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After determining the release schedule of the movie, the next step is to formulate a promotional plan for the movie.

The movie doesn't have much new in terms of plot, and the biggest feature is the action scenes inside. To a certain extent, the film can even be considered a fan movie, except that it does not attract fans of a certain star, but fans of a new extreme sport.

Parkour has been around for several years, but as an emerging and dangerous extreme sport, although it has spread to most countries around the world, and there are fans of this sport in many places, it is still a relatively niche sport on the whole, and the proportion of people who like and participate in it is not too large.

In the general direction of the film's promotion, the producer and the distributor will also promote and expand the popularity and influence of the sport as a focus of this film promotion.

When a movie is released, in addition to advertising in various media, roadshows are also a very important way to publicize.

Most of the film roadshow publicity is carried out in the form of face-to-face communication between the main creative stars and the audience, but it does not mean that the film roadshow promotion is only in this form and content.

In recent years, the producers and distributors of some films have long been thinking about roadshow activities, and have come up with many new roadshow content and forms. For example, special roadshow forms such as allowing the main creative stars and the audience to interact with each other, make games, and eat hot pot have all appeared in Huaxia's film promotion roadshows.

Xiao Yao has had two movies released in theaters before, among which the promotional roadshow of "127 Hours" directed by Ye Jiaying is a more traditional meeting and exchange, and the other self-led "Vali" is lazy and simply did not conduct a roadshow. Although Xiao Yao has not played any new tricks in the promotion of the movie roadshow, it does not mean that he does not dare to play tricks on the roadshow or cannot play tricks.

For the promotion of parkour movies this time, the film roadshow publicity plan formulated by Xiao Yao, Mu Ying, Zhao Rui and other producers and distributors is different from traditional roadshow activities. The film's promotional focus is to promote the popularity and influence of parkour, and their promotional roadshow is not in theaters, but plans to run a series of parkour tours in major cities.

This movie is a work produced by the parkour team YRF, Xiao Yao doesn't want to highlight himself alone, and he doesn't want to be too different from Zhao Rui and Xu Fei in popularity at the roadshow.

This movie is released simultaneously around the world, and it has to be promoted at home and abroad, which means that the roadshow is also going at home and abroad.

In Huaxia, Zhao Rui and Xu Fei, the two child stars and second-generation stars, are undoubtedly stars in the eyes of the public, even if there is a difference in the popularity of the three, the audience will not completely ignore the two of them. But abroad, the two of them are not even as famous as Zhou Jingyi, an actor who can only be regarded as a third-tier actor in the United States, and they are almost amateurs in the eyes of the public. Only in the eyes of parkour enthusiasts do they have a different status as members of the parkour veteran team.

In addition to deepening everyone's impression of parkour and enhancing the popularity and influence of parkour, it can also try to balance the popularity difference of several core members of the main creative team at the overseas roadshow site, which can also be regarded as killing two birds with one stone.

If you want to perform parkour, it's not just Xiao Yao and the three of them who are a team to go up and run. To put on a show, you'll definitely need some other parkour teams to get involved. And if there is only one team, the audience will inevitably compare the three members of their team, and there must be other teams on the scene, and the audience will compare the three of them as a whole with other teams, so as to balance the difference in popularity of the three members of the team.

The roadshow of the movie has to run to many cities at home and abroad, and it is definitely not possible to fly around the world with a large group of parkour teams, so the parkour tour of the roadshow, except for the parkour team created by YRF, the main creator of the movie, other parkour teams must be found locally.

At the beginning, before the start of filming, the crowdfunding part of the funds was completed ahead of schedule and in excess of the task. This has fully demonstrated the appeal and influence of the YRF team among parkour enthusiasts. This time, the filmmakers announced in the name of the YRF team that they would be conducting parkour tours in various cities, and when they recruited local parkour teams and enthusiasts who would perform live together, they also responded well.

Since it is a performance tour, the organizers of this event also need to do some research and selection of these parkour teams that responded.

