Also a film owned by Relativity Entertainment, "Twilight: New Moon" and "Slumdog Millionaire" are in stark contrast.

Just before the Oscars, the former had an average IMDB score of 4.2, and the freshness of Rotten Tomatoes dropped to 24 percent, which can be described as rotten to a certain level.

The latter has an average IMDB score of 8.5 points, and the freshness of Rotten Tomatoes has always been above 95 percent.

However, the market performance and word-of-mouth of the two are just the opposite.

Needless to say, the box office of "New Moon" is "Slumdog Millionaire" ten weeks after its release, and even after a round of expansion after the Oscar nominations were announced, the North American box office was only $48.62 million.

Without the support of heavyweight Oscar awards, it would be difficult for this film to recoup its costs at the box office alone.

Throughout the awards season, Embassy Pictures' main goal was to focus on the best picture.

With the general strike of screenwriters subsided, the 80th Academy Awards took place on time on February 24.

Sunny Los Angeles has been drizzling since the 22nd, which is quite fatal for the red carpet, and the awards ceremony without the red carpet is simply the life of the female stars.

Therefore, the academy showed Oscar speed, and in just two days, a large white canopy was temporarily erected in the small square in front of the Kodak Theater, and the red carpet extending to the intersection of Hollywood Avenue was also covered by a white canopy.

The light rain can no longer affect the interest of celebrities walking the red carpet, but along with the rain comes a strong wind, the wind blows the raindrops on the body, even if Los Angeles is not cold, it is not comfortable in this season.

But for Hollywood, which has just gone through a writers' strike, this little wind and rain is really nothing.

The bleachers and streets around the Kodak Theatre were packed with thousands of fans, including George Clooney, who was nominated for this year's Academy Award for Best Actor for Michael Clayton, and German supermodel Heidi Krum and her black singer husband Hill.

Rachel McAdams wore a backless evening gown that caused fans to scream as soon as she appeared, Cate Blanchett wore a huge and dazzling necklace and walked slowly down the red carpet, and stars such as Penelope Cruz and Tom Cruise also stepped on the red carpet and entered the Kodak Theater.

The Hollywood screenwriters' strike, which lasted for more than two months, once made people worry about whether the 80th Academy Awards could be held as scheduled, but now that the strike is over, the suspense has been eliminated, the Oscars have been a blessing in disguise, people's interest in watching live broadcasts has increased, and the advertising price of the awards ceremony has reached a new high.

ABC TV, which is the broadcaster, has surpassed $100 million in advertising revenue for the Oscars for the first time, and it seems that the writers' strike has raised everyone's interest in this year's Oscars.

At all the large-scale award ceremonies, most of the male stars are black and old-fashioned, and there is nothing new and interesting.

Therefore, the heavy responsibility of attracting attention on the red carpet naturally falls on the shoulders of female stars, just like male stars, black has always been the insurance choice for female stars at the award ceremony, and the calm temperament exuded by black can be interpreted as mysterious, can be interpreted as sexy, and can also be noble, and rarely make mistakes.

Even Penelope Cruise, who was holding Tom Cruise, chose a black dress.

The two walked on the red carpet hand in hand, which is undoubtedly a sign of reunion.

"Penny, you're so beautiful tonight. ”

Inside the lobby of the Kodak Theatre, Ronan looked at Tom Cruise and Penelope Cruz and said, "Definitely the focus of the night." ”

Penelope Cruz smiled and said, "Thank you. She turned to look at Tom Cruise, "Tom chose it for me." ”

Ronan winked at Tom Cruise and said, "Tom has always had a good eye. ”

"Of course. Tom Cruise didn't give in, and then asked curiously, "Why are you alone?"

Ronan shrugged slightly: "I'm going to Boston with the new crew to take the location." ”

Jessica Felton's "Spicy Hand Policeman" project has been prepared and is going to Boston to shoot on location.

Tom Cruise said: "She's still trying so hard. ”

Ronan said seriously: "Jesse said that she was a producer first and my girlfriend second. ”

As soon as these words came out, all three of them laughed.

Then they entered the main hall of the Kodak Theater together, and the three crews of "Sunshine Girl", "Ratatouille" and "Slumdog Millionaire" under Relativity Entertainment occupied a large area on the left side of the front row.

However, most of the people came from "Slumdog Millionaire", and the "Sunshine Girls" crew only came with Rachel McAdams and Lindsay Beale A few people were present, and director David Fincher was not nominated for Best Director and did not come at all.

As for Ratatouille, only director and producer Brad Bird was on the scene.

Ronan is not familiar with the people in Slumdog Millionaire, and the seat is next to Lindsay Beal.

