Since 1995, the first edition of The Electronic Entertainment Expo (Electronic Entertainment Expo/E3) exhibition was successfully held in Los Angeles, from May 11th to May 13th, the three-day exhibition visitors as high as 38,000.

In 2002, the E3 exhibition was still held in Los Angeles for the eighth time, and there were nearly 100 games on display at the show, including 28 new PC games, 30 new PS2 games, 11 new Xbox games, 10 new GameCube games, and 9 new games with GBA support. This year's E3 attracted more than 450 game manufacturers, including top game suppliers such as Microsoft, Sony, Nintendo, Time Warner and Electronic Arts. Microsoft's E3 theme for this year is on the global planning of the Xbox network, including the corresponding games, pricing strategies, etc. Microsoft also showcased games such as "Dragon Warrior" and "Dinosaur Crisis 3" at the show, and there will also be super-heavyweight North American manufacturers joining Xbox and showcasing their corresponding games. Of course, the E3 exhibition is also a stage for hardware manufacturers to show, and manufacturers have taken out "housekeeping" babies to compete for beauty at the exhibition.

On this day, Zhu Juanwen and his assistant also visited the exhibition, but he was very surprised by a "Miracle Muse" game developed by Webzen, a South Korean game studio. Since last year's "Hot X Legend" in the domestic online game market after the hit, Zhu Juanwen has always been interested in this field to make achievements, the main purpose of this exhibition is to follow Shengda's approach, looking for a suitable Chinese market game as an agent, when I saw "Miracle Muse", after carefully understanding the game and the company's situation, he thought it was a good choice, and decided to personally bring people to Webzen to negotiate.

Japan and South Korea have been leading China in the fields of games and animation, and with the popularity of the World Cup in Japan and South Korea, the public has paid more attention to Japanese and Korean products. On July 10, in Seoul, South Korea, Jiucheng and Webzen held a grand press conference on the signing of game cooperation, officially announcing the introduction of "Miracle Muse" to China.

He Xudong came to S City to meet Lin Yan, and by the way, he also made some promotions for the promotion of "Miracle Muse". At present, influential websites and game magazines have begun to spread the word, and game posters have been posted on the walls of Internet cafes of all sizes. Zhu Juanwen can be described as desperate, in order to successfully operate this game, Jiucheng borrowed more than 20 million from the bank.

He Xudong returned to Songhu and talked with Zhu Juanwen about Lin Yan's intentions in the digital world of S City. Zhu Juanwen thought about it and thought that he didn't need to ignore the suggestions of the digital world, just need to make game promotions on the 17175 website, and give advertising fees according to the industry's CPC and CPM models.

Zhu Juanwen didn't think that what Lin Yan said was wrong, but from his own thinking, he felt that as long as anyone who has carefully analyzed and studied the online game market, he can conclude that the three points that Lin Yan said earlier are no problem, and it is indeed the sense of role substitution, PK system and comparison psychology that attract the majority of players and make them want to stop. These points did not make Zhu Juanwen agree to let Lin Yan participate in the operation of "Miracle Muse" to get a piece of the pie, but made Zhu Juanwen feel that this young man was a little arrogant.

During the holidays, Zhu Jingtian returned to Songhu and interned in Jiucheng Company, studying behind Qin Jie, COO, director of the operation department. Zhu Jingtian inherited his father's adventurous spirit in the business field, and studied very seriously, which won Qin Jie's love.

After "Miracle Muse" won the vacation agency in Huaxia, Qin Jie, as COO, was extremely busy, and all aspects of the product, such as event planning, channel operation, media operation, and marketing needed to be checked personally. The game has been in the internal beta stage, and there are many things to do in the early stage of the closed beta operation, such as business negotiation and cooperation, pulling business discussion groups, preparing for game testing, establishing game-specific QQ groups, stickers, forums, and sending soft articles to the media to promote game creativity.

On this day, Zhu Juanwen, Qin Jie, He Xudong and other members of the management team had dinner and chatted together. When He Xudong talked about Lin Yan in S City, several people looked at Zhu Jingtian together. Qin Jie asked, "Sedum, you are in the Business School of S University, and you are a student of S University with Lin Yan, have you heard of this person?" Zhu Juanwen also looked at his son and nodded slightly.

"A few uncles, I have indeed met Lin Yan, but I don't know much about it. As far as I know, his family background is ordinary, but he knows Yan Fei, the daughter of Mr. Yan of Bright Future Electronics, and I don't know what the relationship between them is. If it weren't for Uncle He who happened to go back to S City to visit relatives and meet Lin Yan by the way, I wouldn't have known that he had actually started a business and was the boss of the digital world. And the 17175 website, I do know, was born as early as May this year, and at the beginning it was just a place for game forums to chat with players, mainly because a legendary game hang-up auxiliary tool was favored by the majority of players, so it quickly gathered popularity, and in just two months, it was like a wildfire that burned quickly. And I just learned that the 17175 website was founded by Lin Yan and is also the official website of the digital world. Zhu Jingtian objectively said what he knew.

