I woke up after being gently pushed twice by my father.

Wang Qiang looked at everyone with a little apology, although he slept early last night, he was too busy recently, the voice planning, discussing various draft matters with the six director teams, and the preliminary work prepared by CCTV, he was tired.

"I'm sorry to fall asleep. He said embarrassedly.

Penny: "......"

Anne Young: "......"

Others: "......"

Your sister, we're talking about a multimillion-dollar business, and you're asleep?

Although such a move is very impolite, it makes everyone feel that Wang Qiang is confident, otherwise how could he still sleep in such an environment? Obviously, they don't invest, and some people invest.

Clearly, they misunderstood.

Malcolm Kafra immediately said, "King, let's talk about the naming." ”

"Yes. Victor Luis is unequivocal: "Money is not an issue. ”

"Give us the naming rights. ”

"Everybody's coming to the meeting, you can't choose one over the other. ”

Everyone wants to win the naming rights.

Especially CK and Coach, when Wang Qiang and them took the initiative to discuss naming rights in private, they still refused in every possible way, and now they are eager to grab it.

He looked at everyone present and smiled, "You guys should be quiet for a while." Seeing that everyone stopped talking, Wang Qiang continued, "The naming right is only one person, and it is not good for me to choose who I choose, and "The Voice" can sell not only a naming right, but also special advertising, built-in advertising, and team name attribution, etc. ”

Everyone who was fighting for the naming right sighed.

Malcolm Cafra and Victor Luis looked at each other, and the title, special advertisement, and built-in advertising were all easy to understand, but what the hell did the team name belong to?

Someone asked the question, and Samsonite Senior Vice President Michael Petri blinked, "Team name?"

Everyone looked at it.

Wang Qiang nodded and said: "Yes, when you looked at the plan just now, you should have seen that it mentioned that The Voice will be divided into four teams, led by four mentors, and this team also needs a title, such as the CK team, the Coach team, etc., there are only four places, and the price is definitely much cheaper than the title." ”

Anne Young's eyes lit up and she said, "I remember there was an intra-team knockout tournament in it, is that a certain issue equivalent to promoting the brand of the team's title alone?"

Everyone was stunned for a moment, as if this was the case.

Wang Qiang confirmed: "Yes." ”

When they heard this, their minds became different.

Everyone wants to win the title, after all, from the analysis and planning book just now, they see the huge potential of "The Voice", but there is only one naming right, if the price is beyond the range they accept, is it about to retreat to the next best thing to choose special advertising, built-in advertising and even team name attribution?

Wang Qiang's "The Voice of China" in his previous life was an advertisement without the name of the team, but who made him lack money, so he had to come up with this method, and he took out almost everything he could think of to sell for money.

Of course, you will definitely not be able to get money for interstitial advertisements and hard advertisements, for a very simple reason, CCTV is not a philanthropist, and other TV stations have also invested in broadcasting resources, how can it be possible to give Wang Qiang both interstitial advertisements and hard advertisements in the middle?

You must know that the advertising fee of the later "The Voice of China" is not all to the production company Canxing Company, but there is a guarantee between the TV stations, and if it is lower than this guarantee, the producer will compensate, and if it is higher than this guarantee, everyone will share dividends.

Now that Wang Qiang has taken a big advantage, the internal advertising of The Voice is almost monopolized, this kind of good thing is estimated to be only once, and when the second issue comes, CCTV will definitely be red and want to get a share.

This is the rule of the industry.

"Shall we each vote for a low price?" said Malcolm Cavra.

Victor Louis and several others who had previously rejected Wang Qiang had twinkling eyes.

Only then will they be able to pay less.

If it is an open auction, it will inevitably inflate the price to a very high level.

But Wang Qiang disappointed them, "Let's open the bid, so it's fair." ”

Malcolm Cafra and Victor Louis and several other brand owners smiled reluctantly, secretly regretting in their hearts, why didn't they agree to Wang Qiang's private negotiation of conditions just now, if they really agreed, I am afraid that eight million dollars can directly win the naming rights.

And now, they're going to face competition.

Million?

Don't even think about it!

"Otherwise, let's go faster and bid directly. Wang Qiang said lightly: "The first naming right, the reserve price is 8 million US dollars, and the last one with the highest price will win." ”

Penny didn't hesitate to say, "I'll give eight million." ”

Anne Young followed, "Eight and a half million." ”

"Eight million eight hundred thousand. Michael Petri raised the price a little more.

On the contrary, the people of CK and Coach have not made an offer yet, and seem to be hesitating to pay how much it is good.

The middle-aged woman in charge of Estee Lauder said, "Nine million. ”

In just a few moments, the naming rights offer has been raised by a million dollars.

Seeing this, Wang Qiang's heart was slightly excited, he did talk to the brand owners privately with the idea of selling it for eight million, but he didn't expect that the group of people to not appreciate it.

The nine parties fought for the naming rights.

Every brand owner is striving for it, and no one wants to miss this opportunity to build a brand in China.

The price soon came to $9.8 million.

It was quoted by Kate Spey.

When the price came here, Wang Qiang saw it clearly, and everyone hesitated, he knew that the increase might not be much, because just now he remembered that everyone said that the price of naming rights for variety shows with ratings of more than 5% in the United States is only $5 million to $10 million, which is close to the limit of brand owners.

Ms. Penny made a bid of $9.8 million. Wang Qiang looked at everyone and said with a smile: "Is there anyone who offers a higher price?" If not, I will give her the naming rights. ”

Penny looked expectant.

Several other brands were hesitant.

"Nine million for the first time. Wang Qiang learned the process of auctioning on TV, and he probably knew that this was a way to exert pressure, meaning to tell everyone that if they didn't quote what they wanted, it would go to someone else.

The crowd was silent.

Wang Qiang said again: "Nine million and eight hundred thousand for the second time." ”

Someone opened his mouth to speak, and finally swallowed it again.

Wang Qiang sighed, "Nine million and eight thousand third ......"

Malcolm Kafra clenched his fists fiercely, "Ten million!"

When this sentence was reported, Malcolm Cavfra couldn't help but smile bitterly in his heart, an hour ago he promised to save two million dollars, but now, because of a mistake in decision-making, he wanted two million more, and it is false to say that he is not heartbroken.

However, what Malcolm Cabra didn't expect was that the price of 10 million was still unstable.

I saw Victor Louis suddenly raise his head, "Ten million and two hundred thousand dollars!"

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