Chapter 416: Full Seats (2/5 Ask for a Monthly Pass and Ask for Full Booking!)
噺 (8) 壹 Chinese net ωωω.χ8.òм 哽噺繓赽捌 (1) Novel 説蛧
After the meeting ended, Wang Xiaoguang, Xu Maohe, the marketing manager of Lin Cui Company, and Wang Hongfei, the only agent of Lin Cui Guizhen Hall, were left in the conference room.
Just now, Li Xian said that he wanted to establish a new sales channel, which made Wang Hongfei a little worried. As the company's first regional-level agent, although the health care products are not doing well now, after last month's sales meeting, Wang Hongfei also sold more than 70,000 yuan of products, and he made a net profit of more than 10,000 yuan.
He is worried that if the sales channel changes and the direct sales model is abolished, his agency authority will also change.
Seeing that he couldn't erase his face, he still hesitated to stick it to his side, where did Li Xian still not understand his mind?
So he made a waiting gesture to Wang Xiaoguang, who was waiting to cooperate with Li Xian in formulating an advertising plan, smiled at Wang Hongfei, and reassured: "Brother Wang, you don't have to worry. Today's meeting is mainly to find a solution to the current predicament of the health care products business. Although it may affect the current channel structure, I promised you the agency in the Bingcheng area when the company was established before, and even if there is a change, this part will still belong to you. Please rest assured of this. ”
Hearing Li Xian say this, Wang Hongfei was relieved. Dulcuplicitous pretended to be open: "Tsk! Xianzi, where are you, what do we have to do with it? There is Lao Xu, your company is the big one, and I am an agent, if this direct sales model is really withdrawn, I need to give in to my brother, as long as you open your mouth, then you Brother Wang and I won't have to fight it!"
Xu Maohe pursed his lips and slapped the back of the goods, "Still selling here! Xianzi has saved face for you, and you can appreciate it." ”
"Hehe," was punctured by Xu Maohe, Wang Hongfei scratched the back of his head embarrassedly.
Li Xian smiled and did not speak.
In fact, if according to the agency contract signed with Wang Hongfei at the beginning, he is now going this amount, even if he has changed the name of the sales channel and terminated the agent with the standard of substandard shipments, Wang Hongfei can't say anything.
However, when Lin Cui Company was just established, Wang Hongfei was the first person to support him. The so-called daughter buys horse bones, even if this person's ability is limited and he doesn't make the ice city, but he doesn't have the reason to turn his face and deny people.
Doing business, making money and making profits is the first place, but sometimes, the hidden buff of "pattern" cannot be missing.
The more friends there are, the easier way to go, that's the reason.
"By the way, Kenko, what are you going to do about advertising?"
Facing Wang Hongfei's inquiry, Li Xian smiled.
He already had a preliminary idea in his mind, but he didn't know if he could make it now.
In this matter, I have to go to the provincial station to see the situation.
Raised his hand and looked at his watch, seeing that it was almost time to get off work, thinking that it would be impossible to go to the provincial TV station again, so Li Xian picked up the big brother and called Liu Daming on the other side of the TV station.
If you have more friends, you can walk on your own.......
I have acquaintances on the TV station!
……
Liu Daming's mood these days is not very good.
After the assessment at the end of the year, director Huo Jinggang got his wish and entered the provincial station program programming center as the director.
Originally, Liu Daming thought that as soon as Huo Jing left, the position of director was gone. After all, I have been in the process for three years, and I have enough qualifications and outstanding performance in business.
didn't think about it, a pig Bajie fell from the sky.
Open the parachute, and take the position of the director with a butt.
Liu Daming was not convinced.
But if you don't accept it, you can't do it, this airborne force is a big man, and his uncle is the leader of the Propaganda Department. The provincial television station is a subordinate institution of the Propaganda Department, and the director of the provincial television station is also the deputy director of the Propaganda Department.
Such a hard relationship, if you don't accept it, it's a white chicken.
When he received Li Xian's call, Liu Daming was being lectured by the new director of the Airborne Forces.
The reason is that the new official felt that the performance of the advertising department last year was too low.