"David is busy with the final post-production of "House of Cards" and can't make it. Lindsay-Beale pushed her glasses and said, "He specifically called me and asked me to convey his apologies." ”

Ronan waved his hand: "It's a little thing, it's okay. Instead, he asked, "How is the filming of 'Lunar Eclipse'? ”

Most commercial movies are fast food consumer goods, and the "Twilight" series belongs to fast food among fast food, not only the popularity rises and falls quickly, but the shooting and production speed is also fast.

In the past, Lionsgate was basically launched at a rate of one a year.

Relativity Entertainment is also at this speed, "New Moon" has not yet been released, and "Lunar Eclipse" has already begun preparations.

Lindsay Beale replied: "Filming is going well, and filming will be completed before May, and there will be no delay in the release of next year's Valentine's Day schedule." ”

She mentioned another problem: "Due to the huge success of "New Moon" beyond expectations, the actors and directors are now a little restless, and their agents are all asking for a raise, which is still relatively large. ”

Ronan also knows this, such as the actor Robert Pattinson, who was only paid $500,000 in the first part, and rose to $3 million in the second part, and $5 million in "Eclipse" in "Lunar Eclipse", even if there is a long-term contract limit, this time his agent proposed a salary increase of $10 million plus five percent of the North American box office share.

"A salary increase is inevitable. Ronan knows this very well: "The salary of the male and female protagonists can be increased to $10 million, but the later share cannot be compromised. ”

There is a long appointment, even if it is a sequel movie, Relativity Entertainment still occupies a considerable initiative, Lindsey Beale nodded lightly: "I understand." ”

The music sounded, and the award ceremony officially kicked off.

After a short prefix tidbit, Jon Stewart, the host of The Daily Show, took to the stage and opened with the topic of the just-concluded Hollywood screenwriters' strike.

He said in a mocking tone: "The past two months have been very difficult, the bitter writers' strike has torn Hollywood apart, and I am glad that this fight is over." ”

The awards ceremony still begins with the award for Best Supporting Actress, and it seems that it has become the usual practice of the Oscars to open with Best Supporting Actor or Best Supporting Actress.

The most supporting actress corner went to the hands of the former Supreme Mage, and George Clooney's "Michael Clayton" came out on top.

Then, the award ceremony continued the drowsy rhythm of the previous edition.

As the 80th birthday of the Oscars, the awards ceremony naturally included some commemoration and retrospectives, and a large number of tributes caused the ratings to plummet from the peak at the beginning.

Fortunately, with the lessons of last year, the producer has changed somewhat in the tribute link.

Each major award is preceded by a montage of past winners, interspersed with footage of famous winners, especially Oscar couples.

This at least allows the audience to have a little motivation to insist on not changing the channel.

Let's be honest, the ratings for the Oscars are terrible today, but they will only get worse in the future.

The reason is very simple, the old men who control the core of the academy must think that their time is the best, how can they prove it? Of course, it is frequent nostalgia and tribute.

When Ronan's group gets old, it may not be like this.

Just like the football world in the past, in the era of the peerless double pride, many fans who have witnessed the ** ten years think that the peerless double pride is not only inferior to the strikers such as Da Luo and Barty in that era, and even think that their strength level is far inferior to those people, even if the two have much more individual or collective honors than their predecessors.

Which era is the best? It is estimated that neither of the two generations can convince anyone.

This is a fundamentally unsolvable problem.

I can only say that what I have experienced is the best, and everyone is like this.

When this group of people is old, they will also become part of the "Ancient Blow" in a new era.

Technology awards were given one after another, and Relativity Entertainment also gained something, and with Rachel McAdams' attractive look, "Sunshine Girl" took home the Best Makeup award.

"Sunshine Girl" was the first to win a consolation prize.

Then, without the slightest suspense, Brad Bird from Pixar Studios took the stage and took over the Golden Man representing the best animated feature film from Anne Hathaway, who was the guest of honor.

Similarly, as one of the biggest favorites of this year's Oscars, "Slumdog Millionaire" has also begun to win one after another.

The best sound effect was won first, and then the best soundtrack was in hand, and on several awards closely related to best picture, "Slumdog Millionaire" won the best adapted screenplay and best editing, but "No Country for Old Men" won the best cinematography, and it seems that there is no specific tendency in the short term.

However, there were also surprises, Lindsay Beale won the Golden Man for Best Original Screenplay for "Sunshine Girl".

This is the first Oscar in Lindsay Beal's multi-year film career, and it is hard to hide the excitement in her heart, and she stammers in an acceptance speech.