Chapter 115: Ambition and Courage
If "Langya Bang" is willing to sell 80 million, Wu Huai will not have to go to great lengths to put those three investment companies in the bureau.
Since the buyout price given by Peng Yizhi is only 80 million, it is impossible to reach his psychological price even if he bargains.
Wu Huai pondered for a moment, and said straight to the point: "Director Peng, let's change the way of cooperation......
"You say. Peng Yi nodded and said.
"You emphasized the risk of buying Langya Bang before, so how about we bear this risk?" Wu Huai said with a smile.
"You mean you want to watch the bet?" Peng Yizhi looked at him in surprise and asked, he was a little surprised, this young man is really confident!
The so-called ratings gambling means that in order to pass on the risk, the TV station forces the TV drama producer to promise the ratings before buying its TV drama works.
There is no doubt that the VAM agreement is beneficial to the TV station, and the vast majority of producers want to make the TV station buy out and withdraw in time.
But there is also an advantage to betting, that is, if the ratings are a big hit, the benefits will far exceed the buyout price.
It can be seen that Wu Huai has full confidence in "Langya Bang".
For the TV series "Langya Bang", Peng Yizhi himself is very optimistic, so he is willing to invest 80 million yuan to buy it.
But if the price is right, that's fine.
Peng Yizhi pondered for a moment, and Zhengse asked: "Tell me, what is the betting mode, and what is the benchmark rating?"
Wu Huai already had a draft, and said with a smile: "First of all, we are only talking about the price of the first round of broadcast rights, not the buyout price!"
Peng Yizhi nodded and did not object, the broadcast right has the price of the broadcast right, and the buyout has the price of the buyout, which is not a big problem.
"As is customary, we use the 32 central city model for ratings data, with 1% of the ratings as the benchmark rating!" Wu Huai said methodically.
Wu Huai's "32 central city model" is currently recognized by advertisers and the public as a ratings statistics model.
This statistical model has a sample population of more than 40,000 across the country, and the sample households are distributed in central cities, including first-tier cities such as Yanjing, Shanghai, Hangzhou, and Chongqing, as well as second- and third-tier central cities such as Wuling and Yiling.
According to the National Bureau of Statistics, this urban group is based on the 32 large and medium-sized cities in the country, covering about 100 million urban population.
These urban sample households are equipped with measuring instruments, and the previous day's data can be obtained at noon on weekdays.
In actual use, the city group can see more clearly the differences in the ratings of regions and groups, which is currently widely used by satellite TV, and it is also the data with the most commercial reference value that advertisers are most interested in.
On this point, Peng Yizhi naturally has no opinion.
But the benchmark rating of 1% made Peng Yizhi's brows furrow.
One percent of the ratings...... If it is estimated according to the 8 o'clock in the evening, among the 34 provincial satellite TV stations in the country, it can only rank in the middle and lower positions.
This is by no means what he expects from "Langya Bang", and it is impossible to give a high price!
"One percent ......" Peng Yizhi said with a chuckle, "In this way, Mr. Wu doesn't have much confidence in "Langya Bang", let's talk about it, with this ratings benchmark, what price do you give?"
Wu Huai could naturally see his dissatisfaction, and said with a smile: "If the average rating of this TV series is less than one percent...... Then I won't take a penny from this TV series, so I'll give it to you for nothing!"
Peng Yizhi raised his head suddenly, looking at Wu Huai with burning eyes.
He had thought that Wu Huai would be cautious and set such a low benchmark rating for himself, but he didn't expect him to have such courage!
You must know that nearly a quarter of the TV dramas that appeared on the provincial station failed to reach the 1% rating!
If the ratings of this TV series are less than one percent, it means that all his investments have been wasted, and he even has to compensate other investors for their losses!
What a boldness!
Peng Yizhi took a deep breath and waited solemnly for his next step.
He knows very well that as much courage as he is, he has great ambition.
What Wu Huai asked for...... I'm afraid it's far from the 80 million!
"If the average rating of this TV series is between 1% and 1.5%, I only need the price of 300,000 per episode!" Wu Huai said calmly.
300,000 per episode, a total of 56 episodes, which is 16.8 million!
The market price of a single episode of TV dramas that meet this rating standard is around 500,000, and Wu Huai is willing to make profits in this ratings range to show his sincerity.
Because he knows that the ratings of the TV series "Langya Bang" are far more than that!
"Ratings are between 1.5% and 2%, and the price is half a million per episode. ”
"Ratings are between 2% and 2.5%, and the price of 800,000 per episode. ”
"Ratings are between 2.5% and 3%, with a million prices per episode. ”
Wu Huai continued, these prices are still slightly lower than the market price!
According to the price of one million per episode, the total of "Langya Bang" is only 56 million, which is the price given to him by Shanghai TV!
Peng Yizhi looked at Wu Huai quietly, but he was a little surprised in his heart......
Three percent is still not his goal, Wu Huai ...... He's crazy!
And what really shocked Peng Yizhi for Wu Huai's ambition was his next words.
"Ratings are between 3% and 3.5%, and the price of one and a half million per episode!"
"Ratings are between 3.5% and 4%, and the price of two million per episode!"
"Ratings are between 4% and 4.5%, with a price of 2.5 million per episode!"
"Ratings are in the 4.5% to 5% range, and the price is three million per episode!"
"Over 5% ratings, four million per episode!"
Peng Yizhi was stunned, and he looked at Wu Huai in a daze.
Even if he is optimistic about this "Langya Bang", he only dares to give a ratings prediction of about 3%.
And where did Wu Huai get his confidence, he dared to estimate at four points, or even five points!
This rating...... I'm afraid that it can directly hit the annual ratings champion, right?
"Are you so confident?" Peng Yizhi looked at Wu Huai with complicated eyes and said with emotion.
Wu Huai, who had always been humble before, smiled a little wantonly at this time: "If you don't even dare to think about it, then what courage and ability do you have to achieve your goal!"
"Your goal is really big enough!" Peng Yizhi shook his head and smiled bitterly.
"Director Peng, what do you think?" Wu Huai asked with a chuckle.
Peng Yizhi never underestimated the young man in front of him, but at this time he was still shocked by his ambition and courage.
Since he has the courage to propose this ratings bet, as a less risky party, what reason is there not to agree.
If the ratings are unfortunately less than 1%, then they are equivalent to picking up a TV series for nothing!
If the ratings are in the range of 1% to 3%, they are equivalent to buying a mid-to-upper-level work at a low price!
As for more than 3%, it is considered a hot drama, and the popularity it can bring to the TV station is not a little bit!
Even if you pay a high price...... That's worth it, too!