After getting the national TV station, Wang Ye did not rush back, but ran around the country to discuss cooperation with major TV stations, and the price was the same, 100 yuan per episode.

In the face of this price, all the TV stations did not resist the temptation, and agreed one after another, and signed a contract with Wang Ye, which is ten TV stations.

Wang Ye felt that it was almost over, so he returned to the magic capital.

As soon as he went back, Wang Ye found Zhao Ning, who was specifically responsible for the company's brand promotion, and Zhao Ning is currently promoting "Angry Birds", and the effect is still good, and the number of downloads on the IOS side has gradually risen.

And the derivatives of this game are selling quite well in China, and they can be regarded as a hit this year.

The first project that Zhao Ning was responsible for was recognized by Wang Ye.

The company does not raise idlers, this is the criterion of all companies under Wang Ye's name.

As soon as Zhao Ning came in, Wang Ye threw him a bunch of materials.

"This year, this cartoon will be broadcast on the children's channel of the national television, and then other TV stations will also broadcast it one after another, and you will cooperate with me to promote this IP. ”

Zhao Ning immediately agreed: "Okay, Teacher Wang." ”

The children's channel of national television was the first to broadcast, and it was broadcast for half a season in one day, which is no one.

However, in the absence of large-scale publicity, the effect is very average, and there is no dark horse phenomenon.

The rating of 0.8 is decent.

But the next day, the pink pig was on the hot search, although the ranking was relatively low, but it was not a hot search.

At first, Wang Ye thought that Zhao Ning was operating, so he called and asked, but it was not.

"Yesterday I watched a cartoon with my daughter and found a pink piglet, this little pig is so cute, I found that my girly dream is back. ”

It turned out that Huang Sanshi's wife posted a Weibo after watching the cartoon, and then Huang Sanshi then forwarded it.

"Where can I buy this little pig? ”

There are not many other celebrities, but there are many friends, and everyone forwards them, and it has become a hot search for a while.

After He Dan forwarded it, he wrote on Weibo: "Teacher Huang, let me point out one to you, it's right to find Teacher Wang Ye." ”

Huang Sanshi asked, "Why?"

He Dan replied: "Because this is a work produced by Mr. Wang Ye's company, and then you know." ”

The two chatted on Weibo.

So, Huang Sanshi @王野 on Weibo. "Teacher Wang, please help, the two women in the family are making a lot of trouble, so I have to ask for some Peppa. ”

Wang Ye saw it and immediately replied: "Arrangement!"

Of course, it has to be arranged, this is an invisible help to promote yourself, and it is worth it to use a little Peppa Pig doll for such a large-scale publicity.

Under the impetus of Wang Ye, this pink pig officially topped the hot search list on Weibo.

"This little pig is so cute, I want it too. ”

"Teacher Wang Ye, can you arrange one for me?"

So Wang Ye launched an activity on Weibo, forwarded and liked, and selected 10,000 lucky viewers, from which the lucky audience will receive a set of dolls for Peppa Pig's family.

The speed of transmission spread at the speed of light to the whole country, and for a time, this pink little pig became popular all over the country.

The next day, the national television continued to broadcast, and the ratings skyrocketed, with a rating of 1.98, becoming the ratings champion of the time slot, a big cut off the second place.

In the next few days, the ratings finally broke through 2 and held on.

"Mom, I want Peppa Pig. ”

"Buy, is it enough to buy two?"

"Enough! Thank you, Mommy, Mom is so nice!"

But where to buy it?

Because the explosion was too sudden, this was also something Wang Ye did not expect, the dolls made before were far from enough to sell, and the official website was about to be crowded.

There is also Wang Ye's Weibo, and below are all messages asking him to hurry up and stock up.

Even Director Li called to complain.

"Mr. Wang, when will you have that Peppa for sale?"

Wang Ye thought that it was a child in Director Li's family who needed it, so he immediately said: "Director Li, you have spoken, I will definitely guarantee it." ”

After thinking for a moment, he continued: "In this way, I will express ten to you first, do you see enough?"

Director Li said: "Ten? Ten is enough, do you know how many calls I receive a day asking about this?"

Do you know how many people called, called me on my phone, and asked about this?"

Wang Ye was speechless for a moment, it turned out that he didn't want it, so this was a bit troublesome.

As soon as the phone hung up, Zhao Ning ran over.

When Wang Ye saw Zhao Ning, he immediately said: "You came just in time, you hurry up and find a manufacturer to expedite the production of a batch of Peppa Pig dolls." ”

Zhao Ning said: "Mr. Wang, in fact, we can not produce and sell ourselves, as long as we grant the brand permission of Peppa Pig to other companies, and now the problem is solved." ”

Wang Ye said: "Do you think I don't know? The key is that this fire is too sudden, and I don't have time to find it." ”

Zhao Ning smiled, he thought that Wang Ye would hold everything in his hand, if this was the case, it would be a little numb.

"Yes, I'm waiting at the door now. ”

Wang Yeleng paused for a moment and said, "Then what are you waiting for, please come in quickly." ”

Guo Xiaoqiang, the chairman of Shengmei Culture Co., Ltd., also saw this pink pig when he accompanied his daughter to watch cartoons, and then his daughter quarreled with him about this little pig.

But he looked around, and even the trust relationship didn't get this little pig, which suddenly made him realize the blank market, and after some understanding, he had the move to find the door today.

"Mr. Wang, this is some of the products and works that our company has represented before, please take a look. ”

As soon as Guo Xiaoqiang came in, he began to show his muscles and show the hard power of his company.

Wang Ye took a look, this is still a large company, established in 02, mainly involved in IP, animation, games, film and television, derivative design, research and development and production and other fields, is a cross-field, cross-industry, cross-platform ecological cultural enterprise.

Last year, it also obtained the authorization of Disney to sell Disney series of costumes in China.

This is currently one of the main businesses of their company.

Guo Xiaoqiang said: "Mr. Wang, our company's current business has two major parts, one is the Disney series of clothing, and the other is the production and sales of Western holiday accessories.

Therefore, our company also has a very wide range of sales channels abroad. ”

After some conversation, Wang Ye agreed.

What he fancies is the company's sales channels abroad, and what he wants is not small, but he doesn't just want to make a small fuss in China.

The negotiation was very fast, and Shengmei Culture finally obtained Peppa Pig's authorization in clothing for a period of one year, and the scope was temporarily set within the scope of mainland China.

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