As a film promotion roadshow, the organizer of the parkour tour is naturally the producer and distributor of the film. In terms of the itinerary plan of the roadshow, the organization and planning of the parkour tour, the venue contact, and the publicity and promotion, Xiao Yao's personal studio and the relevant departments of the distributor and promoter of the film are responsible for the specific operation planning and details, and the selection of the parkour team to participate in the performance at that time is responsible for the two members of the parkour founder team, Zhao Rui and Xu Fei.

It's not that Xiao Yao is lazy and doesn't want to participate this time, but just after the New Year's Day holiday, Xiao Yao and Sun Tingting received the notice of the second trial from the director team of the Spring Festival Gala.

The group "Mystery Garden" and their first album of the same name were so popular at the end of the year, and their duo also successfully passed the first trial of the Spring Festival Gala director group.

Their combination and performance form actually passed the review of the director team of the Spring Festival Gala very early, but it took some time for the program to pass the review, because it took a lot of thought by the director team to determine their performance repertoire.

Xiao Yao was so big in heart that he sent the entire album to the CCTV director team to sign up at once. Of course, it is definitely impossible to play ten tunes in the Spring Festival Gala, and Xiao Yao signed up for the entire album to let the director team choose the performance repertoire at will. From a certain point of view, this can be regarded as a very arrogant behavior, but from another point of view, Xiao Yao means that we will perform whichever song your Spring Festival Gala director team asks us to perform, and it seems to be a well-behaved behavior that obeys the arrangement. In the end, the director team really accepted Xiao Yao's behavior, and planned to pick one song from the album as a performance track.

The quality of the ten songs on this album is very good, and they belong to two very different styles, and there are some disagreements within the director team about which song to choose as the performance track.

The younger, more up-and-coming directors tend to favor new genres with electronic sounds, such as PianoBeat and SecretEmotions, while some of the more established directors favor traditional NeAge-style tunes like CroatianRhapsody. Even in the two groups within the director team that is divided into two factions, there are still different opinions on which one to choose.

When their own opinions can't convince the other party, some people think of choosing popular tunes.

If you want to talk about popularity, "Fades" came out the earliest, and the popularity should be the highest, but in the video shot by the audience of Sun Tingting's Yanjing Station concert that appeared on the Internet, this song is precisely because it is the most familiar to the audience, and the popularity is the least discussed by netizens at that time, and it is not necessarily the most recognized by the audience.

Because the matter of participating in a fan's wedding was hotly discussed on the Internet, "Dream Wedding" was the fastest song to rush to various music websites to download and listen to the highest ranking on the charts after the album was released, and it was originally an option. But during the release of the album, Xiao Yao and Sun Tingting participated in a series of variety shows to promote the new album. After the broadcast of these variety shows, a series of changes have also taken place in the ranking of the tracks in this album on various music websites.

Since Xiao Yao did not set the so-called title song in this pure music album, when participating in different variety shows, Xiao Yao and Sun Tingting played different tunes live in the show. After a trip to a variety show, Xiao Yao and Sun Tingting played almost all the tunes in this album live in different programs. With the successive broadcast of various variety shows, there is a popular tune in the album of a program they participate in, so that now ten tunes are crowded together on the charts of music websites, and there will be different changes almost every day, and no one can say which is the most popular song in the album.

In the end, a host who was sure to host this year's Spring Festival Gala heard about this situation and gave a suggestion to the director team: Since the popularity is almost the same, choose from the simplest track name. Pure music is a very subjective art form, and when you listen to pure music, your emotions will unconsciously follow the name of the song displayed during the introduction. Which song has the most suitable name for the atmosphere of the Spring Festival Gala, then which one is better.

The new album of "Secret Garden" is released worldwide, and not only the official name of the group is "Secret Garden" in English, but all the tracks in the album are also in English. The director team translated all the names of the tracks, and finally settled on "Rejoice", which means "happy" and "joyful".

Of course, the director team of the Spring Festival Gala will not tell Xiao Yao about their entanglement in the selection of performance repertoire. only notified Xiao Yao and Sun Tingting that they had selected the performance program that passed the first trial, and asked them to come to CCTV at the designated time to participate in the second trial of the program.

