Chapter 188, Plants vs. Zombies
Back in S City, this day is already June 30th, I went to Tianjing for more than a week, and I came back like a world away.
As soon as Lin Yan returned to the company, before his ass was hot, Qiu Xianlin mysteriously came over and asked Lin Yan to go to the technical department of the game department to "guide the work", and told him that there was a surprise!
After the launch of the game "Immortal God" last year, the game development department began to secretly develop a new game in November, which has been kept secret.
"What's wrong, the internal trial run of the new game was successful?"
"Well, the stand-alone version is no problem at all, the network version is almost the same, and it is still in the final update and debugging, now do we want to notify the operation department to launch the network version first, and then launch the stand-alone version on the 17175 web page?"
"This casual game, first test it in-house to see that the employee sticks to level 100 first. Inform Lin Hai that the game will be officially launched on July 10th. ”
The casual game that Lin Yan is preparing to launch is the desktop casual tower defense game that will take the world by storm in the future - Plants vs. Zombies.
This game is simple to operate and fast-paced, which is enjoyed by both men and women. Compared to the large online games where boys are the main players, female cosplayers are mostly "shemales", while in Plants vs. Zombies, there is non-existent.
The proportion of girls in the player ID is probably higher than that of boys, so this is a fun, relaxing and strategic game that is perfect for relieving the tension in the brain after work.
It's a deceptively simple but very strategic game, as it successfully borrows some of the elements of strategy games - gathering resources and using them to build other units, and some players even apply interstellar strategy to the game to illustrate when the game needs to develop the "economy" and when to develop the "army".
There are 49 species of plants, ranging from basic pea shooters to corn cannons, from plant wall potatoes to pepper bombs...... Each of the 49 plants has different functions, for example, the Cherry Bomb can kill all zombies in a certain area, and the Man-Eating Flower can eat the zombie closest to it.
Players can target the weaknesses of different zombies to grow plants reasonably, which is also the trick to victory. The game is divided into five game modes according to different gameplay: Adventure, Survival, Vase Crusher, Mini-Games, and Garden. Add to that the challenges of the night, rooftops, fog, and pools, making the game almost never-ending.
To stop the zombie invasion, all you have to do is plant defenses. However, in order to effectively destroy the enemy, the storage of resources and the cultivation of plants are also particular, and players can match them according to their own strategy and actual situation in the game, which also makes this game more strategic and strategic in addition to relaxation.
Lin Yan didn't play many online games before, but this casual game was crazy, in order to challenge the final "endless survival mode", painstakingly researched but finally fell to the 100th round level.
Legend has it that there was a bull who persevered to level 569, and when he took a screenshot, players bowed and worshipped, which triggered a wave of lineup discussions, making the game even more popular.
Lin Yan didn't just copy the original flavor of "Plants vs. Zombies", after all, this is a stand-alone game, and Lin Yan's task to Qiu Xianlin is to develop it into an online version.
When the development team received the task and planning plan, everyone was very surprised, especially Qiu Xianlin sighed: This Lin Yan's head is wonderful
Think too much, what an asset it would be if you put all your energy into game development.
Of course, as the boss, the company's top priority is to find a way to make money, so Qiu Xianlin shared the game development and planning matters well, so that Lin Yan had no distractions to "expand the market", as for what the boss does, only he knows, hehe!
The online version of the scheme eliminates many scenes and levels, and replaces them with mission mode, where you can get money in the tasks and do them one by one in order to unlock the corresponding survival mode.
There are still scenes such as day, night, dense fog, swimming pools and other scenes in survival mode, and dense fog will randomly appear according to the progress of the game, which increases the fun and surprise of the game, and there is a battle mode, where the ID of both players competes with the scene, to see who takes the shortest time, and the first to destroy the zombie is the winner.
At the same time, the Endless Survival Mode dungeon and the Zen Garden have been saved.
The gold coins in the previous tasks can be used to purchase resources in the endless survival mode, such as sunlight, plant cards and other props, so that players can develop as soon as possible in the early stage, so that players can have more strategic collocations and reduce the difficulty of the trial.
As for the Zen Garden, it is actually similar to the QQ Farm that has just been launched in the QQ game, and it also uses planting plants to improve the defense and attack values of plants. At the same time, you can also go to your friends to steal, increase the fun, and attract popularity.
In addition, 17175 Mutual Entertainment launched the '75' digital currency for the first time, which can be exchanged for '75' digital currency with gold coins in the game, and the '75' digital currency is universal on the 17175 game platform, which means that after the gold coins you earned in "Plants vs. Zombies" are exchanged for '75' digital coins, you can go to the "Fairy God" game to exchange '75' digital coins for ingots.
