Chapter 428: The Shopping Mindset of the Rich

In fact, the opening price of Hot Spring Villa was not set by Lin Qiang alone, but a joint decision made after many discussions at the shareholders' meeting and an in-depth and detailed analysis of Yangzhou's current real estate market and Yangzhou's future development trend. Mobile

Although Lin Qiang is the largest shareholder of the tourism real estate company, but also the real talker, but he is actually a layman for the real estate industry, in front of Wu Jin, Xiang Zhihong, He Yuan, these real real estate developers, Lin Qiang really dare not hold up, this is not like other projects, Lin Qiang can take his own ideas, this time, he is very rare serious, humbly ask Wu Jin these real estate seniors for advice, and finally synthesize everyone's opinions, set the opening price of 16.88 million yuan per set.

The real estate company has also discussed with the New Century Advertising Company, made a marketing plan based on the opening price, and is preparing for the placement of the advertisement.

The shareholders who received the notice of the meeting quickly gathered in the conference room of the tourism real estate company.

As the host of the meeting, Meng Ru had already listened to Lin Qiang's introduction to the situation of Yamato Villa in the battery car, and listened to him relay Wen Jie's analysis of the international financial situation, and understood the reason why Lin Qiang was in a hurry to hold a shareholder meeting.

"Shareholders, Mr. Lin and Mr. Li have just gone to Guangzhou Yamato Villa to learn about their sales there, and he feels that it is necessary to communicate and discuss the situation with you. After Meng Ru finished speaking, he smiled at Lin Qiang and nodded.

Lin Qiang usually rarely makes a more formal speech at the shareholders' meeting, not that he is not good at speaking, on the contrary, Lin Qiang has always been quite confident in his language organization ability, starting from the club in college, Lin Qiang has presided over countless meetings, for the rhythm of the mastery, the control of the scene is already proficient, with ease, plus his quick thinking, belly has poetry and books, often golden sentences are repeated, the export is a chapter, many times there is no need to prepare the speech in advance, with their own on-the-spot play can control the scene well.

The reason why he rarely speaks in person at the meeting is because he plans to move on many things, every new idea, every new project, when he really comes up with it for everyone to discuss, Lin Qiang has actually done a lot of homework in advance, and often only needs to let the person who presides over the meeting put forward the plan, and he is only responsible for answering everyone's questions.

But this time, Lin Qiang rarely talked about the situation of Yamato Villa and some of his latest ideas in detail in front of the shareholders, and asked Li Wan to make a supplementary speech at the end.

After listening to the speeches of Lin Qiang and Li Wan, the shareholders present had a lot of discussions.

Everyone has high expectations for the project of Hot Spring Villa from the beginning, and from the overall project approval, to the hiring of Davis Firm for consulting and design, to the specific layout, construction and decoration, Lin Qiang and Cao Xu continue to surprise everyone, so that everyone is full of expectations for this project, especially the two of them cleverly borrowed the creativity of the world's top famous teachers in the famous Yamato Villa, and built the entire Hot Spring Villa into Yangzhou so far in terms of layout, The creativity is still in the top luxury villa community where the decoration design is second to none, and it is even more impressive for the shareholders to Lin Qiang. Six years ago, Zhang Huixiong, the CEO of Yangzhou West Lake Antai Real Estate Development Co., Ltd., who developed the West Lake Villa villa community, visited them on the spot, and also praised them, bluntly saying that the hot spring villa wanted them to make the West Lake Villa several grades higher, and predicted that after the opening of the market, Ma Neng replaced the West Lake Villa and became the most high-end and noble residential community favored by high-end elites in Yangzhou.

Therefore, when Lin Qiang organized everyone to discuss the opening price of the villa in the first few times, everyone was full of confidence and agreed that the opening price of 16.88 million yuan per set was definitely worth the money.

"Mr. Lin, the situation you just mentioned that the sales of Yamato Villa were blocked, I don't think it has much to do with our hot spring villa. Xiang Zhihong handed out a round of cigarettes to the smokers in the big seat, and said.

"Oh, yes? Mr. Xiang, tell us what you think. Lin Qiang said with a smile.

"Yamato Villa has a good reputation, known as the chief of the top ten luxury houses in China, but Mr. Lin just said, in fact, their grade there is not much different from our hot spring villa, but their opening price is as high as nearly 50 million yuan, and it is claimed to be mainly for foreign elites, and sales will naturally be affected by the international situation. The positioning of our hot spring villa is much more low-key, the target group is mainly located in Yangzhou, and the opening price is really not too high, I think, as long as the advertising street is promoted, the sales of our hot spring villa should not be bad. Xiang Zhihong said.

