Chapter 890: Squeeze them dry!
Si Yang's office was now like a rural market.
The office, which is only more than 30 square meters, is crowded with people, noisy, and can be heard from afar. In the corridor, employees have already come to maintain order. But it is clear that in the face of these dealers, everyone has their own thoughts and demands, trying to keep the work area quiet can only be futile.
Taking advantage of the chaos, Li Xian did not enter the house directly.
After signaling the surrounding employees who wanted to come forward to say hello to be quiet, he silently stood on the side of the corridor.
Inside the house, it was obvious that Si Yang was a little caught off guard by the situation that all over the country and the dealers rushed over at once.
According to the company's original plan, it was originally intended to re-evaluate dealers at all levels after the year, optimize the dealer network and carry out a second layout for the national market.
Previously, the renewal of the dealer contract is a very important step for the branch to be related to the development of the Weiyou brand next year.
So half a month ago, when your sales were down, dealers around the country turned against the water, and Si Yang had a big pimple in his heart.
"Why did you go when you were asked to renew the contract? The company has reached an agency agreement with you, and from the root we are in a relationship of both prosperity and loss. When the company is facing a predicament, what are you dealers doing? Holding the agency contract renewal thing stuck with us, forcing us to advertise, forcing us to make concessions on next year's agency fees, is this what you do? Now the company's sponsored programs are on fire, sales have risen sharply, you see that next year will definitely be able to make money, at this time I think of it and come to say soft words, set a contract, why did you go earlier?
It is impossible for Si Yang not to be angry, it is rare to send charcoal in the snow, but the icing on the cake is dispensable. A few days ago, as the general manager of the only you branch, he had not slept for many years for the decline in sales, and at that time he thought that if the dealers could be with the company and work hard to do some more vigorous activities on the sales side in various places, they could not recover the defeat or at least stabilize the decline in sales.
Si Yang is young, and he will be twenty-seven by the end of the Chinese New Year. This age is not yet the age of old age. And he is an emotional person, and he interacts with dealers on weekdays with three points of enthusiasm and three points of sincerity.
I am full of thoughts about how good the relationship is usually, and this layer of cooperation must be able to support when I encounter something.
But in exchange for a group of guys who want to take advantage of loopholes and pick tendons from carrion.
This Si Yang was not lightly angry, nor was he lightly injured.
"Manager Division, this, how do you say this! You also know the original situation, we, we can't do it! Don't be angry, we came this time, in fact, the main thing is to explain to the company, others don't know, I'm an agent in the Beijing and Tianjin area is really difficult!"
"Yes, it looks like it's the end of the year, and you said that the salary dividends of employees have to be paid, and the logistics freight is a lot of money, and they have to be settled. At this juncture, let's jump out of Procter & Gamble again, can we not think about ourselves?"
"That's right, Manager Division. Well, we didn't do it right. But you also have to empathize! We are not as big as New Taipei, and it is not nice to say it. Even if New Taipei can't do the sanitary napkin, then there are liquor health products, but if we do a claim on behalf of us, then we have to sell the house and land."
"Manager Si, let's not dwell on the previous contract renewal. We came all the way this time, since we stood in front of you, didn't we just want to be in the same boat with us in New Taipei in the future! You see, now that "Got Talent" is so popular, and our sales in various regions are also rising, at this time it makes no sense for us to look for the account! The most important thing at the moment, I think it is still the matter of renewing the contract, the contract is signed, our agents and dealers are settled, and they will definitely work hard in the market after going back, do you say yes?
hehe
Hearing the threat hidden under the grumbling in Si Yang's office, Li Xian sneered and shook his head.
Let's just say that why did this group of kings and eight calves come together today?
Dare to love this is relying on the strength of the crowd, with only your sales in the future for a period of time to force the palace to come!
Uncle's!
Li Xian's heart was cheerful for a while.
Xin said that Si Yang's temperament is still a little softer, although he usually doesn't do much in management work, but after all, he is young, and he may be too accustomed to dealing with these old fritters on the market.
Otherwise, today's episode would definitely not have happened.
Originally, he was still thinking about how to cut the wool and how much wool to cut, which could not only make this group of agents feel a long lesson, but also ensure that they still had to work hard to push the market to you, and strive to raise the market share to a higher level in the future.
It's good now.
Seeing that this group of agents has reached the point where they feel aggrieved if they don't clean up, Li Xian has no psychological pressure at all in his heart.
"Come, friend. Let me pass. ”
Thinking so, Li Xian put away the sneer on his face and strode towards Si Yang's office.
"Oh, who are you, what are you pushing me for..... Oops!
Li Xian walked inside with the strength of his hand and pushed away the door with his hand this agent was paying close attention to how Si Yang replied in the house, and he was unexpectedly pushed from behind, unhappy.
Just wanted to get angry, but when I looked back, I saw a handsome young man wearing a shirt as white as snow on his upper body, no tie, and two sleeves rolled up high. Stunned.
Even if he is blind and uninformed, how can he not know who he relies on for food?!
As soon as he shouted like this, the noise in the room suddenly stopped.
In front of Li Xian, a way was opened.
After scanning the many agents one by one, Li Xian entered the house.
Seeing that Si Yang, whose face was sinking like water, was sitting behind his desk without saying a word, he raised his eyebrows.
"Manager Si, come out for a moment. ”
"Hey!"
