Chapter Thirty-Nine: The Ratings Break Through the Sky!
"What's the rating?"
"Seventeen percent on average!"
"Okay! I'll show you the data!"
Wang Yan, director of the State Council, took over the detailed statistics of the data.
The average rating is seventeen, which has basically dominated all programs in the same time period.
The highest ratings of other stations at the same time were less than 5%.
Of course, this is data in addition to national television.
There are two TV stations in the national television station with more than 10 percentage points of ratings in the same time period.
They are 17 percent of the first set of national and Taiwan stations, and 14 percent of the four sets of national and Taiwan stations.
Unfortunately, both of these shows are "Recipes for the Millennium".
In other words, the ratings of the same time period, "Millennium Recipe" was broadcast on two stations at the same time, and the combined ratings exceeded 30%.
Wang Yan was indeed shocked.
Because the ratings are really too high.
Now the era is different, because of the impact of the Internet and other forms of entertainment, the ratings have long been impossible to have the ratings of 40 or 50 percent that were ten or twenty years ago.
Now even the ratings of the Spring Festival Gala have not broken 30 for several years.
Normally, in the prime time of 8 o'clock in the evening, the TV program of a non-national station can have a rating of more than 5% It is the kind that is super hot.
Exceeding three percent is already a great success.
Because of the bonus, the ratings of the programs in this time period are usually between four and five percent.
More than six is a very popular program, and more than seven is already a hot topic of discussion on the whole network.
And now, the ratings of both stations are seventeen and fourteen respectively!
How could this not surprise her?
Then she seemed to think of something, and continued to scroll down.
Below is a detailed viewership curve for each time period.
At 8 o'clock, the ratings of the two stations were 9 percent and 7 percent respectively.
This is a normal start curve.
After that, as usual, it fell to seven and five.
By this time, almost twenty minutes had passed.
Normally, it will go down until it stays stable at about four to five percent.
But soon, the curve changed.
For a total of 40 minutes, the ratings went up from 20 to 15 percent at the 30-minute mark.
At the time of thirty-five minutes, the peak was reached - more than 20 percent.
Then it wasn't until the ad break after the show that the ratings started to drop.
But the result is really great.
Because the ratings of the show at nine o'clock are usually around three percent.
But at nine o'clock yesterday, the ratings of these two stations were six and eight respectively!
In other words, "Millennium Recipe" not only brought people back to the national station, but even left a group of people who were willing to watch the later programs.
Wang Yan has already seen the scene of soaring advertising costs after that.
But why did the ratings start to rise after twenty minutes?
She recalled the show she had watched last night and smiled.
That show lasts about forty minutes per episode, and usually goes to two places, one for lunch and one for dinner.
The first 20 minutes of yesterday's episode were Yangchun Noodle Restaurant, and the last 20 minutes were ...... Chrysanthemum downstairs!
Is the food downstairs really so delicious?
Or is Ju Xia's fame really so big?
Not really.
After all, Wang Yan's own old man was the chef before Ju went downstairs, so she knew more.
In fact, strictly speaking, the chrysanthemum downstairs in the capital is not the main store of the chrysanthemum.
Including Yangquan Restaurant.
But they don't have any main store branches anymore.
At that time, the senior surnamed Liu who went downstairs inherited his mother's Juxialou and his father-in-law's Yangquan Restaurant at the same time, and he also cultivated many apprentices.
He and his wife had two daughters, and then the two sons-in-law inherited Juxialou and Yangquan Restaurant respectively.
Then came the son-in-law's apprentice - that is, Wang Yan's father, Wang Quanfu's old man's generation.
According to the orders of the elders, they opened a branch in the capital.
Because they believe that only communication can make progress, and the capital is the biggest stage for chefs.
So basically, the restaurants that can be called have a branch in the capital, and they are all descendants of the town.
When Wang Yan was a child, she often went to Juxia downstairs and Yangquan Restaurant to eat.
It's actually a civilian route.
Because according to the predecessor surnamed Liu, food is what brings happiness to people.
So you can't charge a high price so that the common people can't afford it, right?
According to Wang Yan's feelings, the dishes in these two places are just like that.
In addition to the good presentation and the troublesome cooking steps, although the others are not unpalatable, they can't forget anything after eating, which is not so exaggerated.
So why did the ratings suddenly get higher here?
If it was because of Tang Ying's little girl, the ratings would not have dropped at the beginning.
The actual situation is because of her "performance", or the expression of her true feelings.
Although there are dubbing and editing to guide the plot, anyone with a discerning eye can see that when eating Yangchun noodles, this girl really has no waves in her heart.
To put it simply, except for some male viewers who like to see her appearance and female viewers with a strong sense of substitution, most people don't think this show is interesting.
Or there is the resonance of being alone in a foreign country.
But!
If you can't eat a food show, how do you show that the food is delicious?
Of course, it's the expression, movements, eyes, and tone of the person who ate on TV!
But Tang Ying's reaction didn't make people think that the noodles were delicious at all.
Even if the narration and dubbing keep blowing.
That's why when TV stations do food programs, the host also has to do training.
What to train?
When training how to eat, it looks like it's delicious.
This is very professional and serious training.
However, there are many food programs, and most viewers who often watch this kind of program can still distinguish what is really delicious and what is performed.
And then the wonderful place came.
Tang Ying's performance in Ju downstairs is really great!
Her touched expression, her nostalgic eyes, including the tears hanging in the corners of her eyes after eating, and the happy expression.
It was natural, perfect and lovely.
Even a ruthless middle-aged woman like Wang Yan, who usually likes to train people, unconsciously stroked her chin and smiled at her aunt after reading it.
After reading it, the corners of the mouths will naturally turn up, and they can even eat a few more bowls of rice.
And half past eight is also the time when a large number of people finish eating and eating supper.
So it's no surprise that the ratings are high.
"This little girl is really a piece of jade. Wang Yan felt a pity.
Because after watching the film at that time, she communicated with Kong Fang and asked the child if he had any ideas for his debut.
At that time, Kong Fang said to go back and ask, and then contact.
But I haven't been in touch until now, so I guess it's just a refusal.
Sighing, she turned around and ordered: "Give me a copy of the data of the online TV station, and by the way, help me sort out the comments on the Internet." ”
That's when her phone rang.
It was the old man who called.
She answered the phone: "Hey, Dad?"
"What? You're going to cook! Am I in good hands?"
"Didn't you do it for me? You want me to find the little Don in the film? Okay, okay, I know. ”
Hanging up the phone, Wang Yan muttered to herself: "The old man hasn't cooked for more than ten years since he retired, and that child's magic ...... So big?"
When I was thinking about whether I could take the opportunity to eat, the online report came.
Wang Yan turned the first page.