On the whole, the audience for pure music is definitely much smaller than for pop songs. In China, the more well-known performers are generally biased towards the elegant classical music side. There is nothing to say about the performance skills and level of such musicians, but due to the type and style of music, they are relatively inferior in terms of popularity.

It is not uncommon for creators and performers of pure music to be more popular in China, but due to the small audience of pure music, the popularity of these people is generally not very high, and the opportunities for exposure are relatively small. Because TV programs need ratings, online programs need clicks, and variety shows also depend on fame and popularity, and if they are not famous enough, they will naturally lack opportunities in this regard.

However, Xiao Yao and Sun Tingting's "Mystery Garden" combination has no problems in this regard. Although this group is a newly formed "newcomer group", the two members of the group are not pure newcomers.

Needless to say, Xiao Yao, who is well-known among the two, has long dominated the hot search list and topic list on the Internet, and he is definitely one of the hottest stars of the young generation of Chinese stars. Although neither Xiao Yao's fans nor ordinary netizens regard Xiao Yao as a so-called "traffic star", it is undeniable that Xiao Yao's traffic is no worse than any "little fresh meat" in the entertainment industry who lives on traffic.

Sun Tingting's popularity is worse than Xiao Yao's, but with the identity of "second generation star" and "Xiao Yao's girlfriend", her popularity is no worse than some second- and third-tier acting stars in the circle. After graduating from Chambers and returning to China and holding a solo music recital, Sun Tingting began to be known in parts outside of these two labels, and began to attract the attention of fans and the public with her own strength and performance.

Xiao Yao and Sun Tingting are not low in fame, they can attract audiences, and they have an effect on the ratings and clicks of the show, so they naturally have the qualifications to appear on variety shows as guests.

There are many singer groups and bands in the Chinese music scene, but this kind of pure music group, at least the more famous music performance group, is not available. The emergence of this new group composed of the two of them also fills a gap in the Chinese music scene in this regard. In this case, the disadvantage of a smaller audience for pure music has become an advantage. The variety show helped them promote the relatively niche pure music performance album, but it became a very novel highlight.

In addition, the two well-known people themselves are a couple, and the combination of couple files is also a good topic and highlight. Their program in the form of a combination will also have a good role in promoting the ratings and clicks of the program, so Huaxia's variety shows are very welcome to their "newcomer group" to promote the new album.

The program team welcomed their "newcomer group" very much, Xiao Yao and Sun Tingting themselves attached great importance to it and worked hard, and Xiao Yao's personal studio did an extremely good job, which jointly created the most intensive publicity activity itinerary since Xiao Yao's debut.

This time for the promotion of the new album, Xiao Yao's personal studio arranged a full schedule of publicity plans for the two, and it can almost be said that all the more famous variety shows and talk shows in China have been covered. In addition to promoting the new album through TV shows and online programs, Xiao Yao and the publicity department of his personal studio did not let go of the relatively traditional radio station.

Although the former second media radio broadcast is in decline with the continuous development of television and the Internet, known as the third and fourth media, it is still as strong as the first media newspaper publications, and still has a great influence.

When a singer releases a new song or album, he still chooses to send the new song to the music program charts of various radio stations. In China, the music channels of many radio stations have various music lists, but these lists are basically song lists, and there are few such pure music lists.

The albums of the "Mystery Garden" group are all pure music, and there is almost no possibility of participating in various music charts of radio programs and hitting the charts, but Xiao Yao still sent the group's new album to the music programs of various radio stations to promote it, just like the singer sent songs to hit the charts.

The concentrated propaganda bombardment in the three aspects of radio, television and the Internet has achieved very obvious results. Almost a month later, the "new" music group "Mystery Garden" was already widely known among Chinese music fans.

Because the songs in this album are not only of excellent quality, but also relatively unique in style, after the release of the album, it also achieved very good sales results.

Now the outlook for the physical record industry is going from bad to worse. When Xiao Yao released new songs before, he rarely released physical single discs, and generally only released digital singles on the Internet. However, this time the music album was combined, and Xiao Yao still released a physical album.

In terms of physical albums, Xiao Yao was still handed over to his father's former owner China Entertainment to be responsible for the record production and distribution department, but after setting up a personal studio, Qi Jia Studio was omitted in the middle, and it became a direct cooperation between Xiao Yao's personal studio and China Entertainment.

Xiao Yao's release of physical albums, in addition to the fact that pure music albums have a higher collection than ordinary song albums and perform better in the physical record market, more importantly, Xiao Yao uses this as a symbol of their group's determination to do music in this regard.

Originally, Xiao Yao didn't expect the physical sales of this album to be very good, but he didn't expect that in just one month, the physical record of this album sold 300,000 copies, which is already comparable to the physical album sales of his own second song album.

In terms of digital album sales, the results of this album are also quite impressive. Within a month of its launch, the total sales of this digital album on various music sites even surpassed Xiao Yao's second song album.

While this situation also includes the reasons for the further strengthening of the album's pricing and netizens' purchasing power and paid downloads two years later, it is enough to explain the popularity and popularity of the album.

In addition, the new album of "Mystery Garden" was released simultaneously worldwide, both physically and digitally, and was also released overseas. Although Xiao Yao and Sun Tingting did not go abroad to promote, the sales of this album overseas are also quite good.

When Xiao Yao and Sun Tingting go on the show to promote the new album, they will inevitably perform the tunes in the new album live on the show. Due to the relatively small number of pure music performances, it usually feels more advanced, and when the performance of the two on the show is over, many hosts of the show laugh and ridicule the combination of the two to improve the level of the show or "force the style".

It looks "tall" and can improve the grade, Xiao Yao and Sun Tingting their combination is popular, and the album is also a big hit, and the New Year's Eve party of each David TV at the end of the year will naturally not ignore them.

