Chapter 372: Organizing a Food Festival

Chen Xiaoyi only told Lin Qiang on the phone, saying that things were messed up, and apologized vigorously, but did not say what the reason was. Mobile

Lin Qiang listened to her tone on the phone, and it was inconvenient to ask, so he only thanked her, and said half-jokingly and half-seriously that when Li Wan returned to Yangzhou, he would invite Chen Xiaoyi to their breakfast shop to taste the special steamed noodles.

Not long after talking to Chen Xiaoyi on the phone, Li Wan also called and said that the talk show should not be considered for the time being, and she would contact the relationship of Yangzhou Daily again to see if she could make a special report in the supplement "Clothing, Food, Housing and Transportation" column every Tuesday, Thursday and Saturday.

Lin Qiang doesn't think it's a big deal, of course it's good to be able to have a food talk show, it can improve the popularity of their special steamed noodles faster, and it won't have a great impact on their catering company, as long as their steamed noodles are really distinctive, popular with diners, and rely on good word-of-mouth to publicize, maybe they can attract more real diners, and it's a big deal to spend more money to advertise directly on TV, and the time period can be chosen by yourself, and the advertising effect will definitely be better in a single column.

After the breakfast branch gradually increased, the delivery of ingredients increased correspondingly, the headquarters of the Chaopai company had purchased two minivans before, and the drivers were also from their rural town, and now the headquarters has not many delivery tasks, Lin Qiang asked He Guang to arrange for one of his drivers to drive the car to Yangzhou, specifically responsible for the distribution of ingredients.

Long Qiang also called his brother-in-law Zhang Guodong to the headquarters of the catering company, Zhang Guodong had helped in Long Qiang's breakfast shop before, and was already familiar with the blending and grinding of rice milk, Long Qiang then taught him the secret recipe of steamed pork ribs, and let him be in charge of the food supervision here at the headquarters, and he and Lin Hui could take a break and focus on the location of the branch.

Lin Qiang is doing the planning of the later plan of the overseas Chinese farm, and at the same time constantly improving the business process of the breakfast chain.

After the official leasing of the characteristic commercial street, because the development of the northeast has not really started, and the sightseeing tour has just been carried out for a few days, the popularity of the commercial street has not yet increased, and the leasing of shops is not enthusiastic. However, Lin Qiang and the others are not anxious, after all, they have the right to operate for up to ten years, and they only need to pay some land rent to the city symbolically every year, so it can be said that there is no big pressure.

Ou Xueqian rented to do the tea restaurant branch of the shop has begun to start the transformation, it has a site near the large music fountain, according to the plan, the music fountain next to the shop is the functional area of the special food street, there have been Fujian Shaxian snacks, taste shrimp, hot dry noodles, roast duck neck and other businesses stationed, is in the process of façade advertising production, the new century advertising company set up a branch next to the investment office, specifically for the settled businesses to provide a unified façade advertising design and production.

The production of the unified logo of the Diandude Tea Restaurant is also responsible for the New Century Advertising Company. On this day, Li Wan came back from Fengcheng, Lin Qiang came to the commercial street with her, and happened to meet Ou Xueqian who also came to inspect the construction progress of the tea restaurant.

"Mr. Ou is very fast, and the tea restaurant will open soon. Li Wan said.

"This time, Mr. Xie Lin gave us a great discount, by the way, how many branches are your catering company going to open here on the commercial street?" Ou Xueqian said.

"There are two rooms on both sides of the strait, a total of four, and they will be officially opened in two days, and Mr. Ou's tea restaurant will open early. Lin Qiang said.

"I see that you already have multiple chain stores in other neighborhoods, and you're expanding pretty fast. ”

"Yes, with the four special commercial streets here, we already have 12 branches in Yangzhou, and we are still continuing to find the right location of the branches, and strive to increase the number of branches to 30 by the end of the year. Lin Qiang said.

Ou Xueqian said: "It seems that Mr. Lin and Mr. Li are very confident in the breakfast chain." ”

Lin Qiang smiled and said that their next step will be to launch a brand franchise plan to let more people participate in this project. Ou Di Qian said, to do brand joining, product promotion is particularly important, ask Lin Qiangci how the food interview is going.

