Tens of millions of registered accounts, I'll go for it!

This data made all the online game companies dumbfounded, and those CEOs looked at the large-scale 3D online games that they had worked hard to search for, and they hit the streets when they went public!

The popularity of a small casual game that no one has engaged in is high, and the number of player member registrations is only a fraction of that of 17175 Mutual Entertainment.

Under jealousy, either jointly suppress or follow the trend to grab the market!

However, in the field of online games, it is not easy to suppress an Internet company, and it is impossible to do it in this era when the market is booming and the order is not perfect.

As a result, the networking of casual games has become the R&D direction of many companies, especially tower defense games, since you can't be the first person to eat crabs, then let's share the cake.

In short, I don't want you to monopolize the market in the digital world, the casual game market, everyone has to get a piece of the pie.

Lin Yan has no opinion on the behavior of many online game companies following the trend.

If you have an opinion, you can't stop it, Lin Yan sat in the office and laughed, it turned out that my brother was also a "person who has always been imitated, but never surpassed"!

As a result, Tengxin Games has strengthened cooperation with 17175 Mutual Entertainment, and has successively moved casual games such as "Snake", "Looking for Your Sister's Stubble", and "QQ Hall" to QQ Games.

Lin Yan's 17175 online game has successfully enclosed the land, occupying the top spot in casual online games, coupled with the influence of a large number of loyal fans on the website, once players identify this game, they will easily not change the game, unless you produce a new game that can surpass "Plants vs. Zombies" by a lot.

After the first week's rewards were released, by the second week, almost all 17,175 players flocked to the online version for the '75' digital coin battle.

Soon more than 5,000 people made it to 100 rounds, opening up a new battle for the level count. And the No. 1 talent broke through 200 rounds and rushed directly to 226 rounds, which is only the second week......

It's not hard to imagine that with tens of millions of players across the country battling, this record will soon be broken. Sure enough, the post of "Plants vs. Zombies" on the forum of 17175 also exploded, and more than 100 rounds of talents have posted pictures to study the best tactics.

After the player clears the 100-round mark, the new level game has changed, the zombies in the game are no longer silly rampage, but have added a wisdom system, some zombies also have a mist spell to make plants blind and not attack, and some zombies will choose the path of least damage to advance.

And in the back, the IQ of the zombies is getting higher and higher, adding fog spells, acceleration spells, balloon spells in the air, drilling, etc., will follow, and there will be bosses!

The online version has added a prop trading system, which can be traded for gold coins or prop cards, and all the plants in it are in card mode, which is equivalent to the martial arts cheats in the legend!

In the auction trading hall, the high-level plant cards in it have a priceless situation, and players have spent a lot of money ~ begging ~ buying! For a while, the digital currency is becoming more and more valuable, and RMB players have recharged......

Lin Yan had a sudden inspiration, so that the battle mode was calculated by the score list, and it was also a round of fighting. Starting from the third week on the official website, the top 100 in the battle mode will also have corresponding rewards, the first place will also be 100 '75' coins, and the top 10 will get 80'

For 75' coins, the top 20 will receive 60 '75' coins, the top 50 will receive 40 '75' coins, and the top 100 will have 20 '75' coins.

This reward model really made players want to stop, and the game was launched for half a month, instantly breaking the record of millions of players online.

Zhou Qifan and Wu Lei, two interns, are also a mess of this game, competing every day, competing in the game test room, Zhou Lili and Li Jiaqi are also unwilling to be defeated and join the battlefield.

Walking into the Internet café, you can see that most of the people are playing "Plants vs. Zombies", and they do not forget to exchange experiences with each other while playing, and point out the best combination of plants.

The computer screen is full of green plants, which is very cartoonish and cute, but on the computer desktop, there are mountains of cigarettes and instant noodle buckets......

Lin Yan paid a private visit, went in with a red face, came out with his nose covered, looked at the young and handsome, but ruined faces, and wanted to scold: Who the hell developed this game, disaster to the country and the people!

After coming out, I thought that this game was not introduced, and I was the culprit, ahem! This game is very good!

The online game companies that followed the trend were also anxious, and under the research and development of day and night, finally at the end of July, more than ten tower defense casual games came out, what "Defend the Big Carrot", "Family with Baby" and other similar games began to seize the market.

However, to their disappointment, although they tried their best to hype up and various related discounts were frequent, they still couldn't grab the market of 17175 online games!

60% of the market share is still firmly occupied by 17175 games, and 20% is dominated by Tengxin's QQ games, and they are only trying to fight for the remaining 20% of the market.

