This is a movie for fans, although the plot is very boring, but those scenes of love and love are enough to cause adrenaline rush in female audiences.

From the perspective of a male audience, "New Moon" is full of loose characters, absurd plots, clunky character dialogues, and flaky character portrayals.

But the female audience was in high spirits, and the handsome men and women staged the forbidden love between vampires and humans on the screen, which made them excited.

The success of the first "Twilight Zone" has already made this series initially form a cultural phenomenon.

This magical adaptation of the eponymous film series has created a wide global reach, and continues to break records with amazing momentum and momentum, making "New Moon" a highly anticipated sequel and a growing fan base......

Before the release of "New Moon", the number of fans of the official Netflix sharing account has exceeded 10 million! So much so that the crew has to issue an open letter to express their gratitude to fans and their determination to make a sequel film in the future.

Word-of-mouth doesn't mean anything to such a completely fan-oriented movie, and female audiences directly cover the theaters screened with crazy crowds.

When it comes to fan-oriented movies, the most famous is undoubtedly George Lucas's "Star Wars" series.

Of course, to some extent, "Star Wars" cannot be considered a fan movie, although there is basically no market in the East, but it is also extremely inclusive.

A movie like the Twilight series that has such a strong fan orientation and such a large number of viewers has never been seen in Hollywood before.

At midnight on Friday, "Twilight: New Moon" collected $26.22 million, directly beating the box office record set by "The Dark Knight" just last summer.

Countless crazy female fans have given this magical romance film a magical start.

Too often, the market response of commercial films really can't be measured by whether the film is good or bad.

On the first day of its release in North America, fans of this sequel exploded into the movie, earning $72.71 million at the box office in 4,024 theaters!

Such a box office result is indescribable, after all, the production cost of the film is only 35 million US dollars!

Including the publicity and distribution, the total budget of Relativity Entertainment is only $55 million.

"Twilight: New Moon" was also opened in many overseas markets, and although there are no specific statistics, according to feedback from various parties, the overseas attendance rate is also amazing.

Bad movies with high box office are not uncommon in the world, and they are even common.

Because of romance films, too many male viewers are coerced into the theater by female companions, and "Twilight: New Moon" is not as simple as not looking good in their eyes.

On the first day of release, the film's word-of-mouth was finished, and it was met with double criticism from critics and fans.

On IMDb, "New Moon" has an average score of 4.5, a positive rating of only 29% on Rotten Tomatoes, a MetaCritic media comprehensive score of C, and a Cinema Score of B.

Renowned film critic Roger Albert gave "Crescent" only one star, saying: "The characters in the film really deserve to be arrested, I really don't know what they are hanging out there, and watching this film is like walking slowly on a tractor." ”

But in a very targeted market survey conducted by Embassy Pictures, the film received high praise, especially among female audiences.

Many female viewers expressed their satisfaction with the film and have already begun to look forward to the release of the third episode.

So, after the opening weekend in North America, almost all media outlets reported on the box office of "New Moon" with a similar headline.

"Twilight: Crescent, an incredible box office miracle!"

Three days after the opening of North America, "New Moon" unbelievably won $145.83 million at the box office!

This is enough to make many people stunned.

What films have grossed more than 100 million in the first week in North America? All of them are Hollywood's top commercial blockbusters.

"New Moon" has also become the lowest investment among all the North American movies that can grossing more than 100 million in the first week.

Overseas, preliminary statistics show that $120 million has been collected at the box office.

Within three days of its release, "New Moon" grossed more than $260 million worldwide.

The charm of the original book and the nymphomaniac scenes that make young fans dizzy can be said to be indispensable.

The huge box office success of "New Moon" will be the talk of the town for a long time among book lovers, movie fans, media workers, marketing lecturers, and so on.

As for the next trend of the box office, I dare not say anything else, but I can guarantee one thing: the decline of "New Moon" in the second week must be very "amazing".

Some of the market segment's survey data also reached Ronan's office through Embassy Pictures.

For example, the reputation that is completely rotten.

Is the reputation of "New Moon" really so bad as it seems on the surface?

At the level of the universal public, it is true.

But from another perspective, it may not be.

According to Embassy Pictures' survey data, boys gave 3.2 points to girls in viewers under the age of 18......

From this point of view, it is self-evident who the audience of this film is.

