"I really didn't expect a family carnival to blow up?"

Ding Cheng smiled and shook his head, even he didn't expect the box office of Brave Games to be so strong, according to this momentum, 800 million US dollars is appropriate.

In my opinion, family means family, it means all ages, it's not okay for children to like it, it's a children's film for young children, it's not okay for adults to like it, people of all ages must love to watch it.

"Huan" means entertainment. A movie that brings the whole family together to watch is sure to be a movie of joy.

So family movies are a bit equivalent to family entertainment movies, a composite movie genre, often a combination of family, animation, adventure, fantasy, comedy, children's and other genres.

Especially in the United States, the rating tends to be P or Grade, which is suitable for audiences of all ages, including children.

There are a few key words: family, all ages, entertainment. If you have to define it, it should be an entertainment movie suitable for audiences of all ages, especially family audiences.

On the contrary, in China, when many people talk about family movies, they will intuitively associate them with those comedy and joyful movies, regardless of whether these movies are suitable for audiences of all ages, especially children.

For example, what to meet my father-in-law series, as well as some domestic comedy movies, although there are many family elements, but the age level is higher, if it is rated according to the United States, it should belong to the P13 level, that is, it is not suitable for children under 13 years old to watch.

At the other extreme, children's animated movies are called family movies, thinking that this kind of movie is suitable for the whole family to watch, but in fact, many times parents watch it with their children, not for their own likes to watch, so this kind of movie is only suitable for children, not audiences of all ages.

Animated movies are the core strength of family movies because of their natural cute attributes, such as mainstream animated films produced by DreamWorks, Disney, Pixar and other companies every year, including Minions, Super Marines, Kung Fu Panda, etc.

Hollywood's more famous live-action family movies include Home Alone series, Magical Night at the Museum series, Wimpy Diary series, and the first three episodes of Harry Potter......

Although the audience is of all ages, it is also biased. For example, people born before 70 rarely watch movies now, so they will definitely not be the core audience of family movies.

There are actually two kinds of people born after 70 who can watch family movies, one is ordinary young people, and the other is young parents with children between the ages of 3 and 13.

Needless to say, the main force of movie-watching is young people, especially the post-90s. They love cuteness and cartoons, so animated movies in family carnival movies are more popular with them, such as Super Marines, Minions, Kung Fu Panda, etc.

The second is a small family, and now family carnival programs and movies are starting to heat up, a large part of the reason is that the post-70s, especially the post-80s, are parents, that is to say, this group of people who have the habit of watching movies have become parents, and their children have reached the age where they can watch movies, so where to take their children to play during holidays and weekends, and how to spend parent-child time has become a big problem.

The key is that this group of parents is different from before, most of them are only children, they love to watch movies, love to play, and love to participate in all kinds of parent-child activities, so "Where Are You Going, Dad" will be so popular.

Most of the domestic animations are adaptations of automatic pictures, or online games. Either they are too young, or they are too adults, too teenagers, so family movies like Crazy Primitives, which are suitable for both parents and children, as well as young people, have become a rigid need.

Now like to say p, they prefer originality. Most parents think that it doesn't matter whether the story is adapted or original, what matters is the content of the story, and whether it has educational significance for the child.

The selection of films is stricter than that of the general audience, because the consequences of taking children to watch the wrong movie will be very serious, such as the content of the story, whether it belongs to the animation or children's genre, and whether the reputation is good or bad.

To put it bluntly, the health index of the movie is very important, and there can be no content that is inappropriate for children!

It's a pity that there is no grading system in China, and it seems to be under the banner of family carnival, but in fact, there are many inappropriate content for children, and children will be hurt after reading it.

Therefore, parents are forced to choose only Hollywood animated movies, whether they look good or not is secondary, and the main thing is safety.

This is where Ding Cheng believes that domestic films must be considered.

In fact, the type of movie is directly related to the audience, the audience of action movies, gunfight films, martial arts movies is mainly men, and the audience of romance movies is mainly women.

The family carnival is for audiences of all ages, which is a big challenge. Because it's hard to please everyone.

But there are no shortcuts, and that is that you want to please everyone, and the best way to please is to please a family. Because everyone will have a family.

Even the Fast & Furious series, which was originally full of hormones, no longer emphasizes brotherhood and adventure, but emphasizes family and responsibility.

Part of the reason is that the actors and fans are old enough to start a family, and the other reason is that the director wants to please more people, including female audiences.

The rating is P13 and can capture most viewers over the age of 13. The box office performance really proves it.

The adventure comedy and inspirational part is mainly responsible for entertainment, so it's basically for men, women and children. The family part of the family carnival is responsible for resonance, especially for parents.

Because every parent takes their children to the movies, in addition to bringing joy to their children, they also hope to enhance their relationship with their children by watching this movie with their children.

This is also the essence of the existence of family movies, so to make a family carnival, the story must be related to the family.

From beginning to end, "Crazy Primitives" is about the adventures of the Gollum family.

"Ice Age 4" tells the adventures of a family of mammoths and their makeshift family with several other animals.

"Rio Adventure 2" tells the story of the parrot family's jungle adventure.

The Smurfs are a big family adventure.

The adventures of two sisters of the princesses of Frozen.

"Genius Glasses Dog" The adventure of the dog father to save the child......

Even if they don't directly tell the adventures of the family, they tell the story of the protagonist's family head-on. Such as Gru and his newly adopted three children in "Despicable Me 2".

Panda and Daddy Goose in Kung Fu Panda 2.

The toys and the owner's family in Toy Story 3.

The family of the protagonist in "Super Marines".

If the parents are gone, older siblings or other relatives will become parent characters, such as the older sister in "Frozen" and the older brother in "Super Marines".

And when the elder brother is gone, the big white invented by the elder brother replaces the role of the elder brother. This kind of parent-child relationship is definitely what the audience, especially the family audience, is happy to see.

The core character relationship is often parents and children, and the theme naturally revolves around eternal love and self-growth.

In other words, the protagonist grows with the help of love.

This is also the pleasure of several Hollywood giants to produce two or three family animated films every year, which are well-made and belong to the varieties of high investment and high returns. Because of the global box office revenue, animated films will account for about one-fifth of the box office revenue.

The first part has a high return, and there will be a sequel, and if the sequel is still a big hit, there will be another sequel. And because of the establishment of a fixed animation image, the derivatives market will also have a rich scene.

The "Shrek" series consists of four films, with a total global box office of more than 2.8 billion US dollars, which is 17.8 billion yuan when converted into RMB, with an average box office income of 4.5 billion per movie!