Procter & Gamble China, Hushubao factory.

Since its establishment, this purely foreign-owned factory has been known for its well-managed and advanced concepts within the industrial park. Here, it has won the honor of quarterly excellent factory issued by four parks in a row.

But now, the orderly production scene is gone, and the tightly coordinated assembly line operation is gone. Even the appearance of the factory has changed dramatically compared to two months ago.

From the outside, the lawn, which is still generally level, is sprinkled with debris, and the workshops, which used to work day and night, and the roar of machines at all times, have become silent like a mud temple in a deserted village.

The office building on the west side of the factory is bustling with activity.

After 80 percent of the assembly line was shut down in the middle of last month, there was already speculation among workers. But no one thought that the factory would suddenly announce layoffs after May Day!

And this cut is half of the positions.

In normal times, workers may not have reacted so much to the layoffs.

Although Guangdong's private economy is more developed than in other regions, at the end of last year, laid-off workers from all over the country have poured into Guangzhou, and all of a sudden they have occupied a large number of jobs that were already quite abundant.

Not only that, but under the huge influx of labor, the wages of employees of private enterprises in Guangzhou have also been pulled down by a large margin.

The layoffs now are undoubtedly a blow to the workers.

Who can do this?

Downstairs, a delegation of more than a dozen workers was surrounded by hundreds of people demanding to meet the general manager.

However, at this time, the general manager of Procter & Gamble China's Hushubao branch, Mr. Alking Hicks, was facing the torture of the evaluation team led by Ingres, vice president of Procter & Gamble China.

Well

That's right, torture.

Deep soul torture.

"Hicks, what excuse do you have to defend ourselves at this point? We followed your damn advice and opened up the market with big advertising and built awareness. The expenses of a few 4A advertising companies alone cost more than 37 million. Not to mention the huge gamble of more than 20 million yuan in CCTV's subprime time! From the date of its official listing to the present, the Hushubao Division has invested a total of 67 million yuan in publicity expenses!"

The table that belonged to Hicks was pounded by Ingres like a Viking war drum.

But obviously, this does not make the drummer dissipate the anger in his heart: "But what do we get in exchange for our unconditional support for you?"

Hula-la.

A wad of newspapers was tossed to the ceiling by Ingres, and then turned into oversized snowflakes and fell one after another.

"The whole department has been running at a loss for more than a year, and the agents who have just been recruited have collectively turned back, and the production line with a total price of more than 20 million yuan and the factory built up with a total price of more than 5 million yuan have now completely stopped! Not only that, do you know that as the first business of Procter & Gamble this year, and it is also the business with the largest proportion of publicity expenses, the comprehensive word-of-mouth collapse in the sanitary napkin market has brought much impact to the entire P&G market in the Chinese market! Now the brand of Procter & Gamble has become a joke in the eyes of many people! It's just that the sales of our daily chemical products have been affected!"

Faced with the roar of his boss, Hicks's face sank.

It's not that he can't splash oil and water, but since he realized that under the joint attack of the two families of New Taipei Hengan, Procter & Gamble has no power to return to the sky, he has prepared for the worst.

"Sir, I have typed the resignation report. If today's situation requires someone to step up and take responsibility. ”

Hicks sat on the couch and said word for word.

Rao is mentally prepared, and he also feels a little trance at this moment.

Damn it.

What is happening now is completely opposite to the picture I had imagined when I first got this position.

But before, things were obviously not like this!

When did you start quietly setting foot on the road to Waterloo?

Not.

He remembered.

Is it the one who makes people feel disgusted and angry when they think about it, and the chairman of New Taipei, who is only half his age, started a talent show?

No, no, no,

It was too late.

Perhaps, the root of everything started when he listened to the advice of Rolange's ambitious, talented, and paper-based bastard and bought off the employees of New Taipei, right?

Thinking of this, Hicks couldn't help but smile bitterly.

Hearing that he had typed his resignation report, several people in the room fell silent.

It's not that I'm sad for Hicks, but I didn't expect him to be so direct, and some prepared words are useless.

Taking advantage of the silence, Hicks spoke again.

"It's just that I want to know, what does the group want to do with the current situation of the factory?"

"Damn it! Hicks, this should be the mess you need to deal with!"

Angel exasperated, "There's no other way. The Hushubao brand has been brought to the road of no recovery by your successive mistakes. Now this trademark has become a joke in the market, and the company does not want this matter to continue to ferment and have a lasting bad impact on P&G China in a short period of time. Therefore, the company has decided to temporarily hide the Shubao brand. As for the factory...... Shut it down. Those damn workers, we'll clean them up through legal means. ”

Hicks nodded.

It was the same as he thought.

Since you can't win, you will lose completely.

That's fine.

Crisp and clean.

......

At the beginning of the establishment of P&G Hushubao Branch, as a senior executive of P&G Group's international business, Hicks came to China with unlimited scenery.

At that time, there were even rumors within the group that if Hicks made achievements in the field of sanitary napkins, he would definitely have a place among the competitors if the president of Procter & Gamble China changed five years later.

