Since April, "Iron Man" has entered the final stage of pre-screening promotion, and all kinds of related news and advertisements have bombarded the United States with an overwhelming offensive.

If you want the film to be known to more people and more people to be interested in watching it, it is impossible to wait for the audience to come to the door.

This was the beginning of the "Avengers Project", which was related to the success or failure of a series of subsequent projects, and Ronan laid out a large amount of money, "Iron Man" was only $150 million to produce, and the global publicity and distribution budget was as high as $120 million.

It is no exaggeration to say that Relativity Entertainment has never invested such a high amount of publicity and distribution money on any film.

Not only in North America, but in any market with a large capacity in the world, you can see advertisements for "Iron Man".

As for making a fuss about the film's main creative team and making news, it's just a routine operation.

In mid-April, Giselle Bonson, who starred as Pepper, threw a lavish engagement party with NFL superstar Tom Brady, quarterback of the New England Patriots, which attracted the attention of countless entertainment, sports, and fashion media.

Naturally, the film "Iron Man", starring Gisele Bonson for the first time, is also constantly mentioned by the media.

It is very unfortunate that Leonardo DiCaprio was dragged out by many media outlets and whipped, and even entertainment reporters ran directly to ask Leonardo what he thought about Giselle Bonson's engagement.

Unexpectedly, instead of being blown away by Leonardo, the journalist answered his question.

"I bless Giselle. Leonardo had this to say: "I will not forget her, Giselle is my favorite. ”

As soon as this news appeared in the newspaper, Leonardo and his current girlfriend Barre Lefali officially broke down.

Presumably, Leonardo was also tired of the Israeli model.

Within a few days, a reporter photographed Leonardo and Blake Lively, the heroine of Netflix's hit drama "Gossip Girl", traveling to Santa Monica Beach together.

Although he is no longer a supermodel, in terms of Blake Lively's appearance, Leonardo is still the little plum who is single-minded.

Blake Lively has also lived to be what all female fans want to be, and has successfully toppled the idol for many years......

The news of the actor Robert Downey Jr. is endless, and there is really so much to dig into him.

For example, "Robert Downey Jr., Hollywood's Problem Man!".

"The model of the prodigal son's return, Robert Downey Jr. is about to return to the top!"

"After watching the trailer of "Iron Man", we can't help but sigh from the bottom of our hearts: the problem man who can act is finally back. ”

Hollywood and North American audiences have been tolerant of problematic actors, and people seem to like to see the prodigal son turn back, but only if the film is good enough.

Among the three key advertisements released by the distributor, Embassy Pictures, Tony Stark achieved the effect of attracting attention when he appeared.

The first advertisement was to build the Mark One in the cave, and after the defeat of the terrorists, it soared into the sky.

The second advertisement is Iron Man vs. F22 Raptor fighter, whether it is Iron Man or F22, it is enough to attract attention.

The third ad is Iron Man's dashing missile into the soul and blows up a heavy tank!

These three short commercials with the character of Iron Man have aroused the interest of a large number of viewers.

Robert Downey Jr. himself cherishes this hard-won opportunity very much, and there is a dutiful Susan Downey by his side.

The two got married last year, and Susan Levine, in order to give Robert Downey Jr. enough support and trust, did not change her surname to Downey like those independent women.

It can even be said that without Susan Downey, there would be no Iron Man who is about to come out.

In all the publicity announcements, Robert Downey Jr. tried his best to make the news.

For example, in the preparation of the film, Robert Downey Jr. mentioned several times that he spent a year preparing for the role of Tony Stark, more than six months of physical training, and so on.

"I've never played this kind of role in my previous films, and I'm in my 40s now, so it's still a bit difficult to train. Robert Downey Jr. also doesn't forget to promote himself: "I do yoga, I have people who give me a reasonable diet, and I control my schedule. These preparations are invisible in the film, but they are indispensable. Many people think that Hollywood stars have big shelves and big tempers, but in fact, we are also under a lot of pressure. Many newcomers who enter the industry are depressed and depraved little by little. ”

Even, when a reporter mentioned that he was slamming superhero movies and drug use back then, Robert Downey Jr. was able to deal with it calmly.

"A lot of my friends have been involved in the production of this film, and now it's not an outrageous thing to make a sci-fi movie or a film adapted from a comic, didn't Marlon Brando also make a cameo in Superman? ”

Robert Downey also tackled the problem of drug use in a joking way: "When I was making this film, my friends would ask me, man, what's wrong with you?

