In addition to the fifteen-minute clip of the screening of "Avatar Day", the Embassy Pictures used Hollywood's usual publicity methods in the promotion of "Avatar", supplemented by hype on the Internet.

The effectiveness of publicity is often directly proportional to the amount of money invested.

"Avatar" claimed to have invested as much as $500 million, but in fact, the production cost ended up costing $230 million, and the remaining $270 million was all smashed by Relativity Entertainment on global publicity, promotion and distribution.

Every blockbuster film is indispensable for excellent marketing, and behind the production cost of the film, there are often the same huge or even far more than the production cost of publicity and marketing expenses.

In order to attract attention, the authenticity of the promotional content should be ranked very low.

In the promotion of the movie, even couples and couples can fake, not to mention others.

As a result, "Avatar" inevitably became another work that the director had planned for many years.

"The script for this film was actually made in 1995, but there was not enough film technology to meet the ideal requirements for this film, and it was because of the insistence on perfect filmmaking that I put the script away and carried out technical research and testing at the same time. ”

In the promotional trailer specially broadcast on TV and online platforms, James Cameron solemnly introduced the origin of the film: "In the past 10 years, I have tried "Titanic", filmed "Ghost of the Abyss", "Deep Sea Alien" and so on, but the idea of "Avatar" and the exploration of 3D technology have never stopped. ”

"It wasn't until 2005 that Ronan and I decided that the time was near, and that was when we started filming Avatar. ”

The potential value of this film is huge, and even Ronan himself has been involved in the battle, rarely giving media interviews to cheer for "Avatar": "This is an unprecedented experience of cooperation, James Cameron not only creatively created an unprecedented new world - Pandora, but also developed a new language and culture for this, the uniqueness of the Na'vi people and other creatures living on the planet is even more beautiful, in my opinion, James Cameron is the perfect inventor!"

An original story about an unknown alien life starring a big-name star without absolute appeal, and not a sequel to any movie, with a price tag of up to $500 million - can such a movie make money?

Even with the success of "Titanic" in the past, the industry and the media are skeptical about whether such a large investment can be rewarded in the market.

After all, it's been too long since James Cameron last succeeded.

Even for a company like Relativity Entertainment, if it really loses money, it will vomit blood, and even trigger a series of chain reactions.

All of this will be revealed in late May.

On the fourth weekend of May 2008, Relativity Entertainment held a huge premiere of "Avatar" at the newly completed IMAX3D Nokia Theater in Los Angeles!

On this day, the Nokia Theater was crowded, the scale and liveliness of the premiere were not inferior to the Oscars, and hundreds of well-known Hollywood figures had entered the theater one after another, and it seemed that just like ordinary audiences, Hollywood stars also wanted to watch the movie known as "the first masterpiece in history" as soon as possible.

In this day and age, it may be difficult for one person to change a world, but one person can change an industry.

More than 30 years ago, George Lucas profoundly changed the Hollywood film industry, and today's James Cameron will also bring revolutionary changes to this industry.

About a decade or two from now, Ronan will have a similar view when the Hollywood industry and beyond.

So, when Jessica Filton walked into the Nokia Theater with Ronan's hand, she heard him say this: "Because of this "Avatar", the entire industry will be upgraded to an unprecedented height!"

Jessica Filton thought about the internal test screenings she had seen and said, "Yes, the ticket prices are expensive, too. ”

Ronan couldn't help but laugh and said, "For Americans, movies are still a very cheap form of entertainment. ”

"Hi Ronan. ”

As soon as the voice sounded, Leonardo DiCaprio strode over and shook Ronan's hand: "Long time no see." ”

Ronan was familiar with him, and said directly: "You are seriously blessed now." ”

Leonardo laughed and turned to look at Jessica Felton, "Hello, Miss Felton. ”

He then introduced the blonde girl who followed from behind: "This is Erin Heatherton, my girlfriend. ”

Ronan nodded slightly, and Jessica Felton greeted her politely.

Leonardo added: "James has been honed for many years and has created another masterpiece. He looked at Ronan: "This can't be another Titanic, right?"

