Yes?

10%？

National ratings?

Everyone was blindsided by him, and Anne Yang cried and laughed: "Wang, how can a variety show have such high ratings? At least I haven't seen it in the United States." ”

Wang Qiang sat back in his chair and said with a smile: "The key is, I can really tell you that it is so high, maybe you don't know much about the Chinese TV environment, now there are only a handful of TV stations covering the whole country, and the TV station CCTV I cooperated with happens to be one of the few, the "National Young Singer TV Grand Prix" I just said In fact, it is a very ordinary singing competition, it can easily reach a rating of more than 4.0 percent, I have better projects, I have better ideas, why can't I reach more than 10% of the ratings?"

Others don't know, can he still not know how terrifying the ratings of "The Voice" are?

As far as he knows, the ratings of the first season of The Voice were only 1.477%, ranking second in the country, accounting for 4.11% of the viewership share, but the second episode soared to 2.717%, ranking first in the country, and the market share also reached 6.93%.

These are the first two installments.

To the back completely exploded.

The average rating remains above 4.2!

At the peak of the finals, the ratings reached a terrifying 6.101%, and the market share reached a peak of 29.47%!

What is this concept?

You know, that was almost 20 years later, at that time, there were countless TV stations in China with ratings covering the whole country, and wonderful programs were blooming everywhere.

So, in the current era, in this era when there are only two or three TV stations and variety show markets covering the whole country, is it difficult to double the ratings to 10%?

No!

It's not difficult at all!

10% Wang Qiang still feels that he is very conservative.

After hearing the environment of Chinese TV programs, everyone was a little moved, if according to Wang Qiang, it is really possible for a program to reach 10% ratings.

Without giving them a chance to speak, Wang Qiang said eloquently: "Just imagine, the advertising effect and publicity effect of a program with a rating of more than 10% are obviously not calculated by ten programs with a rating of about 10%, but will be far higher.

Malcolm Cavra nodded, "Not too much, but ......"

Wang Qiang didn't wait for him to say it, so he added: " Now the question is, is my show so wonderful to me, can bring so many ratings, let's put it this way, the show has not started, the ratings results and ratings share are inconclusive, even if I say that it is heaven-breaking, you still feel untrustworthy, but, I have prepared a good voice planning book here, the voice is the name of my program, you can take a look, after watching it, if you still think I'm bragging, then I won't say a word, put away the plan and turn around, find someone else to name it, I believe there are always people with discernment。 ”

Ratings and everything is now boasting about itself.

At the beginning, I just boasted about Haikou just to deter them, isn't it that some people don't want to invest?

In addition, it's still the same sentence, don't be modest with the Americans, the more modest you are, the more he thinks you have no ability, you have to blow it, you have to blow it hard, it doesn't matter if you blow the sky, the key depends on how to come back.

The "Voice" planning book is the key to Wang Qiang's words.

He and Wang Baoguo distributed the plans one by one to the person in charge sent by the brand owners, and then the old god sat comfortably on the chair and closed his eyes to rest, as if he didn't care about whether everyone was interested or not.

The person in charge of the brand owners looked at the plan suspiciously.

What kind of creative variety show can make Wang Qiang boast to this point?

Victor Louis laughed: "I'll see." He looked down.

Samsonite Senior Vice President Michael Petri has already begun to look at the first line of the voice that is the core idea of the voice, and the contestants are selected based on their voice.

"Pick by voice alone?"

"How is this going to be done?"

Several people in charge were a little interested.

Continuing to study, Anne Young suddenly sighed, "The chair is facing away from the audience?"

Penny had curiosity in her eyes, "Doesn't that mean that the mentor can't see the contestant's height, shortness, fat and thinness?" ”

"Who came up with this idea?" said Victoria's executive, "It's just a chair session, but I see the value in it, and the person who can come up with this idea is definitely a genius." ”

Listening to their discussions, Wang Qiang still closed his eyes, as if he was asleep.

At this point, they're just interested.

However, with an in-depth understanding of the planning of "The Voice", they became more and more moved.

Tutors pinch each other!

Conversion of rights!

Student Stories!

Regardless of age, tallness, fatness, or occupation, as long as it is an individual, you can participate!

Everything was clearly told to the brand owners present that this is a palace-level variety show! Because just by reading a simple planning book, they can't wait to see the show broadcast immediately, and a series of talent shows are happening in their minds!

Exclamations come and go!

"Oh my God!"

"What do I see?"

"Oh-my-God, as long as I can sing, I can go on stage, and I want to be a part of this show. ”

"Yes, from the audience's point of view, I have a huge sense of expectation for this show, and from a professional point of view, I think this plan alone is worth 100 million US dollars!"

"This kind of show, such an idea, such a creativity! Even in the United States, there is hope that the ratings will break through 5%, I am moved, I am really moved. ”

The more the person in charge of the brand watched, the more excited he became, and the more he watched it, the more he felt that this variety show was worth their investment, and no one who could be an executive was a fool, how could a top world-class variety show not see its value?

Since this variety show has great potential, no matter how good the ratings are, it will not be bad.

Combined with what Wang Qiang had just told them about the Chinese TV program environment, several people breathed heavily.

Just now Wang Qiang told them that the ratings might reach 10%, but they didn't believe it yet.

But after watching the planning of "The Voice", they feel that the 10% rating is too conservative, and they dare to believe it if they say more.

For a while, many people couldn't care about continuing to watch the plan, and Malcolm Kafra immediately said loudly: "King, we want the naming rights for eight million dollars!"

Victor Luis scrambled and said, "Why give CK? We can pay so much and more at Coach." ”

"Samsonite can too!"

"Isn't it eight million dollars? Kate Spade can get it!"

"King, we want the naming rights!"

Everyone couldn't wait to shout.

However, Wang Qiang did not move, still leaning on the back of the chair with his eyes closed, as if he had the chance to win.

Wang Baoguo glanced at his son and saw that he was worthy of his own son, eight million dollars, and he didn't even open his eyes, what kind of courage was this? What kind of wind and clouds is this? This is ...... Eh, wait, why is Hadron still snoring? Damn, you're asleep!?