In mid-December, the four Davids sent invitations to Xiao Yao and Sun Tingting to participate in the New Year's Eve party, and they both wanted them to perform the tracks from their albums live at the New Year's Eve party in the form of a group. The New Year's Eve party is also a good publicity opportunity, and Xiao Yao and Sun Tingting will certainly not miss it. However, the New Year's Eve party was all on the night of December 31, and they were all live, and they could only choose one of the four families.

Xiao Yao participated in the New Year's Eve party of Xiangnan Satellite TV and Shencheng Donghai Satellite TV, and this time, they chose Yanjing Satellite TV in their hometown.

The first music album of the same name was released in late November, and the promotion of the album began in mid-November. Xiao Yao and Sun Tingting's two-person promotional activities also started in mid-November, and as for the end, it was at the New Year's Eve party of Yanjing Satellite TV.

After the New Year, the promotional activities of the "Mystery Garden" came to an end for the time being. After more than a month of frequent publicity, Sun Tingting took a big vacation and was ready to rest for a while, while the energetic Xiao Yao turned his attention to film and television.

Now that the film and television companies of the four friends are already in preparation, Xiao Yao has no plans to open a new project for the time being, and what he is more concerned about at present is their parkour movie.

In the past four months, the post-production of the film has been completed, and the distribution company has also been negotiated and submitted for review.

In the post-production process of this film, Xiao Yao participated remotely through the Internet, but Xiao Yao did not personally participate in the distribution company to negotiate cooperation. This matter was mainly led by Mu Yinghe and Fang Ying, who was Xiao Yao's representative.

This parkour movie is planned to be distributed globally, because the film censorship system is different overseas and Huaxia, and the publicity strategy is also different, so the film cooperates with more than one distribution company, but is divided into two parts: overseas and Huaxia. Since Mu Ying has only made movies in the United States and has not returned to Huaxia to shoot, the negotiation of the distributor on the Huaxia side is mainly based on Xiao Yao, that is, Fang Yi's opinion, while the negotiation of overseas distributors is carried out by Mu Ying and Fang Ying.

Although Ye Jiaying has only made one movie as a director, as a producer, she is already a veteran in the Chinese film industry. The relationship between Ye Jiaying and Xiao Yao is well known, Fang is still from Ye Jiaying's hands, and Fang is still comfortable negotiating with Huaxia's film distribution company. On the overseas side, after the previous overseas release negotiations of "Wall-E", the current party is still no longer frightened.

The last time I talked about the overseas distribution of "Wall-E", Xiao Yao met many senior executives of foreign film distribution companies or film companies' distribution departments under Mu Ying's introduction. Every time they met, Xiao Yao took Fang Yi with him, so while Xiao Yao knew those company executives, Fang still knew them. In the eyes of those people, Fang is still enough to represent Xiao Yao.

The last time I talked about the overseas distribution of "Walli", there were professional business personnel from Tong Luo Company to accompany him to deal with professional problems and details, this time Xiao Yao's personal studio was established, and he had professionals in this area, and Fang still took these professionals from his personal studio to go together, which was enough to deal with, so Xiao Yao was relieved to hand over this matter to Fang still in charge, and Fang was still confident that he could deal with it.

"Wall-E" is an animated movie, Xiao Yao thinks that the most suitable company to cooperate with is Disney, and finally did cooperate with Disney, but in that process, Xiao Yao insisted that Mu Ying introduce him to many high-level executives of other film companies, in fact, it was also for this live-action parkour movie.

In the end, the overseas distribution company that Fang still negotiated with Mu Ying is indeed not Disney, but a film company that is better at genre films and action movies.

Although Huaxia's domestic and overseas markets are looking for different distribution companies to cooperate, it is not very difficult to achieve global simultaneous release, the main thing is to negotiate a consistent release date. In terms of submission for review and rating, the two aspects work separately and do not interfere with each other, and in terms of publicity plan, in addition to coordinating the schedule of the main creative star, they can also do their own work in other aspects.

When Xiao Yao and Sun Tingting's music group promoted their new album, the film had already been reviewed in several countries in China and overseas, and in countries with foreign rating systems, the rating of the film had also been determined, which was basically equivalent to the level of PG-13 in the United States.

After the review and grading, it is time to determine the schedule and formulate a publicity plan.

After negotiations between the two parties, the film is scheduled to be released in mid-February. This schedule is not special in the overseas market, but it can be described as fierce competition in China. Because this time is during the Spring Festival, that is, the very famous Spring Festival stall in China.

To be honest, the distribution company on the Huaxia side actually doesn't want to put this movie on this schedule. On the one hand, the Spring Festival file is a very important golden period in China, and there are many blockbusters released, and the fight is very tragic, and they don't want Xiao Yao, the first live-action movie directed by a newcomer, to compete with those blockbusters. On the other hand, it is during the Spring Festival, when the family is happy, this fight-and-kill action movie is not as competitive as comedy.

However, although this movie is composed of several Chinese stars as the core creators, the protagonist team is very international, in addition to the four Chinese protagonists, white, black, and Latina are all there, and the story of the whole film takes place in the United States, except for the four Chinese protagonists and some family members, most of them are foreign faces. In terms of the positioning of this movie, the main creators such as Xiao Yao and Mu Ying originally focused on the overseas market.

Since he did not regard the Chinese market as the main source of box office, Xiao Yao was naturally not afraid of entering the Spring Festival stalls and fighting with blockbusters. Therefore, in the case of overseas and domestic schedule conflicts, the producers are obviously biased towards the overseas side. After giving a certain amount of compensation to the Chinese distributor, the release time of the film was still set for the Spring Festival.

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