After receiving the song from Yu Zhile, Manager Chen looked at the lyrics file, and then put on headphones and listened to it.

She was curious why Yu Zhile contacted them so confidently yesterday and wanted to endorse their brand of yogurt, and said that if there was such an opportunity for them to compete for the yogurt market, they would definitely not let it go!

And this opportunity seems to be this song!

She listened to the song, looked at the lyrics, and felt that the song was quite good, and it was catchy to listen to!

When I heard the chorus, I didn't expect it to be a song specially created for the endorsement of yogurt!

Sweet and sour is me?

The title of the song really fits the theme!

Celebrities and song endorsements, maybe you can really try it, maybe it can really achieve unexpected advertising effects!

But then she realized a problem, called Yu Zhile, and asked, "Is it not appropriate for your wife to sing this song?"

This song is very suitable for adolescent girls to sing, although Qin Haiyu is still very young, but she is also a wife and a mother, so she thinks that Qin Haiyu's singing of this song is a bit weird.

Yu Zhile asked, "Can you hear the breath of youth when you listen to this song?"

Manager Chen said: "The song does sound very youthful, but the consumer groups that yogurt caters to are all young people, so even if you are looking for a celebrity endorsement, it is more suitable to find a young star." ”

Yu Zhile said: "My wife is very young, and her fan base is generally very young. ”

Manager Chen explained: "Uh...... When I say young, I mean teenagers in the middle school and high school age groups. ”

Yu Zhile responded: "That's right! My wife's fan base is the largest number of junior high school and high school students! The song "Little Lucky" is a campus song, which is quite popular with junior high and high school students!

The songs "Cherry Blossom Grass" and "Later" are also very popular on campus, doesn't this fan base just fit your consumer group?"

Hearing Yu Zhile say this, Manager Chen suddenly felt that it seemed to make sense!

Although Qin Haiyu is a wife and a mother, his age is really not very old, and he is only 25 years old this year. And because she is relatively petite, and her appearance is very sweet, her image is like a sweet girl.

In this way, if Qin Haiyu is allowed to endorse her, her sweet and pure appearance will not feel too weird.

Manager Chen pondered for a while and said, "Well, I'll discuss it with the leaders, and I'll reply to you when there is a result." ”

Yu Zhile said: "I have also prepared a perfect advertising plan for this, if you think this song is like this, and you don't plan to cooperate, then we will choose to cooperate with Yili Yogurt." ”

Manager Chen was curious: "Why is it Yili yogurt instead of Tianyou yogurt?"

In terms of strength, Tianyou Group is much stronger than Yili Group!

Yu Zhile replied: "Tianyou yogurt took the initiative to endorse my wife at the beginning, and the price conditions were negotiated, but in the end, it reversed!"

So, I will look for a partner among the two major competitors of Tianyou Yogurt and let them know that the merchant has no integrity and will pay the price!

And this price is that the yogurt market that they are proud of will be taken away by other competitors!"

Manager Chen was surprised: "Mr. Yu, do you think this song and your wife's endorsement can really bring such a good advertising effect?"

Yu Zhile replied: "Not only the song and endorsement, but also the advertising planning that you will definitely be satisfied with!"

Manager Chen was curious: "Then can we take a look at the advertising planning you said?"

"No, you can't!"

Yu Zhile chuckled: "If you look at the advertising plan, and finally don't cooperate with us and steal my advertising plan, then who will I talk to?"

Manager Chen Zheng Zheng said loudly: "We are a large group and a large enterprise, and we will not do this kind of shameless thing, after all, it is related to the reputation of the group's brand." ”

Yu Zhile said with a smile: "But in fact, the more powerful and powerful the big group and large enterprise, the more shameless it is!"

Manager Chen said embarrassedly: "Huh...... Okay, I'll discuss with my superiors first, and then I'll contact you about the specific results. ”

After hanging up the phone, Yu Zhile walked out of the study and then went down to the first floor.

Qin Haiyu gently shook the cot where the baby was sleeping in the room and asked, "Husband, do you really think they will agree to let me endorse it?"

"99% sure!"

Yu Zhile said: "Their milk advertisements are willing to spend hundreds of millions of dollars a year to promote, and now spending tens of millions of dollars to find you to endorse for two or three years is nothing to them." ”

Qin Haiyu was surprised: "Tens of millions, is my endorsement fee so expensive?"

Yu Zhile said: "Of course not! But the title fee of my song is expensive!"

“……”

Qin Haiyu's eyes were full of disgust!

Yu Zhile looked at her disgusted little expression and was also happy, and said with a smile: "Wife, don't look at me like that! I'm telling the truth! You are now more popular than others, so in comparison, songs are more valuable than you!"

What my husband said makes sense!

Qin Haiyu was suddenly speechless!

Not long after, Manager Chen called back: "Mr. Yu, the music copyright of this song ......"

Before the other party finished speaking, Yu Zhile directly interrupted: "Sorry, the music copyright is not sold!"

“……”

Manager Chen said, "You can make a bid." ”

Yu Zhile said seriously: "I told you earlier that the reason why I contacted you and wanted my wife to endorse your yogurt was because of the reason for Tianyou yogurt!"

If you want to buy music rights now, it means that you don't plan to let my wife endorse you, so there is no need for me to continue talking with you. ”

"Wait! That's not what we meant!"

Manager Chen hurriedly explained: "It's no problem to let your wife endorse the product, I mean we want to buy this song as the promotional theme song of the fierce cow yogurt." ”

Yu Zhile said solemnly: "That's not good, this song is tied to people, as long as the endorsement lasts, the title of the song will be authorized for as long as long, because I don't want this song to be sold to you and you will squeeze out its commercial interests, thus tarnishing this song, which is disgusting to this song." ”

"This ......"

Manager Chen said with difficulty: "We are just for publicity, and we won't ruin this song." ”

Yu Zhile said: "As long as my wife endorses your product, this song can naturally be authorized to be named to you for advertising, isn't it more cost-effective than you directly buying out the copyright?"

Manager Chen asked: "Then the advertising plan you said, is it convenient to send it over for us to see?"

Yu Zhile replied: "As long as you sign the endorsement contract and the song licensing contract, I will send you this advertising plan directly!"

Manager Chen asked, "Then how to calculate the endorsement fee and the song licensing fee?"

Yu Zhile had already thought about it and said: "The endorsement fee and the cooperation fee for the song authorization and title are added up, and it should be calculated according to the endorsement fee of ordinary first-line stars, and then doubled." It's not a low fee, but I don't have a lion to open your mouth to the point where you can't accept it. ”

Manager Chen wants to laugh!

This is not yet a lion's mouth?

When Qin Haiyu was at the height of popularity, his influence and fame were not as good as those of first-line stars!

As a result, now the price of a first-line star is actually going to be released?

And the cost of authorizing the title of this song is actually equivalent to the endorsement price of ordinary first-line stars!

This is not a lion's mouth, what is a lion's mouth!

Manager Chen smiled bitterly and said, "Let's discuss it again!"

"Yes, I'm not in a hurry. ”

Yu Zhile said casually, now he is Jiang Taigong fishing, and the one who wishes to take the bait!

And the other party, apparently, has taken the bait.