Chapter 208: "Buy One Get One Free"
Thirty years later, the once glorious Guinlibao has completely become a third-rate brand, but what is the use of all this?
Now this Li Jingtian is standing in front of Liu Lang, but at this time, Li Jingtian is not the person who founded the first brand of national drinks, at least not yet, Liu Lang is really infinitely emotional.
"Hello Manager Li!"
Liu Lang said with a smile.
"Hello Liu Lang, they all say that you know everything, so can you help me build a production line for cans?"
The other party asked.
"Manager Li, Professor Xiong and Professor Chen are experts in our country, and they say they can't, that is, they can't. ”
Liu Lang shook his head.
"Well, then there's really no way?"
Li Jingtian was really disappointed.
"Manager Li, why do you have to have this kind of production line?"
Liu Lang is a little puzzled, now there are many companies that make drinks in China, there are many in the capital alone, what this kiwi fruit and that Yali pear juice, these companies all use glass bottles.
"You don't know, there is the Olympic Games this year, our country will send a delegation to participate, the country will hold a beverage investment conference next month, our Sanshui Distillery also decided to participate in this investment conference, but we have no reputation, if we want to succeed, we can only make a fuss on the packaging, this can be an advanced product, if we can put the drink in the can, I believe it can be successful. ”
Li Jingtian didn't hide it, and directly told the reason.
"Well, that's the case, so what's the name of this drink, and what are the characteristics?"
Liu Lang pretended to ask.
"What's the name......... I haven't thought about this yet, but our drink has been developed after countless experiments, and it can be called a ......... The sports drink of the super-recovery mixture can quickly restore the physical strength of the athletes, which is more powerful than any coke!"
Speaking of his own drink, Li Jingtian came to the spirit.
"Promoting over-recovery mixed sports drink? This name is too tongue-twisting, just this name, I'm afraid you won't be able to get the approval of the sports committee!"
Liu Lang shook it.
"We know, we are also trying to find a way, a few names, what a strong drink, Jianbaoqiang, but the names are not loud enough!"
Li Jingtian replied a little helplessly.
"Your drinks can quickly restore the athlete's body......... Well, I have a good name, you can refer to it!"
Liu Lang smiled and said.
"What name can you come up with for a little kid?"
The other party smiled when he heard it, and didn't take Liu Lang's words seriously.
"Manager Li, what do you know? Liu Lang is the chief designer of our company, and his imagination is not comparable to you at all!"
A graduate student next to him was unhappy, the transformers designed by Liu Lang were beyond everyone's imagination, and no one could be stronger than his imagination, so Li Jingtian questioned Liu Lang and they immediately felt "angry", what kind of thing is the director of a small broken factory?
"Hehe, I'm just providing you with a reference. ”
Liu Lang waved his hand.
"Okay, let's talk about it!"
Li Jingtian said indifferently.
"Your drink is mainly a sports brand, of course, it is for athletes, athletes need strength and protection, so I think it is more appropriate to call it Jianlibao. ”
"Jianli Bao .........!"
Li Jingtian, who had an indifferent expression, seemed to have been struck by lightning when he heard this name, and he was stunned on the spot.
"Jianlibao, Jianlibao.........! This name is too appropriate!"
After a while, Li Jingtian jumped up, this is exactly the name he had in mind, foreign, loud, and included all the characteristics of his drink, it was simply Jianlibao!
"That's it, no other name is it, that's it!"
The others looked at each other, and they all shook their heads, and they all felt infinite admiration for Liu Lang's imagination against the sky.
"Okay, then I'll give you this name!"
Liu Lang smiled.
"Give it to me for free?"
Li Jingtian was stunned when he heard this.
"It's just a name, as long as you like it, Manager Li!"
Liu Lang is not a money fan, Coca-Cola wants to find himself as an endorsement, and that penny cannot be less, but Jianli Bao is a national brand, and such a company must support itself, and it is unconditional support.
"Really? Then I will thank you Liu Lang, it seems that this time it is not without gain, at least there is a resounding name. ”
In Li Jingtian's consciousness, the concept of intellectual property rights is still zero, and the other party gave him a name, he is just very grateful to Liu Lang, and he does not want to give the other party any intellectual property fees.
"Manager Li, this drink has a name, so does it have a trademark? Since you are going to win the Olympic Games, you can't just have a name!"
Liu Lang spoke again.
"Trademarks, that's what we're thinking about!"
The other party scratched his head.
"I just came up with a logo, why don't you take a look?"
"Okay, okay, let's talk about it!"
Li Jingtian was happy again.
"I'll draw it for you!"
Jianlibao made too deep an impression on Liu Lang, in his previous life, when he was in high school, there were only two kinds of Coke.
Liu Lang took the pen, and after a little thought, he brushed and painted, and after a while, he finished his "work".
Originally, the trademark of Guinlibao was an English "J" word that has passed the figurative words, this J is drawn very much like a person with a long arm, there is a sphere on its head, which is a symbol of ball sports, and the lower half of J is composed of three curves in parallel, like three tracks, which is a symbol of track and field. On the whole, the shape of the word resembles that of a gymnast or diver in a bent abdominal position.
But Liu Lang changed it this time, the original J word became an abstract "force" word, and the other parts did not change much, but the sphere on the top of the head was added a few strokes, which was a rooster shape, and the sphere also became an image of the earth, the meaning of this trademark is that Jianlibao can hold up the earth and make the whole country stronger, so that the original meaning has been greatly expanded, becoming more tall and fashionable.
Liu Lang explained while drawing, and Li Jingtian listened to two kinds of light.
"God, God, it's so godly, Liu Lang, your trademark is simply a god!"
Li Jingtian couldn't express his inner thoughts in words at this time, and he included all the expectations for this sports drink in his heart with just a few strokes, how did Liu Lang's head grow?
But other people are already accustomed to Liu Lang's supernatural performance, and the person who can design a transformer design a trademark is not easy to catch?
"Just use this trademark, just use this trademark, Liu Lang, thank you so much!"
Li Jingtian excitedly grabbed Liu Lang's little hand and shook it.
"Manager Li, how is it? You're here today, our chief designer can be regarded as buying one and getting one free!"
A graduate student on the side said proudly.
"Yes, buy one get one free, it's just two big gifts, I thank you on behalf of all the employees of the factory!"
Li Jingtian solemnly bowed to Liu Lang.
"For the sake of the national brand, this is nothing, in addition, Manager Li, if you have time, you can wait a day or two, maybe I can help you solve the problem of cans!"
Liu Lang said again.