Lin Qiang actually formed a concept many years ago, that it is best to make money from rich people when doing business and making money, especially before his business has really formed a scale, if you want to make a quick profit, or if you want to get more profits, it is a good way to do the business of rich people.

I think that when I was concentrating on the operation of Gaoqiao Computer Stone Carving, I relied on my own creativity to dig my first pot of gold in the stone carving industry from Hong Kong United Hotel Management Group, and later brought many large orders for myself from the Science City Development Zone.

Lin Qiang has already understood, these rich masters, as long as you can provide them with the services they need, meet their requirements, in the price often will not make more calculations, if the other party is praised at the right time, you can get more unexpected benefits, such as when the supply of painted carved background walls to Yamato Villa, the executives on the other side were touted by themselves according to their intentions, and they could sell the products smoothly at a price two or three times higher than the original price.

I remember that when He Guang and Zhang Guozhi heard about the final supply price signed between themselves and Yamato Villa, they were full of disbelief.

Of course, how to judge the situation in this kind of thing, seize the opportunity to win the greatest benefits for yourself, and at the same time, accurately grasp the scale, it is a very challenging thing, Lin Qiang feels that he has a good grasp of it, but if he really wants to let him say something, he can't say it, some things can really only be understood, not spoken.

In the Lake Chalet restaurant, Lin Qiang dealt with everyone's ridicule that he couldn't drink as usual, and after everyone was basically full, he continued the topic in the office.

Lin Qiang said: "Actually, I just used Li Wan and Xiaoru as a metaphor, I just want to explain one meaning, we must have such a consciousness, our villas are to be sold to rich people." What is the most rich manpower? money, so we don't have to worry about the opening price and worry that our price is too high. And what do rich people lack the most? Or what do they need most? is a sense of identity, is others look up to them, touted, worship and even flattery, rich people also have a common hobby is to show off and climb, clothing to be noble and customized, to ride a top brand, to live in a more backward can not lag behind others, the more expensive, the more top mansions, the more favored by the rich, without him, you can show their status. Therefore, as long as we grasp their mentality, put more effort into publicity, and find the positioning of our hot spring villa, it will not be difficult to catch these big fish. ”

"Then you mean to blow our mountain villa into the sky and the underground?" Meng Ru said with a smile.

"That's pretty much what it means, but we have to think carefully about the ways and means, so the previous propaganda plan may have to be overturned and redone, and I will discuss this work with Li Wan. There is also what you said just now, Li Dawei once gave you a precious bag as a birthday gift, in fact, we can also get some inspiration from it, some real big bosses, or powerful people, smile for the Pomeranians, often spend a lot of money, send bags, send cars to luxury houses, come to a gold house to hide Jiao, and our villa is of enough grade, those villas are private and good, it is the ideal place to hide Jiao, if you can really meet a few such buyers, the price is not a problem at all, everyone says yes?" Lin Qiang smiled.

Everyone listened to Lin Qiang's words that seemed to be ridiculous, but when they thought about it, they all had to admire that his ideas were often unexpected.

This shareholders' meeting made everyone unify their thinking, that is, the price cannot be reduced, and there is no sales target. Everyone has already seen Lin Qiang's planning genius, and with him personally appearing, everyone's confidence has invisibly improved a lot.

Early the next morning, Lin Qiang came to the office of the real estate company, and he asked Li Wan and Han Haichuan, vice president of New Century Advertising Company, to discuss how to modify the publicity plan of Hot Spring Villa.

The hot spring villa was originally scheduled to be officially opened after the Lantern Festival, and the promotional advertisements were planned to be placed during the Spring Festival.

"Mr. Han, I have carefully read this publicity plan you have made, and it has done a very good job. Yesterday afternoon, I had a meeting with Mr. Li, and the hot spring villa was going to change its marketing strategy, so our publicity and promotion plan had to be changed accordingly. Lin Qiang said.

