Fierce Bull Group.

Manager Chen reported on the process of the negotiation with Yu Zhile just now.

"The song refuses to sell, the bundled endorsement, and what kind of song licensing title fee does it come up with?"

"Interesting, it turns out that he took the initiative to find us and wanted to endorse our yogurt, just to target Tianyou yogurt!"

"Good guy! I actually want double the price of a first-line star! If this is promised to him, this advertising endorsement plus any song naming fee will cost 20 or 30 million a year!"

Manager Chen said: "If the song can really be popular, it is equivalent to spending tens of millions of yuan to buy an advertisement, although his asking price is outrageous, but there is no endorsement method of celebrities and songs on the market, so we can't compare the good and the bad." ”

Mr. Yang asked: "What is the price of our pure milk celebrity endorsement this year?"

Manager Chen replied: "A first-line popular star, the endorsement is 26 million yuan for two years, which means that if we choose to cooperate with him, the endorsement fee and song naming fee will be at least 50 million yuan!"

Mr. Yang said: "What I'm curious about now is what is good about the advertising plan he said, and I'm worried that we will steal his planning plan after watching it?"

Manager Chen said: "Mr. Yang, he said that he chose to cooperate, and after signing the contract, he would send us the advertising plan. ”

Mr. Yang thought about it and said, "Since he is so confident, let's take a gamble, how about it?"

Manager Chen was stunned for a moment, and the rest of the executives were also a little incomprehensible, so they hurriedly expressed their opinions.

"Mr. Yang, this Qin Haiyu is just a popular singer who debuted in the draft, it is better to find her to endorse at the price of a first-line star, it is better to spend this money to find a Huadan star with high traffic to endorse!"

"If you buy it together with the copyright of the song, you can try it, but this is only the authorized title of the song, so I don't think there is any need to waste so much money to find this kind of singer who is not even as good as a second-tier star as an endorsement!"

Manager Chen was silent, and Mr. Yang said in a deep voice: "This year's investment in various advertising expenses is not to mention three or four hundred million, right? However, this year's product sales have not increased significantly compared with previous years, which shows that our market supply is either saturated, or the advertising invested can not make the sales increase significantly."

Now so many hundreds of millions of advertising investments have been spent, and it is not bad for tens of millions.

It's the first time I've heard of the way of bundling the singer with the song endorsement, but I think it's quite interesting, and maybe there will be unexpected gains when you try it!

And I'm curious about what is so good about the advertising plan he specially prepared for this? If the advertising plan is really good, then the planning fee alone is actually worth tens of millions!"

Manager Chen asked, "Mr. Yang, have you decided to cooperate with them and let Qin Haiyu endorse yogurt?"

"Hmm!"

Mr. Yang responded with some expectation.

……

After a while, Manager Chen explained the situation to Yu Zhile, and finally determined Qin Haiyu's endorsement fee and the authorizing title fee of the song.

"Wife! It's done! Tomorrow this Manager Chen will come over and sign a contract with us!"

Yu Zhile smiled and said, "How much do you guess the endorsement fee and the song naming fee are?"

Qin Haiyu asked, "It's been an endorsement for two years, right?"

Yu Zhile responded: "That's right!"

Qin Haiyu guessed: "A total of 20 million?"

Yu Zhile smiled: "Wife, does the 20 million look down on yourself, or look down on your husband?"

Qin Haiyu continued to guess: "That's 30 million?"

This is already equivalent to the endorsement fee of individual super first-line stars!

Yu Zhile said: "It's too little!

Qin Haiyu was stunned: "30 million is still less? Husband, are you fooling me! As far as my current endorsement fee is concerned, it is already an exaggeration to have 10 million in two years! And the song naming fee can't be higher than the endorsement fee of a first-line star, right?"

Yu Zhile said: "Wife, although you are not a first-line singer, the popularity of your current songs far exceeds those first-line singers! Therefore, your endorsement fee must be similar to that of ordinary first-line stars! As for my song, it naturally has to be equivalent to the cost of first-line celebrity endorsement!"

Qin Haiyu analyzed: "The endorsement fee of first-line traffic stars is generally more than 10 million yuan a year, let's calculate it according to two first-line stars, 20 million yuan a year, and at most 40 million yuan in two years, is it possible that they are willing to give a price of 40 million?"

Yu Zhile didn't sell it anymore, and said: "It may be that they think that our endorsement effect in this form will be better than that of ordinary first-line stars, so they talked about it, and they directly gave us 51 million yuan in endorsement fees and song naming fees!"

"51 million yuan?"

Qin Haiyu was stunned!

51 million yuan endorsement for two years!

Is this money so good now?

She has also received advertising endorsements before, and the highest endorsement is 7 million for two years!

As a result, now that there is one more song, the endorsement fee has directly increased by 7 times!

Yu Zhile is very calm, it may be that he knows more about the sky-high endorsement fee, in his cognition, there are several international superstars with endorsement fees of more than 100 million in two or three years, so he said very calmly: "This seems exaggerated to others, but I think we are already very cheap Fierce Bull Group!"