"Well, Sedum is right, the creation time of the 17175 website is indeed very short, but its biggest feature is to grasp the needs of players, provide players with a platform to speak freely and discuss, and the most important thing is that the game-assisted download is indeed its most attractive means, but this is a gadget that game agents cannot launch on their official websites. It is impossible for each game agency to advertise other games on its own platform, but the 17175 website can give all players a chance to choose freely, with clear game classification, diverse styles and comprehensiveness, which is indeed a good platform. This is a classic case of website design, no, to be precise, online game website design concept. Qin Jie said affirmatively.

"Mr. Zhu, isn't Mr. Yan of Aomei also quite familiar with you? Or you can also inquire, what is the relationship between him and Lin Yan? If Lin Yan has not been mentioned by Mr. Yan, but has developed this platform with his own ideas, he is indeed a talent, and it would be good if he could be used by me. Qin Jie then looked at Zhu Juanwen and said.

"Well, I'll find a suitable time to have tea with Yan Zhengyao and chat, if it's okay, He Xudong, you can go to S City again and see if you can buy his digital world. Zhu Juanwen said while drinking tea. Then he said to Zhu Jingtian: "Sedum, since you know Lin Yan, you should have a good relationship with Lin Yan and try to win it over." It's best to be a friend, not an enemy. ”

"Mr. Zhu, okay, it's no problem to go to S City to talk, but the company's financial situation is not optimistic at present, the bank's loans are rolling more and more, and several banks have begun to collect money, and we don't have extra money to acquire other companies. We certainly can't cut back on the operation of "Miracle Muse", and I think we should slow down in other aspects, as long as we make a gesture. I'm sure Miracle Muse will shine when it hits the market, and it's not too late to find new financing to get back up and running. He Xudong looked at the ambitious Zhu Juanwen, analyzed the current situation of the company, and gave suggestions.

"Xudong is right, if Sedum asks you to make a website like this, what kind of things can you make? Zhu Juanwen deliberately examined Zhu Jingtian, and at the same time wanted to see what the differences in thinking between young people and people of their age were.

"Dad, in fact, after I learned that the 17175 website was developed by Lin Yan, I have always had this kind of thinking, and I also admire his success. The development of the domestic game industry is an inevitable trend, and the online games that attract the majority of players should still be foreign game developers, and the domestic technical strength and creative ability are limited. My thinking is that there are still a lot of game website portals like 17175 in China, such as Ranger W, this kind of game portal is just a small fight, making a little money with technology, but the real money is still to learn from Shengda and make money from gamers. Zhu Jingtian did not become cautious because of his father's questioning, but blurted out his thoughts.

After Zhu Juanwen heard this, he also nodded, "Sedum also makes sense, what do you two think?" Zhu Juanwen looked at He Xudong and Qin Jie.

"Haha, Sedum is very good, it will definitely be a pillar of ninety percent in the future. Qin Jie said with appreciation.

He Xudong didn't say much, and on the surface, he also recognized Zhu Jingtian's words, but he still felt that several people had underestimated Lin Yan, but in fact, there was no evidence to convince everyone.

"In two days, Lin Yan will come to Songhu to visit next Tuesday, Qin Jie, you can go to see Lin Yan on my behalf and see what little moves he has, and I will be gone." Next Thursday, you will go to Hong Kong with me to meet with Kim Chang-geun of Webzen to inspect the Hong Kong market together. Zhu Juanwen said.

"Okay, isn't the matter of the 17175 website being discussed? What else does he have to talk about when he comes to Songhu?" Qin Jie asked with some confusion.

"You have to ask He Xudong about this, He always said that he has good suggestions and strategies for operating "Miracle Muse", but he wants to participate in ninety percent of them, and his tone is quite big. You might as well listen to it, but don't pay too much attention to it, and it will be clear that our promotion and operation plan will not change. Zhu Juanwen smiled and said.

"Oh, Xu Dong, you went to S City last time, tell me what you think of this Lin Yan'e. Qin Jie asked He Xudong.

"I've already discussed Lin Yan just now, and I also know Sedum, I think it's not bad, there are young people's ideas and the courage to do things, but it's better for you to meet in person, it's more intuitive and you can see it clearly. He Xudong said.

The closed beta of the miracle began to run at the headquarters of Songhu Jiucheng, and Qin Jie referred to the data provided by South Korea and the reaction of players, and was very confident. In the early stage of this closed beta operation, to test the waters of the game, internal employees have been arranged to go to the Korean server to experience, and at the same time compare it with their own domestic server experience, and try their best to find out the breakthrough points that are differentiated and can resonate with the market. Under Qin Jie's arrangement, Zhu Jingtian also accompanied and listened to many business negotiations for the planning activities, and everything was preparing for the public beta in an orderly and tense manner.

On July 22, a sudden heavy rain crackled on the hot road, and the whole land rose with a faint moisture, but it was quickly pressed into the muddy water by the downpour. The sidewalks on both sides of the street were still crowded, and there were few pedestrians at once.

