It's May in New York, and the chill on the streets of Flushing has long since dissipated.

Everywhere is full of greenery and flowers, this world is already early summer in China, and the belated spring in New York seems to be eating and returning, even in early May, there is still the breath of spring.

Flushing is an area in Queens with a particularly large number of Asian immigrants, especially immigrants from Chinese mainland, Taiwan, South Korea and other places, which has a Southeast Asian flavor.

The teams of several brands have rushed to the Prince Hotel according to Wang Qiang's request, and they chatted as they walked.

"What did Vice President Guoxing Trade King call us to?"

"I haven't said it yet, just about the award ceremony, why is his hotel open here?"

"There are no very good hotels in Flushing, how could Vice President Wang choose the location here?

"Who knows, maybe there are more Asians here, and he has a sense of belonging. ”

"Since he told us about the live broadcast of the awards, shouldn't he want to ask us for money? Oh, my God, if he really has that kind of thought, I can only say that he is too naïve, those are all signed clauses in the contract, how can our company pay an extra half a penny?"

"Haha, if that's the case, I can only say that Vice President Wang thinks a little too much. ”

"Listen to what he has to say. ”

"You can talk about anything else, but you don't have to ask for money. ”

Coach and CK laughed when they met each other, and more than a dozen people entered the hotel one after another.

……

Rent a medium-sized meeting room in the hotel.

Wang Baoguo came in, "Qiangzi?"

Holding the "The Voice" planning book that had just been translated and printed, Wang Qiang looked up and said, "Dad, did the hotel staff bring the brand owner's people in?" I want to contact them privately before they arrive, especially big brands like Coach and CK, as long as they are willing to pay a little more money, I will give them the naming rights. ”

Wang Baoguo shook his head and said, "I haven't seen anyone yet, I'll go out and have a look." ”

About twenty minutes.

People were brought in from the outside.

Coach and the person in charge of CK who arrived first were pulled outside the conference room by Wang Qiang to whisper about the naming rights.

The first is Malcolm Kafra, CEO of CK.

"Hello Mr. President. ”

"Hello Vice President Wang. ”

"I called all nine of the brands I worked with to discuss the live broadcast of the luxury awards. ”

"Speak. ”

"As for me, expand the live broadcast of the awards into a variety show, which is a singing program, called "The Voice of China", and wait until the night of the final champion, runner-up and third runner-up, which is the time for the live broadcast of the luxury awards, so I want to ask you if you are interested in exclusively naming my variety show, and I will carefully talk about the concept and prospects of the voice when everyone arrives. ”

"I'll think about it first, and I'll talk about it when everyone gets there. ”

"Okay, that's going to be said later. ”

"Well, I'll give you an answer after the meeting. ”

"Okay. ”

The meaning of the words was a little rejective, obviously not distracted.

The second was Coach, who came early, this time with Victor Luis, senior vice president.

This time, Wang Qiang learned to be smart, and began to flicker a little.

"Mr. Louis. ”

"Vice President Wang. ”

"Remember the live TV broadcast of the luxury awards, right?"

"Oh, of course, we thought about it for a long time, and you finally got ready to do it. ”

"Of course, I promised your company before that I would invite top stars to cheer, I thought about it for a while, this is not enough, I want to make a grand ceremony, a grand festival that belongs to luxury!"

"Huh, it's going to be that big?"

"Either you don't get it, you have to make a splash, I will report a two-month large-scale talent show, which includes titles, specials, teams and even various built-in advertisements, which will show your luxury, I will invest tens of millions in this variety show alone, if it is launched, your brand will definitely be a hit in China, but I can't make this money alone, right?

“…… Anyone hasn't arrived, has it?"

"Well, there are several brand merchants who haven't arrived. ”

"Then let's wait until they get there. ”

"Okay. ”

I asked the person in charge sent by three or four brands in a row.

Wang Qiang's routine is nothing more than one, first tell the other party that he wants to turn the live TV broadcast of luxury awards into a large-scale talent show to promote luxury goods, and then it is a set of wording that flickers and babbles, what if your company is titled, the brand will definitely be able to shock the world in China and the like.