It's just that if I continue to open a high price, I will only be empty at that time, scaring away the other party, and making the other party think that we are crazy about money. ”

Qin Haiyu nodded frequently: "They are willing to give such a high fee and already look up to us! I'm afraid that they are also like Tianyou yogurt, they negotiated the price, but in the end they regretted it!"

Yu Zhile said calmly: "Don't worry, they won't regret it." Moreover, in terms of the group's financial resources, 51 million is really like a plug between their teeth, they casually endorse a popular variety show, and they have to spend so much money in a quarter, so I believe they are willing to gamble on a new one. ”

"I'll call Lingling and talk to her!"

Qin Haiyu hurriedly called Xu Ling and asked her to prepare for the work of signing the contract tomorrow.

When she learned that the endorsement fee and the song naming fee added up to 51 million yuan, Xu Ling was dumbfounded!

"51 million?" she said in astonishment: "Is this a stupid person with a lot of money? Why do you want to give you such a high price!"

Qin Haiyu said: "I don't know why such a high price is given, maybe my husband's song is equivalent to an advertisement worth tens of millions in their opinion, right?"

Xu Ling agreed: "It seems that this is the only possibility! Otherwise, with your words alone, the endorsement fee of 10 million will be thankful!"

Qin Haiyu snorted: "What do you mean to be able to have 10 million, thank God? I am so popular now, 10 million a year, there are definitely countless brands rushing to find me to endorse believe it or not!"

Xu Ling said he, "Wake up! From the time you said you wanted to accept the endorsement to today, none of the bids that came to the door exceeded 8 million!

"Heart-piercing......"

Qin Haiyu sighed, in the past, she participated in the show and debuted, it was more popular than songs, but now after coming back to participate in the show, she has become a typical representative of singing more popular than people!

After she hung up Xu Ling's phone, Yu Zhile on the side was suddenly dissatisfied: "It's too much! Xu Ling, this guy actually pierced my wife's heart!"

He sat down, stretched out his courteous hand, and comforted: "If my wife doesn't cry, I won't be heartbroken if I help you rub it." ”

Qin Haiyu snorted and laughed, then patted her husband's courteous hand and said angrily: "Don't make trouble, your clothes will be wet with milk again in a while!"

Yu Zhile learned from his wife's appearance and said, "No, people just want to make trouble!"

Qin Haiyu smiled angrily: "Good ha, while the baby is not awake, I want to take a nap to supplement my sleep!"

"I just want to take a nap too!"

Yu Zhile directly picked up his daughter-in-law and walked back to the room, Qin Haiyu thought it was going to be tossed again, but he didn't expect it to be a nap!

……

The next afternoon.

Manager Chen really came to sign the contract with them, and after the endorsement was decided, after the contract was signed, Yu Zhile said: "I'll send it to you after the advertising plan goes back, by the way, I forgot to mention a condition to you." ”

Manager Chen narrowed his eyes: "What conditions?"

Yu Zhile said: "It's not an excessive condition, that is, during the period of our cooperation endorsement, I plan to let you sponsor a national chess tournament every year, the scale is not large, just hold it in a county, this is actually equivalent to a public service advertisement, of course, if you are troublesome, you can not say it, when the time comes, if I pay for it, if you are interested, I can let you name this game cheaply." ”

“……”

Manager Chen suddenly had a feeling of falling into the pit, and said with a wry smile: "I will tell Mr. Yang when I go back, if he is interested, it is nothing to sponsor this kind of competition a year." ”

Yu Zhile politely stretched out his hand and shook the other party: "Well, then the cooperation is happy! I wish you can beat Tianyou yogurt and dominate the yogurt market!"

"Lend you good words!"

Manager Chen smiled slightly, she was still a little surprised and shocked until now!

I didn't expect Qin Haiyu's husband to be so young, and he was so handsome and handsome!

She originally thought that Yu Zhile was either the image of a greasy uncle or the image of a sloppy fat house.

It turned out that the reality was the opposite of what she thought!

After watching Yu Zhile leave, she retracted her gaze, came back to her senses, and prepared to go back to her life.

After Yu Zhile went home, he quickly sent the advertising plan to Manager Chen, this advertising plan is actually very simple, Yu Zhile just adapted it according to the yogurt advertisement in his impression of "Sweet and Sour is Me".

The planning content of the advertisement began with Qin Haiyu singing "Sweet and Sour is Me" with headphones in five tones, which made the onlookers laugh, and then she took a sip of the fierce cow yogurt, took off the headphones, and sang a particularly sweet and beautiful chorus, and finally held the yogurt and said the advertising title "Sweet and sour is me".

Looking at this advertising planning, Manager Chen is really sour!

It's not the sour of yogurt, it's the sour of dog food!

She was envious of Qin Haiyu, she actually had such a handsome and talented husband......

Although at first glance, I think that this drama-style advertising planning is very white and even a little embarrassing, but this kind of singing out of tune at the beginning is made fun of, and the process of drinking yogurt and pretending to be slapped in the face is inexplicably very sour!

The advertisement of this kind of sand sculpture, not to mention, is quite fresh and refined!

She suddenly felt that this song with the advertising planning of this sand sculpture might really be popular all over the country and brainwash the whole country!