On Friday, people in the bustling area came and went in a hurry, and it seemed that they had experienced the renovation of the Independence Day holiday, and the pace of life and work in the United States was a notch faster.

But in the summer theaters, there is never a shortage of audiences.

As night fell, the flow of people gradually crowded in a chain of cinemas in the Queens district of Long Island, New York.

In the theater office, Max, the manager, looked at Farrell, the head of operations opposite, and asked, "It's been almost a day since the release of the two newly opened movies, how is the attendance?"

Farrell said directly: "The average audience for "Fallen from the Sky" is only five per show, and the average attendance rate for "Pirates of the Caribbean" is about 50 percent...... Well, this latest evening show, "Fallen from the Sky" didn't change significantly, and the attendance of "Pirates of the Caribbean" rose to 65 percent. ”

Max quickly made a decision: "Tomorrow the schedule of "Fallen from the Sky" will be cut and screened in a single theater, and the vacated theater will be handed over to "Pirates of the Caribbean", I remember that the embassy pictures prepared a backup copy for us?"

"Yes. Farrell replied.

Speaking of it now, I realized that Embassy Pictures was really far-sighted and confident in its own films, and no matter what the situation of pirate films in the past was, and regardless of the actual schedule of the films, each multiplex theater chain that screened "Pirates of the Caribbean" had a spare copy in it.

Theaters pursue profit maximization, and the attendance rate of "Falling from the Sky" is not good, so adjustments must be made, and under normal circumstances, it will take at least four or five days for films to increase the scheduling rate before the copies can be put in place.

Embassy Pictures prepared the work in advance.

Marks added: "Last weekend's "Breaking Bad" also lowered the film schedule, and like "Falling from the Sky", it maintained the agreed minimum schedule rate, allowing the two films to share the same theater, and the saved screening space was all used to screen "Pirates of the Caribbean." ”

Farrell hurriedly said, "Okay, I'll go and prepare." ”

There was no need to ask, he knew that Max dared to do this, he must have been informed by his superiors, "Pirates of the Caribbean" has gone through premieres, early screenings and Friday daytime screenings, which can basically determine its market value, and the company is obviously very optimistic about this pirate film.

Times have really changed, and even pirate movies can turn over......

Farrell shook his head and walked out of the office, just entering the hall to find that a "Pirates of the Caribbean" had just been shown, and dozens of customers had walked back into the hall through the exit hall.

The chain is specially designed so that the exit passage does not leave the theater directly, but returns to the lobby, facing the merchandising department around the theater.

More than a dozen customers walked directly into the sales department.

"Daddy, I want this hat!"

A teenage boy took a fancy to Jack Sparrow's pirate hat, grabbed his father's arm, and begged, "Can you buy it for me?"

The hat was as worn as it looked in the film, but it was so well made that the father looked at the label and it was priced at $39.

It's so expensive!

Then the boy saw the captain's compass, reached out and touched it, and looked at his father with a blank eye.

The sharp-eyed sales lady immediately noticed the situation and quickly walked over.

"Do you need my help?" she asked.

The father pointed to his hat and compass and asked, "Can these be discounted?"

Of course, the sales lady didn't say that she could get a discount, but she didn't say that she couldn't get a discount, but she stepped aside, revealing a series of goods behind her, and said to the two customers: "Here is a full set of pirate captain equipment, from hats to boots to scimitars, a total of nine pieces, for only $199, you can fulfill your pirate captain dream!"

The boy was visibly moved, and he almost watched the equipment drool at the thought of the charismatic Captain Jack Sparrow.

"You can buy nine pieces for $199, a nine-piece set!" The sales lady said, "The opportunity is rare, we have limited stock, and if we miss it, we won't have it again!"

As if to confirm her words, a customer bought a full Jack Sparrow outfit and dressed himself as a pirate captain in a makeshift locker next door.

Watching a living Captain Jack Sparrow come out, the envy in the boy's eyes can be seen by anyone.

Miss Sales offers a killer feature: "If you add another $100, we'll give you a full set of Will Turner's gear." ”

The boy grabbed his father's arm and shook it vigorously: "Daddy!"

"$299, two sets!" the father finally decided, "I want Will Turner!"

After paying $299, it didn't take long for a boy dressed as Captain Jack Sparrow and a man carrying a full set of Will Turner to leave the theater together.

None of the more than 20 customers who entered the sales section came out empty-handed, and even the most stingy fans bought Jack Sparrow or Will Turner's figurines.

This kind of time when you have just watched a movie and are excited, it is also the time period when you have the strongest desire to buy peripheral products.

In North American theaters, sales have long surpassed the box office and become a real pillar.