But nothing came of it.

As soon as they heard that they wanted money, they all implicitly said that they would talk about it later.

In the end, he said that he was tired, Wang Qiang returned to the medium-sized conference room a little depressed, took a bottle of mineral water and drank it all, seeing that the later brand owners came in, he didn't pull it out and chatted separately in private, and said what is this called, I told you in private, I want to give some convenience, don't wait for the competition Everyone hurt the harmony, and I think I Wang Qiang wants money.

Hey, you've all refused?

Forget it, everyone will be there later, and you will finish reading the sound idea.

This is the "Voice" that has conquered people all over the world, and he still doesn't believe that after the plan is taken, this group of people is not at all tempted.

About another twenty minutes passed.

At 1:05 p.m. US time, all the brand owners arrived, they were all teams, a total of more than 30 people, and the medium-sized conference room was full.

Look at the people sitting below.

Wang Qiang did not immediately send a copy of the "Voice" plan, but cleared his throat and said: "I called everyone here today to inform you of something." ”

"What's the matter?"

"Just say it. ”

"Is it about the awards live TV?"

Samsonite Senior Vice President Michael Petri smiled and said, "King, everyone is here, if you have something to say, we will cooperate with all of us." ”

"Okay, then I'll get straight to the point. Wang Qiang said with a smile, and first told everyone about the live TV broadcast of the awards, "I don't know if you have a deep understanding of advertising projects such as naming rights for large-scale variety shows." ”

Tiffany executive Anne Young blinked, "Naming rights? ”

Some executives who knew in advance were uninterested.

Wang Qiang said: "That's easy to say." ”

Penny, the person in charge sent by Kate Spaby, said: "Do you want money? Before I came, the chairman had already said that I wanted to fully cooperate with your Guoxing trade work, and the money matter is easy to say." "Kate Spire's brand is a little weaker than Coach, CK, etc., but she is willing to spend some money to open up her popularity in China.

Wang Qiang smiled, "It's asking for money, but I suggest that you listen to me before deciding, I won't sell the naming fee for this show, less than eight million US dollars." ”

Ahem, ahem!

Penny coughs violently!

Victor Luis, senior vice president of Coach, laughed dryly: "Wang, are you kidding? $8 million a naming right?"

Wang Qiang said categorically: "Yes, eight million dollars, no one is missing." ”

CK CEO Malcolm Cavram laughed happily, "Vice President Wang, do you know how much you can do with eight million dollars? Even if you advertise on your country's news network, it won't cost so much money, right? I remember you just said that it was a big singing program, right?"

Wang Qiang said: "That's right. ”

Malcolm Cavra leaned back in his chair and spread his hands: "Even if it is a large-scale singing show in the United States, the naming rights are only 5 million to 10 million US dollars. ”

Meaning: Wang Qiang Lion opened his mouth.

Everyone nodded in agreement.

But Wang Qiang was not annoyed at all, "I won't say this for no reason." Yang raised the program planner in his hand, "Before you look at the plan, I want to say one thing first, and it can be guaranteed that the ratings of this show will reach a number that you can't even think of, if anyone buys the title, let alone eight million dollars, even if it is two million dollars, it will definitely not be a loss!"

Victoria's white male executive in his 50s couldn't help but ask, "How many ratings can it get?"

Wang Qiang: "Guess it. ”

Anne Young: "2.5%?"

Wang Qiang: "It's too little. ”

Penny: "3.2%?"

Wang Qiang: "How little confidence do you have in me? I can tell you that the average rating of CCTV's "National Young Singer TV Grand Prix" is more than 4.0 percent. ”

After holding it for a long time, Victor Louis boldly said, "Is it ...... Can it reach 5 percent? You must know that 5 percent of China's national ratings mean that at least 50 million people are watching!"

Wang Qiang stood up, propped his hands on the conference table, and said confidently: "I want to say that it will be doubled again, reaching 10% of the ratings, can you believe it!?"