Wow.

The scene was lively.

Although Victor Luis paid $200,000 more than Malcolm Cabra, this is more than 5% of the ratings in the United States.

Dozens of people at the scene whispered.

"Coach gave so much money?"

"At first, I thought that CK's 10 million was already at the top. ”

"Is it worth it?"

"I don't know if it's worth it, but seeing so many senior executives, and even some of the shareholders of some brands, are bidding so aggressively, it shows that this show must be very powerful. ”

"Well, yes, our vice president didn't dare to add 9.5 million. ”

"Let's see if anyone has increased the price. ”

Wang Qiang, who was sitting in the center of the conference table, also had his heart skip a beat.

10.2 million US dollars, which is converted into more than 80 million RMB!

Previously, he was still racking his brains to raise funds for the company's lack of money to develop a global purchase business, but now he has more than 80 million yuan in naming fees?

Perhaps in the previous life, it was the reason for ordinary citizens, naturally, back to the current era, the way of thinking and business development are taken for granted to think along with the situation, but they have not thought about solving their own problems from a third party.

If it weren't for the chance that "The Voice" was born, if it weren't for this trip to the United States to ask brands for naming fees, sponsorship fees, etc., Wang Qiang couldn't have imagined that there were some things in his head that were more valuable than he imagined!

It's another way to get rich.

It's just that the current situation doesn't allow him to think about it, Wang Qiang immediately asked: "Coach bid 10.2 million, does anyone still increase the price?"

The crowd was silent.

Malcolm Cavra smiled wryly, shook his head, and said he wouldn't follow.

Wang Qiang learned what he looked like just now, "One thousand and two hundred thousand for the first time." ”

"One thousand and two hundred thousand for the second time. ”

"One thousand and two hundred thousand for the third time, congratulations to you, Mr. Louis, the exclusive naming rights of The Voice belong to Coach Company. Wang Qiang said with a smile.

Victor Luis clenched his fists and shook them excitedly.

Others such as Anne Young, Penny and others all smiled helplessly, they wanted to compete, but the price was a bit high, so they had to give up.

After bidding for the naming fee, Wang Qiang was already satisfied, and he hummed, "Next is the special advertisement, my reserve price is four million US dollars, you can also bid." ”

There are two main forms of special advertising.

First, it must be broadcast in strict accordance with the requirements of advertisers within the specified time, such as we often hear "XX table reminds you to be on time" in the broadcast, this kind of advertising is relatively independent, there is no other advertising influence before and after, and the effect is strong, second only to the title.

Second, it is selected by advertisers to be broadcast among the wonderful programs that certain listeners prefer, and the listening is large and concentrated, and the pertinence is strong.

All in all, the special advertising is very good.

Of course, the $4 million floor charge is also very expensive.

The crowd began to bid.

"Four million and one million. ”

"Four million one hundred and fifty thousand. ”

"Four million two hundred and twenty thousand. ”

The markup isn't that high.

This makes Wang Qiang a little strange, the previous competition for naming rights was so fierce, why is the competition not fierce when it comes to special advertising?

Eventually, the middle-aged white woman from Estée Lauder bid, "Four and a half million." ”

Wang Qiang thought that there were still people bidding, but no one squeaked, and he was speechless for a while, okay, 4.5 million is 4.5 million.

"Built-in ads are cheaper, and you don't need to bid on this. Wang Qiang raised his hand and said a little about the situation, "For example, the clothes worn by the mentor, the dress of the players, etc., if you are interested, a family of 250,000 US dollars, you can sign up." ”

With the exception of Estee Lauder, Clinique and Tiffany, the others all signed up.

Wang Qiang knew in his heart that Estee Lauder mainly makes cosmetics, Clinique is a brand of Estee Lauder, and Tiffany & Co. is made of jewelry and the like, which is not suitable for built-in advertising, so it is normal not to sign up.

Six brands received a total of $1.5 million in built-in advertising fees.

Only the last team name remains.