In particular, the sales of peripheral products of some popular films can often exceed the box office.

A typical example of this is undoubtedly the "Star Wars" series, whose peripheral sales have long exceeded $20 billion.

Embassy Pictures' previous super-hit film "Spy Shadows", in addition to film and television copyrights, it is difficult to make a fuss about the rest of the peripherals, but "Pirates of the Caribbean" is different, this is a children's commercial film that can produce a large number of peripheral products.

In just one day, this theater chain alone, Jack Sparrow and Will Turner's peripheral equipment sold hundreds of sets, and the stock prepared in advance was insufficient.

"Jack Sparrow is so popular. ”

In the theater's office, the supervisor on duty reported to Max: "Will Turner still has some products, but they can last up to two days, and Jack Sparrow's gear will last until tomorrow night at most." ”

He glanced at the stats in his hand: "Jack Sparrow and Will Turner are basically out of stock, and we must restock them as soon as possible." ”

Max said: "I'm going to contact the head office to restock. ”

He picked up the phone, dialed a number, and after saying a few words, he unconsciously raised his voice: "What? There is no stock at the head office? Didn't you stock up in advance? If there is, why is it out of stock? There are some theaters to stock up in the afternoon? All of them have been sent out?"

Hearing these words, the head of the sales department knew that the situation was not good, and the head office could not provide support.

Why don't you stock up on more? He just thought like this, and shook his head, how many people could have imagined that the film "Pirates of the Caribbean" would be so hot, and it would drive all the peripheral products to sell hotly!

Max put down the phone at this time, and his grim expression just now also relaxed, and said: "The head office will contact Embassy Pictures immediately, you draw up a stock list according to today's sales situation, and pass it to the head office, and at noon tomorrow at the latest, Embassy Pictures will let the freight company ship it." ”

The sales supervisor couldn't believe it: "So fast?"

Max nodded lightly and said, "The people at the head office said that Embassy Pictures has specially prepared a part of the inventory of related peripheral products in many large cities for market demand after the release. ”

"Are they so confident?" the sales supervisor scratched his head, "Do you believe that Pirates of the Caribbean will be a success?"

"As it turned out, Embassy Pictures did the right thing," Marks said. ”

The sales director had nothing to say, and Embassy Pictures had to make money on "Pirates of the Caribbean".

He can also guess that Embassy Pictures dares to do this, on the one hand, it must be confident enough in the film, and on the other hand, the cost of peripheral products is not too high.

After discussing the matter of stocking up on the periphery, the sales supervisor left the office and met the director of the operations department, and saw a data from him.

Today, "Pirates of the Caribbean" earned $7,680 at the theater box office.

And the sales of various products in the sales department exceeded 20,000 US dollars!

Of that, sales related to Pirates of the Caribbean merchandise are $5,230.

The sales director knows very well that this is far from being as good as last year's "Attack of the Clones", but it can also be among the ranks of the best-selling films around the frontline.

According to the usual calculation of films of this grade, when "Pirates of the Caribbean" is released in North America, the peripheral profits may be far higher than the box office profits!

Although it has only been released for one day, there is no way to know the statistics in all aspects, but judging from the point and face, the sales supervisor judges that "Pirates of the Caribbean" is very likely to become a new gold mining movie!

The relevant data was quickly passed to Ronan, and the various preparations made in advance were enough to ensure that the film could maximize profits as quickly as possible.

As Friday passed, various statistics came out one after another, the most important of which is undoubtedly the box office statistics.

On the first day of release, "Pirates of the Caribbean" earned $24.8 million in 3,380 theaters in North America, successfully sitting on the top of the single-day box office list.

Due to the explosion of this film, it attracted an absolute majority of the audience and had a serious impact on other films released at the same time, among which the most affected was "Fallen from the Sky", which opened on the same weekend.

This Sean Connery's retirement work, from audience word-of-mouth to media word-of-mouth to market response, completely collapsed, and under the negative impact of the overwhelming bad reviews, it only received $4.62 million on the first day of opening, only ranking fourth on the box office list.

The two films that opened on Independence Day occupy the second and third places.

The single-day runner-up belonged to "Terminator 3" starring Arnold Schwarzenegger, but the box office was only $5.95 million.

In third place is the super dance hit film "Breaking Badgy 2".

Perhaps it was the popularity of the "Spy" series that led to the popularity of realistic action styles, while kung fu action movies quickly declined after a short period of glory.

"Breaking Bads 2" grossed just $4.72 million on its opening weekend the following weekend.

These first-line films in the same schedule cannot pose any threat to "Pirates of the Caribbean" at all.