At present, Longjiang TV has a total of three channels. One is Longjiang Satellite TV, which is the only satellite channel in the provincial station. The ratings are second only to the central one in Longjiang Province. The other two are Longjiang City and Longjiang Public Channel, which are not on the satellite and receive on the ground.
Because it can only cover the ice city area, coupled with technical limitations, the signal is greatly affected by the weather and other reasons, the ratings have not been very high.
The three channels generated more than 12 million advertising dollars last year.
It is said that this is a lot, but this is not the first CCTV bid king to make more than 32 million, a media bidding meeting, directly raised CCTV's advertising revenue to the level of 200 million, stimulated by this, the new director who is ready to do a big job is ready to do a big job, as soon as he takes office, he gives the department a task.
The operational target for '94 years has been directly tripled, and the requirement is to reach at least 25 million.
When he received Li Xian's call, Liu Daming had just been knocked out by the new owner with small words, and he was extremely unhappy.
I heard that Li Xian wanted to have a treat at night, and he ignored the ban on the tigress at home to eat on time every night, so he threw a lot of materials into the office and arrived at the hotel near the province to make an appointment.
The grade of the hotel is not very high, the working class.
There were a lot of people coming and going, Li Xian and Xu Wang and Wang Xiaoguang waited for a while, until the tea soaked the intestines, and Liu Daming was late.
Seeing Liu Daming's gloomy face, Li Xian, who greeted him, frowned: "Yo, Brother Liu, why is this stubble, isn't your mood beautiful?"
"Hey!" Liu Daming waved his hand, "Don't fucking mention it." ”
Seeing that there were outsiders in the private room, Liu Daming also felt that his bitter gourd face was not very good, so he forced a smile and met with a few people under Li Xian's recommendation.
Li Xianlai was in charge of Liu Daming's advertising office to discuss the issue of health care product advertising, and he brought up this matter while the wine and food were not in order.
Which Cheng thought, Liu Daming sighed and waved his hand, "Brother Li, Mr. Li." Why am I worried? Now the new director, who doesn't understand a few hairs, has asked us to double the performance of the processing, but since the end of last year, all the prime-time advertisements of this year have been sold! You have come to me to advertise before, and you should know that you are brisk. If it weren't for the policy of the Propaganda Department, where would I have squeezed out the prime time for a minute to make that "Northeast People Are All Living Thunderstorms", where would I still be able to find a good time slot?"
Speaking of this, Liu Daming sighed again, "At the end of last year, in order to rush the performance, Lao Huo sold almost all the prime time. Now there is only 6 to 8 o'clock in the morning, and the advertising time after 10 o'clock in the evening is quite abundant, you say, even if I am a god, I can sell these advertisements at a sky-high price?"
"Huh?" Hearing Liu Daming say that there was no prime time, Wang Xiaoguang, the manager of Lin Cui's marketing department, was anxious.
Liu Daming waved his hand, poured himself a glass of liquor, and didn't take a sip of food, "Ha, Mr. Li, if you want to advertise now, if you want a good time, I have no tricks." ”
"No, Director Liu, then I see that there are a lot of new advertisements for health care products in our station recently, and where do their time slots come from?" On the side, Wang Hongfei frowned and asked.
"Hey," Liu Daming smiled bitterly, "It's all Lao Huo." At the end of last year, in order to make the account look good, this old boy sold all the advertising space in good hours at a discount. Those people originally signed a contract for one month and a half months, but when they saw that it was cheap, they directly signed it for half a year and a year, and after their own advertising ended, they transferred the contract back out. By the way, if you want an ad that works better, you can just get it from these people. But it's just the price...... It's got to be higher. ”
"How high?" Xu Maohe hurriedly asked.
Others don't know, but he knows that Li Xian's funds for health care product marketing this time are not sufficient.
"Well...... Liu Daming thought for a while and replied: "Didn't Feilong advertise on our station two days ago, and their advertising position was a contract transferred from a private person." The 20-second advertisement at 6:30 p.m. is said to be 2.7 million in three months. ”
"Oh my God!" Xu Maohe gasped.
The price is ......
Lin Cui can't afford it now!
After Liu Daming finished saying this, Li Xian, who had not spoken, had a plan in his heart.
"Brother Liu, what is the price of advertising before six o'clock in the morning and after ten o'clock in the evening?"
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