As the sun turned to the west, the crowd in the bustling Nokia Plaza gradually turned to the Nokia Theater, where a long red carpet stretched from the theater entrance through the square to the road outside.

Guests began to walk on the red carpet one after another, and the first to appear was the internal personnel of Relativity Entertainment.

For example, producers such as Ronan and Kevin Feige, as well as a cadre of Marvel Entertainment executives such as Stan Lee and Avi Arad also rushed over.

In this era of no heroes, there has never been a shortage of fictional images that people worship, Hollywood comic book heroes have stepped out of comic books to the big screen one after another, and now Iron Man has finally flown to the big screen.

In the theater hall, Kevin Feige looked at the full-scale model of Iron Man and said to Ronan, "I believe this will be the beginning of a new era of cinema." ”

Ronan nodded slowly, although he didn't say it, but he extremely expected that an era of superhero movies belonging to Marvel could start today!

Many guests arrived one after another, and even Tom Cruise and Will Smith, who were out of town, came over to cheer on Relativity Entertainment.

Ronan has always been the host, greeting guests in the front room, and at the same time showing the importance of "Iron Man" to the outside world!

Tom Cruise and Will Smith each patted Ronan on the arm: "I wish you success." ”

When Jessica Filton came over, she whispered, "Don't put too much pressure on yourself. ”

As one of the top executives in production, she knew that this was a production plan that Ronan valued very much, and Relativity Entertainment also invested heavily in it.

If you include the acquisition of Marvel Entertainment and the capital injection in recent years, the total investment of Relativity Entertainment in the Marvel superhero movie project is estimated to reach $500 million.

This "Iron Man", including the production budget with publicity and distribution investment, has a total cost of up to $270 million.

Ronan smiled and replied, "Don't worry, Jesse, it will work." ”

Jessica Felton nodded slightly, didn't say anything more, and walked into the theater alone.

After chatting with Kevin Feige about the latest filming of "The Hulk", Harvey Weinstein's big fat man came over.

"I watched your test screening. Harvey Weinstein smiled at Ronan with a friendly smile: "Great plan." Ronan, I wish you success. ”

Ronan shook his hand: "Thank you." ”

Harvey Weinstein asked, "By the way, what happened to the 'This Man from Earth' you bought?" and he explained: "Richard Schäinkman also pitched it to me, but the asking price was too high and I declined. ”

Ronan said directly: "This kind of film has no market in theaters. Embassy Pictures gave it a try, and in late April, it was screened in five theaters for a week, and the box office was ...... Well, it seems like it's only over $1,000. If you want to return to your capital, you have to rely on the offline market. ”

Harvey Weinstein was not surprised, which was also in line with his judgment, and asked curiously: "How big can the offline market be?"

Ronan smiled: "It's hard to say. ”

In fact, Embassy Pictures has made an estimate, because the cost is so low that it is only 50,000 US dollars, let people in the Internet department post on the movie recommendation website to speculate, relying on the operation of DVDs, it is estimated that there will be hundreds of thousands of dollars in related income this year.

In any case, it will definitely not be able to accompany Ben, and it can add a very gimmicky film copyright to the film library.

There was a steady stream of people, and Spielberg came, but Jared Katzenberg couldn't accept Ronan's invitation because he was on a business trip to the East.

The market on the other side of the Pacific has attracted more and more attention, not only Relativity Entertainment, Ronan heard that Jerif Katzenberg is interested in cooperating with capital from the East to establish Oriental DreamWorks Animation Studio.

In the past two years, the technology of the film industry there has made great progress, and even some special effects production in Hollywood has been outsourced to a small part of the professional companies there, which will become a trend in the future.

Countless movies that have been criticized as five-cent special effects are actually not particularly related to technology, and are more of a matter of investment.

There is such a thing as special effects, which are burned with money.

If you want to be magnificent and beautiful, you have to pay a lot of real money.

But in the final analysis, there is only one market for oriental films, and the real operation channel can basically only rely on the theater box office.

There are few overseas markets, and there are only a handful of peripheral income, so controlling the scale of investment has become a necessary option.

Fortunately, the market for oriental films is getting bigger and bigger, and it has also created many films that can create box office miracles by relying on a single market.

"Hi Ronan. ”

Due to the relatively close cooperation between the two parties for the time being, Warner Bros. CEO Kevin Tsohara was personally present and shook hands with Ronan: "I heard that your movie is amazing. ”

Ronan said with a smile: "In the filming of superhero movies, Relativity and Marvel Entertainment still have to ask Warner Bros. and DC Comics a lot. ”

Kevin Tsuhara deliberately asked, "Didn't you accumulate enough experience on the Batman film project?"

