company, and the influence is not very good. It's not easy to play the role of a mother? cut her hair short and put on makeup. Lin Qiang said with a smile.

"Great, I also want to see Mr. Lin and Mr. Li play the image of a happy couple. Zhang Zhenhua said excitedly.

Li Wan slapped her with a smile and asked Lin Qiang, "Have you finished reading the contract?" No problem, Xiao Zhang and I are going back to the dormitory to cook." ”

"The contract is fine, we'll go over tomorrow morning and sign the contract. Lin Qiang said: "By the way, do you think that the invincible river-view room in the Royal Water Mansion is really good?

"You mean we buy a house there ourselves?" asked Li Wan.

"Yes, just tell Lao He and them, our own people can buy a house per person at cost price, and that kind of price is quite valuable whether it is used for self-residence or as an investment. Lin Qiang said.

"Then can I choose one set?" Zhang Zhenhua asked.

"Of course you can, you quickly call Chen Ran and choose a good choice. Lin Qiang said with a smile.

The next day, the new trendy brand real estate company and Yushui Haoting formally signed the acquisition contract, Lin Qiang and they also paid half of the house payment as agreed, and discussed with Zheng Jihong and they bought the sales department on the first floor at a preferential price, which will be used as the headquarters of the real estate company in Fengcheng in the future.

In the afternoon, the photographers of Yangzhou Advertising Company, under the leadership of Han Haichuan, rushed to Fengcheng and shot the real scene in the Yujing Mansion. Han Haichuan is now the vice president of the advertising company, responsible for the overall work in Yangzhou, he himself is a photography professional, Lin Qiang and Li Wan took those photos and videos for the first time as the spokesperson of Hongyuan Garden, he personally went out, this time after listening to Lin Qiang's introduction to the positioning of Yushui Haoting, he quickly formulated an advertising shooting plan.

He said that since Yushui Haoting is positioned as a family user, the advertising spokesperson should appear as a happy family, which is the same as Lin Qiang's concept, Han Haichuan also said that it is best to find a pair of cute boys and girls to assist in filming.

Lin Qiang had an idea, and thought of the little boy brought by Zhou Haitao's parents on the day of Jin Wanji's first opening, he looked like he was about five or six years old, very interesting and cute, and he should be in kindergarten.

Lin Qiangma called Zhou Haitao and heard that his mother was taking the child in the stall shop, so he hurriedly took Li Wan and Han Haichuan downstairs and walked to the Weida Fire Company diagonally across the road.

To Lin Qiang's surprise, Zhou's mother was playing in the store with two children, and her little girl was wearing two small pigtails, and her pink little face had two tolerable dimples. Zhou Haitao said that this is his sister Zhou Ying's youngest daughter, his son is one year younger, just kindergarten class, and now the summer vacation kindergarten, his sister brought her daughter back from Zhuhai and asked his mother to help take care of it.

Hearing Lin Qiang say that he was going to find his little grandson and granddaughter to shoot the endorsement advertisement of Yushui Haoting, Zhou's mother was very excited, and the two children were so happy that they were dancing happily when they heard that they could be on TV, and they were not timid at all.

Li Wan and Han Haichuan also think that these two interesting children have a good image. Han Haichuan took out the camera, asked the child to pose a few poses and took a group of photos, and found that the child's lens sense was very good, so everyone decided on the spot and asked Zhou Haitao to take the child to Yushui Mansion tomorrow to shoot directly.

*********************************

"Confucian Merchants" is currently being written online, and I hope to see everyone's comments and suggestions.

Friends who are waiting for more can read "Time Apocalypse" first to learn about Lin Qiang's early growth experience. Thank you very much!