Lin Qiang just listened quietly and did not express his opinion, but turned to Wu Jin and said, "Old Wu, what do you think?"

Wu Jin flicked the cigarette ash into the chimney and said, "I also think what Lao Xiang just said is very reasonable." Moreover, I think that we have only a total of 80 villas in the hot spring villa, as the saying goes, scarce is expensive, and now the state has issued a policy to comprehensively restrict the approval of villa projects, so to speak, our villas have become a limited edition, as long as the publicity is in place, sales are really not a problem. ”

He Yuan also said: "With Yamato Villa, our construction cost here is much lower, and more importantly, we invest all the money from our own pockets, so it can be said that there is almost no financial cost, and there is no pressure to collect money, we don't need to set any sales targets, we can put a long line and catch big fish." ”

Lin Qiang nodded, listened quietly to everyone's discussion for a while, and after finding out everyone's inner thoughts, he said: "Since everyone is so confident in our project, I am relieved." I would like to state my opinion first, I think that the opening price is not high, but lower, so my view is that the price must not go down. ”

Seeing that everyone was looking at him, Lin Qiang explained with a smile: "We must first remember the positioning of our villa, which is aimed at the elite class, not for ordinary buyers, that is, the hot spring villa does not belong to the category of just needs at all, and the words that are easy to understand are that we want to make money from rich people this time." Therefore, we must first understand the shopping habits and mentality of the wealthy. Lao Wu, Lao He, and Mr. Xiang are all rich people, how about it, do you want to tell you about your usual shopping mentality, so that we can have a perceptual understanding first?"

"Come on, you, who of us here dares to say that you are rich?" He Yuan pointed at Lin Qiang and said.

Lin Qiang smiled and said: "However, the rich people I am talking about are really different from Lao He and you, their net worth may not be more than yours, but their money is easy for you, and it is much more chic for you to spend money." Let's think about our old He, he used to ask him to invite us to a hot spring, as if he wanted his life, am I right?"

He Yuan glared at him fiercely, and made a gesture to throw the cigarette butt in his hand at him.

Lin Qiang arched his hand at him, and continued: "Who are these rich people, I think everyone understands in their hearts, as for how their money came from, we won't discuss it, we just want to analyze the spending mentality of these rich people." ”

Lin Qiang turned his head and said to Li Wan and Meng Ru: "What brand of bags do you two beautiful girls usually use? Take it out and let us men see it." ”

Seeing that Li Wan and Meng Ru were at a loss, Lin Qiang leaned down and picked up the bag that Li Wan had put on the carpet and put it on the table, and said with a smile: "This should be the top luxury brand LV Louis Vuitton, right?

Li Wan glared at him fiercely, snatched his bag and put it back on the ground. Lin Qiang smiled: "I want to ask the two of you, if the LV bag has just launched a global limited edition, what is the first thing you pay attention to?"

Meng Ru thought for a while and said, "Then you must pay attention to the number of launches first, if you don't buy the limited edition, it's the best, and it has nothing to do with you." ”

Lin Qiang smiled and gave her a thumbs up, noticed that the bag at her feet was another brand, and said with a smile: "I remember that it was Li Wan who pulled Xiaoru to choose a bag at that time, and it was the same brand as Li Wan, why does it seem to have changed now?"

Li Wan smiled and said: "This is Sister Meng Ru's boyfriend Li Dawei specially bought it from Hong Kong and gave it to her, of course it has to be changed, right, Sister Meng Ru?"

Meng Ru also generously took out her bag, "This is Hers Hermes, and it was a birthday gift from Dawei." ”

Lin Qiang gave her a thumbs up again and said to everyone: "Gentlemen, do you remember these brands? ”

Wu Jin smiled: "We are all old, and if we want to send it, it must be Lin Qiang, you young people." ”

"I've heard what our two pretty girls think about bags, have you realized anything?" Lin Qiang said: " In fact, they represent the shopping mentality of the rich to a certain extent, first of all, the rich value the brand, as for the price, but secondly, in addition, the more flaunted limited things, the more they can attract everyone's attention, the more they can cause panic buying, and another more important phenomenon is that women who often walk on the street with these brand-name bags do not have to pay for them at all, like our Xiaoru, someone will naturally send it to their hands. ”

Seeing that everyone was a little foggy, Lin Qiang deliberately sighed, and said, "My stomach is a little hungry, do you want to invite everyone to have a few drinks first?"

"You said it yourself, and you won't be allowed to find someone to drink it for you then. He Yuan pointed at him.

Everyone decided to go to the lake cabin first, and continued the discussion while eating.