Known as the chief of the top ten luxury houses in China, the first phase of 60 ultra-luxury single-family villas in Guangzhou Yamato Villa has been fully renovated at the beginning of last year, and was officially sold to the world in the year, with a starting price of 49.98 million yuan per set, setting a record for the highest selling price of private residences in China, and attracting great attention in the real estate industry at home and even abroad. Mobile

Guangzhou Sunrise Decoration Company undertook all the decoration business inside, and Lin Qiang's color carving company at that time was responsible for providing all the exquisite high-end ceramic color carving background wall, Lin Qiang also with his keen business antennae, through some operation, with a price nearly three times higher than the market price, from the color carving background wall industry really dug their first pot of gold, and successfully attracted Qin Xiaohua, Cao Xu their investment, so that the tide brand color carving Co., Ltd. took off.

At that time, Lin Qiang was also named the engineering director of the Rising Sun Company, and used the greed of human nature to manipulate Qin Ruijie, the engineering director of Yamato Villa, and created convenient conditions for the smooth development of the entire decoration project. When the renovation project of those single-family villas was almost completed, the tide brand company had already transferred its business to Yangzhou, Lin Qiang himself did not have more time to run to Yamato Villa, at this time Qin Ruijie had become a very good friend with him and Cao Xu in private, Qin Ruijie just took a lot of rebates from him for the color carving background wall products, and the project rebates from Cao Xu's Rising Sun Company must have been a lot, so even if Lin Qiang and Cao Xu rarely went to the decoration site in the later period, Qin Ruijie did not give them any more difficulties, but secretly gave them a lot of help in the construction process and project acceptance。

According to the plan originally revealed by Chen Jihe, the boss of Yamato Villa, the second and third phases of Yamato Villa will add at least 200 single-family villas and a large number of low-rise small houses, and is committed to building Yamato Villa into the world's largest ultra-high-end luxury residential community.

"Sister Wen, have the decorations of the small bungalows in the first phase of Yamato Villa been completed?" asked Lin Qiang in the car.

"It's almost finished, and we're putting the finishing touches. Wen Jie said.

"So has their second phase of construction started?"

Wen Jie shook her head with a smile and said, "Not yet, once Qin Ruijie told us that their boss has to wait for the first phase of the building to officially go on sale, and see the sales and payment collection before making a final decision." ”

"Their real estate advertisements are so awesome, those single-family villas claim to be mainly for sale in Hong Kong, and even on Wall Street, so I guess the sales should be good, right?" Lin Qiang said.

Wen Jie said: "The advertising is very good, the early feedback response is also good, when the market first opened, there were many luxury cars in and out of the sales office, I heard that a lot of rich people have expressed their intention to buy, at that time Chen Jihe was also high-spirited, full of ambition, every day to call friends, so not majestic." But after moving to October, the situation has taken a turn for the worse, not only have there been fewer people to see the house, and even those who have a strong intention to buy before have not appeared, and some customers who have paid a deposit have also proposed to unsubscribe, as far as I know, since the official sale last year, those single-family villas have really sold only a few pitiful ones, and the sales office has marked out those 'booked' listings just for appearance. ”

Lin Qiang was surprised: "Isn't it? The sales are so bleak? The selling price of nearly 50 million is unattainable for the general public, but there are more rich people, so it stands to reason that it should not be so." ”

Wen Jie is now the financial director of Chaopai headquarters, she studied international finance in college, and has always paid attention to and researched domestic and international financial conditions.

She told Lin Qiang that the international financial situation in 2006 was not optimistic, and some foreign economists even warned that a new round of global economic crisis was about to break out, and one of the events that attracted great attention to the world was the recent announcement of profits in the fourth quarter of 2006 by the New Century Finance Corporation of the United States, as the second largest subprime mortgage company in the United States--- New Century Finance Corp) even revealed that the company is facing tremendous pressure from Wall Street to force $17.4 billion in debt, and some analysts said that if New Century Financial cannot withstand the pressure, it is likely to announce significant layoffs and even file for bankruptcy protection.

If New Century Financial fails, it will cause a Domino reaction, as many Wall Street financial institutions and major banks in various countries are deeply involved in the subprime mortgage business of real estate in the United States. HSBC Holdings, one of the world's largest banking and financial services institutions, recently announced that the company had increased its subprime mortgage business by $1.8 billion in bad debts in the United States.