But no one expected that in just one year's work, this high-level executive, who was once speculated to be the next president of the region, would end up in such a gloomy end.

Hicks returned home.

In the group that has been fighting for more than ten years, there will never be such a name again.

But the rest of the mess is still poking there.

The stall left by the P&G sanitary napkin division is very large. Let's not talk about miscellaneous trivial things, but let's just say that there are three things that are important now.

One is people.

At present, the entire Hushubao factory has been completely shut down, and the market has been completely cool. The entire branch office, from the manager to the factory workers, actually needs to be discharged.

More than 800 people, more than 800 contracts, not so easy to solve.

The second is wealth.

As the saying goes, the tiger is down, and Procter & Gamble Hushubao used to be a project with an investment of hundreds of millions. The construction of the plant includes equipment, plus miscellaneous fixed assets, and it is more than 40 million.

The entire sanitary napkin business head office has invested more than 150 million yuan before and after, and now the sanitary napkin business division has become a joke.

Therefore, these assets need to be cleaned up and subsidized to make up for the shortfall. If this part is not handled well, P&G China's financial report for this year will be quite ugly.

The last one is the earth.

When Hushubao entered Guangdong, he took the usual path of foreign companies. In addition to the land for the construction of self-use factories, plus staff dormitories and other reserved land, Lin Lin is a small amount in the end.

Now Hicks is gone, and no one at the top of Procter & Gamble is happy to accept this mess, and in the end, the task of disposing of assets is handed over to Hicks's deputy. That is, Xu Hua, the deputy general manager of the division of labor of Hushubao.

Xu Kehua, Chinese New Year's Eve, was the general manager of a small state-owned tissue mill in Guangdong for seven years.

But Rao is experienced, and accepting such a mess, he can't help but have one head and two big.

After Hicks left, Xu Kehua found the labor bureau through his previous connections, so that he could stabilize the mood of the employees.

Human affairs can be regarded as having breathing space.

But when it came to the disposal of assets and land, he scratched his head again.

How so?

Procter & Gamble's sanitary napkin production line is not new, and old is not old. Let's talk about the old, it was imported from Italy in 94 and put into use. Counting the commissioning stage, it only took 13 months, and the production line is similar to a car, as long as you start it, it is second-hand.

What's worse is that Procter & Gamble's production line is directly commissioned to the Italian equipment company to customize, at this time it is not popular to modularize, and the handling is definitely not easy to handle.

Land is also a nuisance.

At the beginning, Procter & Gamble evaluated China's sanitary napkin market and felt that it was a promising industry. If it is well developed, the business potential is not inferior to the current main business of Procter & Gamble, that is, the daily chemical cleaning industry. Therefore, the construction of the factory area has been made with a lot of reserved factories, warehouses and foundations.

Now to deal with, there are no buildings on the surface, but the water and electricity cement foundation has been completed, and it is impossible to sell it at all.

In this way, after formulating an asset disposal plan for a week, Vice President Xu failed to find an effective plan.

In the end, he couldn't bear the progress of the head office's repeated inquiries, Xu Kehua could only grit his teeth and stomp his feet, and simply reported the disposal of assets by Procter & Gamble.

See what the needs are coming to you, and then think about what to do with those assets.

As soon as the news was published, someone contacted the door.

The contact party Xu Kehua is too familiar.

It's none other than Hengan Group.

The other party bluntly put forward the idea of wanting to take over the Hushubao factory in its entirety.

Although Xu Kehua emotionally couldn't accept the Hengan Receiving Factory, the specific difficulties were placed here, and if the other party bid properly, he would be able to swallow this breath.

But the problem is that as soon as Hengan opened his mouth, he made an offer of 12 million with equipment and factories and land, which directly annoyed Xu Kehua!

Isn't that!

At this price, it's completely just to come and fight the autumn breeze!

The negotiations ended without a hitch, and after the first contact between the two sides, the talks collapsed.

With the word "no negotiation" given by Xu Kehua, Hengan's negotiator directly threw up his sleeves and left, leaving a sentence of "then wait for your equipment to become scrap copper and rotten iron" and withdrew.

In the next few days, there were quite a few calls.

But it is not the autumn wind, or the volume is too small to completely eat all the land or equipment, and it is required to be split piecemeal.

Xu Kehua didn't give a reply.

Finally, on the seventh day of the news, a foreign trade company named Pengcheng came to the door.

The other party doesn't seem to have much of a fight, but the handwriting is amazingly big.

As soon as he opened his mouth, it was a bid of 20 million.

And what the other party wants is only land.

As for the equipment?

"We Pengcheng is engaged in foreign trade export and ocean transportation, and we want you to have a large business volume recently, and we want to lay out a large-scale warehouse in Guangzhou as soon as possible. So what's the use of what we want that equipment? Even your factories are in the way, but we'll make do with it, and when the time comes, we'll empty the factories and use them as car warehouses. ”

Although it was a little difficult for the other party to ask for equipment as long as the land was not required, after the other party proposed that if the quotation was reasonable, he could pay 10% of the deposit in advance on the same day, Xu Kehua still consulted the company and settled the matter.