After years of ups and downs, Robert Downey Jr. has finally matured and is no longer the bastard he was a few years ago.

Next, Relativity Entertainment will fully build Robert Downey Jr., so that the middle-aged actor who turned back the prodigal son can truly live like Tony Stark.

Robert Downey Jr. is the Iron Man who walks in the world!

In addition to the publicity of traditional media, as well as various advertisements and announcements, the publicity offensive of "Iron Man" is also fierce on the new Internet media.

For example, Netflix Video has obtained exclusive resources and exposed a lot of behind-the-scenes footage in advance.

Netflix shared above, there is a lot of gossip news, what Black Widow and Iron Man have to tell the story.

There is also a lot of news surrounding Black Widow, which will also appear in the first film.

But how can Iron Man be considered a second-tier hero, Black Widow, a small transparent eighteenth-line person, if the actor is not Scarlett Johansson, it is difficult to attract attention.

On Netflix's share, there was a short video with millions of retweets, only ten seconds long, which was a small clip of Black Widow played by Scarlett Johansson killing several mercenaries in seconds.

Just like when I saw Black Widow rush into Hammer Industries in "Iron Man 2", countless viewers were instantly captivated.

This is one of the peak moments of Scarlett Johansson's appearance and figure, coupled with the tailor-made action scenes, it is simply a sexy and handsome mess.

Of course, fans in front of the screen won't know that among the Black Widow stuntmen in the crew, the highest appearance rate is an actor of similar height to Scarlett Johansson.

But now Black Widow has attracted the attention of a considerable number of people.

Big production, big investment, big publicity, before the arrival of the summer file, "Iron Man" has attracted enough heat.

Many films, as long as the publicity and distribution are excellent, even if the quality of the film itself is average, the box office will often perform well in the first week.

Moreover, after many rounds of internal test screenings, both within Relativity Entertainment and representatives of commercial theater companies, they are very optimistic about the market prospects of "Iron Man".

In the North American market, Embassy Pictures has done a lot of work to secure 4,280 theaters for "Iron Man".

At the same time, there is also more good news coming, the Oriental Branch of Embassy Pictures has reported back that many films under Relativity Entertainment, including "Iron Man", have passed the review of a certain big scissors, and can be successfully released in the Oriental Film Market one to two weeks after being released in North America.

Of course, films like "The Three Hundred Warriors of Sparta" are certainly not among them.

All conditions are developing in a favorable direction.

As the first super production released this summer, the beginning film of Marvel's Avengers Project, Embassy Pictures also prepared a grand premiere of "Iron Man", and sent out invitations to invite many bigwigs and celebrities in the circle to participate in the premiere.

Ronan invited undoubtedly all the bigwigs in the Hollywood circle, such as Chris of Sony Entertainment, Spielberg and Katzenberg of DreamWorks, the two rich bigwigs of Maple Leaf Pictures, the big fat Harvey Weinstein and so on.

Like Warner Bros.' Kevin Tsohara and Charles Rowan, that's a must-invite!

As soon as "Iron Man" is released publicly, Relativity Entertainment's Avengers plan for Marvel will inevitably be fully exposed, and Warner Bros., who owns DC Comics, can easily guess Relativity Entertainment's intentions.

If "Iron Man" fails, it's okay to say, and if it does, Warner Bros. and DC Comics will inevitably be in a hurry.

Director Zack Schneider, who has signed with Warner Bros. and DC Comics, is working on Watchmen.

Before the first weekend of May 2006, Embassy Pictures held a huge premiere of "Iron Man" at the Nokia Theater.

This is the biggest premiere this year.

Nokia Plaza, in front of the Nokia Theater, has almost become a sea of Marvel heroes.

Not only the Iron Man and Black Widow who appeared in this film, but also Captain America, Thor, Hawkeye, Hulk, Captain Fantastic and Doctor Strange, etc., all appeared in the exhibition area of Nokia Plaza with new characters.

For those who know something about the film industry, it's not hard to guess the ambitions of Relativity Entertainment.

Some people think that it is a person named Ronan Anderson who is manipulating all this, and subconsciously think that Marvel may have a new future, a brilliant future!

Compared with the movie hits "Spider-Man" and "X-Men", Marvel has been in decline for too long.

Only those old people in Marvel Comics know that it is really not easy for Marvel to get to where it is today.

Acquisitions, bankruptcy and reorganization, and then enough acquisition, Marvel has come to the brink of life and death several times, and finally found such a big backer as Relativity Entertainment, and everything seems to be completely changed today!

It's time for Marvel movies to rise!