Lin Yan wants to build an "ecological financial system" of the 17175 platform, integrating all platform games, which can be connected to each other but are not identical, with the '75' digital currency as the medium.
In order to cooperate with the promotion of the game, Lin Yan and Lin Hai and a group of operators discussed, and finally decided: to launch a reward system, in the "endless survival mode" of the "Plants vs. Zombies" game, players who persist to 100 rounds will open new levels, and players will generate counting rewards in the new levels.
The top 500 players will be rewarded each week according to the longest round, and the first place will be rewarded with 100 '75' coins, and one '75' digital coin can be exchanged for 10 ingots in the fairy god game, and can also be exchanged for 100 gold coins in Plants vs. Zombies.
The top 10 will be rewarded with 80 '75' coins, 11~50 will be rewarded with 60 '75' coins, 51~100 will be rewarded with 40 '75' coins, and 101~200 will be rewarded with 10 '75' coins.
It took more than half a year to develop this casual game, which is very fast, of course, because the game is relatively simple cartoon shape, 2D graphics, as long as the damage formula is calculated, it is much easier.
But the cartoon image design of a large number of plants and zombies still takes up a lot of time. Fortunately, Lin Yan hand-painted some patterns according to his memory, otherwise it would be so easy to make classic patterns from time to time.
The members of the art major were also very surprised by Lin Yan's hand-painting, the boss should not slap his face like this, we are professionals and can't think of these designs, so they keep comforting him, he is a god, he is not a cow
How is our boss......
Invisibly, Lin Yan has another wave of fans!
Since July, the company's internal test, so there is a surprising side, every day after work, the company's test room is full, the little girl at the front desk does not go shopping, a large group of girls go to the computer to play together.
The high-level staff came back from outside, sat down in front of the computer, pushed away all unnecessary entertainment, and volunteered to be game testers.
And the person who passed the first hundred rounds of the internal test was actually Zhou Lili, which surprised everyone. However, seeing the two obvious big dark circles on her face, it is conceivable that she must have fought day and night, and repeated defeats to be the first to pass the hundred levels.
Lin Yan carefully observed the others, hehe, all of them were panda eyes, and he was relieved. Because the girls are so desperate, once it goes public, its prospects can be imagined.
When the game was officially launched on July 10, it really caused a sensation. Lin Hai first released a short video on the official website: The zombies are coming, rushing into the backyard of the family, and the shocking picture is accompanied by chewing raw and rattling laughter, which has whetted the appetite of many players.
And with the advertising bombardment of QQ in the news pop-up window, the kind of eyeball-stuffed advertisement, plus the reward of '75' digital currency, can be used to exchange for the ingots of the popular game "Fairy God Dao", which really makes many netizens look forward to it.
As soon as the public beta was launched, many players couldn't wait to go to the official website to download the client and log in. At first, everyone went for the top 200 digital coin rewards, but after entering, they were quickly attracted to the game.
Facts have proved that the second online game "Plants vs. Zombies" launched by 17175 Interactive Entertainment did not disappoint everyone.
Simple controls, relaxed pacing, cute plants and zombies, extremely challenging levels, and real-time strategy make players sink into it quickly.
In order to overrun the point card charging method of "World of Warcraft", the charging method of "Plants vs. Zombies" this time is different from the free method of Immortal Dao, "Plants vs. Zombies" adopts a monthly subscription model of 15 yuan, but it is free in the first month of the open beta.
But after persisting for 100 rounds, new levels were introduced, and there was a digital currency reward system for the top 200 every week, which made players want to stop, and many players desperately came to Plants vs. Zombies to save ingots and recharge......
In addition, the stand-alone version does not need to be downloaded, and the VIP members of the 17175 website can play directly on the web page, and many players recharge VIP members on the website in order to practice the endless survival mode, and practice hard.
No one thought that such a simple game would be wildly popular with players. It was not obvious in the first week of listing, but after two weeks, it swept the whole network like an explosion. The highest number of online users in the second week exceeded 800,000, breaking the online record of 600,000 for Hot X Legends.
Lin Yan also specially adopted a later approach, all the IDs registered on the 17175 network can be logged in, including the online game "Immortal God", and there are many web games that can be played.
This measure once again stimulated the number of member registrations on the 17175 website, and the number of member registrations under the digital world exceeded 10 million after a large number of working white-collar workers and female gamers joined.