"Rejoice" in the new album of Xiao Yao and Sun Tingting's "Mystery Garden" group is a song by OmarAkram in the previous life, and this version created by Xiao Yao and Sun Tingting is not much different from the original version in the previous life. The rhythm of the whole piece is relatively cheerful, and it is indeed very suitable for the atmosphere of the Spring Festival Gala, Xiao Yao and Sun Tingting naturally agreed without objection.

When the director team of the Spring Festival Gala tried the first instance of the program, it used a variety of methods such as studio review, video review and live performance to conduct centralized review, and it was not all live performances. In the second trial stage, the performers must go to CCTV and perform live in front of the director team.

"Rejoice" is a piece with not only piano and violin, but also guitar, shakers and many other instruments. When he recorded his second song album, Xiao Yao had already passed a big bag, and all the instruments were addicted to himself, and when he recorded later, Xiao Yao no longer insisted on this. And for their music group, live performances are also very important, and Xiao Yao doesn't want to find someone every time, so when Xiao Yao was recording, he had already found some regular other musicians to be partners.

After receiving the notice from the director team of the Spring Festival Gala, Xiao Yao and Sun Tingting gathered those musicians to practice together for two more days, and flew to Yanjing with all the musicians at the time specified by the director team of the Spring Festival Gala to participate in the second trial of the program.

The programs of the Spring Festival Gala are divided into several different types such as language, songs, dances, and operas, and each program type is reviewed separately by different review teams. CCTV's rules are big, and it is different from many local TV stations when it treats celebrities. In the process of waiting for the program review, almost no star artists have a separate lounge, and almost all the artists participating in the review of each program type are waiting for the director team to review in the same lounge.

Xiao Yao and Sun Tingting's performances were instrumental performances and were classified as songs. When the two of them took other musicians to CCTV to participate in the second trial of the show, almost all of the singers they met in the lounge were well-known singers in the Chinese music scene.

"Yo~ Xiao Yao is here!"

When Xiao Yao and Sun Tingting entered the lounge with the musicians, whether they knew each other or not, they all smiled and got up to greet Xiao Yao. From this point alone, it can also be shown that Xiao Yao's coffee position in the Chinese entertainment industry is no longer ordinary.

Everyone paid enough attention, Xiao Yao would not play a big name, pulled Sun Tingting and smiled and took the initiative to say hello to the singers in the lounge: "Hello everyone, we are "SecretGarden", an instrumental music group. We are a newcomer group that has debuted for less than half a year, and I would like to ask you to take care of and advise you in the future!"

Although everyone didn't forget Sun Tingting next to him when they greeted Xiao Yao, Xiao Yao still introduced himself with the name of the group. However, his self-proclaimed newcomer also attracted some ridicule from the singers in the lounge.

"Are you Xiao Yao embarrassed to call yourself a newcomer?" a young woman said to Xiao Yao with a smile. The person who spoke was Liang Xueying, who was most familiar with Xiao Yao in this group of people, and was the first to tease Xiao Yao.

"Yes, the best male singer and the best producer awards have been won, and those who have won the awards softly still call themselves newcomers?" Several singers who have been in contact with Xiao Yao or are a little more extroverted and lively also echoed with a smile.

"I debuted very early, but our group is indeed very new!" Xiao Yao smiled and spread his hands to explain (quibble), "We are here today to participate in the Spring Festival Gala program review as this group, and the program reviewed is the instrumental performance of our group, so we introduce ourselves and greet everyone as a group, no problem!"

"Haha, Xiao Yao, you can still say this with this mouth!" Liang Xueying shook her head helplessly and smiled.

After laughing, the singers in the lounge stepped forward one by one to greet Xiao Yao and the two alone. Everyone was very kind to the "newcomer group". If the relationship is better, they will hug Xiao Yao and the two, and if they meet for the first time, they will also bend over each other and shake hands, and the atmosphere is very harmonious.

After saying hello, Xiao Yao and Sun Tingting also found a place to sit down, waiting for the staff to notify them to participate in the program review. Because of familiarity, Xiao Yao naturally pulled Sun Tingting to sit next to Liang Xueying.

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