Embassy Pictures, offline distribution department.

The constant ringing of the phone kept everyone in the office extremely busy, and Gibbs had been answering the phone and taking notes since he arrived at the office at half past eight in the morning, without even having time to drink water.

The colleagues around him are not much better than him, all of them have serious expressions and are busy with the work at hand.

This is the first time that the offline distribution department has been busy with this appearance when the movie has just been released.

In the past, the busiest department at this time was the online distribution department and the publicity and marketing department, and the offline distribution department was preparing for the future offline distribution.

Gibbs took advantage of the toilet break, passed by the online distribution department and the publicity and marketing department, and deliberately observed that these two departments were also busy, but they were not as busy as the offline distribution department.

Pirates of the Caribbean seems to have reversed all the ways in which it works!

Back in the office area, Gibbs answered a few more phone calls, and it wasn't until nearly eleven o'clock in the morning that the calls gradually became less and less, and when it was almost time to leave work at noon, he picked up his notebook and walked into the office of Terry, the department director.

"Superintendent. Gibson handed over the notebook and said: "This morning, a total of 31 distributors on my side requested to increase the shipment of Pirates of the Caribbean merchandise as soon as possible, and according to their first-hand data feedback, the sales volume of the film's merchandise exceeded our expectations by nearly three times. ”

Terry glanced at the notebook and said, "You communicate with the manufacturer and the logistics company as soon as possible." ”

Gibson said, "Okay. ”

"Pirates of the Caribbean" peripheral sales are hot, and even Terry didn't expect that as of 0:00 yesterday, the film was officially released one day, and the sales of peripheral goods exceeded 6 million US dollars!

Everyone can see the huge business opportunities contained in this.

Moreover, the profit margin of peripheral products is extremely high, and the profit share of Embassy Pictures can reach a quarter of sales!

Terry is also a little lucky, fortunately, the company has made sufficient preparations in advance, not only stocking up, but also temporarily renting the warehouse of the logistics company, and establishing a storage center around "Pirates of the Caribbean" in the popular urban area of North American movies, so that the goods can be delivered according to market dynamics as soon as possible.

In the context of "Pirates of the Caribbean", which won $24.8 million at the box office on the first day, and the film schedule and attendance on Saturday continue to increase, time is money for the offline release of peripheral products!

According to the situation on Friday, the sales of merchandise on the weekend and two rest days will increase, and the sales of merchandise on the first weekend should exceed 20 million US dollars.

Now, the success of the company's first top-level production is a foregone conclusion!

Embassy Pictures and even the entire Relativity Entertainment will inevitably get involved in more top-level big productions in the future, and the company will inevitably have greater development.

There was a knock on the door, and Thomas, the director of the online distribution department, pushed the door and walked in.

"How do you have time to get here?" asked Terry, curious.

Thomas joked, "Look how busy you are." ”

Terry shrugged, "Anyway, busier than you." ”

Thomas couldn't help laughing and asked, "The head office has issued a notice to all the managers that we should all take the time to go to the theater to see "Fallen from the Sky" with our own eyes. ”

Terry only found the notice inexplicable: "Why should we support the box office of 'Heaven's Fall'? because we've been working with Warner Bros."

Relativity Entertainment's films have been shooting at Warner Studios, and the new "Batman" project with Warner Bros. is already in the official filming phase.

"Probably not. Thomas shook his head: "It is said that this is what Ronan meant, and it is estimated that Ronan has some ideas that we don't understand." ”

Terry's inexplicable vanishing without a trace: "Ronan's vision has always looked far away, and it is not something we can easily understand. ”

Just like when Ronan started the project "Pirates of the Caribbean", most of it was difficult to understand, but it turned out to be everything.

Terry thinks back a little and realizes that there are many more similar examples.

"When do you have time?" asked Terry.

Thomas thought for a moment and said, "Why don't you want to do it tomorrow night?"

"Okay!" Terry agreed, "We'll go together tomorrow night." ”

Others needed to adjust their time to the theater to watch "Heavenfall," but Ronan went to a theater in Century City with Jessica Filton on Saturday night to see this very special hero movie produced and released by Warner Bros.

After watching the movie, the two went to a restaurant in the Century City shopping mall for supper together.

Jessica Filton ordered some random meals and asked very curiously, "This film has a very bad reputation, why did you ask me to watch it together?"

Ronan said, "Because this film is special. ”

Jessica Felton was even more curious: "Because Warner Bros. is a partner in Relativity Entertainment?" and she then denied it: "It's not like your style." ”

At this time, the waiter brought food one after another, and the two chatted while eating.