Lin Qiang and Li Wan glanced at each other. Li Wan had already told Lin Qiang about Chen Xiaoyi's situation in person.

It turned out that Chen Xiaoyi took Lin Qiang's plan to Feng Weiqiang, the leader of the production team of the "Food Interview" program, to discuss, saying that her friend had a special food that he wanted to talk about, and wanted Feng Weiqiang to provide convenience, and said that his friend could pay the corresponding remuneration.

Feng Weiqiang is a semi-bald man of nearly fifty years old, with a pair of small eyes, who has long coveted Chen Xiaoyi's beauty, but Chen Xiaoyi has been in the news group, Feng Weiqiang has not had a chance to get involved, and there were rumors at that time that Chen Xiaoyi had a good relationship with the deputy director, and the people below naturally did not dare to do anything crooked.

This time, Feng Weiqiang saw Chen Xiaoyi begging for him, thinking that he had an opportunity, so he took the opportunity to hint at it, and also flattered her and said that she could waive her friend's sponsorship fee, as long as she ----,didn't expect Chen Xiaoyi to say a word, she turned around and left.

The matter naturally fell apart, Chen Xiaoyi was embarrassed to tell Lin Qiang the specific reason, and only called Li Wan to tell him.

Li Wan's advertising company usually has business dealings with TV stations, and she herself knows the leaders of the station, originally she told Lin Qiang that she would come forward to find the leaders of the station in person, but Lin Qiang said that since this is the case, she doesn't consider interviews, and simply spends money on advertising.

"Mr. Ou, for some special reasons, we are not preparing a talk show, but are making an advertising plan and placing it directly on TV. Lin Qiang said.

Ou Xueqian said: "It's more direct to advertise, I also have a plan, I don't know if Mr. Lin is interested?"

"Yes, Mr. Ou has a good plan, let's hear it. Lin Qiang said.

Ou Xueqian said that two years ago, when their catering company first opened a branch in Shenzhen, they applied for sponsorship to the organizing committee when Luohu District was preparing for the first traditional food festival, and became the co-organizer of the food festival. As far as she knows, there has not been a food festival in Yangzhou yet, and if Lin Qiang and the others can plan the first food festival in Yangzhou, the two catering companies can jointly sponsor it.

"Mr. Ou's proposal is very good. Lin Qiang said excitedly: "Let's just organize the first food festival in Yangzhou in the name of the characteristic commercial street, and the location is in the large waterfront park next to the music fountain, and our two catering companies and the commercial street jointly fund. The food festival can not only promote ourselves, but also boost the popularity of the place, which is a good thing to kill multiple birds with one stone. ”

Li Wan also said excitedly that New Century Advertising Company has organized large-scale shopping festivals, Spring Festival flower markets and other activities, and has rich experience in organizing, so Han Haichuan can organize people to make plans as soon as possible.

The two of them rushed back to the advertising agency and told Han Haichuan their thoughts. This time they have their own venue, they only need to set up temporary stalls, and they don't need to put a lot of money in the early stage of preparing for the food festival, saving the rent of renting the venue, Han Haichuan estimates that 600,000 yuan is enough, and there is also an entrance fee and management fee income later.

Lin Qiang is preparing to organize the event in the name of promoting the characteristic commercial street, with the New Century Property Management Company as the organizer, and the Gaoqiao Catering Company and the Diandude Tea Restaurant each sponsoring 50,000 yuan to obtain the naming rights of the co-organizers.

"Why didn't you come back with Zhang Haotian this time? Didn't Mayor Zhang ask you to bring him back to meet your mother?" After explaining the work, there were only the two of them in the office, Lin Qiang asked.

Li Wanqiao blushed, glanced at him, and whispered: "On my uncle's birthday next month, I have discussed it with Haotian, and we will come back together then." ”

"Mayor Zhang's birthday next month, where will there be a banquet? When the time comes, I will also go to ask for a glass of wine. Lin Qiang said.

Li Wan glanced at him with disgust: "Don't be reckless, still begging for wine?" My uncle's birthday has never been a banquet, and our two families have a meal together in a private restaurant. ”

Lin Qiang smiled: "Then remember to inform me when the time comes, and I will also go to eat." ”