Ha?

Liu Daming's hand that was pouring wine stopped, and he looked at Li Xian, the person who had won the CCTV standard, in surprise.

"Mr. Li, don't be funny, what's the use of you doing garbage time advertising? If you're really embarrassed, I'll build a bridge for you, see if there are any contracts that haven't been transferred out during prime time, and help you get in touch...... High and low can give me some face. ”

That's a bit of a pretense.

The old men in the Northeast have a good face, especially with relatives and friends, some of them don't say that they are big, and they take the things that are easy to do or can't do in their arms, and they often agree to things that they can't do or work hard, and then they do it upside down.

Although he is mixed in the provincial Taiwan and knows a little bit of proportion, it is obvious that Liu Daming is such a person.

Li Xian shook his head and smiled.

From Liu Daming's bitter water just now, he still doesn't understand, now the advertising space is tight, and every inch of land is expensive during prime time. Since the contract is in the hands of a person, even if Liu Daming, the deputy director, comes forward in person, the effect that can be played must be very limited.

I don't want to be the same as before these years, and now everything looks at money, face may be valuable, but it is certainly not worth too much money.

"That, Director Liu, it's not what you think, the main thing is that we have a limited budget now, and prime time is for us...... Ahem, it's a bit high at the price. ”

Wang Xiaoguang saw that Li Xian didn't speak, and thought he was embarrassed, so he explained for his boss.

Li Xian stretched out his hand, stopped his next explanation, and smiled at Liu Daming: "Brother Liu, to have your words like this today proves that our relationship is not in vain." I got it, but I really want to inquire, let's deal with this...... What you call garbage time ads, how are they priced. ”

"Priceless......" Liu Daming smacked his lips when he saw that Li Xian was serious.

This is priceless, not a priceless price, but really no price,

What time is garbage time?

Corresponding to the golden hour, 6 to 7 o'clock in the morning, 9 to 10 o'clock in the morning, two or three o'clock in the afternoon, and after 10 o'clock in the evening every day. Because of the conflict between the audience's work and study time, the number of TV viewers in these periods is low.

The ratings of TV stations are low, and the number of broadcasters is small, so the advertising value will naturally be greatly reduced.

Such time is garbage time.

On the other hand, in order to strive for greater ratings, TV stations often broadcast excellent programs in prime time. In the time period with low ratings, some previous programs will be rebroadcast, or some TV stations will simply give up on themselves and repeat the old-fashioned TV series that they have bought the copyright before.

The most famous is CCTV.

Li Xian clearly remembers that in his youth, CCTV played "Journey to the West" at 90 o'clock in the morning for several years, broadcasting it over and over again, back and forth, and finally watching him even count how many seeds Zhu Bajie stole watermelon and vomited.

The central station is so self-defeating, let alone the local station.

Take the current Longjiang Satellite TV as an example, Li Xian has enjoyed the so-called "appreciation of mountains and rivers" for more than ten minutes on TV countless times.

At that time, it was small, and it was quite energetic to watch.

But now that I think about it, that's a fucking slide!

This is garbage time, the audience is small, and the TV station simply doesn't care.

Placed in the online article, it's similar to the water chapter. The meaning is very clear - it has to be done, but no one likes to watch it yet, so let's fool it over. During such periods, there is generally no specific pricing for advertising. It is often packaged and given to those who bought the prime time, or to the related households, but unfortunately sometimes even the related households are not interested in this kind of time, so they simply go directly to the public service advertisement.

More simply......

At present, a small part of Longjiang, such as various forestry bureaus and some townships, use a fixed period of power supply, and the power supply station will be cut off after 9 o'clock in the evening, and the ratings of satellite TV programs after 10 o'clock are simply infinitely equal to zero, in order to reduce equipment loss, or reduce the labor intensity of technical personnel, the program will not be broadcast directly.

This is the case with Longjiang Satellite TV now, and the test card is put directly after ten o'clock in the evening. When you're in a good mood, play a "The dawn is quiet here" music, and when you're in a bad mood, play a "......beep" sound.

You say, how is it priced at such a time?

Knowing this, Li Xian secretly waved his fist in his heart.

Opportunity!

"Brother Liu, what is there left of our garbage time advertisement now?"

Taking advantage of the fact that the dishes were ready, Li Xian hurriedly sandwiched a piece of braised crucian carp for Liu Daming and asked.

"Now, around half past nine in the morning, around half past two in the afternoon, and after ten in the evening...... Well, this can't be counted. At that time, the show was not broadcast. Brother Li, you don't really want to do this, do you?"

Li Xian smiled and nodded heavily.

"Brother Liu, how long can you squeeze out these periods, and what price?"

"Hey!" Liu Daming waved his hand, "Half past nine and half past two in the afternoon, they are now broadcasting public welfare, and the two existing storytelling programs are also old-fashioned, if you want, let alone twenty or thirty seconds, I can squeeze it out for you in twenty or thirty minutes." The price, you look at it. The price of this piece is 15 seconds, and a 1,000 yuan per 15-second unit. But the price is ...... Huh, "

Liu Daming's smile was very embarrassing.

Li Xian immediately interpreted it - this price, I'm afraid it's a. The price is high, and it sounds good to say it when you give a favor.

As for the real price, the moisture is significant.

"Brother Liu. After figuring everything out, Li Xian picked up his wine glass, "That's it, please talk to the department tomorrow." Let's just say that the advertisements of these periods, I want them. ”

"Really?" Hearing Li Xian's decision, Liu Daming's eyes widened.

, this meal is not in vain!

The airborne troops here have just gotten off the mission, and they are worried that they have nothing to do with it, so there is a live thunderstorm!

At this time, looking at Li Xian's smiling face, Liu Daming seemed to see a pig's head.

How big a head is spending money on such advertising time......

"Brother, I've said nothing. I'll please!"

Clinking glasses with Li Xian, Liu Daming drank all the wine in the cup.

Looking at Liu Daming's face of "I met a fool when I went out today", Xu Mao, Wang Xiaoguang and Wang Hongfei on the side squeezed their eyebrows and signaled that they would come back, Li Xian shook his head and smiled slightly.

Dip the wine to your mouth, take a sip and drink it cleanly.

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