Chapter 116: Let's Try It
Wu Huai gave such a ratings gambling agreement, which was carefully considered.
First of all, Lushan TV is one of the few TV stations that is optimistic about "Langya Bang", and he must fight for this opportunity.
The other party will definitely not agree to the high buyout price, and the low price is not reconciled.
Then, the ratings gambling has become a compromise and a plan that is acceptable to both parties!
Second, Wu Huai made a large concession in the range of less than 3% ratings, which created a false impression that the other party had a cheap advantage.
Because there are examples to follow, Wu Huai knows that the potential of "Langya Bang" is far more than that.
Third, with the previous foreshadowing, the price of a single episode of more than 3% will not be so unacceptable.
This price Lushan TV will naturally not suffer, but it is definitely a relatively high price.
And what Wu Huai is looking forward to...... is a rating of more than 5%, and got a sky-high price of 224 million to buy the film!
Peng Yizhi pondered for a moment, then nodded and responded: "Okay, then draw up an agreement according to this standard." ”
Wu Huai said with a smile: "In addition, I hope that this TV series will be broadcast at eight o'clock in the evening, and at the same time, I hope that your station can implement the publicity planning plan for "Langya Bang". ”
"This is nature!" Peng Yi nodded and said, "Lushan TV will promote the show in local communities, shopping malls and other places, and the TV station is also responsible for the whole process of news planning, writing, media hard advertising, etc...... However, the corresponding promotion and publicity expenses are calculated according to 5% of the purchase price. ”
Five percent of the publicity cost is the market price, Wu Huai is naturally very painful, but he also knows that this can't be saved.
"Thank you Director Peng for giving us this opportunity!" Wu Huai sincerely thanked.
Peng Yizhi is also very satisfied with this plan, no matter what, he will not be a loser.
He smiled and waved his hand and said with a smile: "In the final analysis, the quality of this TV series is good, and your self-confidence also makes me believe that this TV series will definitely have a good result!"
The intention of cooperation was determined, and the two parties soon signed three contracts.
The first is the "TV Drama Broadcasting Rights Transfer Contract", the gist of which is that the price of the first broadcast rights of each episode of "Langya Bang" is 300,000, with a total of 16.8 million for 56 episodes.
The second is the Supplementary Agreement to the Contract for the Transfer of Television Drama Broadcasting Rights, which amends the transfer fee in the contract to "adjust the average rating of the show in the 32 central cities", which is also a VAM agreement.
The third is the "Publicity and Promotion Agreement", Lu Shantai is responsible for the whole process of news planning, writing, media hard advertising, etc., and receives 5% of the purchase price as remuneration.
The contract was signed, and the relationship between the two parties was obviously much closer, and they also had in-depth exchanges on the publicity work of "Langya Bang".
After reaching a consensus on publicity, Peng Zhiyi mentioned the issue of the broadcast time.
"What about your opinion?" Wu Huai asked with a smile, after all, the broadcast rights of this TV series were sold to the other party, and he also wanted to hear the other party's opinion.
"I'm hesitating to broadcast it in the summer vacation!" Peng Yizhi said after a moment of silence, it was already June at this time, and if it was broadcast in the summer vacation, the time would be just right.
"What do you say?" Wu Huai asked suspiciously.
"This year's summer vacation TV series are very strong!" Peng Yizhi's news is naturally more well-informed than Wu Huai.
"To be precise, there are three TV series that are favored by the public and the media. ”
"The first is "Coming Home" by Binghe Images, which is an urban emotional drama.
In recent years, there has been an interesting social phenomenon that the divorce rate remains high, and the remarriage rate is also rising.
"Coming Home" is a story about emotional return, plus the starring roles are Jiang Su and Zheng Wen, which is very competitive. ”
Wu Huai pondered, an emotional drama like this naturally has a group of middle-aged audiences, but it also has limitations.
Because of the different viewing groups, it should not have an impact on "Langya Bang".
"The second is a historical drama "Palace Change", which was created by Zhenyu Film and Television Group with a huge amount of money, and it is said that it is to hit the annual ratings crown. ”
The drama "Palace Change", Wu Huai had heard of it before, it is said to be the ambitious work of Zhenyu Film and Television Group, with an investment of hundreds of millions!
But of the hundreds of millions of funds, nearly 60 or 70 million are used to invite traffic artists to support the lineup.
This kind of TV series, although there will be many fans touting it, but ...... Don't worry!
"What about the third part?" Wu Huai asked with a smile.
"Part 3...... It is an urban workplace drama "Doctor and Doctor Heart" created by East Film Group, starring the powerful artist Tang Pengyi and the first-line flower Gu Caiwei!" Peng Yizhi said with a solemn face.
Wu Huai is also awe-inspiring in his heart, this work ...... should be the biggest opponent of "Langya Bang".