Lin Yan and Chen Zhian had just come out of Bright Future Electronics in Xuhui District when they were stopped on the street by the heavy rain. The business of taxis on rainy days is particularly good, and there are several cars in a row, and Lin Yan is depressed. When the two of them finally stopped a car and rushed to the door of Jiucheng's company, they were seriously shouted by the security guard, "What are you two doing? Stand honestly for me, are you looking for a job? Come and register. ”

Lin Yan was very embarrassed, so he had to tell the truth that he had already made an appointment with Mr. Zhu, but because the weather was bad, he was delayed. But looking at the depressed appearance of the two, the security guard didn't believe the words of the two at all, and said that he would call and ask. Lin Yan and Chen Zhian had no choice but to stand and wait.

At this time, a Mercedes-Benz S600 drove over, and the security guard, who was still very bullish just now, hurriedly walked over with a grovel, saluted, and asked in a low voice, "Who are you looking for?"

Such a big surprise made Lin Yan and Chen Zhian feel a chill. Both of them were a little disdainful, but they had to bow their heads when they were under the roof. Lin Yan and Chen Zhi'an registered according to the rules, and after a phone call by the security guards inside, they finally relaxed their tones a lot and let the two of them in.

Lin Yan and Chen Zhi'an waited in the reception room for about ten minutes, except for two bottles of water handed over by the secretary, no one came to see them in between. Just when the two of them were waiting impatiently, a radiant man in his 30s came in, followed by He Xudong and Zhu Jingtian. Lin Yan was a little surprised, at first glance it didn't look like Zhu Juanwen, but Zhu Jingtian who followed behind was his son.

"Mr. Lin, I'm sorry, the company has been busy lately, so I've been waiting for you for a long time, please sit down! Introduce yourself, I'm Qin Jie, the director of operations of Jiucheng, this is Sedum, you are alumni of S University, you should know each other, right!" Qin Jie was enthusiastic and his tone was sincere. Fortunately, it was not the first time that Lin Yan had faced such an occasion, and he also had a certain resistance to such polite greetings, and he also greeted Qin Jie with a smile on his face.

"Mr. Qin, hello, hello! I have admired the name for a long time! I have long heard that there are three masters, and when I see it today, I am fortunate to have three lives! Your company has a prosperous business, it is gratifying to congratulate, and now you have made a breakthrough in the field of online games, and it is an honor to come to see me in your busy schedule!" Lin Yan politely replied.

While Lin Yan looked at Qin Jie carefully, Qin Jie was also secretly observing Lin Yan. In just a few months, the establishment of the digital world has made the 17175 website stand on the popularity list and rise to the first place, and it is really impressive to be a college student who has just started a business. What He Xudong said is indeed good, this young man has a lot to do, unlike a junior brother in a shopping mall, who can deal with diplomatic negotiations freely.

"Mr. Lin is young and promising, starting a business for the first time, and he has quickly gained recognition from players just with the game portal, which can be described as a unique vision. Mr. Zhu is not here today, I have to meet you on his behalf, and Zhu Jingtian is not an outsider, he is not only your alumnus, but also the future successor of ninety percent, and you are the same age, there should be a lot of topics, Sedum, it is better for you to talk to Mr. Lin more. Qin Jie said with a smile.

At this time, Zhu Jingtian's expression was quite complacent, but he covered it up well. When Qin Jie just came in, he shook hands while talking to Lin Yan, and also shook hands with Chen Zhian, but Zhu Jingtian behind him didn't shake hands, just smiled and stood still. Since Qin Jie had spoken, Zhu Jingtian had been silent all the time, and said, "Lin Yan, hello! I don't know what to do with coming over today, Uncle Qin is busy, or the two of us can talk. ”

Qin Jie also said at the same time: "Otherwise, Mr. Lin, I will ask Zhu Jingtian to talk to you, I have something to do first, go first, I'm sorry!" After speaking, he hung the two of them in the reception room, apologized very politely, and left in a hurry.

Lin Yan and Chen Zhixin sank, it seemed that they came with full sincerity, but they were completely ignored, a small 17175 website really can't get into the eyes of ninety percent. It's not that Lin Yan doesn't look down on Zhu Jingtian, but the things to be talked about must be someone who can call the shots, Zhu Jingtian is only ninety percent of interns at present, even if he is the future successor, but he can't negotiate business on behalf of the company at this moment. Such a traceless hospitality, ostensibly reciprocal hospitality, is in fact indeed contemptuous and dismissive.

"Mr. Qin, please wait a moment! I am an alumnus with Sedum, that's right, if it's a private matter, it's okay for us to sit down and drink tea and chat, but today I came with a cooperation plan, since ninety percent is very busy today, and no one is free, then it's not too late to talk another day." As soon as Qin Jie was about to walk out of the door, Lin Yan immediately called out to him, and then said, "Classmate Zhu Jingtian, I'm sorry, let's see you next time I go back to S University! It seems that today is my abruptness, Mr. Qin is busy first, let's go first today, goodbye!" Lin Yan walked to Qin Jie's side first, then greeted Chen Zhi'an, and strode away from Jiucheng Company.