"Today, on the occasion of our Entrepreneur Forum, I want to talk to the big guys. ”

Facing more than 200 entrepreneurs from all over the country in the audience, Li Xian smiled and opened his mouth.

"What's the matter? Actually, the big guys almost know about it. I'm a person who doesn't like to do things that don't have a beginning or an end. So yesterday, I also stole a wind from the big guys. Seeing that everyone in the audience put their eyes on him, Li Xian opened his mouth and said, "But there may be some people who listen, and some people who are still in the dark." ”

"So today, it's kind of a formal talk to everyone. ”

"Dong Li, the matter of the domestic brand alliance is a good thing, you can just say it. The big guys are all supporting!" At this time, the people from the Taishan Chamber of Commerce in the audience shouted loudly.

Listening to the echoing sound in the venue, Li Xian pressed his hands and said with a smile: "You can't say that." I only talked to the big guys about brand alliances before, but I also said just now that I don't like to do things that have no beginning, no tail, no cause and no effect. So now that all the big guys are gathered, I have to tell you why I want to do this brand alliance. ”

When Li Xian said this, the audience was quite cooperative.

Most of the 200 or so people present had heard of Li Xian's name. Except for a small number of people such as Tianyuan Chen Dongsheng and a few people from the Taishan Chamber of Commerce, there were really not many people who had dealings with him on the spot.

It has always been rumored in the circle that Li Xian is not sociable.

So this time, Li Xian, the first Yabuli Economic Forum, served as the rotating vice chairman, and everyone understood it as the face of Tian Yuan and Chen Dongsheng. But Li Xian suddenly said yesterday that he wanted to engage in this brand alliance, and everyone was really a little blindsided.

The discussion in the audience went down a little, Li Xian reopened his mouth, stood up straight and said, "The big guy may have heard about it too." A few years ago, we in New Taipei and Procter & Gamble killed a back and forth in the sanitary napkin market. As for who won and lost in the wave of sanitary napkin marketing wars a year ago, if there is a wife in the big guy's family, I am afraid it should be clear. ”

"Hey, Dong Li, don't talk about this. Your sister-in-law, who never watched TV at home before, has been holding the remote control since she came out of your "Got Talent". Later, I couldn't watch it again, so I went to the street to buy a recorded DVD and read it over and over again at home. ”

"It's the same in our family, and once I came back for a period, I was busy with work and didn't go home much. When I came back from a business trip, I scolded my head and face when I entered the house, saying that I didn't use your sanitary napkins. Dong Li, the sanitary napkins you sell affect our family unity!"

The audience burst into laughter.

Li Xian also laughed, and when he finished laughing, he changed his words directly: "However, the big guy may only know one and not the other." After the end of the advertising war. Our New Taipei Weiyou branch was just a little bit away from being acquired by Procter & Gamble. ”

Li Xian's voice rose sharply, and he told the story of Procter & Gamble's use of Canada's Tianlund Investment Company in combination with public relations to forcibly merge and acquire the company.

"Friends, in the past two years, the market economy system has played a role, the market has lived, the economic situation has improved, our business has a better life, and the market can be described as a prosperity. But friends, when all of us here are making a lot of money in our pockets, I don't know if the big guys have noticed. Some of the old brands around us, some of the old brands that have been issued since '79 or even earlier, are gone!"

The atmosphere in the audience, which was originally quite relaxed, suddenly became serious.

In the silence, Li Xian counted in detail: "Mei Jiajing, Little Nurse, Xiangxuehai, Arctic Ocean, Children's Noodles, Chinese Toothpaste, Vitality 28, Tianfu Cola......"

In one breath, Li Xian counted more than fifty brands.

"I'm sorry friends, I don't have a good memory, from 88 to the present, I remember less than one-sixth of the brands that have been acquired by foreign capital. And the list I'm talking about is still a list of domestic brands that are in profit, and those who are negative in profit, let's not count it. ”

"Aren't these companies profitable? No, the vast majority of these brands have been acquired by foreign companies in a manner similar to Procter & Gamble. And what is their purpose? It is not to make money, but to simply take advantage of the weak brand awareness in our country and the low recognition of the value of intangible assets on the part of the government, to crush our local competitors and encroach on our market by means of capital! This is a barbarian act, this is a bandit act!"

Feeling that he was a little excited about what he said, Li Xian took a deep breath, "So today, here, I initiate a proposal. It is our domestic brands that unite, and the big guys hug into a group and connect into a circle. In terms of management, we are interconnected. On the policy front, we are working together. In the market, we forge ahead together. In front of foreign capital and foreign enterprises, let's stand up and make our own brand grow and go far in our own market!"

"Good!"

"Chairman Li is a good idea, especially those of us who are engaged in industry, we need such an organization too much. In the past, we were competing with our own people, but now that the market has opened up, from the perspective of the past, our little competition can still be regarded as competition? Now we are facing a foreign-funded group that will cost hundreds of millions, billions, or even billions of dollars as soon as we make a move. This little bit of belongings that we have put together for more than ten years, this little bit of small body, is really brittle in front of others!"

"I agree with Chairman Li's proposal, this alliance is indeed necessary. Especially at the end of the sales terminal in the first and second-tier cities, if the domestic products can be twisted into a rope, advance and retreat together, supervise each other, and form a good level playing field, we will not let foreign goods snatch away such a big market from us!"

"That's right, if the big guys can be connected through this alliance. Including the invasion of foreign brands, some domestic counterfeit and shoddy product dealers, as well as the previous competition disputes of our company, there is a platform to solve. I think that's pretty good!"

Looking at the group of people in the audience nodding frequently, Li Xian nodded.

He has already drafted the charter for this brand alliance.

He was about to read it out in front of everyone, and just picked up the manuscript paper. There was a discordant voice from the audience.

"Li Dong's idea is good. But Dong Li, in the business you are now running by the New Taipei Group, whether it is liquor, health care products, or sanitary napkins, you are the leader. You are the boss, you have the capital and strength, and you speak hard. But in the same industry, those of us who want to run up, if we follow your path and your rules...... Hehe, I'm afraid I'll only be able to eat ass behind you Xinbei!"

Following the source of the voice, Li Xian fixed his eyes.

I saw Wu Bingxin on the table in the middle of the second row holding a wine glass, his face full of disdain.

"That's right. Wu Bingxin finished speaking, and Shi Wenbo on the side also nodded, "Dong Li, our Hengan business is single. I haven't been involved in anything other than the sanitary napkin business, so I don't know what other industries are like. However, in the area of sanitary napkins, your New Taipei now almost controls 60% of the market share of sanitary napkins in the first and second-tier cities in the country, and 30% of the market share in the township market. This is already a monopoly! You complained to everyone here, saying that your New Taipei Group was almost acquired by foreign capital, but we in Hengan are living in the cracks, what do you say? What is the benefit of establishing this brand alliance for us? If it is not beneficial, why should we go with you?"

I know you guys didn't hold back your fart.

Looking at the two competitors in the audience, Li Xian narrowed his eyes.