Some things, only when they actually happen, do you find that they are out of control.

What "Green Lantern" brought to Warner Bros. and DC Comics is undoubtedly such a feeling.

In the conference room, the dozen or so people attending the meeting all had serious faces, and Kevin Tesohara, who was sitting in the first place, had a tense expression, as if even the air was about to freeze.

Everyone who was directly involved in the production of "Green Lantern" had a premonition that something was not good.

Executive producer Donald Delanene, DC Co-Producer Gove Johns, Warner Bros. Pictures executive Jeff Robinoff, distribution company Lynn Harris, and more, everyone felt a dark cauldron looming over their heads.

Even Kevin Tsohara's absolute cronies, Charles Rowan and Diego Harris, look cautious.

Kevin Tsuhara looked around and said slowly: "Let's talk about it, what the current situation is, you should know very well. ”

No one spoke casually, because everyone here knew that the failure of "Green Lantern" was not just the failure of one movie, it would affect the strategic plan of the entire Warner Bros.

As the de facto head of DC Comics, Diego Harris couldn't stay silent and took the lead in saying: "The box office performance of 'Green Lantern' did not meet expectations, which had a huge impact on our entire plan, and we had to respond in time. ”

With the first person to speak, the others are somewhat relaxed, and the problem is here, and it must be solved.

Even if you don't solve it, someone will inevitably carry this black pot.

Jeff Robinoff answered: "Is it possible to turn over in the back?"

This fluke psychology was directly shattered by Lynn Harris: "Based on the predictions drawn from various data, we are basically in line with the conclusion of Cinema Score, the North American box office of "Green Lantern" is around $100 million, and may not even exceed $100 million. ”

He sorted out his thoughts a little, and said: "Based on the normal North American box office and international market box office ratio of Hollywood's first-line productions, the overseas box office of "Green Lantern" will not be higher than the North American box office, or even lower. Therefore, the most optimistic estimate is that the global box office of "Green Lantern" will be around $200 million. ”

There was silence in the conference room, and everyone understood what this number meant, although there was still an offline market, but if it was so miserable online, it would not be much better offline.

Huge losses! Huge losses......

Charles Rowan said: "What's more terrible than a box office failure is word of mouth, and bad word of mouth will seriously drag down the plans that follow." ”

Lynn Harris, out of a strong sense of responsibility, suggested, "Stop your loss." We've invested $200 million in production, we've already spent $130 million on global publicity and distribution, and that investment isn't going to make much of a difference to the film market. ”

Kevin Tsuha's face was expressionless, making it impossible to see what he was thinking, and after more than ten seconds, he spoke: "Lynn, in terms of publicity and distribution, do what you say, and stop losses in time." ”

At this time, impulsiveness and anger will not solve any problems, and the problem must be considered from the actual situation of the market.

But the failure of "Green Lantern" brought more than just losses.

"What would happen if Green Lantern continued to be the beginning of the Justice League cinematic universe?" Kevin Tsuhara asked directly, "Is there any such possibility?" ”

Diego Harris was the first to say: "The failure of this film will drag down all the films that follow. ”

Jeff Robinoff also said: "'Green Lantern' has failed, this cannot be changed, and it is better not to affect the future plans. ”

Charles Rowan had been thinking about it for a long time, and then slowly spoke: "I propose to make adjustments to the series and abandon "Green Lantern" for the time being. ”

It's a painful decision, but it's the wisest choice.

Everyone else agrees with the same opinion.

In order to avoid the negative impact dragging down the entire Justice League Cinematic Universe, Kevin Tsuhara quickly cut through the mess and made a quick decision: "Abandon "Green Lantern", mobilize the media as much as possible, and use Zack Snyder's "Man of Steel" as the opening chapter of the Justice League Cinematic Universe in the new publicity. ”

Charles Rowan asked, "What about the personal film of The Flash?"

"Temporary suspension of script writing. Kevin Tsohara said: "With the exception of Superman and Batman, other superhero film projects have been paused and revisited. ”

Diego Harris said at this time: "We will be far behind Marvel. ”

Kevin Tsuhara glanced at him and said, "Let's speed things up. I have an idea, why should Warner Bros. and DC Comics follow the rhythm of Relativity Entertainment and Marvel Entertainment? The failure of "Green Lantern" proves one thing, Marvel's model is not necessarily suitable for DC, so we have to determine our own plan. ”

"That's true. Quite a few agreed.