The special advertisements are not very hot, in fact, Wang Qiang does not have much hope for the attribution of the team name, and smacks his lips: "There are a total of four places in the team name advertisement, and the reserve price of each place is 500,000 US dollars......"

"A million!" Before he could finish speaking, Malcolm Cavfra went straight to the scene and doubled the price.

Wang Qiang sighed and looked over, only to find that Malcolm Cavram looked imminent.

As for Coach, who won the naming right, there was no movement, and Victor Luis seemed to have disappeared after spending 10.2 million, well, if it weren't for Wang Qiang, he still saw him sitting here.

Samsonite Senior Vice President Michael Petri raised his hand, "One and a half million." ”

Then Wang Qiang caught a glimpse of Anne Young and seemed to raise his hand, but Malcolm Cavram raised the price a lot, "1.5 million." ”

Perhaps there are also three reasons for the attribution of team names, and others did not bid again.

CK naturally won the first team name attribution advertisement.

Wang Qiang announced: "Congratulations to CK. ”

Malcolm Cavra smiled with satisfaction.

The second combat team name was owned by Victoria's Secret and sold for 1.3 million.

The third team name was taken by Tiffany, 1.42 million.

There is only one spot left.

Wang Qiang looked at everyone, with a little provocative meaning, "This is the last advertisement I can sell in The Voice, well, or the team name belongs, Coach won the title, Estee Lauder has a special contract, CK, Victoria and Tiffany have team names, and Clinique, Kate Spey, Samsonite, and Mark Jacobs are not yet." After saying this, he didn't say anything more, "Okay, it's still a reserve price of $500,000, you can bid." ”

Michael Petri said directly: "Eight hundred thousand." ”

Penny followed, "A million. ”

Mark Jacobs' young woman executive raised her hand, "One two hundred and fifty thousand." ”

Although Clinique and Estee Lauder are the same company, the person in charge sent is not the same, it is not a middle-aged woman, but a thirty-five or sixteen-year-old brown-skinned bald man, who snapped his fingers, "One and a half million." ”

It's only been four rounds of bidding.

It has been increased from 500,000 to 1.5 million!

Wang Qiang was a little confused, and he couldn't imagine that the bidding for the name of the last team was so fierce.

Couldn't help but look at Malcolm Cavram again, and said in his heart that this devil is no wonder that the first round of bidding reached 1.5 million, I am afraid that he knows that the last round will be very intense, and the others want to pay less money in the spirit of having a place in the back.

Either way, the higher the bid, the better it is for you.

Wang Qiang continued to smile and look at the four bidders.

"One million six thousand. ”

"One million six hundred and fifty thousand. ”

"One million six hundred and eighty thousand. ”

After the price increased by 1.6 million, the four bidders were much more cautious, and did not increase by hundreds of thousands and hundreds of thousands as before.

Wang Qiang was not in a hurry, just waited quietly.

When the price came to 1.7 million, Samsonite's Michael Petri suddenly went viral, "Two million dollars." ”

Clinique, Kate Spey, and Mark Jacobs all had a tangled look on their faces, and it was clear that they wanted to take the name of the last team, but the high price of two million made them hesitate.

Although Wang Qiang really wanted them to increase the price again, no one said anything at this time, so he had to follow the process: "Two million for the first time." ”

Still no sound.

"Two million for the second time. ”

Still.

"Two million third...... Times. Wang Qiang also specially lengthened the end note, and the people of Clinique, Kate Spey and Mark Jacobs all shook their heads and gave up, so he had to say with a little regret: "Congratulations to Samsonite for winning the last team name attribution advertisement!"

After finishing speaking, the little regret in Wang Qiang's heart was gone.

Why?

Because this time he received a total of 20.92 million US dollars in advertising fees from nine brands, even if he needs to pay taxes, Wang Qiang also knows that he can have more than 100 million RMB left, and then the company does not have to worry about money in the development of global purchase business, at least, before going public, he feels that the global purchase business will not be short of money.

Thinking of this, Wang Qiang couldn't help crying and laughing, he never thought that the financial problem would be solved in this way, and he had been thinking about financing all the time.