The land was sold for 20 million, and the rest of the equipment could be recovered by nearly 20 million even if it was sold at a four-fold discount.

The two add up, that is, the investment of 40 million has been recovered.

This price point is completely acceptable for Procter & Gamble, which is eager to recoup costs.

The next thing is easy to do, according to Pengcheng's statement, they are now short of storage resources, and a batch of more than 400 imported cars will soon arrive in Hong Kong and need to be placed. It is required to vacate the factory building and land of the Hushubao factory as soon as possible, and pay the balance immediately as long as the land is vacant.

On the same day, after getting the other party's deposit of 2 million, Xu Kehua immediately contacted the production line manufacturer, asked him to send someone over, and spent four days and four nights dismantling the four production lines and transporting them away.

It took another seven days to bulldoze and level the land for some "obstructive" buildings in the factory according to Pengcheng's requirements.

After eleven days of hard work, the once neat and tidy Hushubao factory no longer exists.

Only eight shell factories remain, two staff dormitories and a main office building.

On the twelfth day, Xu Kehua contacted Mr. Xie Pengcheng, who came to negotiate last time.

But the other party's reply made him explode his lungs directly!

"Dude, I'm really embarrassed! Our batch of cars has a problem in the shipping process! Some of them have no formalities, you know what they mean? Oh, hundreds of cars have been seized by the customs! Damn, this Lao Tzu has lost the bottom line! More than 40 million yuan of goods! I'm running away now, and I can't buy your factory. But I'm the most particular about how to do things! I don't want the 2 million deposit, and I should compensate you! Okay, there are too many debt collectors, and I have to throw away this phone card, so that's it, brother, the green mountains don't change and the green water flows forever, let's ...... See you soon!"

"I'm your grandmother!"

Listening to the crackling on the other end of the phone, and then the busy sound after hanging up, Xu Kehua went crazy!

Asking the manufacturer to send someone from Italy to dismantle the production line is regarded as follow-up transportation, and it cost more than 1.7 million yuan to rent a temporary resettlement site for the production line.

It cost more than 400,000 yuan to demolish the factory buildings and those foundations.

The deposit of 2 million has long been gone!

At the same time that Xu Kehua was so angry that he smashed the telephone.

Li Xian, who had just won the title of National Outstanding Young Person, came to Guangdong with Si Yang, a senior executive of the Weiyou Branch, and took the initiative to meet Sun Zhanchun, director of the Municipal Investment Promotion Office.

"Dong Li, we sincerely welcome New Taipei to invest in our Guangdong! I am so happy that you can set your sights here! I wonder what investment plan Li Dong has?"

Hearing Li Xian's investment intention, Sun Zhanchun was overjoyed.

"That's like Director Sun, we heard that Procter & Gamble has terminated the business of the sanitary napkin division, and they don't know what to do with their land?"

"Oh, you're talking about this! I don't know the specifics, but I've heard that it seems to be dealing with the outside world. Why do you like that land?"

"That's right. The size of the Hushubao factory is enough for us. And the location is good, close to the road line and train line, and the transportation is also convenient. What I think is that if Director Sun can help us win that piece of land, the logistics business of New Taipei Group can also be laid out in Guangdong. In this way, we estimate that more than 3,000 jobs could be created in Guangdong. Based on our other business estimates, conservative can generate more than 10 million annual tax revenues for the local area. ”

"Li Dong, if you say so, you don't have to worry about the land problem! Sixty percent of the land signed by Procter & Gamble was reserved land. According to the contract, if they do not use it within two years, we have the right to take back the land. Now that the factories are all yellow, what are you talking about about fulfilling the contract? Li Dong, wait a minute, I'll arrange it immediately!"

Seeing Sun Zhanchun's attitude, Li Xian nodded with satisfaction.

After getting up and shaking hands with him and saying "wait for good news", he said goodbye and left.

Out of the gate of the Investment Promotion Office, Li Xian hooked his finger to Si Yang behind him.

"Go, contact Procter & Gamble. Let's just say that their four production lines, I want 8 million. The cost of transportation and installation is paid by ourselves. ”

Si Yang held back a smile and responded: "Okay Li Dong, but should we wait." After Director Sun takes back the ground, then go down the well?"

Li Xian waved his hand and smiled.

"Let's go, our sanitary napkin factory and logistics two projects, two big pieces of fragrant dumplings are placed here. It is estimated that when you arrived at the place, Vice President Xu also received a notice from above. ”

Speaking of this, Li Xian also smiled narrowly.

Stretched out a finger and said, "After all, people are unlucky in a row, and when they accept a big bad time, they are the most fragile and easy to handle." ”

After speaking, he patted Si Yang's shoulder.

"Go ahead, be a good vulture, and take this little carrion left over from Hushubao...... Gnaw clean. ”

Finally, he spoke earnestly.