There is a saying in the industry that has been recognized, that is, 'produced by Dongying, it must be a high-quality product'.
This is the reputation that Dongying Group has built by relying on a series of high-quality TV series!
Although not every TV series can be popular, at least they are above the level.
So should you avoid this TV series...... Wu Huai pondered, and after a moment made up his mind.
If you just want to retreat when you hear the name of Dongying Group, then you are too underestimated to watch the TV series "Langya Bang"!
The summer vacation file itself is the best time to grab ratings, and if it is postponed to September and October, there is no way for the ratings to go up.
Again, the risk is proportional to the return, and you still have to take the risk when it's time to take the risk!
"Director Peng......" Wu Huai's eyes were firm, and he said in a deep voice: "My personal suggestion is to go summer vacation, I believe that "Langya Bang" can be killed!"
Peng Yizhi glanced at Wu Huai and said with a smile: "Since Ah Huai is so confident, then strive to release it in the summer vacation!"
……
Mountain Shadow Group Meeting Room!
"Regarding the TV series "Doctor and Doctor", an agreement has been drawn up with Shonan TV to prepare to hit the summer vacation ratings champion!" On the main seat, Hu Shihui, vice president of the group, presided over the meeting, "Everyone talks about their opinions!"
"Our review department gave this TV series an average score of 8.9, which is among the best in a series of works we have produced, and I agree to release it in the summer vacation!" Fan Yi'an from the risk control department nodded and said.
"Director Ran's directing level is beyond doubt, and the quality of this "Doctor and Doctor" is also obvious to all, I have no opinion. Zhang Yilin of the investment department also nodded and said.
Everyone responded one after another, Hu Shihui inadvertently looked at the silent Jiang Shouyuan, and said with a smile: "What about Lao Jiang's opinion...... You also watched Lao Ran's TV series, what do you think?"
Ran Chengye also looked at Jiang Shouyuan inadvertently, feeling a little proud in his heart.
In the TV drama division of Dongying Group, Jiang Shouyuan has always been in the top sequence, and he will pick any good works first.
As a latecomer, Ran Chengye has always been unconvinced by this, he believes that Jiang Shouyuan can only have this status because of his old qualifications.
And this time, Jiang Shouyuan didn't know what tendons were pumping in his head, so he gave up Dongying Group's "Doctor and Doctor's Heart", and went outside to direct the "Langya Bang" starring the newcomer, which gave him a chance!
As long as his work can sell well, then his status in the East Film Group will be greatly improved, and he will even be able to keep pace with Jiang Shouyuan!
"The quality is good," Jiang Shouyuan thought for a moment and gave a real opinion, "But because it is too professional, it will be a little boring and not entertaining enough, and it may be a little difficult to explode the collection, and the audience is not a student group, so I personally suggest that it can be postponed." ”
He has already learned from Wu Huai that the broadcast time of Langya Bang, these two TV series, it is better not to compete with each other!
"I don't dare agree with Director Jiang's words," Before Ran Chengye could speak, Fan Yi'an retorted, "Like a doctor's workplace drama, only professionalism can have a sense of substitution, I think this will become a big highlight for us!"
"There are two sides to everything," Jiang Shouyuan shook his head and said, "I'm not against making the doctor drama professional, but it must be entertaining." ”
Zhang Yilin was very unhappy with Jiang Shouyuan's behavior of pouring cold water on him at this time.
Previously, the investment department and the risk control department rejected the proposal to invest in "Langya Bang", and Jiang Shouyuan preferred to direct the TV series.
And this TV series of "Doctor and Doctor" is a work strongly recommended by the Ministry of Investment, but Jiang Shouyuan has been pouring cold water, what is his intention?
Zhang Yilin said casually: "I heard that Director Jiang's "Langya Bang" is also good in the later stage, but I don't know when it will be broadcast, I can't wait!"
Jiang Shouyuan shook his head and said, "This matter has always been operated by Wu Huai, I don't know. ”
Zhang Yilin sneered in his heart and said, "Could it also be released during the summer vacation...... I'm worried about affecting the ratings of "Doctor and Doctor", so I propose to postpone it, right?"
As soon as Zhang Yilin said this, Jiang Shouyuan's face became gloomy.
He clearly said that he was worried about affecting the ratings of "Doctor and Doctor", but in fact, he insinuated that he was favoritism to make way for "Langya Bang"!
The eyes of everyone looking at Jiang Shouyuan were also a little weird, what Zhang Yilin said was not good, but it was not unreasonable......
Jiang Shouyuan looked around, feeling lonely for a while, it was originally a kind reminder, but he was treated like this by them.
This "Doctor Doctor Doctor" ...... To be honest, he really didn't see it.
Since they are willing to go head-to-head with "Langya Bang", then try it!