Chapter 373: Brand Franchise Plan

With the efforts of the sales team led by Zhang Zhenhua, the opening of Cyberport was ready, and a grand opening ceremony was held on New Year's Day. Mobile

After an in-depth study of the real estate market in Bao'an District, Lin Qiang and Zhang Zhenhua set the price of the hardcover house at 10,080 yuan / square meter, 10,360 yuan / square meter and 10,760 yuan / square according to different decoration grades, excluding the agreed decoration price, which is equivalent to the price of the rough house is about 9,460 yuan / square meter, and the premium is 600 yuan per square meter.

Due to the publicity in place in the early stage, the opening day attracted a large number of house visitors, and the launch of the hardcover house was even more eye-catching.

Zhang Zhenhua was in charge of the sales site, Lin Qiang could rest assured, he and Li Wan only attended the opening ceremony on the opening day, and rushed back to Yangzhou from Bao'an in the afternoon.

The investment advertisement of the first special food festival in Yangzhou has been published in Yangzhou Daily, and the lampposts on both sides of the Luyang River are full of advertising flags for the food festival. The food festival lasted for one week, hosted by Luyanghe Characteristic Commercial Street, co-organized by Diandude Tea Restaurant and Gaoqiao Zhuji Steamed Powder Shop, and planned by New Century Advertising Co., Ltd. throughout the whole process, with eight rows of more than 160 temporary booths set up in mobile tents in the waterfront park, which are divided into five functional exhibition areas, such as seeking taste of Yangzhou, special ingredients, innovative catering, famous local specialties and local cuisine.

Because it is the first time to hold a food festival, there are a lot of businesses that have signed up, and there are a lot of Hakka delicacies in Yangzhou, such as fat cake, cake, clay pot, slow-fire dog meat pot, plum vegetable button meat, salt-baked chicken, Hakka Niang wine, halva, plum vegetables, Ming ginger, etc., everyone is eager to sign up and show their own special products.

The festival is designed to promote and publicize, and merchants only need to pay an registration fee of 1,200 yuan to have a booth for a week, and more than 100 booths are booked out within a few days. On the opening day of the food festival, the news crew of Yangzhou TV station, hosted by Chen Xiaoyi, came to the scene for an interview and report.

Under the guidance of Chen Xiaoyi, the film crew interviewed Ou Xueqian of Diandude Tea Restaurant and Long Qiang of Gaoqiao Zhuji Steamed Noodles Shop.

After the program was broadcast, it attracted more citizens to come to the food festival to seek taste, especially after dinner every day, the scene was crowded, so lively, its "taste of Yangzhou" functional area is the most popular, all kinds of Hakka food shows the charm of Yangzhou in terms of food, Yangzhou's famous hair cake business said that the food festival is very popular, and an average of 2,000 copies of hair cake can be sold every day.

According to incomplete statistics, more than 800,000 citizens and tourists came to the seven-day food festival to seek taste, and more than 160 exhibitors had a turnover of nearly 20 million yuan. Although Lin Qiang's steamed noodle shop is half sold and half delivered, it also has an average daily revenue of nearly 3,000 yuan. Other businesses are smiling and asking the organizing committee when similar activities will be held.

This year's food festival is not only about food, but also about singing and dancing performances and musical fountain performances, and the art performance team from Yangzhou Workers' Palace is full of Hakka ethnic characteristics of singing and dancing, allowing citizens and tourists to appreciate and understand the local customs of Yangzhou up close.

The food festival has been reported by Yangzhou Daily and Yangzhou TV, and has also attracted provincial TV stations, provincial daily newspapers and other media to report on the scene Jiang Rongsheng, secretary of the municipal party committee, said that in the future, the government should take the lead to make the Yangzhou food festival more scale and distinctive, develop Yangzhou's food tourism industry, and make the food festival a new business card of Yangzhou's industry.

To say that the biggest harvest of this food festival is the three organizers. Characteristic commercial street as the organizer, with a small investment for the commercial street to make a full range of publicity, brought a lot of popularity, many exhibitors in the food festival after the special food functional area of the commercial street booked a bunk, Lu Yanghe's sightseeing tour also ushered in a small climax, to open to three shifts in the evening, but can not meet the needs of tourists.

Ou Xueqian's tea restaurant also took this opportunity to make a good publicity, of course, the biggest benefit is Lin Qiang's steamed noodle shop, due to Chen Xiaoyi's secret help, "Gaoqiao bamboo basket steamed noodles" in front of the citizens of Yangzhou very high-profile appearance, and was praised by the beautiful host, with the placement of TV commercials, with a bright red as the background color of the Gaoqiao steamed noodles breakfast chain for more and more Yangzhou citizens to know.

Lin Qiang also took this opportunity to formulate a brand franchise plan.

In the franchise plan, Lin Qiang specially proposed that "even if you are a novice in catering, we can do our best to help your dreams and take you to create wealth" The slogan, people who are interested in joining, only need to prepare a store and find good people, Gaoqiao catering company will provide professional guidance on the unified decoration design and construction of the store, and authorize the franchisee to use the unified overall VI design of the chain store, from the store image to the staff image are consistent with the headquarters; the headquarters provides unified advertising support, all franchisees can enjoy it for free; the headquarters provides unified technical training and unified provision of secret ingredients, and formulates a unified business model, so that all franchisees can quickly open stores, open that is, profitable, and realize the dream of wealth as soon as possible。

In terms of franchise fees, Lin Qiang insisted on his own opinions, only charged 3800 yuan, Lin Hui and Long Qiang both felt that the franchise fee was set too low, Lin Qiang explained, people who are interested in joining this breakfast chain have limited economic strength, to take into account everyone's ability to accept, more importantly, their company's main source of profit is the daily supply of ingredients, and the franchise fee only plays a binding role.

After formulating the franchise plan, Lin Qiang asked New Century Advertising Company to design and produce the franchise process advertisement, and posted it in his own branches and street public billboards, officially starting the franchise investment work.

During this period, an interesting thing happened, after the bamboo steamed noodles became famous, they attracted the attention of the "Food Interview" program team of Yangzhou TV Station, and took the initiative to call and invite Gaoqiao Catering Company to accept an interview with the program team.

It turned out that when Chen Xiaoyi went to Feng Weiqiang with Lin Qiang's plan that day, Feng Weiqiang did not read the plan carefully, but was so anxious that she coveted Chen Xiaoyi's beauty, so angry that she turned around and brushed her sleeves away. After the introduction of the staff of the program team, Feng Weiqiang paid attention to this newly emerging special steamed powder, according to the previous rules, a kind of food to talk about the show, indispensable to give benefits to the program team, Feng Weiqiang himself with the power of his hands, from a lot of gray income, this time I also wanted to take the opportunity to ask for benefits, but after some understanding, I found that the bosses of this Gaoqiao catering company are actually Lin Qiang and Li Wan!

Feng Weiqiang naturally would not be a stranger to Lin Qiang and Li Wan, and knew earlier that Li Wan was Zhang Weiquan's niece, so how dare he make a mistake at the moment? Let his deputy team leader personally find Lin Qiang and sincerely invite them to talk about the catering company, and also said that their program team has the obligation to promote more special delicacies to the public.

Although Lin Qiang still didn't know what caused Feng Weiqiang's attitude to change a hundred and eighty degrees, he didn't want to miss such an opportunity, so Ma informed Li Wan to take time to rush back to Yangzhou and accept an interview with the TV station together.

Li Wan said on the phone that it was her uncle's birthday in two days, and she had made an appointment with Zhang Haotian to come back together.