Ronan calmly replied: "DC Comics is the forerunner, and Marvel Entertainment is just a latecomer. ”

Kevin Tsohara glanced at the Iron Man model behind Ronan and said, "I wish you all success." ”

"Thank you. Ronan shook hands with Charles Rowan next to him: "It's been a long time, what have you been busy with lately." ”

Charles Rowan said: "Work with Zach on 'Watchmen.' ”

Ronan nodded slightly: "The style of this comic is very suitable for Zack Snyder." ”

"yes. Charles Rowan laughed: "Zach is completely in line with the philosophy of the creators of DC Comics. ”

Ronan politely replied, "I wish you all success too." ”

Robert Downey Jr. and Susan Downey walked over at this point, and Kevin Tsuhara and Charles Rowan went straight into the theater.

Finding a seat, Kevin Tsuhara asked, "Is this going to be a big hit?"

Charles Rowan told the truth: "The response to the test screening was excellent, it was said to be particularly entertaining, and it was ......" He sighed: "Again, according to the exact information I got, this will be the beginning of a series of plans for Relativity Entertainment's Marvel superhero movie." ”

There have been many test screenings of the movie, and as a direct competitor of Marvel Entertainment, Warner Bros. naturally received a lot of news, Kevin Tsuhara said: "Ronan Anderson and Relativity Entertainment intend to put Marvel's superhero characters with copyright in the same background worldview to shoot "The Avengers". ”

Charles Rowan said: "Yes, they have a long plan and a very big ambition. ”

Kevin Tsuhara asked, "Do you think this plan will succeed?"

"If it were someone else, the result would be hard to say. Charles Rowan pointed to the entrance of the theater: "But with Ronan Anderson's control, the chances of success are at least fifty percent higher." ”

Kevin Tsuhara was silent for a moment and said, "We're lagging behind, we have to deal with it." ”

Charles Rowan reminded: "The Dark Knight has been filmed, and although it is a joint venture with Shahai Entertainment, we have also invested heavily in it, and we need to consider the response to this film before the new DC superhero movie. ”

Kevin Tsuhara asked directly, "Your advice?"

Charles Rowan said: "The dark style of "Time to War" is very suitable for DC, and "The Dark Knight" will be further darkened, and we will first look at the market response of "The Dark Knight" and then determine the style of the series......"

Kevin Tsuhara said the most worrying point: "But Christopher Nolan is a supporter of Ronan Anderson, and I heard that the two of them have reached an agreement to collaborate on a new sci-fi film after The Dark Knight. ”

"It doesn't matter. Charles Rowan said: "I've found the right replacement. ”

Kevin Tsuhara asked, "You're talking about Zack Schneider......?" Can it work?"

Charles Rowan lowered his voice and said, "There are two tests. First, it is "The Three Hundred Warriors of Sparta", which was also released this summer, which is essentially a comic book adaptation of a superhero movie. The second is "Watchmen". If these two films have a good reputation, Zack Schneider will be a suitable candidate. ”

Kevin Tsohara thought for a moment and said, "Okay, let's take a look at these movies, including "Iron Man", and how successful they can be. ”

In the theater vestibule, Scarlett Johansson deliberately stayed at the end and accompanied Ronan into the theater.

"There's "Thor" in the plan, and there's "Captain America". Scarlett Johansson grabbed Ronan's arm: "Why don't I have an independent film?"

Ronan smiled and said: "Yes, the "Black Widow" independent film is already in the early stages of planning. Don't forget, your character is important and an important figure in connecting all the superheroes. ”

Scarlett Johansson leaned into his ear and said, "Wait for me after the premiere." ”

Ronan nodded slightly: "Old place." ”

The two entered the theater, Scarlett Johansson went to the first row to take a seat, and Ronan came to sit next to Kevin Feige.

The time was just right, the lights on the ceiling went out at the same time, and the big screen lit up at this time, and the opening credits of Embassy Pictures and Marvel Entertainment appeared one after another.

Then, a black man in a military uniform appeared on the screen.

Don Cheadle, a black actor who signed a long-term contract with Shahai Entertainment, played the role of Iron Patriot, but at this time he was still Colonel Rhodes.

"Tony Stark, dreamer, genius, patriot, from his teenage years, as the son of legendary weapons developer Howard Stark, quickly gained ......attention with his brilliant intellect"

At the beginning of the film, he is explaining the character of the protagonist, he is enthusiastic, flamboyant, outgoing and intelligent, loves to be showy, pursues himself, a playboy, plus he is a rich second generation, he will be the focus of the crowd wherever he goes, and there is never a lack of women.