The online version of the casual game they worked overtime to transform is not as interesting as "Plants vs. Zombies" launched by the digital world in terms of fun, strategy, and novelty, and it was scolded even worse on the Internet for a while.

Lin Yan didn't laugh at these, because he changed the historical process of online games and made Huaxia's self-developed games flourish, although it is not as good as R, H, Europe and the United States and other countries, but we are already on the way, so we are not afraid to fall too far behind......

In order to snatch the popularity of players brought by casual games, casual online games launched by other companies have been advertised for free forever, and Lin Hai, the company's director of operations and chief administrative officer, is anxious.

found Lin Yan, "Lin Dong, this is purely malicious competition, there is no profit in casual games, we invested heavily in research and development in the early stage, they just worked overtime to revise it, and now they will launch a free policy, this is forcing us to comply!"

Is this going to play money suppression?

Lin Yan's Tongyan Investment Company has just won Ye Fangongzi's billion-dollar project, and is looking for a market to invest, so these online game companies are better than the company's background?

Lin Yan smiled: "The company's financial situation is not tight, it's not that we can't afford to fight the price war, but there is no need to play with them, I believe that the game cost of 15 yuan a month, many people are still willing to bear it, as long as the game is fun." ”

"But now the popularity of "Plants vs. Zombies" has exceeded our estimates, and even "Fairy God" has been affected, and now the online rate is less than 100,000 people, I am worried that after "Plants vs. Zombies" starts charging a month later, the cost will be and

Expenses are unbalanced!, combined with other companies' free-to-play policies for casual games, have had a big impact on us. Lin Hai said worriedly.

Although casual games are extremely popular, they really can't be compared with the krypton strength of "Immortal God" in terms of profitability, and in the past three weeks, the profit of 17175 Mutual Entertainment has dropped by 50 percent, and it is no wonder that the general manager is anxious.

I took a look at the data of several subsidiaries, especially the financial information of the two sister companies of 17175 Mutual Entertainment and 17175 Information Technology.

Lin Yan didn't care: "Mr. Lin, don't worry, casual games are entertainment after all, this is just a meal, not a meal, what we need is popularity and the number of players, although it has affected the company's profit growth, but at the same time, it has also absorbed a large number of registered members, you see that the east is not bright and the west is bright, 17175 information technology has skyrocketed more than 10 million registered members on the website, this is the best news." ”

"Of course, as long as we ensure the quality of the game, until World of Warcraft is launched next year, I believe that the company's profit will bring you a surprise! ”

This Lin Hai also admits that "Plants vs. Zombies" has given many players who did not know 17175 Mutual Entertainment a deep understanding of the company 17175, and the digital brand of 17175 has been promoted greatly, with the popularity of the second game, there is a faint trend of catching up with and surpassing the first game of Shengda's "Hot X Legend", not to mention money, at least in terms of popularity.

In order to make this fire more hopeful, and also make himself more assured to operate the affairs of Tongyan Capital, Lin Yan decided to add another firewood!

Lin Yan asked Qiu Xianlin to reveal some of the planning plans in advance, and announced on the official website: "Plants vs. Zombies" will start the competition in August, whether it is the ID battle group or the level competition group, there are corresponding rewards and titles according to the points.

The highest honor in the battle group is "Glory King", followed by "Star Master", "Shining Diamond", "Venerable Platinum", "Master Silver", and "Little Strong Bronze".

The level competition group is divided into nine levels, each level is 100 rounds, the first level is called "one-star rookie novice", the second level is "two-star guard expert", the third level is "three-star guard master", the fourth level is "four-star guard master", the fifth level is "five-star guard overlord", the sixth level is "six-star transcendent sage", the seventh level is "seven-star transcendent venerable", the eighth level is "eight-star transcendent emperor", the ninth level is "nine-star eternal saint", and there will be a sparkling title "ten-star celestial hermit" through the ninth level 。

In addition, the official website specially announced that the top three players in the two groups will be eligible for the internal beta of the large-scale terminal game "World of Warcraft" to be produced by 17175 Interactive Entertainment Games next year.

As soon as the news came out, the enthusiasm of players was unprecedentedly high again, no one wanted to be a rookie, and no one wanted to be a small strong bronze, and the title stimulated the player's comparison and show off psychology.

And casual online games are not golden, especially when it comes to IQ, and no one wants to lag behind.

It's the same for everyone, stupidity and retardation are blind spots in human nature, I can not be smart, but never admit to being stupid!

And the die-hard fans of the Warcraft series players are even more excited, if nothing else, just for the internal test qualification must also be just started!