Chapter 58 Marketing Methods
got Yang Churong's affirmative answer, Li Mu discussed his thoughts on this matter with him, until Yang Churong also agreed, Li Mu did not delay, and immediately found Liu Ziqi to discuss, who knew that Liu Ziqi chose not to participate.
"It's not that I don't believe you, Mr. Li, you also know that the company has lost a lot of money recently, and when I counted the finances today, I found that it is impossible for the company to continue to invest now, and it needs to develop steadily for a period of time, so the fast food company can only give up temporarily. Liu Ziqi's regret is true, Dadi Real Estate Company should indeed develop well for a while, if the company's funds are sufficient, he will definitely choose to follow Li Mugan.
Li Mu also understood his thoughts, expressed his willingness to understand his difficulties, and did not persuade anything, since Liu Ziqi had decided, he must have his own opinions, and there was no need for him to interfere.
Leaving from the Dadi Real Estate Company, Li Mu immediately started to act, since Liu Ziqi was not involved, and Yang Churong and Zhang Pingzhi had no opinions, then he could decide for himself and start working directly.
He immediately matched several resources and established the second fast food company in the city, which attracted the attention of all parties as soon as it was established, and stood at the top of the news for a while.
Li Mu also spent a huge amount of money to publicize, the company's signboard was brightened, and at the same time the traditional Chinese food and foreign popular fast food burgers, under such a rich preparation, the advertising effect was amazing, basically more than half of the citizens knew about this fast food company.
In the process of choosing a store, Li Mu also chose the central location and strived to do his best.
The price in the central area is not cheap, Li Mu paid a very high price to buy the store here, but he always believed that he could earn it back, after all, whether a store is popular or not has a lot to do with its geographical location.
"Mr. Li, everything is ready, if you want to open a store, now the advertising is almost done, I think it can be opened. The people who prepared it informed Li Mu that everything was ready and he could prepare to open the store.
Li Mu has also been preparing for this matter for a long time during this time, and as soon as he heard that it could be opened, he immediately ordered: "Finally, check the dishes and decoration problems in the store, if there is no problem, buy the ingredients, and prepare to open." ”
"Understood. According to Li Mu's request, his subordinates checked the situation in the store again, and after making sure that everything was safe, they released the news that it would open three days later, and they prepared fresh dishes in these three days, striving to make sure that everyone who came to dine here could eat fresh ingredients.
Due to the early advertising is in place, many people have been present at this opening, originally this place is also the central area, and there is usually a lot of people, seeing so many people present, Li Mu also feels very good.
"It seems that I can make a lot of money this time. Zhang Pingzhi also came on the opening day, and seeing so many people present, Zhang Pingzhi also sighed in his heart that he had chosen the right one.
Who knew that as soon as it opened, none of these people entered the store, most of them gathered around to watch the excitement, and there were very few people who actually entered the store.
After opening all morning, only a handful of customers came in, there were many people who watched the excitement, and there were few people who really patronized it.
"It can't be helped. Zhang Pingzhi sighed and shook his head secretly, in his opinion, this time the investment in fast food companies has failed, and he did not blame Li Mu, he felt that it was normal for young people to look away, as long as he was willing to work hard, there was still a chance.
Of course, Li Mu saw Zhang Pingzhi's disappointment, he was not in a hurry, thinking about the problem, his preparation was obviously very sufficient, but the effect was very average.
On the first day of opening today, he originally asked a lot of people to help, and Han Hui also took the time to come over, but he didn't expect it to be such a depressed situation, Han Hui stayed for so long and still didn't see a few people enter the store, so he could only comfort Li Mu: "Li Mu, it's okay, if you fail this time, there will be a next time, it's okay." ”
Not only Han Hui, basically the acquaintances present felt that this fast food restaurant couldn't go on, some people didn't want to touch their heads, so they turned around and left silently, and some people comforted Li Mu a few words, telling him not to be discouraged, and there would be a chance next time.
Zhang Pingzhi sighed silently and didn't say anything, someone in the company called him and had something to do temporarily, so he informed Li Mu and left the restaurant.
Li Mu sat in the store in a daze, thinking of the development of fast food restaurants in his previous life, he didn't feel that the taste of this store was worse than theirs, and even absorbed the experience of his previous life, they were as good as they were, but the flow of people was far less than that in his previous life, which made Li Mu fall into deep thought.
He suddenly remembered that there were many marketing methods in the fast food restaurant in his previous life, and many people went to the content of the marketing methods, thinking of this, Li Mu suddenly became enlightened, you can ask the staff in the store to move a sign, and at the same time took out a loudspeaker, shouting outside: "Opening big reward, where you have a free meal with more than 30 likes on Moments after spending in this store, there are more discounts, please see the details." ”
This passage was recorded and repeatedly played at the door of the restaurant, there was a lot of traffic in this place, and these words quickly spread out, and before I saw the more discounts that Li Mu said, I liked this circle of friends for more than thirty free meals, and many people entered this store.
Han Hui looked at the restaurant that suddenly became lively, and looked at Li Mu with surprise and joy: "This method is too effective, I didn't expect you to be so business-minded!"
Li Mu smiled and said, "There is more than this activity, you see what is written on that sign." ”
Han Hui turned his gaze and looked at the sign that read: Invite friends to give meal coupons and small gifts.
Looking at this, Han Hui sighed at Li Mu's cleverness, he originally thought that he was hopeless, but he didn't expect Li Mu to bring the entire fast food restaurant back to life with such a small means.
There are more and more people in the restaurant, the next day until the end of work, the restaurant is full, the activities of the fast food restaurant are spread to the hundreds, many people are attracted to come, Li Mu let people set up tables and chairs at the door of the fast food restaurant, and the business is booming.
"Brother, you're really getting better and better. Han Hui sighed, in his opinion, such a difficult thing as starting a business has become very easy here in Li Mu, and he really has mixed feelings in his heart.
"It's not great, it's just that I found this business opportunity. Li Mu said modestly, if it weren't for his experience in his previous life, he really wouldn't necessarily choose a fast food company.