Kevin Tsohara has obviously thought about it, and said: "DC Comics' signature is Superman and Batman, they are also the most influential superheroes in the United States, we will make Superman and Batman appear in the same movie as soon as possible, and use Superman and Batman to lead other superheroes." ”

"The Dark Knight Returns!" Diego Harris immediately thought of the comic that Christopher Nolan had borrowed a lot: "Adapting part of this comic, we can have Superman and Batman go to war on the screen!"

Charles Rowan also reacted: "The strongest mortal challenges the god of the world, good idea!"

Kevin Tsuhara thought for a while, nodded slightly, and said, "Come up with a plan as soon as possible!" He swept his gaze across the entire conference room: "Everyone, in DC's superhero movies, you have to be more proactive, put forward more suggestions, and participate in more specific affairs, the Harry Potter series is coming to an end, and we need new successful series of movies as support." ”

The others breathed a sigh of relief, judging from the current situation, the boss who is good at throwing the pot has no intention of letting them carry the black pot for the time being.

Kevin Tsohara emphatically emphasized: "We have been left behind by Marvel Entertainment too much, so show your efficiency and speed up all the work! I hope to catch up with Marvel in the next three years!"

Relativity Entertainment, Ronan is looking through the specially collected information related to "Green Lantern", the failure of "Green Lantern" has become a foregone conclusion, and there are many lessons worth learning.

It is also now, after the release of "Green Lantern", that a lot of information is no longer kept secret, and others can get some of it.

Ronan read it carefully and summarized it.

One of the most important points is that, unlike the Marvel Avengers Cinematic Universe, where he and Kevin Feige make decisions, Warner Bros. had too many people influencing the production of "Green Lantern".

Kevin Tsohara knew that he was not good at filmmaking and did not directly intervene in the filming and production of the crew, and Charles Rowan and Diego Harris under him led the "Green Lantern" project.

If there are only these two people, it would be okay, in fact, during the filming and production of the movie, there was a clear multi-channel phenomenon.

Many of Warner Bros. executives, such as Donald Delane, Goff Johns, Jeff Robinoff, Gray Hillman, and Lynn Harris, to name a few, exerted a lot of influence on the production of "Green Lantern".

It's not a good thing for filmmaking, but it's a constant Warner Bros. tradition.

Ronan has a vague impression that many of the top executives of Warner Bros. used to like to directly intervene in the production of DC comic books, even if they did not serve as producers on the crew.

Therefore, there was a popular saying at that time that a large part of DC's king bomb was not destroyed by the director and producer, but by the Warner Bros. executives.

Now that "Green Lantern" has failed, Warner Bros. will follow the same path as before.

"Green Lantern" turned over? That's impossible, and the box office could face a huge drop the next weekend.

Relativity Entertainment has a movie that was released the weekend after "Green Lantern", and that is James Cameron's "Avatar".

In order to promote the hype, in mid-May, Embassy Pictures screened a 15-minute clip in a number of 3D and IMAX theaters around the world, and almost all the viewers who watched it had to describe it as crazy.

The marketing of Avatar is different from the traditional trailer and marketing campaigns, and while 3D and IMAX technology are becoming more and more popular in North America, the latest wave of 3D movies is just emerging on a global scale, and there are still a wider range of moviegoers who have not yet had the opportunity to enter 3D theaters, and some who are still shy away from 3D movies due to high ticket prices.

And this new promotion method can allow more people to enter the theater and learn about 3D movies for free, which is not a very forward-looking initiative.

This day is also named after "Avatar Day" by Relativity Entertainment.

On the day of "Avatar Day", about 700 3D screens were screened in 248 IMAX theaters in the United States and 438 theaters in 77 countries and regions.

The 15-minute trailer contains five passages from the Avatar film, as well as a quick-cut preview of director James Cameron himself on stereoscopic screen, leading the audience into the world of Avatar.

"The 3D three-dimensional effect of "Avatar" surpasses all 3D stereoscopic movies in recent years, which can be said to be a new 3D stereoscopic realm, and the realism of the CG characters in the film is also a new milestone in the history of the film industry. Several scenes show Director Cameron's dedication and super directing skills to this film. But 15 minutes is too short, and it ended when everyone was still satisfied, and I really wanted to watch the full "Avatar" directly......"

Veteran fans who have watched the film are not stingy with exaggerations, even if James Cameron's ten minutes are far from the real essence of the film, but they fully deserve such praise.

"James Cameron sharpened his sword in ten years!"

Such propaganda slogans were also played out early.