Chapter 891: New Year's Day is still a month away from arriving at the scene

Li Xian is not worried about this group of sheep, no, it is the agent who is not in his own set.

At the beginning, the brand of sanitary napkins was just established, and in order to open up the market as soon as possible when developing sales channels, the conditions for agents around the country were very generous. Not only is the agency fee low, but the next level of agency power in the agency area is also released.

At that time, of course, I did this to sell the product as soon as possible. In the pursuit of speed, vulnerabilities are inevitable. In the first phase of the agency contract, there are two biggest loopholes or drawbacks: one is that some of the first-level agents only paid the agency fee, but they did not establish a marketing agency, but directly relied on the name of the company's general agent, and wantonly subcontracted the agency rights of the second and third levels and even the county and town level in the region. Relying on this wave alone, the agents of the first phase made a lot of money.

The second loophole is that the cost of the agency generally does not vary much from region to region.

But this has created a problem, just like the first-tier city agent like Beijing, compared with the provincial agent, it is naturally a loss. But at that time, you were the only one who had just placed an advertisement on CCTV, and many of the first batch of agents were thinking that no matter which region the agent was, they would first grasp it in their hands.

Therefore, there is a big problem with the allocation of agents in the first phase in the middle of the period.

Some people make a lot of money by selling sub-agents, but some of them can only work hard to run the market, contact channels, and lay sales terminals.

And now, Li Xian's auction is to see and take advantage of this.

It is impossible for the agents who do not suffer from unevenness and seem to be monolithic to hold together and call the branch board.

Only you sanitary napkins rely on the hit of "Got Talent", and the market share has broken six.

The popularity of the show also made the Lin family and Hao Yifu in Hong Kong City see the huge potential of the inland TV industry, and they have decided to launch the second episode immediately after the eight episodes of the first season are recorded. The planning of the program has been made, and according to the idea over there, in order to highlight the advertising effect of sanitary napkins in the first episode of the program, New Taipei added a gender restriction for the contestants of the program.

This greatly reduced the show's potential, and the contestants of the second episode of "Got Talent" removed this restriction. By that time, the ratings of this show will definitely go to the next level. After all, at this time of year, male TV viewers are still the mainstream.

It is foreseeable that as long as "Got Talent" continues to be popular, as the sole sponsor and title sponsor of Weiyou sanitary napkins, as long as they do not make a big death by themselves, they will occupy the leading position in the domestic sanitary napkin market for a period of time in the future, and there is no suspense.

There is no way, in the current sanitary napkin market, several big brands have their own advantages, but on the whole, they are actually similar in terms of sanitary napkin quality.

It's a marketing.

And the restructuring of this round of marketing in New Taipei is beyond reproach!

According to this rhythm, now being your only agent, you only have a share of how much money you make, and there is no share of losing money. Li Xian doesn't believe that such a business, those insatiable agents will not be tempted.

As long as people are greedy, then he will cut the wool of the auction!

When the time comes, it has to be said that a group of fat sheep lined up with tickets, beating their heads and sending money to themselves.

At the thought of reaping another wave of income a year ago, Li Xian was very happy.

......

As a manager, Si Yang is obviously more thoughtful than Li Xian.

After stabilizing the agents, informing the group that the issue of agency rights is being considered, and arranging these uncles to the hotel. An emergency meeting was held at the branch.

After the discussion of the marketing department, Si Yang notified the agents and issued a decision on the renewal of the first phase of the agency contract;

The second phase of the agency will be held in April in the form of an auction. In the first auction, the four major provincial agency auctions will be held, and in order to ensure the rights and interests of the first phase of the agency, the first auction will not be open to the public, but internal. However, after that, the CCTV Advertising Department will make an announcement through TV media and conduct a public auction for the public.

When the time comes, New Taipei will have the agency power in the next three years, and the one with the highest price will win!

Hearing the news, all the agents blew up!

What is this for?

This is fucking raising agency fees!

Auction auctions, when it comes to fair play, are all about fair play. But what is the essence? Whoever gives more money will pay for it!

Damn it, this trick is too damaging!

This is to squeeze out the blood and sweat of Lao Tzu!

However, when a large group of people indignantly accused the New Taipei branch of being immoral, a small number of agents had already moved their minds.

......

The agent made trouble, which was expected by Li Xian.

But the result of the trouble was also expected by Li Xian.

After blocking the door of the branch for an afternoon without results, some agents secretly left.

The next day, half the people who came to block the door were gone.

And the next afternoon, the agents who were still noisy the day before all left.

Why did you go?

New Taipei Wei's second three-year agency auction was held in April, and it is only in February. You know, now only when your sales are on fire, if the operation is good in the past two months, a provincial agent earns tens of millions but there is no problem at all.

No one has trouble with money.

New Taipei has made up its mind, and the agency contract is indeed the one they chose before and did not renew it in advance. Then make a little more money in these two months and win the next agency right at the auction is the right way.

And if you take 10,000 steps back, even if you can't get the next issue of the agent, you can't take advantage of these two months to make as much money as possible?

We need to maximize the surplus value.

In this way, a small storm subsided.

Standing in front of his office window, looking at the door of the company, which had regained its quietness, Li Xian hooked the corners of his mouth.

It is foreseeable that in the next two months, the sales of sanitary napkins will definitely be able to rise a little more.

Agents make money, no matter what means, the company is the ultimate profit.

He was very satisfied with this result.

"Dong Li, are you busy?"

Just as Li Xian was distracted, in front of the open door of the office, Xue Ling greeted him.

"Oh, nothing. ”

Li Xian turned around and saw Xue Ling standing at the door with two documents in her hand, and welcomed her in with a smile.

"Mr. Xue, what's wrong?"

Poured a glass of water for Xue Ling and handed it over, Li Xian sat down on the chair and asked.

"Hmm. Xue Ling nodded, put the document in his hand on the table, and said: "There is still a month to the year, the group has done a good job in the annual meeting plan, as well as the reward content of outstanding employees, as well as the plan for the year-end bonus for all employees and the personnel changes of several key positions in the group. ”

Li Xian took the document, glanced at it casually, and threw aside the plan of the annual meeting, the document of the annual dividend and reward. After copying the documents of high-level personnel changes, he nodded.

According to last year's group's operating conditions and employee appraisal reports, the employee levels of Zhu Feng, Zhang Dagong and several others were raised, and in addition, according to Li Xian's previous decision, several senior executives who held the group's shares were allowed to join the board of directors.

It's all decided before, and there's no problem. As for what rewards and dividends, Li Xian is too lazy to care about these things.

"No problem, leave the matters involving the board of directors to me in the future, and you can make your own decisions about these small things later. Long Feifeng signed his own large number on the document, and Li Xian pushed the document back.

"Also, Mr. Xue. You ......"

Li Xian knew about Xue Ling's situation, since Sun Weimin's family went to the capital, Xue Ling had no relatives in Bingcheng. He wanted to care about it and asked Xue Ling how it was arranged for the New Year.

But before he could say that, the phone on the desk rang.

"Come back quickly! That crazy woman at home is in trouble!"