"I want to, too. Ronan shook his head slightly: "The test screening of "Avatar" has received a lot of criticism. ”

Among the many movie stars in Hollywood, Leonardo has always had a good eye for selecting films, and in fact, he also has a considerable understanding of the film market, and immediately said: "Those boring guys, can their words influence the film market?" Looking back on James's filming history, starting from "The Abyss", to "Terminator 2", and then to "Titanic", the investment amount of blockbusters has been repeatedly refreshed, and every time before the release, a large number of film critics think that it will be a box office fiasco, etc., what is the result?"

He doesn't need anyone else to answer: "The box office of the film always ruthlessly crushes their last shred of face." ”

Ronan admits this: "That's right. ”

Everyone knows that James Cameron is a money-burning machine, but people have the ability to double the money invested, and even if they put their own salary into it, they must make the most perfect effect in their minds!

There was a lot of talk in the theater vestibule, and James Cameron entered.

This great director immediately became the second point of attention after Ronan.

Ronan saw an interesting scene, Susie Amis and Catherine Biroger standing next to James Cameron on the left and right, chatting and laughing with him without any fuss.

It's all too common for ex-couples or ex-boyfriends and girlfriends in Hollywood, the circle is so big, especially in the top layers, it's always those people who go back and forth, often meeting in public.

Thinking of this, Ronan looked at Leonardo and Erin Heatherton again, and suddenly an unreliable thought popped up.

Compared to Leonardo, who has not forgotten his original intention, it seems that he has become a betrayer?

"It's almost time. Jessica Felton's voice rang out next to her: "Let's go into the screening room." ”

Ronan turned his head to look at Jessica Felton and threw all those unreliable thoughts to the back of his mind.

Jessica Felton asked, "What's wrong? ”

Ronan said solemnly: "Jesse, I'm lucky to have met you. ”

Jessica Felton smiled brightly: "I'm lucky too. She hugged Ronan tightly, "Let's go." ”

Entering the screening hall, I didn't have to wait too long, and the premiere screening of "A Developed" kicked off.

Except for the subtle changes, this film is generally not much different from the one Ronan has seen, the film is definitely a huge breakthrough in film technology, the story and plot are still thin, and it makes people like Ronan who like human beings feel helpless.

Regardless of what James Cameron has given to the Na'vi, in a heart like Ronan, being a human being is much better than doing other messy things.

A robot rape like Brother Zhu can accept it, after all, he is taking refuge in human beings.

But people rape or something, it really makes people speechless.

As for the graphics and technology of the film, it is not at all something that words can describe, even if it is piled up with thick flowery rhetoric, it is not enough to describe the planet Pandora shown in the film.

Having said that, when watching the film, few people want the protagonist to hang up, after all, that's where their substitution lies, but even if Ronan has watched the sample film and sits here looking at the male protagonist, he still desperately wants him to be killed by a human mecha.

In terms of plot, "Avatar" can be said to have no imagination at all.

In the specific plot advancement, the integration of typical elements including heroes and beauties, bows and arrows and cannons, from encounters, misunderstandings, family opposition to eliminating misunderstandings, handsome guys rebelling against the love of beautiful women, the old routines of rebellion and rebellion; justice defeats evil, bad guys die ugly, good people have the last laugh, and love lasts forever...... There are also a lot of vulgar elements in Hollywood.

The story mode of "Avatar" is undoubtedly too old-fashioned.

James Cameron's energy is obviously all focused on visual effects.

As the president of the army of visual effects technology, biodesign, motion capture, stuntman, dancer, actor, music and sound, he has brought science fiction into a new era in a way that makes people stunned.

After the premiere screening, the Hollywood directors who participated in the premiere expressed their views on "Avatar" through Netflix.

"Cinema has new rules of the game, and Avatar is the future!" – Jon Favreau

"You can divide film history by 'before Avatar' and 'after Avatar'. ― Steven Soderbergh

"It's a kind of 'perceptual' film that makes your film look different, and I should start working on 3D cinema as well. —Ridley Scott

"The audience of the first sound film was shocked by the sound, the audience of the first color film was shocked by the color, and Avatar did the same thing. —George Lucas

"The Renaissance in the history of cinema. —Luc Besson

For Ronan and Relativity Entertainment, Avatar is not a movie, but a gold mine that is worth digging into!