Li Xian took the roll call, and Si Yang immediately stood up from his chair. All the agents walked out of the office with apprehensive eyes.
......
"How are you going to solve the second phase of agent renewal?"
In the chairman's office, Li Xian handed Si Yang a cigarette.
He smokes very lightly, and although he smokes, he has no addiction to smoking. Often a box of cigarettes can be carried in the pocket for more than a month, until the cigarette box is crumpled, and the tobacco in the cigarette roll is half leaked out, and it is still impossible to smoke.
However, there are a lot of people coming and going in the office, so there are always two boxes.
After taking the cigarette and lighting it himself, Si Yang sighed, "Dong Li, this group of bastards is here to pinch our big necks." This group of people is ghostly, knowing that we are the only ones who are on fire now, and it is precisely when we need to further develop the market that we have to honor them. If we let our sales be bad, or if the sales are stable and stable, I will definitely change a few excessive agents. But not now. If you toss it now, it will be too delayed. So what I'm going to do is...... The previous things knocked on them, and then they talked about the renewal of the contract as they wanted. In this way, stabilize the market channels with the fastest speed, let them cooperate with each other to do some promotional activities in various regions, and strive to stabilize our sales leader in the first month. ”
To be honest, Si Yang's idea is safe.
But Li Xian didn't think so.
What does an agency mean for a brand?
If a brand is compared to a person, then the agent is the person's bones and blood, the person's digestive system, and the part that maintains the person's life.
Li Xian has some spiritual cleanliness, and he looks at the unreliable cooperative relationship, not to mention these guys who used to be on the company's side when the company was in trouble, but caused chaos to the company.
"No, it doesn't. This matter must not be counted like this. ”
Li Xian directly rejected Si Yang's idea.
"Then Li Dong, what do you mean?"
"Dealers can't mess around, that's for sure. Now it is you, there is absolutely no time to rebuild a sales network. The opportunity we have now is too good to be missed. However, these agents are not of the same mind as us. If we choose to compromise for the sake of the market this time, we can't cure their problem, and maybe there will be some mess in the future. ”
"That's what I said, but Li Dong ......"
Knowing what Si Yang was worried about, Li Xian smiled, waved his hand, and said, "You will go and tell those agents in a while, and just say that I am very dissatisfied with their previous performance." ”
"And then?" also had some understanding of Li Xian, and as soon as Si Yang heard it, he knew that Li Xian was going to use another trick.
"And then, you tell them. They are unkind, and New Taipei cannot be unjust. Only your second installment of agency can still come first. This was said in the previous contract, and this remains the same. ”
Li Xian's image is extremely tall in the new generation of employees in New Taipei, and since he started to do business and make toilet paper until now, Li Xian has never been defeated, which is like a business myth.
Therefore, the new generation of employees of the group almost have some myths about Li Xian's worship.
But in a generation of employees like Zhang Dagong and Chen Shulin, and a generation and a half of employees like Si Yang Shangfei, Li Xian's donkey impressed them too much.
As soon as he entered Li Xian's office, Si Yang was afraid that he would flip the table.
Now seeing that Li Xian still has a good idea in his heart and has not made the same old mistakes, Si Yang breathed a sigh of relief and said: "What about the agency price?
"No. Li Xian snorted and shook his head.
"Huh?" Si Yang was surprised: "Not going up?
"Of course not. Li Xian raised his eyebrows.
What do you think?
Take Lao Tzu as the big one?
Signaling that Si Yang's cigarette ash fell on his thigh under the excitement just now, Li Xian slowly stood up from his seat, looked at the falling snow outside the window, and smiled: "It's almost the New Year."
"Ang," Si Yang didn't know what he meant by saying such a sentence without beginning or end, and subconsciously responded.
Glancing at the confusion on Si Yang's face, Li Xian smiled: "This year, the sales of Bangye Bai have risen, and the trucks that deliver every day are going to other provinces in rows. Si Yang, you say, Bang Yebai said that, what is the basis?"
"Of course, our group won the bid king! CCTV's news broadcast and advertising are done every day, in the wine industry, except for the old brands of Moutai Wuliangye and Confucius, who dares to say that they can touch the heel of our Bangye Bai in terms of popularity?"
Well.
Li Xian nodded, affirming the answer, "But Si Yang, the advertising effect is very good." But I still have pain in my heart now. ”
"Dong Li, what do you hurt about?"
"The flesh hurts...... At CCTV's bidding meeting, Lao Tzu spent more than 100 million this year!
"Hey, Li Dong, this money has been spent, but we can really see the effect! If we don't spend so much money and get the bid king from so many competitors, our Bangye Bai can... Mm, what do you mean?"
Si Yang was suddenly stunned as he spoke.
When he looked at Li Xian again, his eyes had already flashed with light.
"You mean, the agency of this second phase is going to be carried out in a bidding situation?"
Thinking of this, Si Yang couldn't help but breathe a sigh of relief.
"Dong Li, it's so neat, I'm afraid I'm going to squeeze some people dry!"
"Then I don't care. Li Xian waved his hand, "Since it is a bidding, how much money they want to spend and which region they want to take are their own decisions." Squeezed dry, and they squeezed themselves dry, willingly. I've thought about the place, and this time the auction will be held in Media. CCTV has an advertising king every year, and from now on, we will make an acting standard king in New Taipei once every three years!"