Ronan took a bite of the crispy hash browns and said, "Jesse, don't you think that every failed film is a painful lesson?"

Jessica Filton nodded lightly: "You're right, this film is not only problematic with the plot and character settings, but also has poor editing and insufficient camera logic......"

Probably because of the words she was eating, her wrist shook and the vegetable salad on her fork fell.

Fortunately, Jessica Felton was prepared and tied a napkin on her chest.

Ronan glanced at the stain on the white napkin and said, "You're in for an old mistake." ”

Jessica Filton picked up a tissue, gently wiped off the stain, and in a tremble, Tylenol said, "It's too big, and there's trouble." ”

As if he didn't see the shaking peaks, Ronan said, "So, the stains left by eating, women are always on their chests, but men are on their stomachs. ”

Jessica Felton couldn't help but laugh: "That makes sense. She laughed with Ronan a few words, and pulled back the topic that had gone off track: "You must have a purpose in coming to watch this "Surprise Soldier from the Sky", right?"

Ronan did not answer positively, but said: "The vast majority of the film and television rights of the Avengers of Marvel Comics are now in the hands of Shahai Entertainment. ”

"Avengers?" Although Jessica Felton is a tech nerd, she also knows what an Avenger is, and when she thinks of "Fallen from the Sky" she just watched, she suddenly has a feeling of enlightenment: "You don't want to make an Avengers movie, do you?"

The two sides have been partners for many years, and Ronan also trusts Jessica Felton very much, saying: "It is. ”

Jessica Felton understood: "So, you want to see why Fallen from the Sky failed on the ground to avoid making the same mistake in the future." ”

Ronan nodded, "Yes." He added: "I asked all the senior executives of Shahai Entertainment and Embassy Pictures to watch this film." ”

Jessica Felton thought for a moment and said, "It's not easy for a movie like this to succeed. ”

Ronan agreed: "Gathering a large number of heroes with different abilities in the same movie can be said to be difficult, and if it is not handled well, it is another "Fallen from the Sky". ”

Jessica Felton is no longer just an editor, and working as a post-producer on several films in a row has also broadened her horizons, saying, "It takes a detailed and huge plan. ”

She looked at Ronan: "You asked me to watch "Amazing Soldier from the Sky", wouldn't I be part of your plan?"

Faced with a smart, independent and capable woman like Jessica Felton, Ronan didn't need to go around in circles, and said directly: "Jesse, among my partners, there is no one who is more proficient and good at editing than you. There are many female superheroes in the superheroes that Shahai Entertainment holds the copyright, and there will be female superhero movies in the future, and I also need a female producer with outstanding ability and understanding of real feminism. ”

"So you chose me?" Jessica Filton didn't show any embarrassment: "Ronan, you made the right choice. ”

Ronan said: "You go back and think more about the problem of "Fallen from the Sky". ”

Jessica Filton nodded, "I understand. ”

"Fallen from the Sky" also gathers a number of famous heroes and monsters, which can be called a movie work of a large collection of monsters.

Explorer Aaron Cottman in "Solomon's Treasure", Tom Sawyer in "The Adventures of Tom Sawyer", Captain Nemo in "20,000 Leagues Under the Sea", Dr. Hyde in "Doctor Avatar", Mina the female vampire in "Dracula's Kiss", Invisible Man in "The Invisible Man", Dorian Gray in "The Portrait of Dowling Gray......

These men responded to the call of Queen Victoria of Great Britain to form a "League of Special Gentlemen" to fight against the ghosts of madmen who seek to turn the world upside down.

After Jessica Filton went home to check the relevant information, she only had one feeling, isn't this the Victorian Avengers or the Justice League? Hollywood has had the idea of forming a team to fight monsters so early.

In a way, "Fallen from the Sky" is a great idea.

But if you've actually worked in Hollywood, you know that good ideas and good scripts are 100,000 miles away from good movies.

This film can be described as a typical of the typical, making an extremely ingenious and amazing idea into a vulgar and incomparably bad movie.

In contrast, Gore Verbinski, the director of "Pirates of the Caribbean", is the opposite, and the old-fashioned and declining pirate theme has been reborn under him.

Jessica Filton thought about it carefully and also found a major reason for the failure of "Heavenfall".

Although the heroes and monsters in the film are not unknown, and they are even famous characters in classic literature, they are all unfamiliar characters to the big screen and moviegoers.

A group of unfamiliar characters who did not clearly tell their past stories on the screen were hastily gathered in the same film, and the audience could quickly accept it?

Jessica Filton sent Ronan a reminder email reminding him that the Avengers plan must be taken one step at a time and not rushed.