Wen Jie also said that what really caused panic on Wall Street was that the German Industrial Bank also announced a profit warning, and estimated a loss of 8.2 billion euros, because its 12.7 billion euro "Rhineland Fund" (Rhineland Funding) and the bank's own small participation in the U.S. real estate subprime mortgage market business suffered huge losses. The Bundesbank is already planning to convene the nation's interbank to discuss a basket plan to save the German Industrial Bank.

"Sister Wen means that those elites have realized that the crisis is approaching, so they have scaled back their investment plans across the board, and the sales of Yamato Villa have been hindered because of this, right?" Lin Qiang asked. Although he can be regarded as a small success in the eyes of ordinary people, the gap between him and the real elite class is more than 108,000 miles? He usually pays attention to the domestic economic situation, but the big deal is that he reads news broadcasts and financial reports every day, and he always feels that those international financial trends are too far away from him and have little impact on him, but as everyone knows, everything in the world is related. This time, he wanted to collect some valuable information for the opening plan of the villa in the hot spring resort, and then he thought of bringing Li Wan to Yamato Villa to learn from him, but he didn't expect that he hadn't gone to the villa yet, and Wen Jie told everyone such bad news.

Wen Jie said: "I think the blockage of the sales of ultra-luxury villas aimed at the elite in Daiwa Villa should be closely related to the turmoil in the international financial market. I'm still worried about whether it will affect the opening of the villas at our hot spring resort. ”

"It's really hard to say, but the sales group of our villas is mainly the local elite in Yangzhou, so it should be much less affected, but since this situation occurs, our sales strategy may have to be adjusted accordingly. Lin Qiang said.

While speaking, the car has already arrived at Yamato Mountain Villa.

Yamato Villa has built a luxury sales office on the left side of the original entrance, Lin Qiang learned about the sales situation from Wen Jie, and felt that there was no need to go to the sales office anymore, so he entered from the original old gate, where he knew the gate guard, only beckoned, and did not even need to be released for registration.

The current Yamato Villa has changed a lot from when he often came, the interior decoration at that time had just been completed, and the decoration garbage was still seen from time to time in the outdoor and aisles, and the supporting landscaping facilities were not really perfect.

Lin Qiang smiled and explained to her that the overall design of the villa community in the hot spring resort was based on the Yamato Villa, and the design of the Yamato Villa was all from the hands of the world's top famous teachers, and the design fee alone was a daily number.

"Then you guys are opportunistic?" Li Wan said with a smile.

"Am I not opportunistic? I remember when I offered to hire Davis Architects in Hong Kong to advise us, and when you heard that the consultation fee was $300,000, your eyes widened. Lin Qiang said as he took everyone into a sample room to visit.

The decoration of the villa is also familiar to Li Wan, because there is a sales lady, Lin Qiang quietly told her that the decoration of the villa in the resort is the same as the decoration here, which is designed and constructed by Cao Xu and his company, and the decoration materials used are also selected by Lin Qiang and Cao Xu personally to Foshan, especially the exquisite colored carved background wall with the finishing touch, all from the hands of the tide brand company, it can be said that the decoration of their own villas is not inferior to the villa at all, but because of the difference in geographical location, it is far from the positioning and selling price。

In the final analysis, the real estate economy is more of a location economy, and Yangzhou is obviously not qualified to be compared with the provincial capital city of Guangzhou in terms of geographical location, and the housing prices are naturally at least half lower than that of Guangzhou, or even two or three times. In fact, these so-called ultra-high-end villas, in addition to the slightly higher cost of land acquisition at the beginning, the total construction cost is almost the same as that in Yangzhou, but because of the different geographical location, the price of Yamato Villa can be set at 49.98 million yuan per set, while Lin Qiang's villas in Yangzhou can only be set at 16.88 million yuan per set, which is only one-third of the size of the villa.

It is conceivable how deep the profits here are in Yamato Villa, which is also in line with the concept of their boss Chen Jihe, that is, the house they build is not the best, but the most expensive!

Coming out of Yamato Villa, Lin Qiang sent Wen Jie and Xiaoyan downstairs to the company to drop them off, and he and Li Wan drove back to Yangzhou directly, he wanted to go back and think about the sales strategy of those villas in the resort.