Li Wan said: "The draft of this publicity plan should be kept, I think it is just right for the marketing of golf estates in the future." ”

Lin Qiang said, the shareholders' meeting after a discussion, has determined the final marketing direction of the hot spring villa, the target group is at the top of the pyramid of those elites, so the previously agreed advertising plan must also be modified, no longer suitable for roadside and lamppost advertising, but should have a more accurate positioning, the preliminary decision to change the evening news before the prime time in the TV and in the front page of the daily newspaper to place, so that the information can be more accurately transmitted to those elites, because these people are usually busy with work, but almost all of them will pay attention to the news network and the daily newspaper。

Yangzhou is not far from Shenzhen, Lin Qiang suggested that Shenzhen TV and Shenzhen Daily should also spend a lot of money on advertising, in addition, the specific production of advertising should abandon the previous common expressions, not too fancy, to give people a calm, atmospheric, connotation of the feeling, try to cater to the aesthetic concept of those elites, advertising slogans as concise as possible, and strive to retain a sense of mystery, to leave everyone with room for association.

Han Haichuan nodded while listening, secretly admiring in his heart, although this Lin Qiang is not an advertising person, he can often grasp the essence of the problem, and he is very willing to put forward his opinions. In the previous real estate marketing planning plan, Han Haichuan has seen Lin Qiang's talent in planning, and has already understood his work style and ideas, and immediately said that Huima and colleagues in the company's planning department re-carried out advertising design planning according to Lin Qiang's suggestions.

Li Wan naturally knew Lin Qiang better, and knew that he must have made overall considerations last night, so she also put forward some of her ideas, and said that she would contact the TV station and the daily newspaper to set up the advertising space. After some discussion, the three of them began to work separately.

With the tacit approval of the relevant departments in the city, the golf driving range next to the hot spring villa has already passed the project and is already under construction. Yangzhou City is embarking on the work of creating an excellent tourist city in the country, the pace of tourism resource development in the northeast will be accelerated, and the golf driving range is ushering in a golden opportunity.

Hot Springs Villa is different from ordinary high-end residential communities, with only 80 houses, and there is no need to set up a special sales department, only a reception office is set up in the high-end community club at the entrance of the gate. Lin Qiang decided to set up an independent office for himself at the reception and sit in person by himself, which is not only conducive to the marketing of the villa, but also thought that the people who come here to see and buy houses are some successful people, and more contact with them can expand his network.

The clubhouse here in the hot spring villa is much more luxurious than the Hongyuan clubhouse, which is several times larger in terms of land area and construction area, and the functions are more complete and rich, and there is also a miniature golf driving range behind it, where guests can practice swinging and putting with their membership cards. The guest rooms in the club are configured according to the standards of star-rated hotels, and Lin Qiang is still thinking about whether to move his long-term residence in the Hongyuan Club to the hot spring villa.

However, he was thinking more about whether he should simply buy a villa here in Hot Spring Villa. The shareholders of the tourism real estate company have already had a prior agreement, and the shareholders can buy a villa per person at the most favorable price, but it is stipulated that they can only live in themselves, and they are not allowed to transfer their profits, and it is stipulated that these villas purchased at the best price will have the absolute priority to buy the house back at the original preferential price if they want to sell it within three years.

After everyone's discussion, although this most preferential price is only equivalent to 4.2% of the opening price of 16.88 million yuan, it can be converted to more than 7 million yuan. These shareholders, like Wu Jin, Xiang Zhihong, Zeng Li, and Li Daquan, are all natives of Yangzhou, and they have their own mansions in Yangzhou City, and they themselves are building houses, so they are naturally not very interested, and He Yuan and Qin Xiaohua have always had their roots in the capital, and they also feel that there is no need to spend this kind of money, Li Wan has just taken over Ding Rong's villa in West Lake Villa, so until now, no shareholder has proposed to buy.

The reason why Lin Qiang himself has such an idea is that he thinks that such a price is really worth it, and secondly, he also thinks that his business cycle here in Yangzhou is still very long, and the characteristic commercial street of Luyanghe alone has the right to operate for ten years, and there is also the river sand field, if nothing else, it can also be operated for a long time. The registered place of the real estate company is also here in Yangzhou, and even if it develops the market in Shenzhen and Guangzhou in the future, the headquarters will still be located here in Yangzhou. What's more, the catering company headquarters founded by himself and owning the majority of the shares is also in Yangzhou, and he will definitely spend a lot of time in Yangzhou in the future.

Lin Qiang thought that if he wanted to buy a house here in Yangzhou, it would be cost-effective to choose a villa directly in the hot spring villa.