Some people in the industry see Relativity Entertainment create such an amazing first-week box office at such a low cost, and it is inevitable that their hearts will be sour.

"Going for the little kids! Just look at the people sitting in the movie theater to see how low-class!"

"I think it's a shame for adults to go to a movie like this!"

These calculations could hardly stop the success of "New Moon".

Just like some of the films on the film market that Ronan used to be, commercial success is always completely cut off from word-of-mouth.

For such a movie with a low investment, the power of fans is terrifying, and it is not difficult for those who are interested in observing IMDB's ratings to find that they basically vote for 10 and 1 points, and fans are competing with people who hate it......

It's just a fan-oriented movie, and staying power is always a big issue.

Fortunately, the investment in "New Moon" is low enough.

In order to stabilize the box office trend a little, the embassy film industry and the crew also tried their best.

Several protagonists in the film are very popular, and it can be said that they are so red that they are purple, so the publicity on them is almost playful.

In the case of Robert Pattinson and Kristen Stewart, a couple who are difficult to distinguish between real and fake, Embassy Pictures has fully borrowed and used the strategies of Brad Pitt and Angelina Jolie in the past two years, and the results have been outstanding, as evidenced by the box office of "New Moon".

After the film opened, Robert Pattinson and Kristen Stewart sprinkled dog food everywhere under the planning of Embassy Pictures and the crew.

When the two of them checked into the hotel, Robert Pattinson would specifically instruct the hotel staff to place roses everywhere Kristen Stewart walked, with petals scattered on the floor and bed, and candles, which was very romantic.

In the entertainment media market, including Jolie and Pitt, "Britney" Britney Spears, Lindsay Lohan and other celebrities paparazzi candid photo prices have fallen by at least 30%, and only Robert Pattinson and Kristen Stewart are still high prices.

As for the topic of manufacturing, it is a piece of cake for the professionals of the embassy films.

For example, a photo of Kristen Stewart deliberately creating a slight bulge in her lower abdomen was released in the media, and then a reporter was arranged to interview Kristen Stewart and let her publicly declare: "No, I am definitely not pregnant!"

Such a denial makes people think about her pregnancy, and wonder if the man is Robert Pattinson.

The man also broke the rumors just right, and it was rumored that he had proposed to Kristen Stewart several times.

Pregnancy seems to have turned into a real hammer.

Boosted by the effects of the "Twilight" series of movies, at least during this Valentine's Day, the "Roque" combination of Robert Pattinson and Kristen Stewart has broken the combination of Brad Pitt and Angelina Jolie to become Hollywood's new generation of gossip kings.

Others are not willing to be lonely, such as the much-talked-about little werewolf in this film, who claimed in an interview that one of his jokes made a female fan strip naked on the spot and asked him to sign his underwear.

On Valentine's Day, at the door of Burbank's big machine record company, the little werewolf even knelt down in public to propose to Taylor Swift.

The marketing of this film is mainly focused on people, and the various methods used by Embassy Pictures to create explosive points with scandals can be regarded as classic cases in textbooks.

In the second week of its release, including Valentine's Day, "New Moon" earned another $66.27 million at the box office in the last four days of the week.

Although only three days of the weekend are counted, the box office of the next weekend directly came to a gorgeous 75% dive, but the base of the first weekend was high enough.

Moreover, this is the consistent trend style of fans to the movie.

In just ten days after its release, "New Moon" grossed $239.25 million at the North American box office.

In the international market, the film also maintains a strong momentum and lead, with a total of $196.58 million at the box office in more than 30 countries and regions.

However, fan movies have always exploded at the box office in a short period of time, but it is difficult to last.

After the North American box office has been continuously high, the market potential of "New Moon" is about to be squeezed out.

By the end of February, on the eve of the 80th Academy Awards, three and a half weeks after its release in North America, the magical romance film had grossed $287.21 million at the North American box office and exceeded $500 million worldwide.

The North American box office of "New Moon" is about to come to an end, and according to the analysis of market data, the final box office in North America will exceed $300 million, but it is difficult to exceed $310 million.

In the international market, more films will be screened one after another, and the global box office is very promising to hit $800 million.

This film is enough to generate hundreds of millions of dollars in profits for Relativity Entertainment in the short term.

Compared with the sparse word-of-mouth "Crescent", the excellent word-of-mouth "Slumdog Millionaire", if you want to make a profit, you need a heavyweight Oscar award.