For a long time, domestic animated films have either been a children's route, a teenager route, or an adult route. The only ones that are really closer to the family carnival may be the return of the great sage and Nezha, as long as the core selling point is met, according to Ding Cheng's analysis, is it a box office explosion!

There is a temporary family configuration, a parent-child pairing, and eternal love and self-growth. The story is also well narrated and can be enjoyed by both adults and children. The only drawback is that there are a few shots in it that are still quite scary, especially for young children.

So if you want to make a family movie in the future, you can weaken the violent plot, like the Minions handle it very well, and people fight and play.

There are also crazy primitives, because it is a doomsday escape, there will definitely be many more tense moments in it, but it is not scary to deal with.

I have to say that Pixar is clever, animated movies are basically original, and they are relatively successful at the box office and word of mouth, because there are very few original IPs suitable for all ages.

It's hard to find out which book is suitable for both children and adults, and if the IP is young, such as a cartoon on a children's channel, then it will be more difficult to change it into a family story, and it may be more difficult than a direct original.

And the audience will have preconceived notions that your IP is young, and the movie should also be young.

Even if it's the kind of garbage where Dad went, the box office turned out to be good, but no one will definitely be fooled into paying for the sequel!

Many companies are not stupid and want to do family fun, but animation is very expensive and time-consuming, so they can only choose to be live-action, but in fact, live-action is more difficult to do.

Because a lot of them are fantasy stories, magic or science fiction. Because if you want to make a movie that your child and teenager also like to watch, it will be difficult to take the realistic route.

Like Home Alone, although there is no fantasy plot, the plots in it are extremely exaggerated. If you put it in the domestic situation, you are not sure whether the audience can accept it?

Don't tell me anything, many domestic movies are family carnivals, they are all small hands holding big hands, and some producers even said that if animation wants to be at the box office, you must first hold on to your children.

Because a child can take at least one adult to see it, and some can also bring six, parents, grandparents, grandparents, and grandparents......

This kind of remark Ding Cheng is also drunk!

Grandparents, grandparents, and grandparents basically don't think about entering the cinema, parents can think about it, there are still many situations where the father takes the child alone or the mother takes the child alone, or simply a parent takes two or three children.

Why?

Because the plot is too low. Adults go to see it, and they come with children.

The movie-watching experience of these parents cannot be said to be painful, but at least it is not close to joy. Parents are not happy, can it still be called a family carnival?

If two animated movies were put in front of young parents, they would almost 100% choose the one that they and their children love to watch.

Inner monologue: Don't blame me for being selfish, I'm also an only child, okay?

My movie-going experience is also important, okay?

So, if I want to buy a ticket, I need to figure out what kind of movies I like to watch first!

Some people clamore that Hollywood animated movies are all three-dimensional animation, but what about domestic animated films?

So why are island countries also two-dimensional, sweeping the world?

It is gratifying that now the domestic animation industry has finally basically unified its understanding, that is, to do it in the direction of three-dimensionality. As for the effect of 3D, according to Nezha's case, Ding Cheng can only say that domestic animated films are not short of money, what is lacking is only time!

All film stories come from two sources: original and adapted. As can be seen from Table 1, the proportion of original stories in imported animated films is larger than that of adapted stories. and domestic animated films, all from adaptations.

Now IP is being talked about everywhere, and some people say that as long as the IP is famous, the story doesn't matter. Although this is a bit exaggerated, it is not without reason.

If the IP already has a certain popularity, then the success rate of the movie adaptation is much greater than that of the unknown original.

Based on such considerations, all domestic films are adaptations. It seems a bit too much to say that domestic products lack the spirit of innovation based on this alone. Because innovation means risk, even though innovation can also mean higher profits.

The question is, is the IP adapted from a domestic movie really suitable for family movies?

From the current situation, it doesn't seem to be very suitable, most of the domestic animated films are adapted from the popular young cartoons, and the other half are adapted from games and comics.

The former is aimed at young children, while the latter is aimed at teenagers or adults. In order to change them into movies for all ages, we must first reverse the inherent impression of adult audiences on the original IP.

Just like many movies adapted from young cartoons, adults feel that the movie is childish and unwilling to watch it before they have seen it.

For example, "Bear Infested" seems to have done it, but it has also departed from the original path of the series and is less original.

Think about it, when the bald head becomes a good person, when Xiong Er becomes an infatuated species, when Xiong Da becomes a righteous and strict patriarch, can those loyal fans of the original cartoon still accept it?

Adaptation can't work, be original!

Not famous, this seems even more unreliable. Gotcha, let's adapt it!

Childish is naïve, it's better than no fame, so domestic animated films are just like this, with the reputation of young animation, with more and more adult stories, and a little awkwardly walking on the Cotai Avenue leading to family fun.

On the other hand, Hollywood animated films are obviously more original than adapted, and its adaptation sources are more familiar to adults.

"Frozen" is adapted from the old Hans Christian Andersen fairy tale, "The Adventures of Tintin" is adapted from Belgian comics in the 20s of the last century, "The Smurfs" is adapted from Belgian comics more than 50 years ago, "Super Marines" is adapted from the comics that began serialization in 98, and "How to Train Your Dragon" is adapted from the children's book in 03......

Some fans span several generations and are truly of all ages, so fans of the original book can easily be converted into movie fans, and there will be no misalignment in domestic animated films.

More of the stories come from the original, and the original movies are blockbusters, often with several sequels, and are adapted into games and cartoons.

It is contrary to the direction of domestic animated films. Why?

The reason is simple, and that is because they are confident in their ability to be original and have patience. Because they know how to create an idea and take care of it until it grows into a real tree.