Knowing that most of the entrepreneurs sitting in the audience are not at a high level of education, Li Xian tried his best to explain some knowledge points in marketing in a popular way in the process of explaining.

For convenience, he directly extended the "Qinglou Theory" of Kong Xing, and took the quality of prostitutes, the potential needs of prostitutes or passing men, and the targeted shouting of bustards as examples, and completely elaborated on product positioning, customer pain points and marketing methods.

The effect is surprisingly good.

After talking for more than 40 minutes in one breath, the audience burst into laughter, but while laughing, everyone's pens did not stop!

Originally, everyone came to Li Xian, and a considerable part of them did not have a pure purpose.

Kong Action got Li Xian's guidance, and Quansheng Food Factory just changed a product form, and in just one year, it jumped from a factory on the verge of bankruptcy to an enterprise with an annual revenue of several million or even tens of millions.

With this example in front, many people want to take the opportunity of this training to get in touch with Li Xian, let him make a move for himself in private, and also turn over all of a sudden.

But in just over forty minutes, everyone was surprised to find that their plans were too naïve.

What Li Xian is talking about now is completely teaching a model. As long as you understand this model thoroughly, do you still need to ask for ideas?

What they are asking for is fish.

But what Li Xian is teaching now is fishing!

On stage, after talking for dozens of minutes, Li Xian felt that his throat was a little dry.

His white shirt sleeves were rolled up high, his hands were covered with chalk ash, and the rays of sunlight shining on him from the window of the auditorium made him look like a teacher who had just graduated and started working.

Throwing the chalk head in his hand in the paper basket casually, he unscrewed a bottle of fast spring water, moistened his throat, and continued: "So, in the process of marketing. First of all, you need to make sure that your product is at least different from other competitors, and this difference must meet the needs of customers. Let's still talk about the Qinglou, let's say it first, every man who passes by in front of the Qinglou and carries the tools of the crime is theoretically a prostitute. Right?"

The audience burst into laughter.

"But how can you guarantee that you will let in the men with evil intentions, or what kind of girls will attract you if you are a prostitute?"

"Beautiful!" someone in the audience immediately responded.

"Whew, Lao Wang, you're too superficial, if it's me, I'll choose a big butt with a big ass!"

"Old Sun, you're too unstylish! Visiting the kiln must at least have a little fun, isn't it? If it were me, I would choose someone who can play the piano, chess, calligraphy, painting, playing, and singing. ”

"You are fucking serious, dare to spend money to watch the girls play the piano for you? I agree with Lao Wang's opinion, go to the kiln, then you have to choose a wimple, big butt warped, that is the energy!"

Seeing that the atmosphere in the audience was too enthusiastic, Li Xian smiled helplessly and called a stop.

"Okay, let's just give an example, don't get too deep into the play. I'll tell you, I've left the big guy's phone number. If someone goes out from me, I won't be able to take this responsibility! I can see that everyone here is not a good bird!"

With a new round of laughter, Li Xian took a sip of water.

When everyone had laughed enough, he directly threw out a question: "I talked a lot about marketing just now, and my voice was a little dry." So now, since we have talked about the relationship between supply and demand between Qinglou and prostitutes, it is better to take this example as a starting point, and let's summarize and digest the problems I just talked about. ”

As soon as he heard that the question was going to be asked, the audience suddenly fell into silence.

Li Xian picked up the chalk and wrote a line of big characters on the blackboard.

"Maximize customer demand and make customers pay for your products. Question 1: If you are an old bustard and want to get as many prostitutes as possible tonight, what should you do?

As Li Xian finished writing the last word and let go of the blackboard, everyone in the audience saw the topic clearly, and immediately fell into a coaxing discussion.

Seeing that the order in the audience was a little chaotic, Li Xian hurriedly knocked on the blackboard.

"Don't be scared. Divide yourself into groups of 10 and start a discussion and brainstorm ideas. Give you fifteen minutes to discuss and each group come up with a general plan. Just right, I took a break from my throat. ”

With Li Xian's order, everyone in the audience moved almost immediately, and a small group of people gathered together according to the order of their seats and started a heated discussion.

No one noticed that for Li Xian's request, everyone almost did not hesitate and chose to obey.

Seeing this scene, Li Xian's eyebrows were raised, and the corners of his mouth were slightly hooked.

"Remind everyone, start from the two aspects of customer demand and consumer psychology I just talked about. In principle, it reflects the point of pursuing maximum sales profit with the minimum marketing cost. ”

You Ya Yu took a sip of water, and he shouted.

Offstage.

Qin Junying, Qin Junbao and Tang Daqitang's cousins sat in the last row.

They had just entered the auditorium for a few minutes, and they were thinking about how to find fault with Li Xian, when they caught up with Li Xian on the stage and had a problem that he didn't know.

Looking at the customers around who usually maintain their own logistics, it seems that they have fallen into some kind of magic, and they are discussing with elementary school students with red faces, and the three brothers look at each other.

"Brother Ying'er, what the hell is the problem?" Qin Junbao was anxious, and he didn't hear what Li Xian said before, he just felt that the question of letting Qinglou sell as much money as possible in one night didn't make sense.

Visiting the kiln, it's all your willingness, and you want to force people to prostitute, which makes no sense at all!

Qin Junying frowned, he could understand what Li Xian said about the kiln. But what are the "customer needs" and what are the "consumer psychology"...... Well, he knows the words.

Thinking about it, he patted his cousin Tang Daqi on the side.

"Daqi, you went to high school in our family. I think this kid Li Xian is playing tricks, you can watch me well, and I'll leave the difficult work to you in a while!"

Qin Junying patted it but didn't react.

No response after two clicks.

After three slaps in a row, he couldn't help it anymore and pinched his cousin fiercely.

"Daqi, talk to you, your soul is lost!"

Tang Daqi came back to his senses all of a sudden!

"Ahh

blurted out the answer that he had been thinking about for a long time, and Tang Daqi suddenly found that the atmosphere was a little wrong.

"What's wrong?"

Looking at the two cousins who were staring at him like aliens, Tang Daqi smacked his lips.